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The Beginner-Friendly Claude AI Side Hustle Nobody Talks About Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · May 13, 2026 · Education · 31:20 · EN

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00:00 I launched this about 30 to 45 days ago. It's  made over $3,000 just passively as a digital product. Are you a a technical person by default?  I would consider myself non-technical. I don't come from a technical background. So, here's the  Stripe dashboard. Over three grand just from this Claude code skill stack. You took what you were  already spending your time on and you monetized.

00:19 Correct. Exactly. Most people are still using  chat, GPT, Claude or Gemini. I would highly encourage people to try Claude Code or Codeex.  It's not scary. It's not technical like it sounds. All you have to do to do this is literally  just pull up the claw app on your phone, voice transcribe, brain dump all of your  thoughts onto this. Just say, "Use the skill creator skill at the end."

00:38 And whether you're a  gardener, a marketer, or you work in nonprofits, like nothing is exempt from selling your knowledge  through skills. Oh man, my brain is just buzzing with ideas here. No one is exempt from this.  Like my 10-year-old could create a skill. It's kind of laughable how everyone  always talks about the Apple App Store as if that's where all the money's made,  but it's not.

00:59 There's millions of apps, that's crowded. What about the Shopify app  store, Chrome extension store, WordPress plugins, Zoom apps, Notion templates, HubSpot Marketplace,  on and on and on. What about Claude skills? Well, my guest today has made a living from building  and selling Claude skills. How does he get all this information to make a Claude skill out of?

01:20 He just makes a voice note about something he knows and then with one prompt he turns it into a  skill and sells it thousands of dollars. And yes, if you can use Chad GPT, you are technical enough  to build a Claude skill. AI is the wild wild west, baby. And if you don't have the technical chops  to build an app like I don't, then build and sell some Claude skills because it is ripe for the  picking right now.

01:37 Please enjoy. Okay, Ryan. Well, why don't you start by telling us who you are and  what you do? Yeah, so I'm Ryan Dozer, AI marketer, entrepreneur. I run a six-f figureure marketing  agency by myself. Okay. So, how did you find your first client back in 2019? Yeah, he was a family  friend. So, he actually worked at the Iowa PGA in the golf business of all things and he started  doing his own thing on the side and then it kind of worked as it came back around that he wanted  to pick me up as the first client and then it

02:05 just kind of trickled from there. And what service did  you perform for him and what did you charge? Yeah, SEO and content marketing services. So, it's about  10 grand a month, a little more. Oh wow. Okay. So, you're helping him rank higher, helping  his website rank higher, partially through fresh content, partially through other best  practices. Yep.

02:25 Content updates, fresh content, news articles that tend to do very well in this  niche, and several other tactics. Okay. So, when did you first start playing around with AI?  Yeah, so this would have been 2021. Uh Jasper AI, formerly known as Jarvis AI, they were actually  using GPT2 under the hood. And I had no idea how this stuff worked at the time.

02:47 Lo and behold,  Chad GPT comes around November of 2022. And that was kind of my light bulb moment. Hey, if  you want to be a competitive marketer, you have to adapt this and use this in your day-to-day. Cuz  Jasper, they were like on the cutting edge of GPT, right? Chat GPT. And you I mean, most people had  to go through Jasper to write blog articles with chat GPT, right?

03:08 Yeah. And as far as I remember,  Jasper grew like crazy because what they did was magical. really what OpenAI was doing was magical,  but they put a front-end, you know, user-friendly user interface on it that really only marketers  like you and I even knew about or used, right? Yeah. Now there's a million Jaspers and they were  using GPT2 at the time, which if we look back now, it's kind of laughable with GPT 5.5, but it was a  revolutionary thing at the time.

