One Day That Changed My Life Forever Transcript, AI Summary & Key Points

00:12 So, I I think this is going to be a little bit of a hard thing for me to talk about. I think in order to lay it all out there, and we need to go way back in time to when this whole story started. The year's 2020, and everything [music] is shutting down because the pandemic just happened. Um and a lot of our friends their businesses were closing, people were losing their jobs, and >> [music] >> some of our close friends were working in a cafe.

00:34 I remember sitting in that cafe, and Kaylee and I just thinking, you know, how do we how do we help? And >> [music] >> we decided we were going to start a little coffee brand, a little uh coffee roastery, and we'd sell coffee through this YouTube [music] channel to you guys, uh and ship it to your home from here in Panama. And that would be a way for our friends to still have a job.

00:51 What turned into what we thought would be 2 weeks [music] of all the businesses shutting down turned into months. And as that kept getting extended, and as everything had to stay closed, we decided we're going to keep roasting [music] and selling coffee. And what went from 50 bags quickly went to 100 bags a month to [music] 200 a month. And then when we started getting into a 2,000 a month, 4,000 [music] a month, that's when things started changing.

01:14 And we realized this isn't a small little side project [music] anymore. This is a real business. At that time, I kind of fell in love with entrepreneurship and and, you know, building a real business and and learning how to build a real business and uh little do we know the adventure that we were going to go on. And for a while it was it was a struggle.

01:31 We really struggled for a long time. >> [music] >> Um we struggled to to have a profitable business um because it in order to sustain what we had, we needed more than a YouTube channel. We kept hitting roadblocks with >> [music] >> kind of the average person because at the end of the day we were a YouTube brand. We were YouTubers. We weren't coffee roasters.

01:52 We weren't entrepreneurs. [music] We weren't cafe owners. We were YouTubers. And we were stuck with that title. And [music] time after time we heard, "Oh, that's the YouTuber cafe. That's the YouTuber coffee." So, to fight back against that, what we decided to do was to enter this global coffee competition. [music] And what we what we thought was, "Man, if we could win this thing, then >> [music] >> that would be that stroke of legitimacy that No, this is great.

02:18 Like this coffee's great. These guys know what they're doing." And this is a global competition that is massive. And how it works is first you have to win the country that you're in, and then you go on to represent [music] that country on the world stage. So, the first year I competed in Panama, out of 20 competitors I came in third. And that was okay.

02:35 It was a a little bit of a bummer, of course, but it was my first year. Last year has traumatized me since. >> I'm heartbroken right now, you guys. I messed up so bad. I would have just made it. And I reached for the kettle for the last pour, and it wasn't on. I can't believe it. It's all the like I'm basically going to be disqualified now. >> So, there's a lot of details, and I don't want to bore you with all of this, but basically this competition's broken up into two parts.

03:13 One part is you are given a bag of of random coffee. You have no idea what it is. And it's who can brew it the best. That's part one. And then part two is you need to put together a 10-minute presentation that's totally memorized. And you're giving a whole speech and a whole performance in front of hundreds, if not thousands, of people. And whoever has the high score between those two wins.

03:34 Last year on the presentation part, I had the high score. And then on the It's called compulsory on the random bag of coffee part, I got disqualified. So, now it's 2026, and the competition is here. It actually starts today. And in about 4 hours from now is compulsory, where I'm going to be given that random bag of coffee in a 45 minutes to make the best brew that I can.

03:56 That's the part that I got disqualified from last year. I've been waiting for this day since the moment that this happened last year. This whole coffee thing down here in Central America is massive. It's massive in Asia. It's massive in Africa. It's massive in Australia. And the states are still just a little bit hooked on the Dunkin Donuts 4 by 4's and I think we're slowly I think we're slowly coming along, but you know, this is a global competition that has thousands if not tens of thousands of competitors in it and

04:19 everyone's going for that top spot and in order to win you have to put a team together and I have a coach and his name is Cole and he's the man and I'm going there now and you're going to If you guys haven't met him before, you're going to meet him right now. >> What do you think, honey? You ready to go? So you've been working with Jordan now for 2 years.

04:39 Do you think he's more prepared this year than last? >> Uh yeah, I think he's more prepared. I think we learned a lot of lessons last year. I think honestly, I think he was very prepared last year. It was just an unfortunate circumstance. >> What do you think Jordan's biggest challenges? >> I think his biggest challenge is what he's doing right now as we sit here.

