He Makes $27K/Month Connecting Local Businesses Transcript, AI Summary & Key Points

00:00 Within 48 hours, we got four bids ranging  from 17 to [music] $64,000. Wow. What about your total monthly revenue? Yeah. So,  September 27, I think. Amazing. And then what was it in June? The 14. So, almost  doubled in a few months. Yeah. It's like, do you want free money? Yeah, exactly. 90%  profit. Right around [music] there. Yeah. Wow. Meet Aaron.

00:24 Not long ago, he was a part-time  receptionist for a sighting company in Denver until he noticed something interesting. There  was a much bigger sighting company right down the road sending his boss hundreds of leads  every year for free. So, he thought, "Huh, maybe there's something to this." So, what did he  do? He started making connections himself for $150 a piece.

00:44 Simply connecting one business owner to  another using publicly available data. Today, he charges $6,000 for 10 intros, doing something that  any of us could do without any specialized skills with no employees and did $27,000 last month. He  sent one text that got one painter four bids worth $64,000. And by the end of this episode, you are  going to know exactly how to copy everything he does down to the exact text messages he  sends, word for word.

01:10 Please enjoy. So, why don't you start by telling me who you are and  what you do? My name is Aaron Fuks and I am with Hyros. We build referral pipelines for home  service businesses. So, general contractors, painters, siding companies, businesses like that  where they have a a different business that sends them referrals. Think like in a customer journey  especially around home remodels, home fixing, there's usually the first point of contact  and then there's more services that happen afterwards.

01:48 Mhm. So if you're doing a full house  remodel, eventually you're going to need paint. So, our clients are those that like a painter  would want to connect with a general contractor, luxury home builder that can be included in that  same service to get the full job done. Okay. So, these are business owners referring jobs to other  business owners. Yeah.

02:06 So, could this look like uh I hire a pressure washer to clean my driveway.  He shows up, he does a good job. I'm like, "Hey, man. Do you do windows?" He's like, "I don't,  but I know a guy." Yeah. So you kind of help facilitate conversations like that, operationalize  them, if you will. Exactly. Exactly. And how long have you been doing this? A few years.

02:25 I started  as a receptionist kind of virtual receptionist at a sighting repair company. Friend from our church  asked if I could help out part-time and I realized that his business relied on a larger siding repair  company to send referrals. Okay. and they had the relationship for a decade plus and so there was  a longlasting relationship and he got hundreds of leads every year.

02:54 So I saw like huge value in  those relationships. Yeah. So tell me about the bigger business like why were they giving away  all these leads. Yeah. In this case in this case it was because they wanted to continue to see  the reputation increase. Right. So, if you go to a business and they have a service advertised  that's, you know, a big service, like a full roof repair, but you only have a one shingle that fell  off, most of the time they're going to maybe point you in a different direction.

03:24 It's not worth it to  them. It's not worth it. Right. Because they don't specialize in it. But if a business only did that,  it'd be a good business. Yeah. Exactly. And that's what my friend was doing. He was doing like and  still is, you know, the vinyl melts behind a gas grill, right? Just a couple square feet. Okay.  And so the big business not going to touch it.

03:44 They're doing like full installs, full sighting  installs. Exactly. Okay. And then they offer it as a referral to my client. Uhhuh. Everybody wins.  The homeowner wins. The big business wins because their reputation of being a trusted source in the  community still high. And my client wins because he gets leads and is specialized to do just that.  Free business for life.

04:04 Exactly. Yeah, exactly. Exactly. So, it clicked, right? It's this thing  that everybody wants. The customer definitely wants it. You know, the homeowner definitely wants  it. The big business wants it because they want to continue to have their reputation in the community  increase. And the business that's specialized in the smaller service. Okay. So, I'd spend like  almost 8 hours a day on the phone.

04:27 Mhm. And so, I was very comfortable calling a stranger.  And now, remind who are you calling in for what? For the sighting company. As a coach, I was  calling sure customers. But now for this for this, it's the new sighting company that was sending  small leads. I offered I'll go call for you. Mhm. And see if I can get you partners. Okay. Their  partners were roofers.

