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The nine-figure business you never heard of Transcript, AI Summary & Key Points

My First Million · yesterday · Entertainment · 01:41 · EN

📄 Transcript

Searchable transcript of The nine-figure business you never heard of — My First Million (01:41). Search for a phrase, then click its timestamp to jump straight to that moment in the video.

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00:00 Logan Paul bought like a $350,000 Pokémon box, set the world record, and I was like, "Man, that looks really fun. I'm going to go do the same thing." And so, I met Steve Aoki, who's a big Pokémon guy. I met this guy Gary King Pokémon, who's the number one Pokémon guy. And I'm going to also throw the world's biggest Pokémon party in Vegas. And they helped me put on this party in Vegas.

00:23 The party itself cost me almost $150,000 to put on. I made zero. All this was a massive loss and donation to a bunch of charities. And about a month later, Gary King Pokémon calls me. He goes, "Hey Chris, I know you believe in Pokémon now. One of the guys at the party wants to start a Pokémon convention, and he doesn't have any money. Can I introduce you?

00:48 Maybe you would invest in it." I said, "Yeah, sure. Let's do it." I had lunch with this guy. I said, "Let's just do it." This guy's been working in in like conventions for 20 years. He had perfect skill set to do it. He and his two cousins were deeply passionate collectors and Pokémon collectors. I invested $600,000 into the company. I took a minority but massive stake in the company.

01:10 And I helped build this conference starting with one show in a small hotel convention room in Frisco, Texas. And 4 years later, we were throwing 20 shows, 700,000 attendees, the biggest Pokémon trade show in the world. Massive success. We didn't have much money. >> too. I mean, 700,000 tickets are It's a nine-figure exit, right? >> Massive business, guys. Massive.

💡 Answer

A Pokémon convention business that scaled to 20 shows and 700,000 attendees, producing a nine-figure exit.

🧠 AI Summary

A $600,000 investment in a Pokémon convention company grew from one small Texas show into 20 shows with 700,000 attendees in four years, becoming the world's biggest Pokémon trade show and producing a nine-figure exit. The investment followed a costly Pokémon party that generated no profit but created the connection leading to the opportunity.

🔑 Key Points

  • The Pokémon party cost almost $150,000 and generated zero profit, with the losses donated to charities.
  • A convention entrepreneur and his two cousins had 20 years of convention experience and deep passion for Pokémon collecting.
  • A $600,000 investment secured a minority but massive stake in the company.
  • The business grew from one show in a small Frisco, Texas hotel convention room to 20 shows in four years.
  • The shows attracted 700,000 attendees and became the biggest Pokémon trade show in the world.
  • The company achieved a nine-figure exit.

✅ Actionable items

  • Use an event or charitable project to build relationships and discover potential business opportunities.
  • Invest in an operator with 20 years of relevant convention experience and partners who are deeply passionate collectors.
  • Start with one small convention and scale to multiple shows.

💡 Business ideas

Start a Pokémon convention company00:43

Create conventions and trade shows for Pokémon collectors and enthusiasts.

For
Pokémon collectors and enthusiasts
Solves
Provides a dedicated venue for Pokémon collecting and trading.
Validate by
Begin with one show and measure attendance before expanding to multiple shows.
  • One show in a small hotel convention room in Frisco, Texas
  • 20 shows four years later

🏗️ Business models

Pokémon convention and trade show business01:12

A recurring event business built around Pokémon collectors, conventions, and trade shows.

  1. Launch one show in a small hotel convention room.
  2. Use convention expertise and collector passion to operate the event.
  3. Scale from one show to 20 shows.
  • 20 shows
  • 700,000 attendees
  • The biggest Pokémon trade show in the world

💰 Monetization

Convention ticket sales 01:33

The business sold tickets to its Pokémon shows.

  • 700,000 tickets

📣 Marketing

Sales

  • Sell tickets to convention attendees.

Branding

  • Position the events around Pokémon collecting and establish them as the biggest Pokémon trade show in the world.

Distribution

  • Expand the convention format from one local show to 20 shows.

Customer acquisition

  • Build relationships with prominent Pokémon enthusiasts and collectors through events.

📊 Numbers mentioned

Costs

  • The Pokémon party cost almost $150,000

Growth

  • Grew from one show to 20 shows in four years

Revenue

  • Nine-figure exit

Traffic

  • 700,000 attendees
  • 700,000 tickets

⚖️ Advantages, risks & lessons

Advantages

  • The convention operator had 20 years of experience.
  • The operator and his two cousins were deeply passionate Pokémon collectors.
  • Connections from the Pokémon party led to the investment opportunity.

Risks

  • The Pokémon party produced zero profit and was a massive loss.
  • The investor took a minority stake despite describing it as massive.

Lessons

  • A loss-making project can still create valuable relationships and opportunities.
  • Relevant operating experience and genuine customer passion supported the convention business.
  • Starting with one small event enabled expansion to a much larger trade show business.

💬 Quotes

Massive business, guys. Massive.

Concise statement describing the scale and success of the convention company.01:36

📈 Investment analysis

bullish

👤 People & companies

Logan Paul

Person who bought a roughly $350,000 Pokémon box and set a world record.

00:00
Steve Aoki

Pokémon enthusiast who helped with the Pokémon party in Vegas.

00:10
Gary King Pokémon

Described as the number one Pokémon person and a connector to the convention investment opportunity.

00:12
Chris

Investor who funded the Pokémon convention company and helped build the conference business.

00:38