The Easiest Way to Make Money From Home Transcript, AI Summary & Key Points

00:00 I'm making over $10,000 per month, but I work no more than 4 to 5 hours per week. It's very difficult to not make money. My brother-in-law, when we got him first started, he did 700 in his first week. [music] >> Holy crap. >> First week at 700 videos, he averages anywhere from 25 to [music] $30,000 in profit per month. >> Net commissions. >> That's straight to your bank account.

00:24 There's no overhead. You're not buying inventory. You don't have fees. [music] As long as you can read and talk, you can make a video that's good enough [music] for the platform. You only fail if you just don't upload. >> Yeah. >> But you can't really lose money. You will make money. >> It's very simple. It's very straightforward. And you don't even have to show your face if you don't want to.

00:42 And there are people that we're talking grandma and grandpa 70 75 years old. >> Everywhere in between. And there are people that can barely even work technology. Another individual uh he has about 1,100. And just [music] last month he did $40,000. >> Holy cow. with,00 videos. Another mom of four, she's up in Idaho. She's making $12,000 a month and she has four kids and she's doing it part time and now her husband is doing it and [music] you literally send the address in the first message and gosh just start showing up.

01:12 >> We actually did two free garage sales. So, we got so many products sent to us that we're like, I don't know what to do. It's honestly mind-blowing with how much stuff that we got. >> Yeah. >> Trevan, thanks for having me. >> Absolutely. Well, thanks for having me. >> Oh, yeah. I mean, we're in Utah. This is your home turf. But why don't you tell me in one sentence what your business does?

01:34 >> We film video reviews with your phone and you upload them to Amazon. If somebody watches that video, buys the product, you get a commission. >> Okay. So, you help enable that. That's a thing that Amazon offers and you your business, your tool, whatever, helps better optimize that. >> In a nutshell, we help increase commissions and help you save time.

01:55 >> Okay. through automation and data. >> Okay. Do you help identify like winning products to review? >> Yes. >> Okay. By the end of this video, do you think people will have enough tools, whether they use your tool or not, to make money reviewing things on Amazon? >> 100%. >> Okay. Is there like a type of person that this is a good fit for? >> You do have to be able to talk on camera.

02:17 Now, a lot of people will be like, "Oh, I can't do that." But it's not the typical talking on camera that people think it is. Yeah, >> it's very simple. It's very straightforward. And you don't even have to show your face if you don't want to. You can do POV content. Okay. >> Where it's just showing your hands. And if you really want, you can >> you could use these like glasses or whatever.

02:35 >> Absolutely. And if you really want, you can script it. >> Go to chatbt, throw in, hey, we got product XYZ, >> write a script, and then you can do a voice over. >> So, you can really simplify it. >> Yeah. if you want to, but it is ideal if you can pull up your phone and do a a simple non-scripted just talking about the product as if you were talking to your mom or your brother.

03:00 >> Yeah, it's funny because I, you know, I've been posting selfie videos for two years now. People that don't really know me are surprised by it, by how naturally it comes because they know I'm introverted. But people that know me really well are not surprised by it because ever since I've had an iPhone, every time I have a friend that has a birthday, I I'll always take like an off-the- cuff selfie video for them that's just goofy and like stuff I would never want to post to the internet.

03:21 And I just like send selfie videos to friends via text. I've been doing that since 2010, right? And so I think that like got me comfortable behind the camera because I knew that only one person would be seeing it, you know? >> And it what's cool with this is it's not being posted to social media. M >> it's being posted to Amazon. >> So the chances of anyone that you know seeing it is not very likely.

03:45 >> Yeah. Now what are the chances of Amazon just burying it? Because you've got like one Tumblr that a thousand people review >> and that is where a strategy kind of comes into play and that's where you want to find and identify the best product. Okay. >> And so that's kind of one element. And then the second element is if you can make a good video that converts, then that's where your video will actually stay and Amazon won't bury it.

04:07 Correct. So there are strategies that you can do. Like for example, >> a longer video performs better than a shorter one. >> It keeps people on Amazon.com longer. >> Exactly. Yeah. >> And the watch time is better and so Amazon's algorithm triggers that and they're like, "Hey, people are watching this more, so we're going to show it more." >> Okay. So there's little metrics that you can look at, but again, it's very simple.

04:33 Like when you talk about like a YouTube algorithm or the Instagram algorithm, it is far less complicated and way more straightforward, which is really nice for the average person. >> I'm thinking about this in the context of like, you know, contrasting with an Amazon or an Instagram algorithm, right? If anyone in the world posts a video to Instagram, it's competing with the millions of other videos posted to Instagram that day, that year.

04:55 It's competing with videos posted years ago that are still going, right? But if there's like a pink 20 ounce Stanley Tumblr Fourth of July edition, that algorithm, that video is only competing with the other people in the world that have decided to upload a video to that exact product, right? Yep. >> So, it doesn't have to be as sophisticated. >> No.

05:16 So, there's 30 plus million products on Amazon. >> Okay. >> And I mean, millions are being launched basically every single month. >> Yeah. And there's hundreds of millions of shoppers on Amazon. >> And so, yeah, it's finding just those one-off products and finding those products where you can get your video onto the listing. And once you're on the listing, the customers are coming and and they're going to watch it.

05:41 They might look at someone else's video. There's six spots. It's called top carousel. There's six spots on a product listing. >> And if you can be in one of those six, >> you have a chance of a customer watching it. Okay. How important is it to be early >> to a product? >> Yes. Like let's say that Stanley Tumblr, Stanley releases it at 9:00 a.m. Mountain Standard Time today.

06:03 What wins? An average video posted right then or an amazing video for that product posted a month from now? >> So, I would say if you can do a good video, it doesn't have to be amazing, and be early, that would be obviously ideal. >> Okay. But if you come a little late to the game, which happens all the time, >> you're usually going to be late. >> Exactly.

06:27 If you just make a a better video than what's on the carousel, then you can come in and take over. And also, Amazon will constantly kind of rotate and they'll split test and they'll try, okay, we'll give you this spot for a couple days. Okay, we'll throw this into a couple days. >> Obviously, you will stick if your video is just outperforming, but Amazon is constantly rotating.

06:48 So, that's what's nice is you will always have a chance at that. >> Okay. So, it kind of reminds me of the YouTube algorithm. There's this video on YouTube. It's like a 10-second video of this guy like hiking in Antarctica. Okay. And he comes upon this puddle and it looks like a puddle and he has like this 12 foot long like hiking pole that like it's like extendable and he retracts it out all the way.

07:12 It's like twice as tall as he is. and he sticks it down in the puddle and it keeps going and it keeps going and it keeps going and he never touches the bottom and he's he's basically showing people that like you will die if you fall in this. That's like implied without being said. That video has like 200 million views or something. It was posted like 5 or 10 years ago and the way YouTube works is when he first posted it, YouTube showed it to people that like hiking in Antarctica.

07:37 It's like 12 people and they loved it and it's like, "All right, let's show it to people that like hike hiking, millions of people." And they loved it. It's like, "All right, let's show people that live in states where there are hikers, Utah, Colorado, whatever." And they loved it. And YouTube's like, "Wow, this is pretty this is a lot more broad than I thought."

07:53 Like, "Let's show it to Americans." They loved it. And like that's why it's still going viral 5 10 years later because it just keeps testing it with a wider and wider audience. So it sounds like Amazon is similar in that like the early bird gets the worm for a while and it sees like, "All right, you know, 33y old women love this video. We're going to keep showing it."

08:12 And then the product keeps going. It's like, well, we really need 45-year-old men to like it, too. And this video that was just posted a month late kind of resonates with both 32-y old women and 45-year-old men. So, it just keeps kind of testing and AB testing until it finds like the winner. And even when it finds the winner, it's always going to be testing.

08:26 Right. >> Well, there's new videos coming on and where I think hopefully the algorithm goes. It's not this sophisticated yet, but it will get to the point where it knows me as a creator. It knows my demographic. It knows where I'm from. It knows how I talk. And Amazon has data on every single customer. Interesting. They know what they like, what they don't like.

08:45 They know their age, they know their profile, they know where they live, the zip code, like everything. And so they could literally cater. Okay, this person talks like this. >> This person is shopping and connect it. >> And I think that could happen. >> And then that opens up the door for even more opportunity because then your video is being shown to the perfect specific person.

09:06 Right now, it's a lot easier again because if you can just find a product that is selling, that's what I love about the business model is you are not driving any external traffic. You're just leveraging the existing traffic that Amazon has. >> And if you can get your video there, customers are going to see it. >> Yeah. >> And if they just watch it, >> boom, commission.

09:25 >> Hey, please subscribe to the channel. Whether you're on Spotify, Apple, YouTube, doesn't matter. It would mean a ton. So, you said it was the carousel 6. >> There's a top carousel. Most top carousels. So, when you go to an Amazon listing, >> there is a little video icon. And if you click on that video icon, there is videos from the seller >> and then there's videos related to the product.