04:51 Okay. So, let me make sure I have this straight. Yeah. You're working  for the sighting company as a receptionist. You notice that they have this bigger company sending  them hundreds of leads per year, right? Then you get a call from another big company that says,  "Can we start sending you a bunch of leads per year?" Yeah. And you say, "Yes." And then you say,  "Hm, maybe I want to work for this bigger company so I can get them referrals."

05:15 Like go up the food  chain a little more. Exactly. And so we can call, text thousands of companies, get either a sales  guy or a project manager or a business owner on the phone and then connect them with our client.  Okay. So, you kind of started building a website, like putting out feelers for this referral  network business, right? You're like, "Shoot, I've got this guy.

05:39 Maybe he can be our first  customer." Yeah. Okay. Was he working like a hail storm comes through, tears up a bunch of roofs,  he comes in, inspects them, and they're like, "Well, my siding got torn up, too, and roofing  companies would send those siding leads to him." Yeah. And he wanted more of those. Exactly. Okay.  Yeah. And I saw the value all the way around at the very beginning.

05:58 Right. Because this guy was  not just wanting more business, he was providing more business, too. So, he came to me as the  receptionist saying, "I have hundreds of leads a year. Can you take them?" Yeah. And then he said,  "I do this upstream as well." I said, "Do you want more of those?" He said, "Well, yeah, obviously."  Yeah. Right. And so, it's a win-winwin.

06:16 It's like one of the perfect storm wins because if you don't  if you have enough referral partners, you don't need customers. You don't need to go direct to  customers, right? Is that kind of the not that you would ever turn them away if some if a a homeowner  called you directly, but the the hope and the goal is to work towards you just getting leads coming  in inbound all the time.

06:36 You don't need a sales team. You don't need to market necessarily if  you're not as a business owner active in pursuing more referral partners, more referral bases. You  can't necessarily rely on something to scale, right? [clears throat] You have something that  sustains you, but to scale, you need a outbound strategy to get more and more. Yeah. An outbound  strategy to get more inbound.

06:59 Yeah. Right. Yeah. Okay. So, what did you say that you would  charge him for this service? At the beginning, it was a per invite or a per uh appointment. Per  appointment fee. Okay. What was the fee at first? It was like 150 bucks. Okay. So, every time you  cold called someone that says, "Yeah, I'll talk to the owner of this sighting business." You hand  it off, you make 150.

07:21 That was the original deal. Yeah. Okay. Yeah. And as I realized that every  person that he talked to could bring him 10, 20, $50,000 jobs multiple times a year where he's  making, you know, 40, 50% profits. I'm realizing, wow, this is kind of really valuable. [laughter]  It's a lot more than 150 bucks. But I think it is smart to price it low to start because his close  rate could be 2%, it could be 20%, could be 100%.

07:54 And that's a big part of it. He might tell you  how these conversations go, he might not. Like you you're still trying to feel it out. Yeah. But  in general, when with a relationship like this, like if they're kind of bugging you, like you hand  over a couple appointments, he's like, "Hey, you got any more? You got any more?" Like he's telling  you everything you need to know.

08:07 These are good leads. Yeah. Even if he's not closing them, he  sees, "Wow, this guy's legit and I have his ear." Yeah. And not only that, he asked for volume. Like  he wanted 20 30 appointments a month. Wow. And so we're sitting on something where we're like,  man, this guy really wants to talk to everybody in the state almost. Yeah. Hey, believe it or not,  about 62% of you don't actually subscribe to this channel even though you see my videos in your  feed.

08:34 So just take a second, hit the subscribe button, maybe even the notification bell, and it  would mean the world to me. All right, so what do you start doing? Are you just opening up Google  Maps, typing in roofer, and just calling? Like, what is your plan? That was at this stage. Yeah,  that was it at first. Okay. Yeah, that was it at first. And what was your pitch?

