AXL is an AI-native sales and marketing platform that combines website and funnel building, CRM and sales pipelines, marketing automation, booking, checkout, and customer-history records. It is designed for founder-led businesses, startups, course creators, consultants, communities, and local service businesses.
Users can work in the platform's interface or give tasks to its built-in AI assistant. AXL also supports connecting ChatGPT, Codex, or Claude through MCP. Its AI can use recorded visits, purchases, viewing activity, form answers, messages, and other customer events to build pages, create segments and campaigns, configure follow-up workflows, and support sales activity. Additional features include AI chat agents with human handover, configurable inbound and outbound voice calls, browser-based business telephony, appointments, subscriptions, webinars, courses, protected video hosting, communities, forms, quizzes, and analytics dashboards.