Tool
The Mom Test is a customer-discovery framework for evaluating product ideas through evidence of actual behavior. It emphasizes asking about specific past problems, actions, workarounds, and their costs rather than asking whether someone would use a proposed solution, which tends to produce compliments and speculation.
1 use taken from transcripts — each links to the moment in the video.
Customer-discovery framework used to ask about specific past behavior and workarounds instead of soliciting opinions about a proposed solution.
1 in the library.