A direct-to-consumer water-filtration business that sells affordable whole-home systems and outsources installation to licensed plumbers
Sell bundled water-treatment systems directly to homeowners through transparent, price-led advertising, then have independently licensed plumbers perform the installations. The operator handles marketing, sales, scheduling, customer follow-up, inventory and coordination rather than performing the plumbing work.
From Chris Koerner on The Koerner Office Podcast — From DoorDash to $81K/M With This Overlooked Business at 06:14
Problem: Customers may want to address hard water, chlorine, chloramine and other contaminants, but established providers can make the purchase expensive through high-priced systems and elaborate in-home sales processes. The business offers a comparable solution at a lower, clearly advertised price.
For: Homeowners who want softer, cleaner or better-tasting water but cannot or will not pay the much higher prices charged by established water-treatment companies.
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Examples
- Raleigh Waterpros: sold whole-home softener, carbon-filtration and reverse-osmosis bundles in Raleigh, North Carolina; the operator reported $15,000 of first-month sales, nearly $50,000 of July installs, $81,000 of August revenue and approximately $54,000 of September installs already scheduled.