1 Billion People Barely Anyone Is Selling To Transcript, AI Summary & Key Points

00:00 Every five or 10 years a platform opportunity comes along. Now a platform opportunity is when something like Google ads or Facebook ads launches and you can buy customers for pennies, pennies, pennies on the dollar. I still remember the golden days when you could have like clicks, expensive clicks on Google ads for 2 to 5 cents each. Those same clicks today will cost $2 to $5 each.

00:23 And the same is true with Facebook ads. They always start cheap because venture capitalists subsidize these big tech companies and then they only get more expensive and less opportunistic over time. So today [music] I want to talk about a platform just like that that is brand new and they're not advertising on Instagram or [music] Facebook or Meta or short form video.

00:42 None of that. This is for gamers because believe it or not there are over a billion people that aren't scrolling short form videos all day. Why? Because they're [music] playing mobile games. And so that's over a billion people that we can sell products and services to on these ads [music] that display in these mobile games. And these aren't just like normal ads.

01:01 They're not banner ads or not knowing. They're immersive. They're put into the game. [music] And it's all done through a new company called Applo. And I genuinely think this is like a Facebook ads opportunity in 2010 or a Google ads opportunity in 1999 or 2002. That's where we are right now. I have been hearing crazy [snorts] stories about companies acquiring customers for pennies on the dollar.

01:23 Specifically, e-commerce companies and companies in other industries as well because these people, these gamers [music] are not being sold to all that much on short form video or on Facebook or Snapchat cuz they're not really spending [music] time on those platforms, but we want to reach them. So, that's what we're going to do today. So, if you've ever kicked yourself for missing out on opportunities 20 years [music] ago, 10 years ago, whatever, this is that.

01:44 I'm going to walk you through exactly how to do it step by step. and I'm going to do it for real with one of my own e-commerce brands. But if you don't have an e-commerce brand, that's [music] fine because this works with all kinds of other products and services as well. Now, I heard about this cookware brand called Plateful. They started spending like 500 bucks a day on this platform and they were converting new customers really well.

02:08 Now, keep in mind, e-commerce companies know down to the tenth of a cent how much it costs them to acquire customers via paid ads, cuz that's how they get all their customers, right? In any other industry, they're getting customers from all over the place. When it comes to a Shopify store or e-commerce, it's paid ads. It's usually meta ads, right? Also, Google, but largely Facebook and Instagram ads.

02:28 So, Plateful said, "Hey, let's try advertising titanium pans to gamers." Why would that ever work? Well, they started spending $500 a day. It worked. it kept working. So, they started scaling up their ad spend. And what happens, it's like a law of gravity. This is like a law of marketing. Anytime you try to scale up your ad spend, your cost per acquisition goes up.

02:47 Aka, it gets more expensive to acquire customers the more you spend per day. And it's a brutal thing, but it makes sense, right? Because the platforms need time to stabilize and to balance out and to find new people to show your ads to. So, Plateful scaled all the way from $500 a day to $200,000 a day in ads all on Apploving and they were profitable the entire time.

03:11 Today, about 80% of their ad spend goes to AppLoven. And they would not be anywhere near as big of a company as they are today if it weren't for this new ad platform. Now, they launched this a little while ago, but up until recently, you had to be spending $20,000 a day on meta ads to even qualify to use this new platform. But that just changed as of last month.

03:35 Anyone and their mama can use Apploving to display ads for whatever product or service you want to sell on the internet. So, I'm going to show you how it works, how to set up your own campaign while I actually do it for real for one of my own brands. You know my style. This is going to be very tactical. And by the end of this video, you're going to know exactly how to do the same thing for a current business of yours or for a future business of yours.

03:55 Because at the end of the day, you're not in business unless you can acquire customers. And if you really want to acquire customers in a scalable way, you really, really, really need to learn paid ads. Okay. But before we get into the platform and I share my screen, I want to show you some videos of what these ads actually look like in the games. Because you've probably played mobile games before and you've seen the annoying ads that you accidentally click on.

04:14 This is not that. These are immersive ads that like are between levels or during natural breaks in the game play. The customer is already holding their phone. They're in a tapping mindset already. And don't underestimate that. They're already doing this. You have their attention. So, you upload your creative, aka your picture or video. You set your budget.