09:46 That's where our Amazon influencer videos show up. And then there's video reviews if there are any from like actual customers. >> Okay? >> And so there's normally like six spots available in that. >> Okay? So now I'm contrasting this to like Google business profile or Google Maps, right? If you owned a plumbing business in American Fork, Utah, you want to be in the map pack, right?

10:06 In the top three or whatever. And that's pretty pretty static for everyone in American Fork that's looking for a plumber, right? But for this, it sounds like it's more hyperpersonalized that six videos or whatever might be different based on who you are searching for the product. >> Yeah, I mean, they do rotate and if you were to go to a listing today, the videos that you'll see tomorrow could be different.

10:29 >> Okay. Okay. But what about >> they aren't quite yet specific to the individual yet, but that is my prediction. It's 100% >> because I'm thinking like if I use a VPN in Provo, Utah, and look up that Tumblr, I'm going to see these six videos. And then if I change my location on my VPN to Vietnam, I'm going to see six different videos. You're saying we're not quite there yet, but it's probably moving in that direction.

10:50 Yep. To me, when we move in that direction, it gives even more hope to like just the super boring dude in Omaha, Nebraska with a cowboy hat that has no energy and he's monotone. Like even he can win because other low energy dudes in the Midwest that like cowboy hats are going to love that guy. And so Amazon, like that guy might not have been successful 3 months ago, but under this new system, Amazon's going to show that video to every dude like that searching for products like that.

11:18 And if you want hope to believe that this is a actually something that you can do is just go to a product listing and go watch the videos. >> You will start laughing because you're like, "This video is awful." >> Yeah. >> How are they making >> Why are they showing this to me? >> Yeah. Like this is terrible. >> Yeah. >> If he can do it, I can do it.

11:34 Like there are people that are fresh out of high school and there are people that we're talking grandma and grandpa 70 75 years old. Yeah. >> Everywhere in between. And there are people that can barely even work technology. Yeah. Like we have people that are like, I don't know how to even log in. Like they they don't even know how to log in. But as long as you can make a video, >> you can throw it up there and potentially make money.

11:56 So it's it's way less intimidating and it's it's a lot easier than what people think. Just again, just go watch the videos and your mind will be >> And you're going to show us at the end of this like how to make a video. Like we're going to make a real video today and you're going to show us like best practices. Absolutely. >> You have like a lot of insight into the earning potential of this, right?

12:18 What's worst case, base case, and then like outlier, best case scenario for earnings per month. >> If you get approved and you start making videos, it's very difficult to not make money. As long as you're approved and you start making videos, you will make money. Okay? >> And I would say for a beginner coming in, you will easily make hundreds of dollars.

12:41 >> Okay? very very like conservative a month. Okay. >> And and this is just kind of on repeat where it jumps up to more of I would say the average of the people that come in. >> Mhm. >> I would say 1 to 3k >> is very very reasonable >> per month. >> Per month. >> And that's profit. That's net commissions. >> That's straight to your bank account. There's no overhead.

13:01 You're not buying inventory. You don't have fees. So my background I sell products on Amazon and I mean there's fees on fees. And then there's shipping and then there's this and then there's ads and then there's uh tariffs and it just it just stacks up where this as soon as you make a commission straight to your bank account. So yeah, 1 to 3k I would say where people start kind of ramping up is like 5 to 10,000 is like hey you know what you're doing.

13:30 >> Um >> that's people that get good at it. >> Yeah. And and not even that good. They just have been consistent for long enough and they understand, okay, this is >> like how how it works. >> Yeah. >> And then there's people like me where I'm making over $10,000 per month doing these video reviews. >> Yeah. >> I do have a little bit of experience when it comes to content, but I work no more than four to five hours per week >> doing these videos on on these videos.

13:59 >> When you say experience making content, like you're not like a videography major. You you post videos to Instagram. >> Exactly. That's it. Yeah. >> Millions of other people, which is that's not nothing, right? But you're not like professionally trained. >> I I I mean, if you saw the the setup, I don't know how to set up a a microphone or a soundboard, doing the proper lighting.

14:19 >> I I can pull out my phone and I can talk to the camera. And that's about the extent of my experience. >> If I were to like summarize like best practices for a video, it's like talk like you're you're excitedly telling a story to your best friend, right? Like it doesn't have to be that high energy, but just like talk like you're just talking with your friend.

14:36 >> And for sure um how I like to do it is if you can keep the the customer watching longer. >> Yeah. >> That's kind of ideal. So there's what's called hook stacking. >> Okay. >> So like you you don't need to go and go crazy like on Tik Tok or Instagram where you're trying to grab their attention the first three seconds, >> but wait until the end until we and then it's just like dude, come on.

14:55 >> But you can throw in that element. Not obviously to that extent, but it's like, okay, today we're going to be talking about this product. >> At the end, I'm going to show you how to set it up, but before let's just show you the cool features. So, they are kind of thinking, oh, at the end, I'm going to get a demo. I'm going to get a how to set it up because maybe that person wants to see that.

15:14 >> Mh. >> And that's going to get them to either fast forward to that point or they're like, okay, yes, this is the video that I want to watch. Okay. >> So, there is that element of if you can get them to just be thinking of like, oh, I'm going to cover this. I'm gonna cover that. And so then they're more likely to stick around. >> Okay. What's like a a good length of these videos?

15:34 >> So what's interesting is this has kind of changed over time. It kind of started uh early on it was like do super premium, super high quality production value. Then it got to the point where people were like you don't need to do that. Just go throw up like 60 seconds just honestly awful videos. >> And it got to the point where all these awful videos are just not that great.

15:56 And so now it's kind of pivoted to it doesn't need to be this high-end production value, but it needs to be a little bit longer than 60 seconds. So what I like to do is I would say at least like two minutes, >> okay? >> And just talk about it. Uh as long as you have kind of good lighting, good sound, um like a simple lav mic. Um that really goes a long way for the videos.

16:16 And yeah, talk about it like you're talking to a friend. >> Yeah. I mean, I think there's like there's like four thresholds of good mics. You got like your iPhone mic, right? Which is like better than nothing. Yep. That shouldn't prevent like if you haven't posted a video yet because you're waiting on your mic. Like you're waiting too long. >> And and I started with just my iPhone.

16:32 Yes. And and there's still plenty of videos that I do just with my iPhone. Especially in your in a good space where the sound is not like there's not a lot of background noise. Dude, the mic is plenty. Well, my my most viral like Instagram videos are when I'm out with my family and I see something and I don't have my mic and I take a video anyway and they'll get 10 million views cuz it's a good We were talking about this before we recorded.

16:54 Like the concept is way more important than the hardware. So like four different levels of mics. You've got your iPhone or your Android mic. Then second is like these $25 mics you get on Amazon. Like the cheapest lav mic you can get. Third is probably like this bucks >> which is 100 bucks. And you could actually post a review on this. And then the fourth is like the DJI Mic 3, which is like 300 bucks.

17:15 And that's about as good as you get. But the average person can't really tell much of a difference between any of those four. Okay. So 2 minutes plus is like best practice, but there are a lot of successful videos that are 30 to 60 seconds, I imagine. >> Very short. >> Okay. Is there like an a type of person that this seems to work best for? >> So what's really cool is I've done Tik Tok affiliates.

17:36 It's a similar business model, but it requires a lot more skill. It requires being better on camera, and it just is a little bit harder for the average person. So, when I'm comparing these two models, they're they're very similar. You make videos talking about a product, you upload it to the platform, and then if someone watches it, you get a commission.

17:56 So, that's kind of the overall nutshell. If you compare the two, I always tell people, I'm like, I could take a hundred people off the street and get them making their first dollar with the Amazon influence program. Literally, I don't care their background. >> Yeah, >> Tik Tok affiliates, I I can't say that same thing just because the videos are so simple.

18:14 They're so straightforward. As long as you can literally, again, you can create uh a script and do a voice over, >> as long as you can read and talk and you have a phone, you can make a video that's good enough for the platform. >> Yeah. I mean, for most of my shorts, I use like this $20 teleprompter app. $20 a year a year and I just paste the script in it and I just it's just a self video and I'm reading it scroll across the screen.

18:42 >> Kind of the next threshold to that is a voice over >> where you just like take video only and then you use like cap cut edits any like free or close to free app to like use your voice memos app just record you talking overlay it with the video right is there like a next threshold after that? I mean, honestly, I use Cap Cut and edits because you can literally just splice it together and then they have a voiceover feature where you just click and then you just record with your your mic and as long as you're in a quiet

19:08 studio or room, you can just film from your phone. >> Okay. >> So, and to be honest, beyond that, like there's even like the top of the top are not doing anything extra on that other than maybe they might have a better microphone. >> Okay. Are the best of the best winning because of quantity or because of quality? >> Right now, it's it's a mix of both, but I would say it's because of the products that you're picking and then it's the video that you're making.

