TikTok Shop

TikTok Ads is TikTok’s self-service advertising platform for creating and managing paid campaigns, including ads that drive traffic to ecommerce sites such as Shopify stores. It supports promotion of video creatives and amplification of high-performing organic content.

Shopify is an all-in-one commerce platform for building and operating online stores. It provides ecommerce software for managing products and product information, storefronts, checkout, and merchant operations, and can serve as an owned direct-to-consumer sales channel that retains customer relationships, email lists, and business data. The platform is also used in workflows involving product-image sourcing, marketing campaigns, advertising, and integrations with services such as Post Pilot and Reddit advertising.

WeChat is a social communication and life-services app developed by Tencent. It supports text chats, HD voice and video calls, Moments, mobile payments, and other life services, and is also used as a commerce channel for product purchases in China. The app is available for iOS, Android, macOS, and Windows.