04:34 You define your conversion goal, aka do you want app downloads? Do you want purchases? And then AppL's AI will handle everything else. So unlike those, you know, platform opportunities that we saw with Google and Facebook where you had to really know all the meat and potatoes of how to work these things, you don't need to know any of that because AI is going to do it for you.

04:52 And I'll tell you what, if you're already running ads on Google or Facebook, you can take that same creative pictures or videos, text, whatever, over to AppLoving and it's probably going to work just as well, if not even better. You don't even need to look for an audience or wonder what type of person is going to buy it. Its AI is going to find the perfect people to show your ads to.

05:09 So, it's worth noting that instead of app 11 just charging you per impression, aka every time your ad is shown, it optimizes for conversion for whatever goal that you set in the setup process. Right? So, if that's app installs, if that's purchases on a Shopify store, it's going to optimize for that. So, you're not paying for a goal that you're not trying to optimize for.

05:29 So, I went to ads.apple1.com. I created a free account and this is the screen that I'm on. Create campaign. and I want to send people to texasnacks.com. This is the brand that I own with my cousin where we resell a gas station company's products, BIES. You may or may not have heard of them. So, I'm simply going to send people to our homepage, texasacks.com.

05:53 These tracking parameters, this is basically how both you and Applava know where these clicks are coming from because you want to be sure that every penny you spend is being attributed to the right place. So, you can mess with that. You can change this is called a dynamic variable. This will put in your Google Analytics tracking like the name of the campaign within apploven.

06:14 So you can know not just that these customers or clicks are coming from apploven but specifically from which apploven campaign they're coming from. And then you can change these. You can edit these paid ax. I'm just going to leave them all as they are. Now final URL. And we in this case only want to target the United States because we typically don't ship internationally.

06:34 Bies is a very American brand. and it's about as American as you get. So, I don't want to waste money showing these ads to people in countries I don't even ship to and or have never even heard of BIES. So, we're just going to go United States. You know what? And I'm not even going to show these to Alaskans or Hawaiians cuz shipping is quite expensive there.

06:51 Now, return on ad spend. I want to optimize for that. Okay. Which means every dollar I spend on ads to AppLin will return me back how many dollars? So, if your rorowaz return on ad spend is five or 5x, then for every $10 I put in, I'm getting back $50 worth of orders. Now, that's not profit return on ad spend. That's revenue return on ad spend. Big difference on a $50 order.

07:17 Only a small percentage of that is profit. So, I need my rorowaz, my return on ad spend to be closer to 10x, which is really hard to achieve on Facebook and Google. So, I'm going to see if app 11 can do it for me. Another thing you could do is I want to optimize for CPP cost per purchase. So let's just say I tell apploven, hey, don't spend any more than $10 to acquire a customer because I know for example that I can't be profitable on an order if I pay over $10 to acquire that customer.

07:45 But I'm going to do return on ad spend and I'm going to choose day zero for the target because generally in my industry, people are impulse buyers. They're going to see it. They're going to learn, oh, you can buy Bies online. Cool. I'm going to buy that right now. Whereas day seven is for businesses that have a longer sales cycle like with mattresses or cookware.

08:05 They need to talk to their spouse that it's a higher dollar purchase. But this is not that. Now here I can choose do I want different daily budgets based on the country or one daily budget for all the countries. And I'm just going to do one for all the countries. Okay. Now I need to add a creative. I need to add a video. And I've a little unprepared.

08:22 I'm on vacation right now. That's why the background looks a little different. But I'm going to make a video right freaking now. How about that? This is going to be the simplest video ad you have ever seen. So, this is my personal iPhone. Okay, there's the camera. And I'm just going to say, "Did you know you can now buy BIES online?" Finally, it's cheap.

08:43 The shipping's cheap. The quality is amazing. Go to texasnacks.com and we'll ship it today. That's it. That's my whole ad. >> It's online. Finally, it's cheap. The shipping's cheap. Now, I'm going to take this video that I just took. And keep in mind, if I were going to spend a ton of money on this, I would want to upload a ton of different creatives.