19:37 So, if you can pick a good product and then you can make a good video, you will win. >> Okay. It's like that. You know that meme of like the guy trying to choose which red button to press? >> Yeah. >> I showed this to my team. I made one. Have you seen the one where he has like both fingers? Yeah, >> I made a my content team. I made one of those memes and one said quality, one said quantity and he's pressing both of them.

19:58 >> Yep. That's like the best of both worlds. What is like the most outlier earnings case that people should not expect? We're not saying it's realistic, but what have you seen in your world that's like the best of the best? What are they making per month? >> So, there's two people that come to my mind. Actually, there's three. So, there's an individual that has 700 videos, which is not >> That doesn't sound >> It's not that much.

20:19 2,000 Instagram >> and and when people think like, oh, 700, that seems like a lot, but it's again loweffort, non-scripted, non-edited videos, like 700 is not that much. My brother-in-law, when we got him first started, he did 700 in his first week. >> Holy crap. >> First week. So 700 is not as much as what people think. So he at 700 videos, he averages anywhere from 25 to $30,000 in profit per month.

20:46 But he has to buy the products he's reviewing. Right? >> So that is where a unique strategy comes into play. And if you really want to get strategic, it is smart. But for the average person, I would say 95% of individuals are reviewing products that they already own. >> Mh. >> And then you can get to a certain point where brands actually send you products.

21:10 >> And so they know you're good. >> Exactly. And so there's ways to basically find the brand, find the product, and then you can automate outreach and then the brands will just send you products showing up on your porch. And we've proven, I mean, we've done this so much to where we actually did two free garage sales. >> So, we got so many products sent to us that we're like, I don't know what to do.

21:31 It's honestly mind-blowing with how much stuff that we got. >> Yeah. >> But we're like, this is insane. Like, you send these messages and what's funny is there's not even any back and forth. You send the message of like, "Hey, I'm an Amazon influencer. >> Bet to them. >> Uh, here's my here's my address." You literally send the address in the first message and products just start showing up.

21:50 >> They like their cost on that product like they might be selling it for $20 to $50. Their cost is like $3 to $10 and it's an asymmetric bet. >> Yep. >> Okay. So, you got all this stuff to show up. Did you take videos on all of it? >> Yeah. >> And then you gave it away for free at a garage sale. Yep. >> You can also use that garage sale as like a lead genen.

22:05 Well, so so for us, we we didn't need to resell it, but I would say the average user, they're taking that and they're making commissions from Amazon, but then they also have the resell value of the products that they're getting for free. So, there's multiple ways to make money. So, you can get money from Amazon from the commissions. You can resell the product.

22:27 You can work out deals where the brand will actually pay you to post the video. So there's agencies and and most of these sellers are from China and basically they'll pay you 20 to $40 per video. >> Wow. Okay. >> Upfront. >> Yeah. >> And and so they'll pay you 20 40 bucks and then sometimes you can sell the video rights because they want to use the video on their social media or on their website and you can sell that for another 40 50 bucks but there's people that are charging $500,000 for these pieces of content.

22:57 It's kind of like a UBC. Yeah. And so brands are like, "Yes, we want this. We want this piece of content. We want to be able to use it." And so there's multiple ways to monetize it, not just from the commissions. So when I'm talking about the 25 to 30,000, that is just from Amazon's commissions. >> Yeah. >> That's not taking into consideration him potentially reselling the products, potentially landing uh deals where he's selling the video rights, brands paying him money.

23:22 So that's that individual I would say is probably the top of the top for I mean 700 videos is crazy. >> I just built out a podcast studio at my house and it is great except for the blank white walls. And so I've started looking at some local painting websites and what I noticed was that all the good.com names were taken. DallasPainting.com, Dallaspainters.com, paint Dallas.com.

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24:36 >> Another individual, uh, he has about 1,100 and just last month he did $40,000. >> Holy cow. >> With,00 videos. That's like 1,100 total. And so they compound over time. Y a lot of them never do much at all. That's just the 8020 rule or like in this case maybe the 955 rule. Yeah. >> 5% of them make 95% of the prof. >> And and I would say on on this is probably the 8020.

24:57 I bet 20% make up the majority of it. >> So you need volume. >> You you do need volume. And then there's another guy a good friend of mine. He has I think 4,000 videos. So significantly more. And he did $27,000. >> Interesting. So, so again, volume is important, but it's more about can you be strate strategic about the products that you're reviewing?

25:19 >> Yeah. Volume negates luck. >> Yes. >> Okay. So, you said your brother-in-law his first week made 700 videos. Do you have any bearing on what he made just from those? I'm I'm assuming he kept going, but like how much fruit did that first week yield him? >> I wish I knew the exact number, but what I can say is we introduced my sister and brother-in-law to the business model.

25:41 This was July. Within three months, they had ramped up to making $15,000 per month and she was able to quit her corporate job making six figures a year. >> Wow. >> It's crazy. >> So, all right. So, let's just say someone has next to no money. Step one is to log into your Amazon account, look at your order history, and go around your house, find stuff you already bought.

26:03 How far back can you go? Like, if I bought something two years ago, can I like make a video? >> Yeah. So, as long as it's still selling on Amazon, you can make the video review. So, >> but it might not be as good because there could be 100 other videos on that product already. >> And that's where strategy does come into play. So, like there are tools where you can go scan your order history and it will go back to again 10 15 years ago.

26:26 As long as you've been had an Amazon account, you can go and grab that data, >> okay? >> And it will basically say, okay, this product has the most potential. This one doesn't. And if you can just find products that are still selling, those are the products that you want to review. >> Now, is this a good reason to use the same Amazon account that you usually buy with to apply for this?

26:45 >> That is a use case for sure. Again, mine is not connected, but my brother's is. >> Okay. >> And we both I actually make more than him, so it doesn't really matter >> cuz Amazon needs to know for sure that that came from them. >> Yeah. Well, not necessarily because I will go to my mom's house and I will scan her order history and I will >> I bought it from HomeGoods, but if it's sold on Amazon, you could still do it.

27:09 >> Absolutely. And so I will actually go but I will log into her Amazon account. Okay. >> And I will scan her order history. >> Okay. >> And I will go and be like, "Okay, these products are the ones that I want to review. Let's Mom, I need these products. Go find them and then I'll review them." >> Yeah. And then you could still post them on your account even though your account has no order history of that item.

27:27 Yep. Amazon just knows that yeah that item is sold so that counts. >> Yep. >> And then do they market as like a verified purchase? >> No, it's just >> like the reviews, right? Like if I review a product, some of them say verified purchase, some of them don't. It's not like that. >> Nope. People will go to Airbnbs and they're on vacation and they'll just grab products around the Airbnbs and and review them.

27:46 Again, as long as it's sold on Amazon, it's fair game. You do not have to buy the product on Amazon. So that's what's cool is again you can start this business with zero capital. You do not need to start shopping anything. >> Yeah. Like if you're for whatever reason you're not currently an Amazon shopper. You don't have to become one. >> No. >> She need to find stuff which is like 92% of stuff.

28:07 >> If if we looked in this room I would say 95% of the stuff is on it. >> Yeah. And probably 80% of that came from Amazon. Yeah. >> All right. So let's talk percentages like affiliate percentages. What what are they paying on like a a $100 mic versus a $20 tumbler versus a $5,000 couch? >> So, Amazon has their standard commission rates and it's anywhere from a half a percent up to 3%.

28:31 >> Depending on the category, >> depending on the category, it kind of varies and Amazon is always tweaking this. But what's incredible is there is a way to get increased commissions because brands or sellers will create campaigns and say, "Hey, >> we have XYZ product. We want to incentivize you creators to create content and if you do, >> we will give you a 10, 20, up to 50% commission."

28:56 >> Wow. And they just pass that on Amazon and Amazon passes it along. >> Yep. >> Okay. And so from Amazon itself, those commissions are not going to be anything crazy. And so the people that are making the 20, 30, $40,000 per month, >> they're focused on it's called creator connections. They're focused on the products that have the increased commission rates.

29:18 >> Okay? And so like if you looked at my uh commissions, so $12,000 in the last 30 days, $10,000 was from the increase commissions and $2,000 was from Amazon. >> Standard stuff. >> Standard commiss like a program. >> Yeah. Okay. >> So if you can focus on that, that's where you're going to have most of the success. >> What are the lower paying categories?

29:40 And then what are the higher paying ones? >> Outdoor is a higher paying category. So like your lawnmowers, your weed whackers, your trimmers, >> and that's also higher ticket, right? Cuz kind of two variables, the percentage and then the actual cost of the product. >> Yeah. So those are going to be uh a little bit higher at like 3% and then there's like beauty products which are like a half a percent.