03:29 Yeah, it was. So, you were seeing results for your clients using  using GPT2. Yeah. I mean back then Google and all the other algorithms and whatnot being Google  mostly we didn't see really Claude or Chad GPT obviously come in the mix yet they weren't too  hone on AI content back then because it wasn't such a big thing in their in their algorithm  and all their you know search raider guidelines and all the policies like it is today but now I  mean mass generated AI slop and like SEO content factories that we see

04:00 everywhere on the internet  they are heavily penalizing that area okay so let's fast forward to today why don't you explain  to us like we're fifth graders what a clawed skill is. Yeah. So a clawed skill is essentially an SOP  or a standard operating procedure for AI. So the best practices that I use in a marketing setup  is I have one clawed skill per marketing task.

04:25 So I have an SEO blog post writer skill. I have an  email newsletter writer skill. I also have a sales email skill. So if you have different types of  I would say subtasks, I'd recommend getting very granular in that skill versus just having a giant  skill that covers a very broad topic. So that's kind of a a high level of how I would define it.  Okay.

04:42 So let's like let's simplify it down even more. So like a Claude skill is basically like  a mini superpower that Claude uses to do more specific things for you. Exactly. Or a recipe if  you want to tie it to a food analogy. Okay. Okay. So like if I if I have a website about woodworking  that needs more content about woodworking, then I can use a specific claude skill that will  make and upload content for me to my websites about woodworking.

05:15 Right. Absolutely. And if we  want to go granular, you can add MCP connections to WordPress. I'm going to show you an example of  that later on. Okay. And explain for those that don't know MCPS, model context protocol. It's  just another way to integrate one service with an AI coding agent like Cloud Code or Codeex.  All right. So, how did you first start getting interested in cloud skills?

05:36 Because to me, I  look at this as like the Chrome extension store, right? Or the iPhone app store. Like you've got  the the big thing, the big behemoth, which is Apple and the iPhone, right? It's like, all right,  what do we how do we make money from the iPhone or OpenAI and Anthropic? How do we make money from  anthropic? But then fewer people are interested in let's go like three levels deeper.

05:57 How do we  make money from the the Chrome extension store, right? Uh how do we make money from a claude  skill? And there might be thousands and eventually millions of claude skills or apps. I think you  could you could even call it like a claude app, right? But how do we find the edge there? Is that  is that kind of what you were thinking? Yeah, absolutely.

06:19 Okay, so first of all, I like to look  at Claude skills as kind of an updated version of a GPT or a project for those who are using that  iteration of AI. And I actually have a Claude code skill stack. You mentioned making money from  this. I launched this about 30 to 45 days ago, somewhere in that ballpark. It's made over $3,000  just passively as a digital product.

06:35 There are tons of ways to make money from Cloud Skills. You  could package your skills and sell it as a digital product. you could go into an individual skill  level and maybe do consulting on like SEO and then use your claude skill on SEO to help with someone  consulting in that field and probably several others I'm not thinking of right on the spot here.

06:55 Yeah. So maybe even like the Chrome extension store isn't granular enough. Like when I think  Chrome extension, I think of like Adlocker Plus, right? But then if we want to get even more  niche, I'm thinking of a time when I wanted to make a Google sheet that would update my  crypto portfolio in real time. So I had to pay like four bucks to some random Google sheet  extension that would, you know, update crypto prices in real time and then I could just divide  that price by how much crypto I owned.

07:22 Right. So, it sounds like you're building tiny little tools  like that on top of Claude and either selling them individually or packaging them up and selling  them to probably power users of Claude. Like not people that are casually prompting, not even  so much people that are using Claude projects, but people that are going one level deeper than  that, right?

07:43 Yeah. And I'm not just selling these as a digital product, Chris. I'm actually  using these in my day-to-day work. That's led to higher quality work for my clients. It's led to  more efficiency gains throughout the week. So, it's more of an internal system, too. Okay. Okay.  Do you start with that? Like, you build them for yourself and you're saying like, I'm a I'm an  audience of one.