08:52 We took his pitch.  Thankfully, he'd been doing it right. And so, it was partnership, specialized insurance stuff.  You know, he gave us, hey, say this. Make sure I'm available. Set the appointment. Okay. Tell me,  give me the numbers of what this would look like, like an average job. Yeah. And how the split would  look like between both companies. Yeah.

09:09 Let's say it's an insurance job that a roofing company  brings to a siding client. It might look like, you know, $40 to $50,000 roofing and siding.  The siding is maybe $15 to $20,000. Okay? And so it's kind of split. So you if you're talking to a  sales guy, he just doubled his ticket, doubled his commission, right? And then on our siding clients  side, it's let's say it's the 20,000 and so they do a kickback of maybe 5% back to the business.

09:41 5% of our bid goes back to you. Something like that. Okay. Back to the roofing business. So they  get a,000 bucks for kicking the siding over to the siding company. And then the roofing business  is done with the siding. They just worry about the roof. Yep. And the siding company will go,  we'll inspect everything. We'll create a bid, submit it to insurance, take care of it all.

10:04 Okay. Do you remember like what your pickup rate was? Your your close rate as in like got an  appointment. What those numbers were early? Yeah. Yeah. Early on we were 20 to 40 a day. Okay. And  setting two appointments. Okay. That's not bad at all. Yeah. 5 to 10% close rate. So you're making  300 bucks a day. He wants one to two a day. So that works.

10:29 Yeah. And how long did it take you to  make those calls? 20 minutes. It's mostly because we're calling business owners. Yeah. So, they're  really incentivized to pick up the phone. Yeah. And then if they don't pick up the phone, we  don't leave a message or anything. We'll catch them on the next time around. Okay. So, it's just  dialing, waiting 15 seconds, they don't pick up, move on.

10:47 You don't text, you don't leave a Okay.  Were you using like software to call or? Yeah, we're using go high level. It has a built-in like  power dialer thing. Yep. Uh, and so we set the outbound setting to 15 seconds. Okay. And a custom  disposition so we can track. Did they pick up? Did we pitch? Were they angry? Yeah. Yeah. Okay.  Okay. So, you're making What did you make like that first month or two?

11:15 So, good days it was like  300 bucks. Bad days was nothing. So, let's say 150 bucks a day. Four days a week. That's 600 bucks  a a week. Working 20 minutes, 60 minutes a day. Mhm. Okay. And what is your guy saying? Your  customer, he's loving it. Yeah. That first one, that first month was like a 50 to 60% appointment  show rate on his end. Okay. And he pays you whether they show or not.

11:40 Yeah. Okay. So, was he  happy this first month? Yeah. Was he telling you specifically how it was going? Yeah. Every week  we'd have a 20-minute call and look through the who showed up, who didn't, who was qualified,  who wasn't, and get better every day. You know, I mean, you're talking to a bunch of clients,  right? Yeah. How does that do you start going down that rabbit hole?

12:00 We did. Yeah. Every person  that showed up, we would mark in go high level, call them and then after the appointment like,  "Hey, how did it go? We're just checking in." Yeah. By the way, sales pitch number two. Exactly.  Exactly. Which was the excitement that I had. It was like, "Wow, every person that I call, whether  they show up to the appointment or not, I can call them again to check in on that appointment."

12:22 and pitch them. Oh, because that guy over the course of a week goes from ice cold lead to very  hot lead. He's already spoken with you before, your old pals. He's spoken with that guy. I'm  assuming the conversation went well. What was your close rate on those like callbacks? It was kind  of low. Really? Yeah. Yeah. Um what happened was we would get a project manager and he'd say, "Oh,  you got to talk to the the office."

12:43 More uh there was more gatekeepers. Mhm. Okay. So, it wasn't  the owner of the roofing business talking to the owner of the siding company. Typically, sometimes  it was. And those were definitely hotter. Yeah, those are definitely went better. Okay. Because  the incentives always have to align in business, in life, right? The incentives always must align.

