Micro-influencer discovery marketplace or newsletter
Use influencer-scraping capabilities to identify creators within a follower range or niche and present the results to smaller brands seeking targeted partnerships.
online B2B Online Directories & Lead Generation
From Chris Koerner on The Koerner Office Podcast — Forget Big Apps. These Tiny Tools Are Making Millions at 16:16
Problem: Smaller brands lack a convenient way to discover niche micro-influencers, even though those creators may have more loyal audiences and better conversion than mega-influencers.
For: Small brands and marketing teams seeking micro-influencers with roughly 5,000 to 100,000 followers.
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Examples
- A micro-influencer service could focus on fitness influencers, food influencers, or parent influencers.
Other takes on Directory sites
- Curated local city directory with paid business listings and optional printed city guides
- Build a portfolio of niche directory websites that aggregate hard-to-find information and monetize organic traffic
- A deeply enriched niche directory built from individual business websites
- A searchable directory for estate sale cleanout and senior downsizing businesses
- Build a niche directory website that organizes listings by category or location and sends visitors to detailed listing pages where businesses can receive conversions.
- Evergreen, location-based directory websites that curate useful local information