09:02 A bunch of videos, a bunch of infographics, pictures, product pictures, all kinds of stuff. Cuz the more you spend on any ad platform, the more creatives you need. So, listen for the noise. Airdrop complete. No editing, right? We [clears throat] just did this in one take. We're going to go to creative set. This middle uh icon on the tab to the left.

09:22 We're going to make the targeting same as the campaign level targeting. We only want it to be shown to English language speakers. We're going to use the campaign URL. And we're going to add the video I just took. I'll tell you what though, the best performing video ads are simple light editing, unprofessional, bad lighting, no special mic. You'd be surprised.

09:43 Okay, confirm in review real quickly. And done. Took about 20 seconds to be approved. We'll click confirm. There it is right there. Just me talking. Always vertical. And then save as live. Now, if we're giving App 11 a video, it needs to be paired with something interactive, right? Like some HTML. So, I'm going to click on HTML. It's going to show me this.

10:07 And you can do a quiz. You can do a feature highlights of, you know, whatever it is you're selling. I'm just going to do an immersive visual. And then I'm going to get a picture of our bestselling product here. I'm just going to go to our website. Go to snacks and foods. There it is. That's our best seller. Save it. Boom. Select asset. Upload. Okay.

10:30 It says I need it to be in 916 aspect ratio. So I'm going to go to chat GPT image 2. This needs to be in a 916 aspect ratio, which just means it needs to perfectly fit for a phone. Okay, here's the 916 aspect ratio. I'm going to download it. Okay, fixed. We made it 916. It's uploading now. It's in review. Done. Approved. Confirm. Wow, that looks incredible.

11:00 Hey, let's keep it bouncing. I assume since it's the number one option, it works. We'll keep it blue. Shop now. We'll put our logo in there. I'm just going to go literally to the homepage. Right click the logo. Save image as. Okay. Go here. Select asset for logo. We're asking chat. Make this a 1:1 ratio exactly and transparent, which means there's no background and a PNG.

11:26 Okay, we've got our logo here. Go back to app 11. Let's going to change the text to say Bucky shipped to you. I know that line works really well in our other ads. Okay, the logo is now uploading. Now, I will say I've had good luck with 15 to 30 second videos, but App Leven recommends they should be around 30 seconds for whatever reason when placing ads on games as opposed to short form video.

11:48 Longer does a little better. So, it'd be wise to make a 30-second video as well that you could test alongside this 10-second video. Their sweet spot is actually 30 to 60 seconds. So, 35 to 45 seconds might even perform better. Remember, this is like a full attention environment where people are visually and physically engaged. So, we want to take full advantage of that because every additional second that someone spends watching your video makes them that much more likely to actually buy the thing because you're

12:14 building somewhat of a relationship in that short 45se secondond time frame. Okay, there's a logo. Adding that much better. The logo is actually transparent. Beautiful. We got a logo. We got the Buckyy's logo. We got Bucky shipped to you. It's blue. It says shop now. We're going to save it. Let's go back to our creative sets. We're going to add our video.

12:36 Okay, we're still waiting for our interactive to be approved, the thing that we just built. But you only need two of three things within a creative set for it to be ready to go. And so I uploaded the still image of our beaver nuggets and then the 10-second video of myself. Once the interactive is approved, then I'm going to add that as well. So we will have as much surface area for luck slashsuccess in this ad campaign as possible.

13:00 Okay. So now we're going to go back to this lefth hand sidebar. We'll go to campaigns. Here's the one I'm building. We've got our URL. We've got United States less Alaska and Hawaii. Sorry guys. Return on ad spend. Daily budget, let's just say 100 bucks a day. And we're going to schedule it to end about a week from now. And I'm going to keep a close eye on it.

13:20 And then for creative sets, we only have one. We're going to add that and create campaign. That's it. We did this in under a half hour. Now, I still need to install the pixel on my website, or else none of this would even work. The pixel is how my website talks to apploven. So, it's kind of like the website's like, "Hey, appan, you just sent this guy over, right?"

13:40 "Yeah, I just sent that guy over. Did he buy?" "No, he didn't." "What about this guy?" "Yeah, that guy in Arkansas just bought." That's how they talk to each other with almost perfect accuracy. Okay. We want the pixel to be on texasnacks.com. Okay. Fully hosted on Shopify. Easy enough. Okay, we're going to install this app on Shopify. Got to make sure I'm on the right store because I do have multiple Shopify stores.