30:02 But there are some beauty part products that are are more. >> But for me, I don't even look at the Amazon commissions. I look at the increased >> commission rates. >> Okay? So for me, I will not review a product unless it has that potential for an increased commission. Okay? >> And that is where you're going to see majority of your commissions come from.

30:25 >> Okay? Now, is that only available to like superstars on the program or to anyone? >> So, what's awesome is when you get approved and you start making videos, once you make like 20 30 videos, you automatically get what's called the bronze program. Mhm. >> And as soon as you're bronze and above, >> you get access to it >> regardless of how well those 2030 >> do.

30:44 They they need to do decent but not anything crazy. Okay. >> So, as long as you are reviewing products that have sales >> Yeah. >> that are performing decent like that's where >> uh like the their software tools that will help you identify those types of products. And if you can prioritize those first, >> Yeah. >> then you'll unlock that program a lot faster.

31:08 >> Okay. And I want to get to those tools, but it's kind of like Amazon their bonus program. They don't want to waste these extra commissions on people that are flighty and like just testing it out. They just want to see that like all right, Trevan is like it looks like he's going to be doing this for a while. Yeah. >> He's not like a rock like he could be a rock star, but like he's kind of serious about this.

31:25 >> When they want sellers to work with legitimate creators like they don't want >> it's a bad experience. Yeah. If you never answer your DM from them because you've only posted two videos and you flamed out. That's a bad experience for Amazon. >> And the whole goal is for these like Amazon makes more money if these sellers create campaigns. >> Because if the sellers are creating campaigns, it's incentivizing us creators to make content.

31:50 >> And if our content drives sales and drives commissions, well, Amazon is making money. So, >> at the end of the day, Amazon just wants their cut. >> Sure. >> And they're happy. >> Yeah. Are there any products where you've seen like the perfect overlap of like a good percentage? Because now I'm thinking there's like three variables. Is there's like how hot is the product?

32:11 Maybe four. How hot is the product? How much competition on other videos are there on the product, the price of the product, and the commission rate? So like have you ever seen a scenario where like there was this random futon or something that was like hundreds or thousands of dollars where there was just wide openen opportunity. It was a hot product.

32:27 It was a good and it was just like someone found lightning in a bottle on a product and of course it never lasts forever but what kind of products or items or categories have you seen where that has been the case. >> So it's there's so many products on Amazon that there's not just one and there's what is selling for me. My brother's best seller is going to be completely different.

32:47 And that's what's awesome is there's so much opportunity. But one product that comes to my mind is I was at my my mother-in-law's house. I looked at her Amazon shopping account and there was an umbrella base. So, they have a base. >> Yeah. It it's just where the the umbrella goes into this base that fill up with water. >> Rectangular. It's like plastic >> and it fills up with water.

33:08 You put the umbrella in there. You can kind of move it around. I did a video on that. It's been two and a half years ago. I'm making anywhere from like $500 to like $300 to $500 a month. >> Holy cow. >> On that video that I posted almost two and a half years ago. And how much time did you invest in that? >> I maybe 60. That That was a video. That's literally 60 seconds.

33:32 >> That's like $10,000 an hour. >> It's insane. It's insane. And it was a free product. I didn't buy it. >> Yeah. >> It was I we were at the pool hanging out with the family and I'm like, I'm going to pull up my camera and and film this. And it was a voiceover. So the splashing, the dogs were going crazy, kids were screaming. I just showed it. I kind of moved it horizontal.

33:50 And then I did a voice over, uploaded it, and boom. It's an amazing seller. >> Did you just like kind of get lucky on that one or did you That was lucky for sure cuz you didn't really know what you were doing back then. >> Yeah, that was lucky. >> Now, if I were to go Google umbrella stands today, is that like one of the top that they're showing or is your video just the killer on that product and it's like the ninth that they're showing?

34:10 >> It's a well-known brand in that category and so it is a good seller for sure, but there's also not as much competition and also people like to see the product in action. >> Yeah. And so since it was in a good setting, it was at the pool. >> Okay. >> You could see the vibe, you could see it live, and it looks really real and authentic. >> That video has stuck and has performed well.

34:36 >> And how much does that product cost? >> It's like 70 bucks. >> So you're you're making like a buck each time or >> No, it I got the So it's 3% commission and then there's the increased commission rate of I think that one is 15%. >> Oh, wow. So, like just yesterday, uh, that product made me 150 bucks. Just yesterday. >> Two and a half years later.

34:57 >> Yes. >> Oh my gosh. Are other people like posting videos to that product? Do you know? >> Uh, >> I mean, you're probably not checking in on >> I don't check and and that's where a lot of people will get too kind of into the weeds and there are strategy like if I was going and strategically buying then yes, I'm looking at >> Yeah. >> Okay. How many influencer videos have created have created a piece of content on this product?

35:18 What are the monthly sales? What is the increased commission rate? But since that video has been up, I'm like, I honestly don't care. And I I guess I'm gonna share a little golden nugget for people watching. I knew that that product was selling so well. So, what I ended up doing is I searched other umbrella stands >> on Amazon and I ended up buying three others >> because I'm like, "Okay, if this product is selling good, I'm sure other ones are going to sell good as well."

35:46 >> Yeah. And it proved to be >> those did well as well. >> Did you take a similar style video? >> Similar style video. >> Could we post that at the end of this? Yeah. Like the one that did really really well. Okay, we'll put that at the end of this video as like a trailer. >> Yeah, >> that's amazing. Have you ever been like out in public or out at dinner with your wife and seen something like, "Babe, hold on one sec."

36:03 [laughter] And just like seen something like this would crush. Yes, we we've done that at the dinner table, like the the the lighting, the napkin holders in the bathrooms, like the soap dispensers, the paper towel holders. >> One that comes to my mind, I was just in Vegas at a conference and I reviewed the shower head. >> It's a colar shower head. Sells great, but no one does that because most people don't think to review that.

36:32 >> Sure, cuz then you got to install the thing, right? Shower at any given moment. And and that video again took me 60 seconds and I bet that one's made me not near as much as like the thousands, but I bet it's made me a couple hundred. So like the ROI and the time and if you're just kind of alert of like, oh, this could be good. Like let's review it.

36:52 >> Yeah. It's like I love the concept of asymmetric bets and that's why I love short form videos cuz it's like it's like if the lottery were free, if the lottery were free. I don't play the lottery. You probably don't play the lottery. If it were free, I would play it all day every day cuz what do you have to lose? >> Well, people compare this to literally walking into a casino and just giving them money and then giving it back and like it's it's free money.

37:15 Like everything around you is free. The products are getting for free. All you need to do is Yeah. Just film the video and upload it and you have the chance to win. >> Well, and your biggest competition is just your ego. Like not wanting to anyone in the world to hear your voice. Not even your face, but your voice on and it's like who cares? No one's even going to know or recognize it.

37:34 But that's what's holding us up. >> I mean, we have people that are Spanish speakers. They speak in Spanish and they will use an AI voice translator and convert it to English. >> Oh my gosh. >> Like there's literally no excuse. There's no excuse. >> I mean, like just a few years ago, if we wanted to launch a business, like I want to launch a restaurant.

37:52 All right. It's going to be 12 months of approvals. It's health departments, training. It's $500,000. And if the restaurant goes well, you might make 5 to 10,000 a month. Yep. >> And you're going to be working 80our weeks and it might fail. And you've got holidays, working Sundays, >> and it's like now it's like, >> you know, like the meme of like the the big strong guy and then like the little guy and it's like, you know what I'm saying?

38:12 What is the meme where it's like or it's like the pioneers? The pioneers are like, I just lost my third child. We must persist. And then this one's like, oh, my internet is down for an hour. It's like it's like back then it's like I must invest 500,000 to start my business. It may or may not work. There's a 90% chance of failure. And today it's like I don't want anyone to hear my voice.

38:30 It's like, dude, [laughter] who cares? And most businesses require a ton of capital to start or you have to have customers. If you don't have those two things, it's like a business is not going to succeed. This one, >> the customers are already there and you don't need any capital. >> It It literally sounds almost too good to be true. >> Every now and then I come across like a billboard business or a billboard idea, that's what I call it, where it's like, Chris, if you had a free billboard on the highway, what would

38:53 you say? And it's like, what what does the world need to know? Right? And it's like this would be one of them where it's like anyone can post videos to Amazon and make money. Yeah. >> And if you suck at it, then you might only make $4. If you're great at it, you might make 40,000 a month. It's like that's the world we live in today. There's so much opportunity.