08:02 This solves a problem for me. It'll probably solve a problem for others. Yeah.  And if you're already using GPTs or projects, you can repurpose those into actual clawed  skills. And the best part about this, there's really two parts that made the big unlock  for me here, is that they update in real time. So every time you're using a clawed skill and let's  say you're writing an article and something's off, well, you tell it to make changes and right there  on the spot, it updates that skill where it will never make

08:30 those mistakes again. And then we can  really get into the weeds here of something like Cararpathy's auto research where you can have an  automatic skill updating system where you don't have to take that extra step and say update the  skill. It'll just automatically update the skill for you in the background. So, okay. I didn't  even realize that you can basically take your own personal claw project and convert it to a skill.

08:50 Yeah. So, what you're saying with this Carpathy project, which for those listening, is it Andre  Karpathy? He's like one of the leading pioneers on the cutting edge of AI. Yeah. You're saying  that instead of like manually pushing updates to the skill based on new context that you're giving  your project, you can keep it auto updated. Yeah, absolutely.

09:10 And these are transferable, Chris.  So, let's say Claude Code were to go away tomorrow and Codeex is the hot thing or Gemini. You can  transfer these skills over to the next AI coding agent in your existing setup versus copying and  pasting a GPT, going to a clawed project. All right, I used to do that before I was using skills  and it was super tedious.

09:26 Hey, YouTube's fine, but what about when you're driving around? What  about when you're mowing the lawn? You need my audio podcast, The Kerner Office. Just look up TKO  Pod in Apple, Spotify, or wherever you get your podcasts. Okay. So, I'm going to do something that  I didn't plan on doing. Let's play a little game. I'm going to open the kimono a little bit and put  you on the spot.

09:45 And I'm I'm a Cloud Power user, but like these chats you see here on the left,  I got to make sure there's nothing nothing embarrassing. Like half of these are from this  morning and it's 2 p.m., right? And within each one, there's like many many prompts. Like I am a  Claude Power user. Yeah. Right here, I have some of my projects. Let's do this real quick.

10:06 I'm  gonna explain to you what my thought process is with these projects and then I would love if you  could tell me like how I might be able to convert one or more of these to a skill and make money  from it. Absolutely. Let's do it. All right. So, first one I use the most. Kerner Yard. It is  springtime. I spend I'm not exaggerating six days a week, one to seven hours in the yard every  day.

10:27 I love it. It's my happy place. Yeah. So, I'm constantly asking like why this fertilizer  for this for this Bermuda? why this, you know, herbicide for this crab grass. Is my crab grass  dying? What's up with my uh magnolia tree? Like, I'm just pestering it all day. Yeah. And there's  a lot of context in there. YouTube video outlines, right? Here's a transcript from an episode.

10:48 In  this case, me and you. How should I order this? Like, what's the best part to frontload? What  should the intro be? Etc. MHP stuff. This helps. I train this with tens of thousands of words of  my own advice, my own Q&A about the RV and mobile and park investing space. YouTube intros. I use  this specifically for saying, "Here's a transcript to a raw interview.

11:10 What should my intro be?" For  this one, I upload all of my podcast growth data, retention data, click-through rates, and say like,  "What's going on? How can I improve my podcast?" This one, what should I cut for my YouTube videos?  This one, I don't even know what it is. This one, you know, yeah, how to write like me, how to  write better emails. This one was only for a conference that I spoke out for orthodontists.

11:30 This one is how to make YouTube videos about go high level. This one is how to optimize my shorts  and Austin is my employee that works on that. This one is how to script solo YouTube videos.  And this is just the example blog project. So, what's coming to mind as you see these? Yeah,  absolutely. So, first of all, if we look at the YouTube ones in particular, what you can do  is enthropic.

11:50 They actually have a bunch of free skills that you can install on their GitHub  repository. So what I would do is I would install the skill creator skill. It's already built with  best practices in mind on how to properly create a clawed skill versus just saying, "Hey, create  a skill and expecting this like perfect output, right?" So you want to have that first.

12:11 I know  how to vibe code and even that I'm very bad at. So if I were to use the skill creator, would I do  it within my project? Yes, exactly. All right. So, yep. Let's just do let's let's say we're going to  create a skill called better YouTube intros. Okay. So, I'm going to go in this project. Go to skill  skill creator. Now, what and then I would voice dump this just that's what I naturally do.