14:05 Okay, installing the app. Connect existing Apploven account. Okay, another thing we have to do is of course add a payment method. I'm going to go ahead and do that. Okay, payment method has been added. Okay, I was having some issues getting the Pixel to connect, but it's only because I had ad blocker turned on. Once I turned that off, we had no issues.

14:26 So, turn off your ad blocker. Okay, connect. I'm so excited. Okay, look at this. Connected. Connected. We're all green. Complete setup. Go to events page. Launch your first campaign, baby. Confirm. Let's go. You can see right here, we're all green on the Shopify side as well. Okay, one ad is great. Three to four ads even better because we want a lot of surface area for testing.

14:48 Every time I hear someone say, "Oh, I tried paid ads, tried that, didn't work." That's like saying, "I tried fishing. Didn't work." Where'd you fish? What'd you fish with? What time of day? What kind of fish? What depth? What bait? Like, what do we Dude, come on. We need more testing. So, let's do a few more ads here. But what to make ads about? I'm going to go to AI for that.

15:07 Here's my prompt. I need to make three-second video ads for Texas Snacks to host on Apploven's ad platform. Give me some transcripts with great hooks that will be shown to gamers who are also BIES fans. Give me six options to pull from verbatim. That's it. The thinking is done. I really wanted to be about 30 seconds or more in length, so I said 35 so I've got some wiggle room.

15:28 Okay, so let's see how these might appeal to gamers. Restock your game inventory. Rage quit. Flex hook. I love it. Loot Box. Okay, this is great. Better than what I would come up with. So, I'm going to use this simple app right there. It's orange. It's called Teleprompter. It's 20 bucks a year. And that's what it does. It just pulls up a transcript.

15:51 I've got my mic on. This is a DJI Mic 3 over there. If you've ever moved away from Texas, you know the pain. No beaver nuggets, no brisket sandwich, no wall of jerky, just sadness and gas stations that charge you to use the bathroom. But Texas Snacks fixes that. We go inside real Bucky stores, buy the actual snacks, and ship them to your door anywhere in America.

16:14 Beaver nuggets, jerky, fudge, the whole aisle. Restock your snack inventory like you restock your game inventory. Tap below and get Bies delivered this week. All right, then I hit stop. Then I do save to photos. Cool, cool, cool. You just lost a ranked match and your snack drawer is empty. That's a double L, but you can fix half of that with Texas Snacks because Texas Snacks ships real Bucky snacks straight to your house.

16:36 No knockoffs. This is the real stuff. Bought off the shelf at an actual Bucky store in Melissa, Texas. Beaver nuggets for the win streaks, spicy jerky for the sweaty lobbies, fudge for the losses, and hundreds of thousands of orders shipped. Tap the button, load up a box, and never rage quit hungry again. Kind of tripped over my words there for a little bit, but it's all right.

16:55 I can cut that out. There are two types of people in this world. People who have eaten beaver nuggets, and people who are about to. If you know, you know. That sweet, crunchy corn puff is the greatest gas station snack ever invented. And it only exists at Bies in like 10 states. But Texas Snacks changes that. We go into a real Bucky store, buy all of their stuff, load it up in a U-Haul, and ship it nationwide.

17:19 Jerky, fudge, nuggets, all of it. Your next gaming session deserves something better than sad chips. Tap below. Beaver nuggets will be at your door within days. What if a loot box actually had good stuff in it for once? Well, Texas Snacks ships mystery boxes and curated boxes of real Bies snacks anywhere in the world. We literally walk into a Bies in Melissa, Texas, buy it off the shelf, and mail it straight to you.

17:45 Beaver nuggets, jerky, a wall of candy, you name it. Fudge made in the store, t-shirts, hats, whatever, tumblers. This is the only loot box with a 100% legendary drop rate. Perfect for your setup, your snack shelf, or the Texan in your life who moved away. So, go ahead and tap below to claim yours today. Okay. And number five, what's the name of that gas station that has like 120 pumps, 8,000 bathrooms, and a beaver on the sign?

