Micro-influencer discovery marketplace or newsletter
Use influencer-scraping capabilities to identify creators within a follower range or niche and present the results to smaller brands seeking targeted partnerships.
online B2B Online Directories & Lead Generation
From Chris Koerner on The Koerner Office Podcast — Forget Big Apps. These Tiny Tools Are Making Millions at 16:16
Problem: Smaller brands lack a convenient way to discover niche micro-influencers, even though those creators may have more loyal audiences and better conversion than mega-influencers.
For: Small brands and marketing teams seeking micro-influencers with roughly 5,000 to 100,000 followers.
Examples
- A micro-influencer service could focus on fitness influencers, food influencers, or parent influencers.
Behind this: 10 build steps · 1 tool and how each is used · how to validate demand · 1 more real example · 3 things the video never answers.
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