39:10 Um, is this available to like other countries Americans? >> Yes. So, there's a lot of users in Canada, a lot of people in the UK. It's mainly English-speaking countries because you do have an advantage when you do speak English and then it's more developed countries >> because there's more Amazon activity. Yeah. If I'm a German living in Germany, can I post videos in German?

39:38 >> Yes. So, there's actually a German marketplace where you can upload your video reviews to Amazon Germany. >> Okay. >> And those videos will be displayed on those product detail pages. So that's a strategy that you can also use is you can take that piece of content and there's automations that you can basically take the video and it will upload to the US marketplace, Canada marketplace, UK marketplace, Germany, Singapore, Australia, YouTube, Pinterest and you can basically again you don't have to do this but this is

40:09 basically taking that one piece of content and dispersing it to 10 other places to potentially earn you commissions and that those videos will also live on those other platforms. All right. So, how how long has this been a thing? >> So, they opened up the program as early 2020 2020 2021. >> Okay. >> And it was kind of gatekept for the longest time. >> Nobody wanted to talk about it because it was so again too good to be true.

40:36 >> Did it just work really well right right from the get-go? >> It it worked absolutely insane. And early on it was definitely easier because you could just review anything and there was no competition. >> Mhm. Now people are earning more than what they did previously because there is the increased commission rate. So back when it first started there you were basically earning 1 to 3%.

40:57 >> Okay? >> Where now the program has advanced there's the increased commission rates >> and people are actually making more now than they were early on >> because of the increased rates. Even though there's more competition. >> Exactly. And so if you understand the strategy, you can find the good products and make good videos. That's where you will excel and and make way more.

41:19 >> Yeah. >> Where again early on people were reviewing it did not matter. They throw up a 30-se secondond video and you would make money on it. >> You can still do that. Just throw up as much and see what sticks, but you're going to waste a lot of time. >> Yeah. You got to learn like Mr. Beast says like as long as every video you try to be better than the one before it, >> it's only a matter of time that you'll win.

41:41 Yep. >> Right. And that's that's true with anything in life. I like I hate the concept that people don't start or do things because they think they're late. Like that is the most common copout and it's just the most false copout. I just have this theory in life that we're always early, right? Like we're never late. Like oh 2012, oh, Bitcoin's $4. It was 4 cents.

42:02 I'm not buying, you know, 2016, Bitcoin's $400. Oh, I'm so late. It's four. Bitcoin's $4,000. Oh, Bitcoin's $40,000. like or e-commerce like Shopify came around in like 2007. It's like 2011 it's like I can't start an e-commerce store. I'm late, you know, 2016. I'm I'm late. Like e-commerce is still 18 cents of every dollar sold. We're still early. Like Amazon is still early.

42:25 Like you only know if you're early or late when the whole history of human life has played out. Like if the world ended tomorrow, we're late, right? If we're going to keep going, we're early. And I think we're going to keep going. >> I couldn't agree more with that. >> We're always early. >> It drives me nuts. And like if if I'm wrong, I'm sorry that you wasted, you know, two hours of your life to maybe make hundreds or thousands a month.

42:44 Like I apologize. [laughter] >> Okay. So, it's been 5 years, but you're seeing and you have maybe better >> So, I' I've been doing this for three years, >> but it's been around for five or six. Okay. You've been doing it for three. And you probably have more insight into like how everyone's doing on this than almost anyone on the planet. And people are like still winning.

43:04 Like, it's still going great, still growing. I'm in a unique situation because I do get to see a lot of the data. I get to talk to a lot of the people and I do get to see firsthand what is working and what's not. And the last few months, so Amazon, they slashed rates. Before you were making like 2 to 5%, now you're making like a half percent to 3%. >> And everyone was like, "Oh, the program is going to die.

43:29 It's dead." Whatever. And in the last 3 months since doing that, people are making more money than they ever have. And again, it's because the program has developed, the increased commission opportunities of Creator Connections, the brands are starting to recognize this as well, and they're seeing so much growth from it that they're wanting to participate in these campaigns.

43:50 So, just quick perspective, when I very first started doing, it's called Creator Connections, again, increased commission rates, there were about a 100,000 campaigns. And inside each campaign, there's anywhere from a couple products to hundreds of products. >> So, it was actually no, it was like 30,000 campaigns. Um, and and over like the last year, it went from 40 50,000 campaigns to over 800,000 campaigns.

44:17 >> Holy crap. >> And so, brands are starting to become more aware. Yeah. >> They're starting to be like, "Okay, these videos, these creators are converting for us." >> Yeah. Let's put more budget and spend behind it. >> That makes perfect sense. >> And so the program has just evolved and things are going to change. Facebook and their pixel and the Apple update and all these things, things change, things happen.

44:42 >> But if you can just pivot and you find the other opportunity, like it's unbelievable. So much potential. >> I mean, we're talking about being early or late. That's even an overly simplistic way of talking about this because this is a two-sided marketplace, right? 2021, we were so early, right? from the perspective of people like you posting videos, but we were insanely early from the perspective of brands knowing that this was actually a thing because there's millions of sellers on Amazon, right?

45:05 So, what you're saying is like 5 years, 6 years in, a lot of people know about a lot of people like you know about this, but brands are still like becoming aware of this. >> I've been selling on Amazon for the last 10 years. I did not know this program existed when it launched. >> Yeah, I'm sure. >> I I had no idea. And then all of a sudden, I started seeing videos.

45:22 This is how I discovered the business model. I started seeing videos on my listing. I'm like, what are these videos? This doesn't make sense. >> Because you were selling products on Amazon, right? >> Yes. And then I'm like, okay, these videos are crazy. Yeah. Like, what is this coming out of my pocket? Like, what's happening? And I'm like, >> okay, >> this is the future.

45:39 Selling products on Amazon kind of sucks. There's so many fees and you're like, I'm going to do this. >> And so, I dove into that and yeah, long story short, I haven't looked back. I still sell uh products on Amazon here and there, but yeah, the the easiest and just most simple model out there is reviewing the products. No risk. >> There's so much power that comes from being distracted.

45:59 Uh like I'm the most distracted person ever. And that is like what I preach every day is like as long as you keep moving, it doesn't matter what you're moving towards. Cuz I my first real business was an iPhone repair shop, a retail iPhone repair shop where people would walk in and I personally would learn how to fix iPhones on their iPhone. And it was the worst because I would break their iPhones and it was low margin and I I'm an introvert and I had to talk to people and I get a call one day and it's like hey we want

46:22 to buy your broken iPhone screens. I'm like what that's a thing and I was just like hm that's the future. Sold my business a month later started selling wholesale iPhone screens and we did like 2.4 million that first year right? So it's like Chris focus on this this and it was working like the retail business was working and I wasn't focused and because I wasn't focused like I found something so much better you know so like focus is overrated momentum is underrated.

46:43 just keep moving like keep your shiny object syndrome. That's one analogy. The second analogy I'm thinking of is when you talked about Amazon cutting their rates from 3 to 1% or whatever. Amazon's going to keep doing that for sure. >> They're they're a trillion dollar corporation. Like they will keep doing that. They're in the business of doing that.

47:01 But like what happens when Amazon does that is the people that have already started and are seeing not even like super successful, but they're seeing some traction. They're going to keep going because they're like whatever. Like I see where this is going. I'm going to keep going. all the, you know, the vast majority of people that are looking at this are kind of in the stage where they're just kind of looking at this and they hear about that and they're like that's their copout.

47:22 Like so it shakes out all the weak people. It's kind of like when you're a fan of a football or a basketball team and like they start the season 3 and 0 and then they lose two games. Like it shakes out all the bandwagon, you know, but all the die hards just keep going and they stick with the team. That's kind of what happens when they cut their rates.

47:37 Like it almost makes it better for the people that are already doing it. And honestly, it was amazing because it weeded out the people that were in it for the wrong >> reason to begin with. >> Yeah. >> And that just means more opportunity for me. >> So, if you watch me on YouTube, you notice I sell these $19 business plans. They're 30 pages. They're awesome.

47:52 But you can get all of them combined for only five bucks a month. So, check that out at the link in the description. In addition to getting $300 worth of free business plans every month for the videos I post about, we also post exclusive videos not available to the public, only to you for five bucks a month. Cancel whenever. We also give you priority replies to your comments.

48:15 You'll have a little badge by your username on YouTube, so we'll see you. It's just a cool way to say, "Hey, I'm more serious about this than everyone else watching these videos." >> It's so fascinating to see people get so scared of these little changes or these little things. And I'm like, first off, welcome to business. you're you're going to have changes.

48:31 You're gonna have to adapt. You're gonna have to pivot. >> And so that's just like you said, it's going to happen no matter what. >> Yeah. >> So I would say first, if you want to really go to step one, it's getting the account approved. >> Okay. How hard is that? >> So that's where I would say 99% of people will go, they'll apply, they'll get rejected, and they're like, uh, it's too good to be true.