12:29 But  I would say something like use the skill creator skill to transform or repurpose this project into  a into a skill markdown file, but make sure you keep the instructions, the memory. you look at my  recent chat history and then come up with a skill markdown file or some or something along those  lines that I as I would refine it. Done. Yeah, it should create a skill markdown file that you  can then not only use within the cloud web app, but you can download that and then transfer  it into whatever other system

12:56 that you want to use. Okay. So, it's just it's going to  reformat this in a more friendly way to to give back to Claude. Correct. Okay. All right.  So, then it's going to give me this package file, whatever. then what do I do with it? Yeah. Well,  for internal work, this is going to make your life much more efficient versus copying and pasting  from a project all day and going back and forth and switching between tabs.

13:21 Or if you want to  make this an opt-in guide potentially, or you could sell this for those who are interested in  the YouTube content creation side of what you do, you could take five skills just like this that  you do for your YouTube channel, package that into a Chris Corner, Claude Code skill stack,  and then sell that as a digital product. What would something like that sell for?

13:40 I sell mine  for $99, but there's about 20 to 25 skills in there. I meant to ask you this earlier. The the  8020 rule exists everywhere. Of your 25 skills, what which are the ones, you know, the one to  three that everyone's using? Yeah, the SEO blog post writer that basically takes a YouTube video  and in one prompt on Claude Code turns it into an SEO optimized blog post that actually ranks with  proven data.

14:00 YouTube thumbnail designer, I would say, is a very popular one lately as I added the  GPT image 2 model into the mix now. And then I'd also say my anti-slop skill. It just has those  anti-slopification marks, right? The not this, if that, delve, robust, all those slop work that  you see everywhere. The not this if that, dude, that is everywhere. Yeah.

14:24 So, for someone like  me who has almost 300 long form YouTube videos, there's no good reason why I shouldn't buy  your skill package and convert all those to blog posts so I can get organic free traffic  to my website. Absolutely. And of course, you want to repurpose it into your own style.  And that's what I always tell people. If you're downloading a free skill, you don't just want to  plug and play.

14:45 You want to give it your context, your instructions, your style guides, etc., so  it creates the outputs that are relevant to you, not Ryan Dozer. Mhm. Okay. All right. So, here's  their our I'm just now realizing MD is markdown, I'm assuming. Okay, cool. So, what do I do  from here? So, you see that little copy button, that little download button to the right of it?

15:06 You can download that, put it on your desktop. You can insert it into any other system or you can  use this skill inside your existing clawed setup on the web app if you want to do that. M okay. So  basically it would take everything all the context it knows from this project and it would add it to  the dropown in cloud. So if I want to reference all that context in a prompt I just hit the drop  down choose the skill.

15:28 It should be there in terms of the skills or if not take the markdown file and  upload that to knowledge in your project. I could take it to chat or grock or Gemini or whatever.  Yep, man. Okay. So, that's really cool. That means I don't have to like hop between a bunch of  projects. I could just stay in one chat window and Yep. That's really cool. So, you sell this for  99 bucks.

15:49 Are you able to sell it like through uh Claude's, you know, library or do you have  to sell it on your own website or whatever? My own distribution. Yeah. If you want me to share  my screen, I can definitely kind of show you how I'm doing this. Let's do it. So, this is the  Claude Code skill stack. I used a my own web designer skill to build this. And so, essentially  what I did is I have the actual digital product right here on my website where it talks about  my Claude MD, some tips and tricks, and then it has the

16:21 actual download links to download those  markdown files on your device. So, there's a ton of stuff on here, but essentially what I did is  I took this digital product once it was done. I gave it to Claude code and I used my web designer  skill that I have right here. And then the web designer skill knew my ryanddozer.com branding.  It knew my style.