05:02 He's doing the compulsory round and right before you turn the camera on, I said how grateful I am that we're not allowed in that room cuz last year that was [laughter] so incredibly stressful watching him do the compulsory. >> Yeah. >> And I think this is the biggest challenge is is uh it's not a challenge in the sense that he's not capable of making a great cup of coffee if you just hand him a bag, which is what the context of the compulsory round is if you're not aware.

05:29 It's the challenge of him getting it done in time. >> Right. >> And every time we've done it, it's just a little too close for comfort and every time I'm kind of like, "Come on, Jordan!" >> So this is a long one. This is 38 minutes long. Nobody can watch this. There's no audience. There's just the judges in there. So, Sadie and I are out here just waiting for a while.

05:52 I don't really ever drink, you guys, but I just ordered myself a margarita to help with the nerves a little bit. >> [laughter] [music] >> I was shaking so bad. Like I the whole time I was just pep talking myself cuz my hands were like [music] doing this the whole time and I played sports my whole life. I've competed in other things before. Uh and I've never [music] experienced that.

06:15 Like it only happens with this competition. But it's to a point where I couldn't I could barely even like pick up beans. So, it was like that was like the hardest part of the whole thing. Um But yeah, it it worked. I mean I I tasted [music] the coffees and I'm stoked with them. So, I can't really ask for more. I didn't go over time. And then last year I went over time by 48 seconds.

06:36 I had 30 seconds to spare. I I honestly could I'm I'm stoked. I'm happy with I'm I couldn't be happier with that one. So, last year at the same time I was like devastated and knowing that I have to stand in a room the following day and act like I'm excited was tough for me cuz like I just didn't want to fake that, you know, but you have to. And this year I don't have to do that.

06:56 This year like I feel really good going out into the the big part of the competition, which is the story that we've been working on for months. Smell [snorts] that? >> It smells perfect. >> Smell like victory, Cole. >> Like victory. Let's get it, Jordan. >> Let's go. >> What's up, man? So, we got we have the two batches? >> And Oh, the steel cut oats.

07:24 >> Yeah, yeah. Yeah, we're getting real nerdy this morning, Cole. It's It's hitting a whole new level. Who's he got 4 4? Tampa. The year's 2019 and I just purchased a piece of land up in the mountains of Bogota that I planned to build my family's future home on with my bare hands. [music] I'm standing at the top of the land, looking out at my future home site, surrounded by coffee trees and beautiful Volcán Baru in the distance.

07:55 When an old green Mitsubishi comes bumping up the dirt road. A wise elder man gets out and he introduces himself. He's my neighbor, a coffee farmer, and he owns the coffee farm surrounding my [music] new homestead. He tells me his story, how his family rediscovered Geisha, something I never heard of at the time. I tell him I'm about to start a personal farm of my own and I ask him for any advice he may have.

08:23 He tells me to get to know my neighbors in the community here, to learn from them, to share with them, and for us to help one another. Because in his words, if Panama succeeds, we all succeed. At this point, I was feeling pretty inspired and I wanted to see what my neighbor's Geisha was all about. I still remember that cup, so delicate like orange blossom, >> [music] >> so sweet like a fresh juicy peach.

08:51 The coffee that I chose to brew for you today is a representation of that Geisha that [music] made me fall in love with coffee in a way I never knew possible. Judges, as we stand here today at the 30th anniversary of Best of Panama, a celebration of the past, the outcome, and the future. I wanted to honor the past, how one small moment that happened in 2019 led to the outcome, this beautiful Panamanian Geisha in front of you.

09:20 As we look to the future, I want to help Panama succeed by bringing as many people into our world and sharing that first Panama Geisha experience with as many people [music] as possible. A moment that was so profound for me. Because in the words of a wise man, my neighbor, Price Peterson, if Panama succeeds, we all succeed. [music] Please enjoy your coffee.

09:42 Tiempo. >> A round OF APPLAUSE FOR JORDAN STAGLIOLA. JORDAN, THANK YOU. >> HEY, HEY, YOUR TIME. GOOD AFTERNOON, I NEED TO GIVE YOU MY THANKS. >> THANKS. >> OH, SEE, I got to ask you for your opinion. >> Uh This is mucho tiempo is Listen, going to sacrifice no sé en español, pero es es mucho para mi familia. Eh, es yes this is es seis seis meses de trabajo y um yo soy super feliz.