48:52 >> Yeah. >> Again, I wish that people could understand that. Just you got to see it through. But basically, you go to Google, type in Amazon influencer program, you click on the link, and then you hit sign up. You can use an existing Amazon account. So, like your shopping account, and you >> Is it better that you do it? >> So, what's funny is my brother, he linked it and I didn't.

49:10 The advantage of linking it is when you go to tag a product, Amazon will show you like, oh, these are products that you've purchased. And it's just easier to tag, >> but it doesn't really matter. >> It doesn't increase your likelihood of being approved. >> Okay? So, whatever you want to if you want to create a new account, old account, it doesn't matter.

49:27 And then from there, you have to link a social media account. And this is where it scares a lot of people because they hear the term influencer and they're like, "Well, I'm not an influencer." >> Doesn't apply. >> But again, if you go watch the videos, the people making these reviews are not your typical influencer. >> Yeah. >> So, you have to link a social media.

49:47 It can be Facebook, it can be YouTube, it can be Tik Tok or Instagram. It has to be a public profile. So, a lot of people are like, "Oh, I don't want to make my profile public." I'm like, "Uh, >> it's not going to be public, is it?" Like, or is Amazon just using it to validate you? >> Instagram is going to be public because uh Amazon needs to verify it.

50:06 >> Sure. >> So, that does have to stay public. >> Like, what does that actually look like? >> So, like if your account was public on Instagram, I would search your name and I couldn't see your your posts. >> Okay. But if it was public, I could go scroll and see your post. >> No, I sorry. I know what that means. But like if someone connects their Instagram account to Amazon during the application process and they get approved, do they have less privacy moving forward?

50:32 Like what does that actually look like on the Amazon side? >> No, nothing. >> I thought Amazon is just they want you to connect it to know that John Smith is actually John Smith. >> So that's what it is. >> It's not like you lose all your privacy, right? But it has to be a public profile. That's what I'm saying. Well, what if you you you like having a private uh Instagram profile, you make it public, apply, you get approved.

50:50 Can you make it private? You have to leave it public. >> You have to leave it. >> Yeah. And and that's what I say. I'm like, if that's your biggest gripe with this, like >> you either a don't need money or >> like it's just >> I would think 80% of profiles are public by default. >> And you would think that, but a lot of people have issues with it. They're like, "I just" And I'm like, "Who's actually looking at your profile?"

51:16 >> No. >> Like, no one no one is really looking at you. They're like, "Well, I want my private." I'm like, "Let's be honest. If someone wants to find your address, your phone number, whatever. >> Quick Google search. Boom. I can find anyone's name, address." >> Yeah. >> And so, for me, that's not that big of an issue. >> But Instagram is just one of them, right?

51:31 You could do >> You could use Facebook, you use Tik Tok. Tik Tok is probably the easiest way. Uh, like there are people that will have like we're talking 10 followers and get approved. >> Yeah. But you have to again have it public and you want to have some post history. Sure. So if you open up a brand new account with no posts, you're not going to get approved.

51:51 >> Okay. So let's get let's say worst case I have an active Instagram account. I'm very very opinionated that I need it to stay uh private, right? Cool. I'm not on Tik Tok ever. Maybe I have an account, maybe I don't, but I never use it. I could create uh a new Tik Tok account called Chris Kerner. Ideally, it's like not some random username like it's Chris Kerner.

52:11 My username is Chris Kerner 444 or whatever. And then I just take some videos just to show a history. I go follow some friends. They follow me back. I've got 10 followers, hundred somewhere in there. I've got five videos posted of like me just hanging out. Would that be a good option if I want to keep my Instagram private? I could start a new on Tik Tok and then use that to link it.

52:32 >> Yes. It's going to take a little bit more than five videos and it's going to take more than a couple weeks. It might take a month or two. >> Okay. which again there's zero risk, there's zero capital. It's completely free to just go throw up some videos. And so if you want to do that, then 100% it's a great option to just start posting. And then you basically take that account, you'll link it to Amazon, and like you said, it's Amazon just verifying whether you're a legit person or not.

52:56 And then that is the first approval. >> Okay. >> There's a second approval. And this is where a lot of people will kind of mess up because it's weird. Amazon doesn't tell you this, but in order to get what's called on-site placement, or in other words, in order for your videos to show on product detail pages >> in order for them to actually be seen by humans, >> Exactly.

53:16 you have to get this special approval from Amazon. And the way that you get this approval is uploading three videos. >> Okay? >> And these three videos are verified by actual humans. >> Okay? >> So, the first three videos that you post are going to need to be better than the videos after that. Once you get the three approved, you're in the clear. >> So, those three videos are super important because you have three tries.

53:39 >> And if you fail on the third attempt, you can't get on-site placement. >> Yeah. >> You'll have to restart from scratch. And you can, and there's several people that will start from scratch. And it's because they didn't know, >> like for the three videos, >> for example, you can't have license plates, cars, >> there's trigger words. If you say free or buy now or BPA free or eco-friendly or sexy or >> claims that could get them sued.

54:05 >> Exactly. So like you want to avoid any type of claims. You want to make sure that there's no loud background noise. >> Okay. >> You want to make sure that there's no like houses or street signs in the back like any personal information. So, like if you're showing a box and there's a a label on it, instantly flagged and Amazon has like a like that one an AI uh bot like detects that one, >> so the human never even looks at it.

54:28 >> Yeah. Um and so there's certain things that you can and can't say on those three videos, but once you get those three videos, then you're kind of in the clear. >> Yeah. So that's there's only two rounds of approvals. First is connecting something. They want to see that you are a real human. You're not a scammer. Yep. >> Second one, they want to see if you can take a decent video.

54:45 Yep. >> And they're going to tell you what those things are. You don't have to guess that I can't show a label. I imagine there's a checklist >> there. There is like if you dig into their terms of service, there is a list, but I would say 99.9% of people don't. >> That's why they're watching this. >> Exactly. >> Yeah. Okay. >> So, I mean, I I can just Yeah.

55:01 real quick to give uh a a rundown for the three videos. Horizontal, good lighting, good sound, don't make any claims. Uh make sure that uh the product that you're talking about is important. So on the first three products, so the first three videos, don't grab vitamins or products where you're going to have health claims. Don't do baby products because they're safety claims.

55:25 Do simple products like a phone tripod, a backpack, >> a soccer ball, >> a soccer Yeah. something that you just can't mess up. You can't say something wrong. >> I mean, use chatbt. It's like, hey, based on best practices, like would this be a good thing to promote? Now, do you have to like do these three products have to be like real products that you bought from Amazon or can they be anything around the house?

55:48 >> Anything. As long as they are sold on Amazon, you can make the video review. >> Now, if it was like a literal soccer ball, would you have to go like find that exact one on Amazon and like tag it? >> Yes. So, that's a very important part is you don't want to tag incorrectly. That is also a big no no. If you review a soccer ball and you tag a similar one, but it's a different color, >> that's no good.

56:09 It needs to be the exact brand, the exact color, the exact product when you're tagging it. >> Okay. All right. So, that's how you get approved. Okay. So, can you show us actually how to sell? Before you do that, I am curious about the horizontal video because I would think that most people would be shopping on Amazon from their phone. Why horizontal?

56:28 >> So, it's super interesting. The data just shows that horizontal videos perform better and your videos are more discoverable when uh it's on desktop. So people are shopping on computer, >> they're just easier to find and so those perform better. But also just Amazon's algorithm favors it more. >> Cuz like honestly I I don't know. I'm probably 50/50 on my Amazon shopping on phone versus computer.

56:53 So it sounds like the there's so much more real estate on desktop. Yes. >> That there's more opportunity to see those six videos. Yep. Whereas there's less real estate on a phone. People just don't come across them as much. And and I would say a lot of people on the phone, it's really impulse. Like they're just going and they'll be like, "Boom, I'm going to buy it."

57:11 Like they don't really research. But for me as a shopper, like if there's something >> that I'm doing a little bit more digging, a little bit more research on, I go to my desktop naturally >> because I can see more. I can read the reviews better. I can view things in a on a bigger screen >> because sometimes I'm out and about and it's like I need more kiwi guava celsius, something I order all these.

57:34 But if I'm like if I need an a pool umbrella, you know, holder, it's like I'm going to do some digging here, you know, and men love doing all that research >> or comparing the best lav mic. Like we're talking about this mic right here. This actually has been a big money maker for me. I was one of the very first to review this and >> he's in his element right now.

57:52 >> People want to know, okay, does the sound work? What is it like compared to this mic? I can show. That's another great strategy is I have so many different lav mics and you do comparison videos. So you'll be like, "Okay, we've got the DJI here. We've got the Holly Landlark M2 here. Let's compare and contrast >> and let's help you decide which one is going to be the best fit for you."