16:37 It knew my tone, my logo, etc. And then it vibecoded or developed this  landing page right here. But the next step was I needed to create a Stripe payment or a Stripe  product. So then I gave it my Stripe payment link. boom into Claude Code and in about 15 20 minutes  this Claude Code skill stack was complete. Right? You have the social proof and FAQs and all the  things that go into a converting landing page and whatnot.

17:07 But that in a nutshell, Chris, is  kind of how I built this. I started this a couple months ago and it's already gaining significant  traffic across Google search and LLMs. And so how I'm monetizing this site is that when people  come here, boom, the floating popup comes around. I have it inside my actual blog post. I have it as  CTAs in several of my emails and email newsletters and drip sequence emails.

17:28 So, it's kind of just  like a a soft cell CTA right now. Kind of how I'm doing this. I'm not hard pushing it by any  means. So, you're are you a a technical person by default? I would consider myself non-technical.  I don't come from a technical background. Okay. You're a marketer like many of us and that's not  a pjorative. I'm a marketer. Okay. So, you are you're kind of dog fooding this like you're you're  using your own product to sell your own product.

17:55 You're using your own skills to create content on  your website to create like this flywheel effect that bring people to your website to sell the same  skills that built the website. Is that accurate? Yes, that's partly accurate. Beautiful. Now, when  they buy your skill package, is that just a bunch of MD markdown files that they can then upload to  Grock Gemini chat?

18:11 whatever. They get this exact page right here and then they can take the actual  files, download them, upload it, repurpose it with their context and use it how they please. Okay.  What other opportunities do you see specifically in the skills space for Claude or for other um  LLMs that you think people should attack? Yeah, I mean they could obviously package it and copy  what I'm doing and use their own context because the real power here, Chris, is that I have  subject matter expertise and you do too and a lot of

18:43 different marketing skills, right? So,  everyone has expertise in something, right? So, like use your subject matter expertise. It doesn't  have to be a marketing skill. It could be a skill for, I don't know, what's what's something that  someone's knowledgeable in. Maybe trading baseball cards or, you know, trading Pokemon cards.  Maybe package your years of experience in that particular industry, throw it into the skill  markdown file, and then someone can take that and then basically use that as their thought

19:07 partner  if they're trying to figure out, hey, should I buy this card? Or maybe it's an investing skill.  Hey, should I invest in this stock? Right? You're taking your expertise and then putting it into one  file so that someone can use. Oh man, my brain is just buzzing with with ideas here. Like no one is  exempt from this. Like my 10-year-old could create a skill for like how to most efficiently put Legos  together.

19:26 Yeah. You know, I mean, and the thing is, Chris, too, all you have to do to do this is  literally just pull up the claw app on your phone, voice transcribe, brain dump all of your thoughts  onto this, and just say, "Use the skill creator skill at the end." So it makes sure it creates it  in the correct format and boom, you have a skill. Now what is the difference between an anthropic  skill and an artifact?

19:46 So an artifact is just kind of a visual element that Claude creates. A skill  markdown file is just a recipe for an AI agent to follow for a particular task. But you can also  create markdown files for other things. Right? So after this podcast is over, I'm going to  take the transcript, save it as a markdown file, upload it into my Claude Code system as context,  but I'm going to save that as a markdown file.

20:14 And what I've learned about this, Chris, is  that AI agents or models right now, there are particular types of files that they just find  easier to read with markdown being one of them. HTML being another form that they really like to  transcribe and process versus if you try to give it a PDF, they struggle with PDFs more than  they do markdown. I want you to do something right now.

20:34 Open your bank statement and add up  every single software subscription that you're paying for. Your CRM, your email marketing tool,  text message platform, calendar booking app, funnel builder, review management, even a separate  form builder or automation tool. I've talked to business owners paying $500 to $3,000 a month  across eight or 10 different tools.

20:48 And half of them don't even talk to each other. So then they  go pay for Zapier on top of that just to make things connect. High level replaces all of it.  CRM, email, SMS, funnels, websites, calendars, automations, reputation management, invoicing,  one login, one dashboard, one bill starting at 97 bucks a month. A guy in my community was paying  3.47 just for ClickFunnels, 99 for Mailchimp, 25 for Kell, 79 for a review tool, and 49 bucks  for Zapier just to glue it all together.

