Subscription mail businesses

A niche snail-mail subscription club delivering a small, personal, tangible package each month

Chris Koerner on The Koerner Office Podcast — She Makes $1k/Day Sending Letters

Create a recurring subscription around an artist's work, a passion, or a community theme. Each one-ounce envelope can combine original creative work, useful or collectible paper goods, and a personal letter that gives subscribers a reason to look forward to physical mail.

Problem: It gives artists and creators an affordable way to share their work and earn recurring income while giving subscribers a personal, offline alternative to digital content, bills, and impersonal mass-produced goods.

For: People who enjoy tangible creative goods, stationery, letters, art, junk journaling, and supporting small artists. The model can also serve niche audiences such as men, children, classic-car enthusiasts, golfers, hunters, survival enthusiasts, or fans of a particular story world.

Examples

• The Tiny Post: grew from 50 subscribers in the first month to 107, then 1,200, 2,500, 3,200, 3,700, and approximately 4,100 subscribers; it was generating almost $50,000 in monthly recurring revenue and about $25,000 in profit at the time of the interview.