A mainstream better-for-you soda brand built around a familiar beverage occasion
Create a product that improves a familiar category by roughly 10% to 15%, preserves the emotional familiarity of the original product, and positions itself around the existing consumer occasion rather than a narrow health benefit.
From My First Million — I built a $2,000,000,000 business on vibes at 00:47
Problem: Consumers want the taste, nostalgia and occasions associated with soda without the same level of sugar or unwanted baggage, while narrowly positioned health drinks can fail to appeal to mainstream buyers.
For: Mainstream soda consumers who want familiar flavors with less sugar and some better-for-you attributes.
Examples
- Mother Beverage: began as an apple-cider-vinegar drink sold at farmers markets, reached about $500,000 in revenue, then went through Shark Tank and a rebrand.