Live-commerce marketplace where sellers stream products and sell them through real-time auctions
A marketplace combines live video, seller-hosted product demonstrations, chat, and auctions. Sellers can show and describe products without necessarily creating listings first, while buyers discover products through live streams and purchase during the broadcast.
online BOTH Other
From Lenny's Podcast — This CPO regrets that product management exists | Tom Verrilli (CPO of Whatnot) at 02:02
Problem: Traditional marketplace listings require seller effort and can make low-intent shopping feel transactional, while live commerce lets sellers present products immediately and gives buyers the social discovery and curation associated with physical shopping.
For: Sellers who want to demonstrate and auction products live, and buyers who enjoy socially discovering and purchasing products rather than shopping only through high-intent search.
Products from this video
Examples
- Whatnot: described as a live-commerce and auction platform; its streams can have 30 to 50 viewers, and sellers can auction products live.
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