58:14 >> And so that is another huge kind of strategy and and customers love to see that. They they love to see the they want to see real reviews from real people. They don't want to see the videos from the brand. They're photoshopped. They're AI generated. They're again, they're perfectly curated to get the customer to be like, "Oh, this is the best product."

58:33 But from a person like me, it just gives the customer a little bit more assurance that the product that they're getting is what they actually are getting. >> Yeah. What about like intellectual honesty? Like do you ever like you really want to review something and talk about how awesome it is and it just sucks? There are products where that has happened and >> you have to like choose between your your ethics and your money >> and and for the most part I all the products that I review are genuinely good.

59:01 >> Yeah. >> And so for those particular products I like there has been a few times where I've messaged the brand. I'm like I can't review this. >> Yeah. This sucks. >> It's it's awful. >> So if if it's that bad, I won't even review it. But most products you can >> you could be optimistic about >> Yes. You could be even if there's a bad feature, you're like, "Honestly, this seems a little flimsy.

59:21 Not a fan of that, but the audio quality is insane." >> Yep. Happens all the time. >> Okay. What about, and I'm not suggesting people do this, but if you buy something, review it. Are you able to return it then? >> And I'm not suggesting I think that would be unethical, but do people do that? >> I know people that do. You should. >> Would your video stay up?

59:39 >> It would. >> I believe in in karma and it's going to come back to bite you. So, I personally don't do that, >> right? >> But I do know people that do and they'll kind of separate it to where like they'll have their sister or their sibling or whoever buy it and return it. It's not I definitely would not recommend. >> Well, I think I mean we are early.

59:59 Ethics aside, like Amazon's going to catch up to that >> and and I would agree and I'm surprised they haven't because like there are people that like they're buying a lot of stuff and then they just return it. >> Yeah. And I'm like, that just >> even if you're not posting videos, Amazon will shut down accounts that have too many returns. Period. I've like I've heard of like why wouldn't they?

01:00:16 They're losing money on this customer. You're done. Right. >> For sure. >> And something like this, like let's say you didn't have much disposable income, but you really felt that this $100 product, this mic would do well. >> You're going to you buy it brand new on Amazon. You you're you're going to be able to sell it for 80 bucks on Facebook Marketplace.

01:00:33 So, it's like you really only cost you 20 to take that asymmetric bet. And and that's another thing that you can do is buy it, resell it, recoup majority of the money, and then you can sleep well at night. >> Yeah. Yeah. Anyway, why don't you show us how to how to work your magic? Okay. Let's see. >> I've been creating content for the last 5 years, and I'm going to help you understand why I absolutely love this tripod and also come into a few and talk about a few things that I dislike.

01:00:59 So, make sure to stick around. So, the first things first is look at how small and compact this is. It's like the size of my forearm. So, super small, fits in my bag, I can carry it on the go. What I love about it is it's completely extendable and it opens up and then I can put it down and boom, super easy, super stable, and very, very nice. If I want to adjust the height, I can just by going up and down.

01:01:26 And my favorite feature is I can put my phone into this phone stand and I can flip it from horizontal to filming vertical. And so you have the ability if you want to create vertical or horizontal content. Super easy. And then you can adjust it. If I want to do a selfie video, I can. If I want to turn it, I can. I can do POV as well. So I can come right here.

01:01:48 I can talk about it. And then when I'm done, I can take out my phone. I collapse the tripod. And just like that, I can put it away. So content creators are going to love this. Very easy to use and I myself love it and use it every day as well. >> Beautiful. That was probably what 90 seconds. >> Yeah. >> Do you ever mention the price in it? >> So the price to Yeah, cuz this could be all over the place.

01:02:14 >> Well, no. Amazon will flag it. >> Okay. >> So if you mention price, uh, it will actually be no good. And you don't want to do call to actions of like you need to click the link and go buy this now. You want to avoid that. Yeah. Yeah. >> And so you kind of can discreetly do those things, but you don't want to call it out and be super aggressive. >> Yeah.

01:02:33 I feel like like what you did was great, but it's like you're not an actor. You know what I'm saying? And I'm not trying to but it's like if if we were just bros and we were hanging out and I was like, "Oh, I need a dude. Let me show you how it works." Like that's what it would look like. >> Exactly. Yep. Super simple. >> And I mean, we could You want to do a water bottle?

01:02:52 >> Yeah. >> Yeah. Today we're going to break down the Hydro Jug. This water bottle I've had for over two years, and I want to help you understand what are some things to look out for and why I love it. So, the first thing, it's underrated. It's got a little silicone uh pad on the bottom, which makes it so that when you put it on the counter, it doesn't clink and it's not clunky.

01:03:10 Um, it fits in a nice cup holder, and it has a nice handle. It has a little sip cup straw, which honestly, it's so satisfying to drink out of that. And then you have the lid that you can pop off. And look at that. You got the ice in there. And what I love is it keeps the water super cold for a very, very long time. And so in the summer, the heat, having that is an absolute must.

01:03:36 But then on the flip side, in the cold, you can put some coffee or hot chocolate or or or tea in here, and it's going to keep it nice and warm. So, it's a nice insulated uh flask that is going to be super versatile. Again, fits in the cup holder. Nice uh silicone mat handle on the side. Overall, this is one of my favorite water bottles and I would definitely recommend.

01:03:58 >> Beautiful. Um >> so, yeah, super simple, straightforward. >> That was beautiful. Like I could I want to do this. >> It sounds kind of fun. Yeah. >> If you had to choose, is it better for someone else to hold the camera and to like zoom in or does it not matter? It is easier if you do have somebody filming, but 99% of my videos I throw up a tripod and I just talk about it.

01:04:18 But having somebody like what you were doing is like going into the features and showing this angle and that angle, it does add that retention effect. It does make it so that you can see every angle. It's more dynamic. >> It's more dynamic. So, it's not needed, >> but it can definitely help. So, what I like to do sometimes is I will film it and then I will do some B-roll footage.

01:04:43 So, I'll just film the uh the product like on the desk or uh filling up the water bottle and then I'll basically overlay that video on top of like the actual video. Again, very simple, straightforwarded editing. It's not anything complex, but that does just add that little retention element to it. Do you know of anyone that has found themselves to be good at this and they're making money and then they thought, why not just post these same videos to other platforms?

01:05:11 >> Absolutely. So, how does that go? >> I I actually love to do this. Again, I don't care if my videos are seen by the public. Other people do, but I will take these same videos and I will cross them crossost them to mainly YouTube. >> It's an amazing market because the videos that you're making are kind of YouTube style. Mhm. That's >> And they're very search friendly.

01:05:34 >> Is that Marcus Brown? Marcus, what's that? Tech reviewer. Marky. >> I know exactly what you're talking about. Does Tesla stuff tech stuff? >> He's got like 30 million subscribers. Crushes it. It >> But what you were doing reminded me of him like this isn't his mic. It's like it's good and he's engaging, but like why not post them and then use your affiliate link in the description?

01:05:52 >> And so you can Yeah, you crossost them. And I do this and I started doing this. It's been six months, seven months ago. So, in seven months time, my account in the last 30 days made $500 from just my YouTube content. >> Oh, really? Your YouTube account? >> My YouTube account. >> Are these long form like horizontal or are they shorts? >> No, they're all uh my long form the vertical video.

01:06:14 >> So, they're short videos, but they're long form on YouTube. They're horizontal. >> And then you just put your affiliate link in the description. And you ideally want to use what's called a deep link. >> Uhhuh. >> And you click on that link and it will take you out of YouTube and into the Amazon app. And then if somebody buys that product but then also buys other products, you get paid.

01:06:33 >> Because there's been a few things when I've posted something, I'm like, I might as well use an affiliate link. And I don't sell a lot of that thing. But I sell a lot of like Whole Foods like celery like all kinds of things from Whole Foods and all like it's really interesting. >> They're called Halo cells. So basically, if you Amazon has cookies, it's 24 hours.

01:06:49 If you drive a link click and they end up not buying that specific product, but they buy another product, you get a commission. >> Yeah. I posted this video of this 40 foot Santa that I bought from Amazon. It was $3,000. >> Well, you probably saw my brother's video because he got that same product sent to him for free. >> That was your your brother posted a video of that?

01:07:07 >> Yeah. >> Really? >> Yeah. >> Was it the 40ft one? >> Yes. Massive. Bigger than his freaking house. >> Did you see the video of it? >> I don't think so. >> Well, it's on Amazon. >> Was it like I'm trying to think. I saw one on Instagram. I don't know if it was on Amazon, but man, he got it for free. I paid 10 grand for that. >> Yes. Got it for free.

01:07:21 A brand sent it to him. So, I posted it to Twitter and it got like a million views and I posted the affiliate link right in the top comment and I made about 3,000. I got my money back. Basically, I made 3,000 in Amazon affiliate, but I didn't sell one Santa, [laughter] just everything else because it was like November. It was like peak shopping season, >> but it was an asymmetric bet.