21:16 That's 600 a month if you're not counting. He moved  everything to high level and cut his software cost by over 80%. But the best part isn't even  the savings. It's that everything just works together natively. A lead fills out a form on  your funnel that creates a contact in your CRM which triggers a text and email sequence, books  an appointment on your calendar, and then ask for a review when the job's done.

21:40 One workflow, zero  duct tape, and then you can white label the whole platform to resell it to other businesses as your  own software. Charge them 2 to 500 bucks a month. Check out gohighlevel.com/tkopod. They'll give you  a 30-day free trial to see what I mean. So, I know this is maybe impossible to answer, but let's say  you have a 10 megabyte PDF with thousands of words on it.

22:02 To give that same amount of context to AI,  what percentage less context would it be? Like, how much more efficient is that if if you  were to put the same amount of content in a markdown file? Way more efficient. I couldn't  give you an exact percent. Or a text file.txt. One of those two would be much better off than  just blowning it into a PDF because it's going to miss things when it's trying to read PDFs.

22:21 Okay.  So, you're basically translating it to its own language with a markdown. Correct. You're making  it more accurate and more efficient. Correct. They just understand markdown better. Okay, man. Okay.  So, just to recap, you made $3,000 basically all profit, right? Like this is just your time. Yeah.  And then here's the 3% Stripe fees. Yeah. So, here's the Stripe dashboard.

22:43 This one actually  came as like a consulting upsell. Some guy wanted my skills and was like so impressed  by one of them and I was like, "All right, man. $1,000 for an hour and boom, he just paid  me right there on the spot for it." But yeah, over three grand. And I could go back into the  other ones here, but over three grand probably total uh just from this Stripe Cloud Code skill  stack.

22:59 Yeah. And the skill stack you created just from your own usage. Like you just you took what  you were already spending your time on and you monetized it. Correct. Exactly. And whether  you're a gardener or a marketer or you work in nonprofits, like nothing is exempt from selling  your knowledge through skills. Nope. And you know, if we want to go back to the SEO space, I can  show you one of these skills in action.

23:22 If you're curious to watch me go through that. Yeah, let's  do it. All right. So, this workflow here, like I mentioned, this repurposes YouTube videos on my  channel into SEO optimized blog posts that look like this, right? And so, just the proof is in  the pudding here. I did a quick search before we came on. If you pull up a private incognito window  and like in this example, you search for Blatado, one of my favorite AI marketing tools owned  by Sabrina Romangh.

23:47 Um, I was in the actual AI overview. I'm not there anymore, unfortunately.  There's my video here, but there's the YouTube video right there. And then boom, there's the  blog post right under Reddit. Right. So, which is made from the same YouTube video. Exactly. So,  you're trying to essentially dominate the SERs and LLM results with this strategy. And so that's just  for example here.

24:07 And if we go back to the actual workflow, all I'm doing here is I'm simply coming  in here, copying my YouTube video URL. Let's pull up Claude Code, and I'm using the Claude Code  extension within Visual Studio Code. And then I use my SEO blog post writer skill. So I have  a skill that's dedicated just from repurposing YouTube videos into SEO optimized blog posts.

24:31 And  there's a lot of stuff on here, right? You know, there's internal linking, external linking. I'm  giving it XML sitemaps and word structures and all sorts of fun SEO jargon. But essentially what I'm  doing here and this is the chat that I did is I'm giving it my YouTube video URL. I'm saying use my  SEO blog post writer skill. So Claude Code knows to call that skill and then I'm giving it some  context.

24:53 Right? This is just my SEO search brain working here. I wanted to actually rank for a  particular keyword and then I just threw it in and it gave some secondary keywords and then I took  the actual video links in my YouTube description, plugged it in there so it knows exactly what  to externally link and then I I always like to do this at the end of my skills.

