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A memoir by Warren Littlefield, the former NBC Entertainment president, about the rise and fall of NBC's Must See TV programming era. The book is associated with the account of how NBC selected and developed Seinfeld, whose business and television history is discussed in the mentioning episode.
1 use taken from transcripts — each links to the moment in the video.
Memoir by the former NBC Entertainment president whose quotes about picking up Seinfeld are used throughout the episode.
1 in the library.