01:07:39 That's crazy. I didn't know your brother did that. All right. So, 500 from Is that just from YouTube, not from the Amazon affiliate that came from the link? So, it's not I'm not yet monetized on my YouTube. Okay. Okay. >> Because I don't have the the threshold, but it's just from my it's called off-site. Yeah. >> Link clicks. Yeah. >> So, there's two separate there's your influencer earnings and then there's your Amazon associate Amazon affiliate earnings.

01:08:05 That's what I use. Exactly. >> So, when you post a link again to your social media and they click on it and they buy it, that is an affiliate earning. >> Okay. And again, it's a great model, but you have to drive the external traffic. >> Yeah, it's harder. >> Where the influencer model, you're taking the existing traffic, but if you're already making the content, you might as well post it on other platforms, which are going to lead to more commission >> because it's more asymmetric bets.

01:08:30 Like, especially if it if it ends up making you good money on Amazon, it's probably going to do well on YouTube. Yep. It's probably just a good video, you know? All right, so let's talk tools. What how can people find And I I will say this is not a sponsored video. Amazon's not paying me, Trevan's not paying me, but you all obviously own a business in the space.

01:08:48 Tell me about your tool and then about other tools that people can use to find success. >> Yeah, it's a great question. So, when we very first started, my background is selling on Amazon and there's thousands of tools to sell on Amazon, but there weren't any tools for Amazon influencers. And I was like, our very first my my very first idea was I wish I could go to my Amazon order history, click a button, >> pull all of the products, >> Chrome extension.

01:09:12 Yeah. Pull all the products and tell me which ones have the most potential. >> So that was the idea. >> I didn't think anything of it, but I wanted it for myself. >> So we built it and then little by little it started getting traction and now we have like 50 plus different features um inside that that tool. But essentially the the tool is going to help you find better products.

01:09:33 It's going to make sure that you're focusing on the increased commission rates of like those type of products. It's going to automate um several elements of for example cross-osting. So when I upload to YouTube, I'm not I'm not doing it. The automation is doing it. I upload once and it will post to 10 different places. There's deep linking like I talked about where this is and again there are tons of deep linking tools out there.

01:09:59 And if you are posting any sort of links on Instagram, so even if you are posting a YouTube video, >> like highlighting a podcast episode, you want to use a deep link. >> Sure. >> Because what it will do is when you post the the YouTube video, if you don't use a deep link, it's going to keep you within Instagram. And people can't like, subscribe, and comment.

01:10:20 Y >> but a deep link will pull them out of Instagram >> out of the Instagram browser >> and it will put you into the YouTube native yeah browser where you're already logged in >> and then you can comment like and subscribe and it's the same thing with Amazon. It will pull you out of YouTube's app and into Amazon where you already have your credit card locked and loaded.

01:10:42 You're signed in and you're ready to purchase. So it's it's going to increase commission rates. So there's definitely when it comes to strategy and the people that are making 20, 30, $40,000, it's impossible to do manually just because there are metrics, there are data points that you want to be aware of. >> Mhm. What's your tool? >> It's called Viral View.

01:11:04 >> Vel it. >> So Viral and then Vue E. >> Okay. >> And it's been Yeah. viralview.com. It's been three years. Uh my brother and I started it and it's been it's been a roller coaster. It's been super fun. >> I mean, you hopped on a title wave. Yeah. >> Right. Smart. >> And and it's been so fun for me because again, I started doing the reviews first. And I just was like, there's got to be a better way.

01:11:30 There's got to be a better way to improve the videos, to find better products. And so, we just kind of built it out of the pure need for our family. So, my entire family does this. We have like 10 plus people that are >> You're eating your own dog food. >> Yeah. So, my sister, two sister-in-laws, I even got my mother-in-law approved. >> Yeah. >> Um my my dad, he was doing videos, uh both my brothers.

01:11:49 Awesome. Um cousins, aunts, uncles, all of them are doing it. And it's just kind of a it was a family affair. And so, I'm like, "Okay, let's do something, help improve it." And then it just slowly grew from >> I imagine it's changed the dynamic of the family group chat a lot. >> It has. Well, conversations >> at family dinner or for birthdays, we all are in the group chat and we're like, "Hey, uh, do you guys want to do lunch?"

01:12:11 And everyone was like, "Oh, yeah. Tuesday at noon we're all free because we all do video and we have our own schedule." So, we showing up and then we all bring products and like we'll do video reviews. We'll talk about it. It's fun. >> That's cool. Hey, Mom, where'd you get the salad bowl? It's mine. It's mine. Don't touch it. >> Okay. So, viral view, deep links, uh any other tools out there to for to me what it sounds like is like Jungle Scout was like the tool forever for Amazon sellers, right?

01:12:34 That way you could see roughly like all right, this tripod sells $130,000 a month worth. That's how you know like I want to go import a tripod just like that to sell it. You're kind of like the Jungle Scout for people doing this. >> Yep. And people can use Jungle Scout selling on >> It's more for selling and so they don't have certain data points. So, for example, one of the most important data points that we actually have is the total influencer video count.

01:12:57 So, when you go to a product listing, our tool will tell you, okay, there's Amazon is showing you six videos, but in reality, there's a thousand. >> Yeah. >> And so, even though Amazon isn't showing you that, our platform is able to tell you that true number, >> how much competition. >> Exactly. And so it's super important like as a beginner, if you go and review those products that have a thousand influencer videos, you're probably not going to compete with them.

01:13:24 >> Yeah. >> Now, I can compete with them because I've been in the program. I I know how to make a video a little bit better than the average beginner. So beginners, they need to find products that are selling well, but do have that low competition. And that total influencer video count does help with that. >> Okay. So, anything we we should have covered?

01:13:42 We'll link to viral view. Anything else? No, I just think it's it's one of those cool, unique opportunities that doesn't come around super often. I am so passionate about it. I mean, just this morning, I I woke up and I was checking our our community group and someone was like, I just made my first $100 day. >> Wow. >> Uh and that just showing that like people will show like their garage.

01:14:04 They're like, hey, this is my garage of ebikes, e- scooters, uh power wheels. Getting it all for free. It truly can change someone's life in a very short period. So, my mom's next door neighbor actually figured out about the program from us and she's been doing it for the last like 12 months, but she just bought a brand new car cash. >> Wow, that's awesome.

01:14:26 >> Because of it, she's a stay at home mom. Her husband works and provides for the family, but she's like, I want a side gig. I want to do this. >> She bought a brand new car. >> It's a few hours a week. Yeah. I mean, >> and and she's able to to do that. Uh there another mom of four, she's up in Idaho. She's making $12,000 a month and she has four kids and she's doing it part time.

01:14:44 >> That's amazing. >> And now her husband is doing it and why. >> So it's it's just so fun to see how this program has changed the lives of so many people. >> Yeah. >> Because it it's one of those unique opportunities where it doesn't require a ton of risk like a lot of businesses do like starting a restaurant, starting a new brand. It requires a lot of capital and if it fails it it it stings.

01:15:06 Where this one if again >> you only fail if you just don't upload. >> Yeah. >> But you can't really lose money. >> So the playbook to scaling this business is just more videos. Like can you could you hire people to take videos for you? >> Yeah. So there's people that hire virtual assistants. So they will basically do all the videos. They'll send it to the virtual assistant.

01:15:26 They'll edit, upload, do everything. And so basically they only need to do the video, the content. There are people that will hire other people. Um, so like we have a user in Canada who will he has like 10 people spread across the United States and he just sends the brands will send products to this address to this address to this address. Yeah. >> They will do the video reviews, they send it to this guy and then he uploads them.

01:15:52 >> So he's not even doing the video reviews. Wow. >> He's kind of outsourced it to have kind of a farm of creators that do the videos and then he uploads them. So, there's a lot of different ways to scale the model if you really want. >> Yeah, Trevan, this is amazing. Thank you. >> Thank you so much for having me. Honor. >> If you like this content, please share with a friend, hit a like or a comment below, and we'll see you next time on the Ker Office.

01:16:14 >> This is a one-year review of these umbrella stands. We love them so much that we had to buy a couple more. So, they're super easy to put together. So, literally, you just put on the little wheels. And that's what makes it nice is you can actually move it so they're not just stuck in one place. And then you it takes we're talking like a couple minutes to set up and then you can fill the thing with water and just like that you are ready to go to put an umbrella and extremely easy setup.

01:16:38 So here are some by the pool. I think we got these ones last year and they just look awesome as you can see. We've got them all over the place. Here's another one. We've got some across the pool as you can see right here. and they're just the perfect umbrella stand. So, if you guys are looking for something like that, these ones are amazing. They work great. Easy setup.