25:14 This is  just something I like to do. Triple check the SEO blog post writer instructions when doing this  task because sometimes like you know Chris AI can hallucinate. So, if you throw in something in like  triple or double check something, there's going to be a less chance of it hallucinating. So, that's  kind of the prompt right there. And if we go back to my website, I'm going to show you the actual  article that this created.

25:33 I did this the other day. This was a recent YouTube video called the  best AI marketing tools in 2026. That's all it did from that one prompt. I didn't do anything  else besides that. And I can keep scrolling through here, but like this is a high quality  article written from Opus 4.7. There is no way, Chris. and it has my author bio and FAQs. There's  no way you could objectively go through this for the first time and just say that's AI slop, right?

25:58 And it's automatically ranking and it's and some of these are already starting to rank over time.  I just need more backlinks, more authority. This is a brand new site where I'm just testing out  random AI systems just like I'm explaining to you right now. Oh man, there's a lot going on there.  That's very impressive. And and I'm just starting, Chris.

26:17 Like, you know what I mean? Like you'll see  here the results so far. I mean, it's not crazy. A lot of people don't even get this traffic on  high authoritative sites because they don't know what type of content to create, what keywords to  go after. And so there again comes the value of a skill like this. Now I have a repeatable  system that I can do this for every single YouTube video that I put out, which I do.

26:37 Every  single video I turn into a blog post in about a two sentence prompt within Claude Code. Okay,  this is impressive. What didn't I ask you? What should I have asked you about everything  you're doing that's just awesome that I'm we might have missed? There's all sorts of other  AI marketing hacks that you can do. You know, you can scrape LinkedIn profiles.

26:55 So, like  you can use Appify and create a skill for that and and get LinkedIn profile data is another AI  marketing hack I was going to share with you. So, essentially, I looked at your profile, had  a LinkedIn profile scraper skill, use this paired with Appify with a free actor, dumped it  into an a Google sheet or a CSV that I uploaded, and then boom, I had it formatted like this.

27:16 These  are your last I think 60 or 50 posts where it came in here. Provided an engagement score. Provide  the post URL and then so that way you can use this going forward and saying what were my hooks  like? Which post popped off? Was it image? Was it articles? Was it text? This just provides more  direction from a LinkedIn or social media content strategy standpoint.

27:37 So that's one other example  I was going to share. I mean that's super helpful. Yeah. The other thing I was going to share is  that a I actually vibecoded my own AI marketing OS or operating system. And so this just has kind  of my day-to-day tasks. I have a countdown timer to when my child's going to be born, right? Just  random stuff like this with this actually this is this is a cool thing I wanted to show you.

27:58 This  actually syncs up to my Google calendar, right? So you see I have the Chris Corner podcast today  and all these other things going on. Same with social media. I have a social media tab here. So,  this actually reflects today and the past days of what my social media calendar looks like. So, if  I click into this, it's telling me YouTube shorts, Tik Tok, Instagram reels, threads, LinkedIn X.

28:19 But of course, you know this too, captions are different for YouTube Shorts, Instagram, Tik Tok  than they are for Twitter or X or LinkedIn. And then I also have the actual Google Drive media  file that it points to right there. So I can see all of this from one dashboard versus going  into a social media or manually going through, you know, each platform and trying to figure it  out that way.

28:41 But I guess that's another realworld situation here of just kind of vibe coding  your own marketing OS, social media, YouTube, client work, community, SEO pipeline, all the  day-to-day stuff that we have going on. And what's really cool about this, Chris, to go another  layer here, is I have it connected to Blato, which is my social media platform connected via  MCP.

29:02 So, I can schedule all of this right inside the Claude Code interface on my social platforms  without ever having to leave this interface ever again. This is why I'm so optimistic about  whether it's Claude Code or Codeex, I never have to leave this interface. It can just do  everything right from this screen. Yeah, I mean, you you you said it best.

29:24 It's your own personal  operating system. Yeah. So, that was kind of what I was going to plan on sharing here. If you had  any other questions, thoughts, comments, anything else you want me to cover, but those are just a  few little AI marketing hacks I like to share. No, I mean, you just packed like three hours of value  into 30 minutes. So, I'm just like trying to like take a breath for a minute.