13:05 Yeah. With project manager, he's probably going to make the same whether you make this connection or  not, right? Like he's not as incentivized to make something work with you than the owner might be.  But the specific referral pipeline was something that I believed in. Okay. And so I tried to think  about how do we get the right person on the phone and what kind of questions would I be able to ask  a project manager to get the business owner on the phone.

13:31 Mhm. And so what we did was we pivoted  from calling the business owners that we'd already talked to or the project managers we'd already  talked to to doing a let me get some projects first for these potential referral partners. Mhm.  Bring them a project and then they believe in the value. Earn you earn their trust. Absolutely.  Both earn their trust and earn the person that's going to make the decision earn their attention.

13:56 Yeah. You know. Yeah. And so we went from calling to doing some texting. Mhm. And now we do like  multiple channels, but that was a huge pivot. And so we started doing mass texts around partnerships  and if somebody needed a bid. Now what do you mean by that? So let's keep on this roofer Yeah. siding  company. We pulled a huge list of all the roofers in our area and we sent a text to every single  one of them asking if they needed a specialized service like an insurance bid on siding and  explain that we only do

14:32 siding. We don't do roofs, so we're a great partner. We're not competing  with you. Exactly. And that allowed us to both deliver on our clients need and deliver specific  value. Not only are we getting the partners, we're getting the partner that has a bid now.  Mhm. And then we have proof that we can bring to business owners. Okay. So you started just doing  cold outreach in this case to roofers just saying like do you have a project right now that needs  sighting.

15:06 Mhm. Okay. And then if if yes then you connected them with the siding business. Then we  use that as proof to then text sighting companies. Mhm. And ask do you do insurance? We have a roofer  that needs an insurance bid now. As soon as they reply yes, we call them. Why would they not? Like  it's like do you want free money? Yeah. Exactly. And it's like cold calling is hard, but it's only  as hard as your offer.

15:31 Right. If your offer is, I have $20,000. Would you like to claim it? Yeah.  Right. Surprisingly, most people still say no because often times I'm guessing it's like, who is  this guy? This bad number. Is it a scam? Like I've had a business where the offer was so good, my big  hurdle to overcome was convincing customers that it was not a scam. Yeah. And that was a real It  was a real hurdle to overcome.

15:55 But once I could, like in this case, we did on-site visits. Once  they came on site, I had a 100% close rate because it was it was basically like, do you want free  money? You give me one and I give you 10. Right. So that's kind of what you're saying. It's much  much better than what you were doing, but there are still people that are dubious. They think  you're scam or you know what I'm saying?

16:12 Yeah. Uh, and so when we get a real person on the phone,  we're both qualifying, that they do this service, that they have other people referring them  business, that they work as a subcontractor, you know, all this short list that allows us to know,  yeah, they probably want this long term. And then we ask like, do you want more of these partners?  Because partners equate to not just one job, right?

16:42 They equate to 10, 20, 40 in in one case  305 jobs a year. Wow. Okay. So, was this like a big inflection point, this new style of outreach?  Yeah, absolutely. And of course, it's not just roofers and siding companies. What other kind of  matches did you find worked well together? Yeah, electricians and custom builders, uh, luxury  remodelers, etc. For instance, on that one, we did this outreach right before talking to a potential  new customer and brought him one luxury builder who had five jobs, one of which was a

17:18 10,000 ft  home, which in electrician stance in his area was like$110,000 job. Mhm. That he could bid on that  he had no idea was happening 3 days before. Yeah. He never would have got that otherwise. Right.  Okay. Okay. So, electrician, great fit. Painter and then also the interior designers and and  remodelers also great fit. Okay. And then we have landscaping company that wanted to move from doing  residential front yards, backyards, mulch, etc.

17:47 to commercial and work with developers. And so we  called custom builders, we called developers, we called property management companies. And  with that one landscaping client, he found a development that was going to be 80 homes in  a subdivision. All the homes were a million to 3.5 million like depending on the size and plus  the HOA. So it was an upfront bid on a contract of a4 million and a intro to every homeowner that  was buying homes in that 80 lot subdivision.