10:18 Gracias. >> Jordan, your presentation was so impressive. I was so so uh I got [music] to thank you because you were really really good. Uh how was your preparation? What was the hardest part of the preparation? >> Uh el tiempo. Um Yo tengo un un una una niña eh tiene cuatro años. Eh el tiempo um separarte con ella es difícil. Entonces sí es es es este para ti.

10:46 >> Jordan, thank you so much. >> Gracias. >> Good luck and you can say bye to the judges. >> Gracias. Muchas gracias. >> You were so good. >> Sure? I don't remember. Like blackout. We don't know yet. It's way ahead. Hey, thank you for coming. Appreciate it. Thank you. Thank you guys for coming. >> Oh, hey Jordan. >> Hey, thanks. Thanks bro. Thanks bro.

11:19 Thanks for coming. Thanks bro. Thanks. Let's go, baby. No, I don't think so, man. You checked your watch too many times. >> [laughter] >> I just finished and I don't know what happened. It's like anytime I compete I like black out. I feel like I need to go and watch it to know how I feel about it. Everyone's saying it was good. But I think for myself like I need to watch everything cuz even through what I'm doing it's like my mind's playing tricks on me that I'm like doing things that are wrong.

11:48 It's probably just like parts of the anxiety, but man, it's over now. I hope it's not the very end because if we get the result we want, well, I'll get to present this in Colombia, which will be cool to represent this for Panama on the world stage. I hope that that's the outcome. Honey, I've nightmares about this how this all goes down. There's no There's nothing worse >> you this This year feels so different.

12:13 Even this moment, like he just did the presentation, absolutely crushed it. So many people came up to him and told him how good it was. And now we wait about 6 hours until the results. >> [laughter] >> So now we're going to go, maybe have some champagne, some food, go hang out with the crew and our friends, and we'll catch up with you guys real soon.

12:33 >> [music] >> It's really hard to show in a video how much time and effort goes into this competition. And if we win, it'll change the trajectory [music] of our business and our lives forever. Once they called the third place competitor, I honestly thought she was going to win, so I knew I had a decent shot. [music] And then when they called the second place competitor and it wasn't me, at this point I knew I was either in first place or last place.

13:05 [music] I knew I either won or I got disqualified for some technicality, but you just never know until they call it. >> We did it. It was a team effort all the way. It wouldn't have been possible with every [music] single person involved. Without you guys, it was teamwork all the way. And and I'm so proud of us and the team and our family and everything that we [music] did.

14:35 And you know, the the theme of my of my presentation, the whole the whole story was if Panama [music] succeeds, we all succeed. This message that was given to me just over there about uh working together. Yeah, through these competitions, the the competitors succeed, the farm succeed, but there's one group of people that's just is kind of always overlooked.

14:56 The people who are commonly overlooked are [music] the indigenous people here, specifically people from the Ngäbe-Buglé tribe. They do all the labor. They pick all the coffee, they move all the coffee, they carry [music] it, they help process it. They are the hands. They're the ones doing all the physical labor [music] in this town with coffee. And they're often the ones who go without credit.

15:13 So, about a month ago >> So, Jordan and I went to the indigenous people's reservation about a month ago, and it is It's the the Comarca. It is one of our favorite places in the whole wide world. >> It is hundreds and hundreds of miles that are dedicated to where the indigenous people here. And what we did is we went to a small town called Buabidi and we bought their entire year's harvest of coffee.

15:33 About oh, a little over 3,000 lbs of coffee. >> So we loaded it all up in two [music] pickup trucks. I couldn't even believe that we fit it all in there. >> So in honor of if Panama succeeds, we all succeed, we wanted to do something with you guys to help the Ngöbe-Buglé, the people of La Comarca and we are officially launching La Comarca coffee. This is the coffee that we hauled out in our trucks a little over a month ago.

16:00 Shipped it to Vermont to our roaster in the United States. It's being roasted up fresh right now as we speak and it's ready to go. >> You guys, this is one of my favorite coffees that we launch every single year. It tastes so delicious and just knowing all of the love and care that went into this single bag just makes it that much more special. >> guys want to pick up a bag of La Comarca, support our journey, support these amazing people who help make it all possible, we'll link to it down in the description below.

16:25 There's both medium and dark roast available, whole bean and ground. So however you drink your coffee, there's a version for you. Check it out down in the description and you guys, we are freaking going to Colombia, baby. Let's go! [laughter] >> And you're all coming with us. >> Honey, we can't fit everyone. >> Well, I mean, you know, virtually. >> [laughter] >> I like on daylight. >> [music]