18:12 Yeah. Yeah, that's the one. Bies. Bies fans will drive 4 hours just to walk those sweet, sweet aisles. But if you can't make the drive, Texas Snacks makes the drive for you. We buy real Bucky snacks in store and ship them to all 50 states. Beaver nuggets, jerky, fudge, kalachi, seasoning, everything, spices, you name it. Keep your energy up between matches with the best road trip snacks in America.

18:38 So, if you want some BIES delivered to you, tap below to build your box. All right, stick with me here cuz I'm about to show you how people in New York, California, and Ohio are getting BEI snacks without a plane ticket. It's called Texas Snacks. We're a team in Texas that walks into real Bucky stores, buys the snacks everyone's obsessed with at full retail, and ships them nationwide.

18:59 Beaver nuggets taste like victory. Or how about jerky that lasts an entire raid night? Maybe some homemade fudge that fixes bad teammates. Thousands of five star reviews. Tap that button and your box will ship fast. Your snack meta is about to change. All right, now that I have six more 30 to 60second ads uploaded to my MacBook, edited on my phone because it's easier to edit on your phone.

19:23 You can use Cap Cut, you can use edits. This is super easy, guys. I'm going to click upload. Six videos. open, uploading. Can't get any easier than that. Remember, we want 30 to 60 seconds, preferably video ads, preferably more, right? More ads equal more testing equal more success. Generally speaking, we're targeting a return on ad spend rate of like two to 5x, right?

19:50 Which means every dollar you put in returns $2 to $5. Now, above $5 can happen. I just don't want to overpromise here. So, that's what we're hoping to get. And remember, just because you upload the media to the media folder doesn't mean your ads are created yet. You've got to put titles around them. And you can edit them in here. You can use AI to edit them.

20:08 And you don't have to take selfie videos. A lot of people don't want to put their face in ads, maybe even most people. So, you can use other thirdparty tools to use AI generated pictures, videos, or just faceless videos, right? Where it's just your voice talking, but it could be a panning video of snacks in the BE store with me talking about it over it.

20:29 That is also very acceptable. Okay, the videos are in review. You can see them right there. Should only take a few minutes for them to be approved. All of them are 30 to 60 seconds. Okay, now that we have these all approved, let's go and create a new creative set. I'm just going to call it number one, super original. I'm going to add this approved video right here.

20:48 36 second duration one. I'm going to use the same campaign URL. Not going to customize the targeting. I'm going to trust app loaning to do that for me. Let's create an interactive carousel right here. I'm going to make this pretty minimal. No text, no overlay. And since it is Halloween, and since it's close to Halloween, we're going to get some Halloween images of our products.

21:12 And these are our best sellers here. Three should do it. Okay. Go back here. Add assets. Still need to add these images. Upload. These are great pictures. Okay. So, you'll see that it wasn't accepting these two images because the dimensions weren't right. I don't know how to use Photoshop. Thankfully, I don't need to. So, I screenshotted the error and I got the two images right here.

21:34 Gave it to Claude and just said, "Make these two images fit these dimensions." Bada bing, bada boom. Perfect. We're going to go with 916, which is vertical. Save them to the desktop. Go back here. Make sure they're PNG files. He says, "Good news. They already are." Okay. Go back here. Upload. Uploading without issue. Perfect. Okay, just wait a few minutes for them to be approved.

21:59 Okay, all three images are approved. We're going to check them. Hit confirm and delete this placeholder. Blue stands out. Don't need that generic perfect combination for growing your business. Keep it simple. Buy bies online. Shop now. No logo. Nobody recognizes our logo anyway. So, done. So, when we create this creative set, I'm going to add one of my videos and three of those images.

22:24 Okay, you'll see all four of them right here. We're going to put it in this campaign. Save as live. Okay, there we go. Let's do that again. Let's make a couple more. Same URL. No customized targeting. We're going to add the 39se second video. And I want to test different videos with different images. So, I really want to push the Halloween collection in this campaign.

22:47 And you'll never know what image and what headline and what video and what like targeting and audience and what combination of factors will create the best results. So, we want to test all types of stuff here. Save as live. Okay, got these. And then let's do let's do another one. Let's do all three images again, but with the video that talks about uh restocking your game snacks, which was this other 39 second video.