18:21 Wow. You're like, man, we're not charging enough.  Exactly. You're being a super connector here. Yeah. So were you using like snapshots to do this  or like on the back end how are you tying all this stuff together? Yeah, we have a internal side that  we're tracking the contacts that we're making the clients that we're connecting with. So we have  our own like sub account for our business in go high level and then depending on the services  that our clients want we may make them a sub account and you know do all the

18:58 formatting  and everything uh with a snapshot or if they want like short-term outreach we have a short-term  outreach sub sub account. So it's kind of layered, but the most important part is the ability to text  and call. And so Gohigh Level was a great fit for that both for the fact that we can make automation  plug in, you know, a tag or a business name and it just sends all the texts.

19:25 We tend to drip it  so that we don't get, you know, 40 calls that we need to make in a day. Yeah. Uh just to keep us  on a good pace. But it allows that to take care of itself and allows the bids that need to happen  now, that value that we can provide immediately to be raised to the surface. Okay, it just boggles  my mind how many people I come across that make a really, really good living on go high level.

19:50 They don't know how to build software. They have no tech experience and they just start using some  of their snapshots or workflows or whatever it is to make money like you are. It's just freaking  incredible. And you know what? Shameless plug. Go High Level supports this podcast. My team uses  it every day. It's an amazing piece of software. Use the link in my description and you will get 30  days free instead of only 14 days free which most other links provide.

20:15 And if you end up using it,  I'll get a little kickback and that would mean a ton. Okay. Sorry about that. What did your second  customer look like? We went upfront costs and 4xed our price. So, was it still per appointment? We  went package. What was your price? Like 6,000 for 10 appointments. Okay. in a certain amount of time  or so sometimes it's busy season and the business owner is like well you got to give me those like  you know three a month or something right um so we can work within that but we love

20:43 delivering value  as fast as possible time to value is everything yeah and if we can come to the meeting saying hey  we have this custom builder that has five jobs for you to bid on it's like so easy yeah so you forex  your price did you add in all those guarantees like we guarantee they'll qualify they'll show up  what else. Yeah. Um we have a guarantee like um two bids in the first 20 appointments.

21:06 So two  real bids that you can you can do and then we tagged on some management of the relationships and  nurturing of the relationships which is all built through like automations and everything and go  high level and that's a a monthly fee. With that, we guarantee that the partners we bring deliver a  bid to or you know a quote to our client within a certain amount of time or we replace them with  a new one.

21:33 Okay. Yeah. Not or you refund them, you replace them with a new one. Yeah. So maybe  they buy 10 partnerships. Mhm. And five of them give them a bid. First of all, that's most likely  10x the what they paid. Yeah. The other five at the end of around six months because it gives  a busy season and slow season will go get five more. So they bought 10, they get 15.

21:54 Okay. And  what type of a business did you sell this to first this with this new pricing? Interior designer,  electrician, general contractor, and we're working on our own referral pipeline too. And so we're  working with like marketing agencies to offer it to like all of their people. How did you find  these next customers? Just cold calling? It was that original or that that next pivot of get their  results first.

22:18 I have a lead for you. And then mass text a city area of that particular business.  Mhm. And then immediately call them when they respond. Okay. When they text back, you just pick  up the phone and call them. Yeah. An actual human. Yep. Okay. What did your revenue numbers look like  the first six months once you made this pivot? Our revenues jumped from that around 14 and in the  last last 30 days we closed another 15 15,000.

22:52 Wow. Is that 15,000 of like appointments or is  there other type of types of revenue mixed in with that? It's appointments and then our management  and nurturing. Okay. And how much is the monthly fee on that? Between 250 and 500 bucks. Okay. So,  what is your your monthly recurring revenue today give or take? Yeah, about 16. Awesome. From up  from 14.

23:10 Yeah. July. Yeah. Amazing. Yeah. And is that include the nurturing and the one-time stuff  or not including one time stuff? Okay. The one time that's where it got a little confusing for  me. Yeah. Yeah. Yeah. So, the one time is because we're delivering relationships on a one-time  basis. We are seeing like significant increases, but the monthly recurring is like small steps.

23:37 What about your total monthly revenue including the onetime stuff? Yeah. So September 27 I think.  Amazing. And then what was it in June? 14. Like one time and recurring. Yeah. Yeah. So yeah, this  the pivot has been in the past like nine months. Yeah. Mhm. So almost doubled in in a few months.  Yeah. Because of this pivot. Yeah. How many people are you having to reach out to?

24:03 U like what does  your funnel look like? Yeah. We start with the getting the partners first and we'll mass text  a few hundred partners at a time. Uh usually our response rate to that project request or  bid request is between two and 5%. Okay. And so we aim to have two or three that we can bring a  new customer, a new client of ours. So give me an example of one of the more recent campaigns you've  done.

24:31 Like two or 300. What type of business did you text and what did you say to them? Yeah,  let's take the electrician. Okay. We texted around 200 people, 200 business owners that are  all custom home builders and luxury remodelers. And of those 200, sorry, what did you say to them?  Great question. We said, "Hey, we specialize in new builds, installs, remodel installs for all the  electrician services."

24:55 Okay. Right. and wondering if you have any projects on your radar and if we  can, you know, give you a bid, can I call you? So, you're texting them as an electrician saying you  like, I know you're a builder. Do you have any work for guys like me right now? Exactly. Okay.  And of 300, you're hoping you get 10 replies, 10 to 15 replies, and of those, like two to three  like solid leads.

25:20 Yeah. If someone replies that they have a bid, they're typically a solid lead.  Okay. And so we're looking at more like 200 texts, two to four replies that are saying, "Yes, I  have a bid." Maybe 10 to 20 others that are like, "I'm out of business." Or something like that.  Yeah. We immediately call those two to four to qualify that it's an actual bid.

25:44 You know, ask  about the project, etc. Get the details so that we know what we are bringing to a new customer  of ours. And so we say, "Hey, do you want these connections?" Usually what happens is in that  message outright, I'll say something like, "Hey, I have some connections that are looking to get  a bid from an electrician and wondering if we can partner in any way longterm.

26:10 Let me know if I can  call you." So both messages are about partnering. So it establishes that relationship is the primary  means of communication and allows me to then say, you know, yeah, I do this. I connect businesses  and we can connect you to more. We have this many that are interested. Do you want to hear  about what we do? Would you like to, you know, be one of our clients?

26:36 Yeah. Okay. So, you get the  lead for a big house. Let's say you don't already have someone lined up. you text 300 electricians  saying or what does that [ __ ] look like? Usually when when we're going towards our customers and  clients, it's a little bit higher response rate because we're bringing some value. Yeah. Cuz  the first one you're saying like I'm selling you something.

26:59 I want money. I want money. Yeah. The  next one you're saying, I'm giving you something. Yeah. So what does that response rate look like?  And how many people do you typically text? Yeah. So we'll have that. So, we'll do about a hundred  messages out and our response rate is anywhere from 10 to 15%. Okay. And you're saying, "Hey, I  have a home builder that has a 10,000 foot house that needs done.

27:21 Are you interested?" Is that  kind of what you're saying? Yeah. It's usually that's the start. So, let's say you get 10  people to reply of the hundred and they say, "I want it now. Bad. Yes. What do I need to  do?" What do you do? Call them immediately. All 10 typically is the first one, right? Sure.  Faster. But you're going to get all 10 of them on the phone.

27:38 Yeah. Yeah. Yeah. And a lot of times  because we do majority exclusive area networks, the first few I'll explain it. They'll say yes or  no and by the end of that we're kind of we're kind of done. So that first we usually get somebody. So  you're setting up an appointment. Yep. Assume that goes well. How does the appointment go? Usually  it's send our information, send our website, send our blueprint.

28:05 So we have here's what we  do from start to finish in a you know PDF and then the conversation starts with does this make  sense? Do you want it? How much do you want? And the close is usually kind of a menu conversation  meaning okay do you want 20 40 120 appointments. Yeah. Okay. They'll start with well like how do  I know this is going to be good or how do I know they're going to bring jobs?