23:18 Boom. Save as live. Okay, now we have four sets of ads. Therefore, our chance for learning faster and making a better return on ad spend, rorowaz, will be amplified. And it's important to remember that these are going into mobile games. So, we want to reference that in some way. It wouldn't be a bad idea to overlay like Temple Run or Brawl Stars or something else that this this audience is used to playing, used to interacting with to make the ad more personalized for them.

23:44 So, I think it's important to talk about what a gamer looks like because your perception is probably wrong. So, there was a survey done to 2500 gamers and the demographics mirror the adult population. The gender split is almost even. The age demographics are about what you see in the national average for non-gamers as well. So, when you picture a gamer, don't picture like a 17-year-old in his mom's basement, a 17-year-old boy wearing like dark clothes.

24:09 Like, that's not a gamer anymore. Maybe 10, 20 years ago, it was, but gamers are everywhere. They're among us everywhere. So, don't ignore them. 70% of gamers are the primary decision maker in the household. 71% of them shop online at least weekly and 77% of them spend at least $100 a month on online purchases. These are heads of households with credit cards and buying authority, not 12-year-olds playing Fortnite.

24:35 And a huge chunk of these people are only accessible through mobile gaming. These are people that Meta and Google would kill. They would give anything to get their hands on. On Meta, you're bidding for your ads up against every direct to consumer brand. The vast majority of companies using paid ads on the internet are doing it through Meta. You're competing with all of them and it's an auction house, right?

24:57 The more people you're competing with for your ads, the more you're paying for your ads. Now, what well-known companies today would not even exist if it weren't for cheap cheap ads that they were able to buy because they launched around the time that either Google or Facebook ads launched. How about this one, that one, this one, this one, this one? These brands would not exist today if they didn't strike while the iron was hot in the early days of these new ad platforms.

25:21 Okay, here are some common mistakes and how to avoid them. Number one common mistake is to start with too low of a budget. You're like, "All right, 10 bucks a day, 50 bucks a day. Listen, your daily budget needs to be proportional to the dollar amount of whatever it is you're selling. If I'm selling $3,000 mopeds, then my daily budget needs to be in the hundreds at a bare minimum because I might need to spend $200 to acquire a customer that's going to spend $3,000 on a moped.

25:48 But if I'm selling, you know, $10 iPhone chargers, then I can probably get away with a $50 a day budget to start, right? But as long as you're profitable, you should increase your budgets as much as you can, as fast as you can, because put in $1, get out more than $1. Like why wouldn't you keep scaling that? It's a money machine. The higher you start on your daily budget, the faster the algorithm will learn, the faster your pixel will learn, the AI will learn, therefore the faster you can have success.

26:17 Second mistake, killing campaigns too early. Give it five to seven days at a bare minimum. Don't get discouraged if you're spending $20 to acquire an $18 customer in the first few days. That's going to drop over time. Be patient. Trust the algo. Mistake number three, not using your best creatives or not testing enough creatives. You probably need way more pictures, videos, creatives, text, headlines, sub headlines, whatever than you think.

26:41 You need more. Do more. That's the hardest part of ads is just cranking out volume, more creatives, more testing. Keep adding more over time, and you will see your cost per acquisition drop over time. Mistake number four, ignoring attribution. You got to know where your customers are coming from. That's what the pixel's for. Don't skip the pixel. You can't look to the pixel.

27:01 What's that reference from? Can't ignore it. Because if your attribution is messed up, you're not going to know where you're spending money. You're not going to know if you're profitable. The platforms won't even know what's going on. You got to get that pixel set up. You saw me do it right here. It's super easy. So, what types of companies does app work for?

27:17 Direct consumer brands for sure. Shopify brands, e-commerce brands, digital products. These are working the best right now. But it also works for software, for newsletters, for tools that you vibe code, educational stuff. Test it. Test test test everything except drugs. Guys, app 11 just went self-s serve. This is a huge pivotal moment. Summer of 2026, self-s serve.

27:40 We're going to look back on this one day and say, "Dang it, why didn't I get involved early?" Now you can. This isn't just some company that I'm shilling. I actually use them in my brands to make more money and to find more customers. I truly believe in this piece of software. Please use my link so I know that you watch this video. apploven.com/chrisc. Easy to remember. You'll find it in the description. Sign up, connect your store, bring your best creatives, and start making money. Now go build something.