28:31 And first I just  brought you some. Right. which is great. Builds trust upfront. Are you telling them like this is  a real job? Yeah. Yeah. Like this has an address. This has a builder. But you're not giving them all  the info cuz you don't want them to go around you. Yeah. Generally. And also I'm not selling the job.  I'm selling the relationship. Yeah.

28:46 Right. And so many times that's the pivot that I have to make in  the conversation because there's so many there's so many small businesses that have had cold calls  from lead genen companies that it doesn't go well. They feel like it's a bad experience. And so  talk to them. Their first question might be is this lead genen? And I'll say no because while  I'm bringing a lead we're doing is generating relationships that those leads come through.

29:17 Yeah.  Right. And so it I can honestly say no, I'm not a lead genen company. Yeah. Right. Okay. Yeah.  Don't you kind of put yourself out of business in a sense? Like if you give someone so many  partnerships and they're busy, they don't need any more appointments like you've done too good of  a job. Does that ever happen or do you just sell them additional things?

29:36 Yeah. The additional  thing is the nurturing and management of the relationships. Okay. So great point though because  when they get busy, what's the problem? Well, all of these people they talked to six months ago  aren't hearing from them again. Yeah. You know, those things, those relationships that they  started, how do I keep track of everybody?

29:53 And so, we with go high level, we track everybody's  submissions of referrals. So, we know who sent what and who needs to hear from them again. And we  have a few different uh automations for, let's say it's the roof and the painter or the roof and the  siding. if a storm comes by, they can send a text to everybody in their network. Things like that  that allow them to leverage technology that we've, you know, offered them to get in front of their  network fast.

30:21 Yeah. And so the out of business for us is like our ideal is that we maintain their  network long term. Okay. Please, I need you I need you to send me your stories. If you or someone  you know made thousands of dollars in a short period of time with a business, a side hustle,  a growth hack, I don't care what it is, I want you on this podcast to give you free publicity  and to help grow my podcast.

30:47 So if that's you, go to tko yes.com, fill out the form. If it's  a friend of yours, send them tko.com, have them enter your name, and I'll give you a,000 bucks  for the referral. That's tko.com. So you live in Denver. Are you doing this with Denverbased  businesses? Mostly. And because we have our own referral network of marketing agencies, we're  going all across the nation.

31:10 I just imagine it's an easier close if you're a local guy sometimes.  Yeah. How do you get around to like TCPA and at HTTP verification with text messages? Yeah, we've  haven't really hit that because we'll get the the response rate so high and opt out is so low  that we're obviously sending business messages, but it's business to business and many business  owners are just too busy to reply stop.

31:37 You know, there's more lenient laws around cold texting  businesses than consumers. Yeah. Their phone numbers on Google Maps. Yeah. Yeah. Okay. Yeah.  What was the story you're going to tell me? I have a few. Yeah. Let's hear them. Yeah. And  what are your what are your profit margins? Our profit because we're also doing the service is  fairly high.

31:56 Our software cost is a couple hundred bucks a month. Our texting and calling is maybe  100 150 a month. Mhm. And so you're looking at maybe five to 600 bucks in software and texting.  No employees. One who helps out on the calls. He does commission per appointment. And so when he's  running that and when he's doing that, he'll take about 30% of those as a commission.

32:25 But no base  or anything, okay, so like 90% profit right around there. Yeah. Wow. Okay. Yeah. What what were  your stories? Yeah. So one of them is about we have a a painting client. They love to work  with interior designers, custom builders because those are right right up the customer journey,  right? They're working with a customer to make sure everything looks perfect and paint is all  about looks, right?

32:51 So, we started this campaign, text campaign to custom home builders and interior  designers and within 48 hours, we got four bids ranging from 17 to $64,000. Holy cow. What did you  do with those? It's our our painting client and so it made the ROI on what we charge Yeah. almost  infinite. Yeah. Right. And so that allowed us to scale up and get our nurturing sequence.

33:22 Yeah.  Sol solidified. It paid for like 3 years of our nurturing service. Right. That's one thing I've I  mentioned this a bunch of times in this podcast, but it's worth mentioning again. People  underestimate how much value they need to add to another business or person to justify that that  relationship. Yeah. So like you know we pay Amazon Prime what 12 bucks a month 170 a year and the  amount of value I get from that is a thousandfold.

33:54 Yeah. Right. My MacBook was $3,000 but I added up  once how many hours I spend on it over its life. Mhm. And it's like it's like 20 bucks a month.  Yeah. To to run my entire business from a MacBook. Like it's a thousandx price to value difference.  And so often times with whatever we're selling, maybe it's a taco, maybe it's a digital service,  like it doesn't work if it's like 2 to 3x ROI, it has to be like 10 to 100 to a,000x ROI.

34:19 Yeah.  Yeah. And that's honestly that's what makes it exciting for me in this in this role like in  this business. It's that value is there. You know the 100,000x value is there because it's  relationship based which means you know as humans we love connecting and as business owners  we love talking about our business and if we can do both in the same thing and we can you know  add a bunch of value to the person that we're talking to everybody wins.

34:46 Yeah. What do you think  about business owners just buying leads from like Angie's List Thumbtac Home Advisor? That's where  most of [clears throat] the business owners I am interacting with, it leaves a bad taste in their  mouth. You know, these are shared leads where the marketplace is trying to send it to as many  people, many business owners as possible because that's how they make their money, right?

35:08 And  so the fastest business owner gets the what is it? The early bird gets the worm. Like the  fastest business owner gets the first connection, gets the bid. It's like why subscriptions leave  a bad taste in my mouth sometimes cuz I forget about them and I pay pay. I haven't used it in  so long that like why am I what's going on here? Right. And they make a buck seven times when they  send Yep.

35:29 seven or the lead to seven different businesses. Yeah. And so it leaves a bad taste  in the business's mouth. They get burned. They feel like ah if I don't respond fast enough then  I can't get this. It's a waste of money. And it's kind of a bad taste in the homeowner's Yeah.  Yeah. mouth as well. I was seeing with some of our clients, you know, just responding could cost  him two, three, 400 bucks.

35:50 Just responding to one thumbtack lead, let's say. Yeah. And so that $400  to talk to someone who's talking to four to five, maybe 10 other people shopping around, that's not  a good lead. Yeah. But if you spend the 400 bucks to talk to a business owner that's going to send  you 10 warm referrals because they've seen that that customer wants the service and the trust  that triangle is happening, it's like so much better.

36:23 Yeah. What advice would you give to  people wanting to start this exact business? Don't be afraid of calling. This is a business  built on relationships. Relationships happen human to human, especially in the age of AI. Absolutely.  Not no longer, but even more so than we want that. Yeah. And in the trades, most of the people I  talk to want that human connection.

36:39 You know, set a number per day of how many people you  want to call. Mhm. Call them. If people want to get in touch with you, how can they find you?  Our website's the perfect spot, hyros.com. Hyt. Yeah. Hyt.com. And we have a referral pipeline  blueprint. So if a painter wants to do it for themselves, wants some technology to support,  we got a whole way for them to start it up.

37:06 And if they want our help, we're happy to help. And  then if there's any like marketing agencies that think they can add this on as a service to their  offers and want to introduce label it or Yeah, we usually do a a partnership. Yeah. What advice  do you have for people wanting to build a business on go high level? Find the specific thing that  makes you excited to offer and do that.

37:28 Sometimes distraction creates procrastination and we  never get started. So something that we're excited about. Yeah. Cuz when you log in a high  level, there's hundreds of different businesses you could start on there. Yeah. So not don't  find the like the shiniest object of the month or whatever. Yeah. But whatever gets you excited.  Yeah. And sometimes like you know figure out if your excitement is just because it looks easy or  if it's true to something that you care about.

38:00 Yeah. Well Aaron, thank you. This was great. Yeah.  Thank you. If you like this content, please share with a friend, hit a like or a comment below,  and we'll see you next time on the Kerner