29:42 Yeah, really good.  That was really good. I don't even know where to begin. Like, there's so many things that I could  use here. I'm I'm optimistic there will be a lot of takeaways for the viewer here. If you could  like if you could leave people with one hack, one tip whether it's about prompting or whatever  to that would be applicable to the most amount of people with how to use AI what would it be?

30:02 Yeah,  I would say that most people are still using chat GPT claude or Gemini. It would kind of be back to  what we said earlier is I would venture away from the GPTs projects the copy paste system and start  to create some skills as step one. And then once you have those skills, I would highly encourage  people to try Claude Code or Codeex. It's not scary.

30:24 It's not technical like it sounds. And  then just start to learn that day in day out. Figure out what are my tasks that I'm doing every  day and Claude, Chad, GPT, Gemini. How can I transfer those tasks and start using Claude Code  or Codeex are probably my top two. Okay, Ryan, this was amazing. Where where can we find you?  Yeah, so Ryan Dozer on YouTube, ryondozer.com if you want to follow my little SEO project.

30:46 Um, and  then I'd say my community probably AI marketing insiders. Shoot me a message on LinkedIn at Ryan  Dozer. Happy to help anyone out. Okay. Thank you. Awesome. Thanks, Chris. Listen, I need more people  like this to interview on my podcast. So, if you know of someone with a sidehustle or a business  that's unique and cool and super profitable, email Molly M o ly@cof-founders.com.

31:05 That's one  word, co-founders.com. Mollycofounders.com. Tell her your story and we'll give you a hundred  bucks if we end up interviewing them. Please share with a friend. Hit a like or a comment  below and we'll see you next time on the Kerner

💡 Answer

Create narrowly focused Claude skills from your existing expertise, package them as downloadable markdown files, and sell them as digital products or use them to provide consulting.

🧠 AI Summary

Non-technical users can turn their subject-matter expertise into Claude skills by voice-dumping their knowledge and using the skill creator skill to format it as a markdown file. These skills can improve internal workflows, be transferred across AI coding agents, or be packaged and sold as digital products. Ryan Dozer launched a Claude Code skill stack 30 to 45 days before the interview, sold it through his own website for $99, and generated over $3,000, including a $1,000 consulting upsell. The broader workflow combines Claude Code, SEO content repurposing, custom marketing systems, landing pages, Stripe payments, email CTAs, and MCP integrations.

🔑 Key Points

  • A Claude skill is an SOP, recipe, or markdown instruction file that helps an AI agent perform a specific task.
  • Granular skills for individual subtasks are preferred over one broad skill.
  • Existing Claude projects or GPTs can be repurposed into transferable Claude skills.
  • Claude skills can improve internal efficiency, support consulting, or be packaged as digital products.
  • Ryan Dozer's Claude Code skill stack generated over $3,000 in 30 to 45 days and was sold for $99.
  • Subject-matter expertise in fields such as gardening, marketing, nonprofits, or collectibles can be converted into skills.
  • Markdown and HTML are described as easier for AI models to process than PDFs.
  • Claude Code can combine skills with MCP connections and external systems to create repeatable workflows.

✅ Actionable items

  • Voice-transcribe a brain dump of existing knowledge into the Claude app.
  • Use the skill creator skill to transform a project, its instructions, memory, and recent chat history into a skill markdown file.
  • Download the markdown file and use it in Claude or transfer it to another AI system.
  • Start with an internal problem that already affects the creator and use that solution as a potential product for others.
  • Package several related skills into a digital product and distribute it through an owned website.
  • Create a branded landing page, add a Stripe payment link, and provide downloadable skill files.
  • Add soft-sell calls to action to blog posts, emails, newsletters, and drip sequences.
  • Repurpose each YouTube video into an SEO blog post by providing the video URL, target keyword, secondary keywords, and relevant external links to Claude Code.
  • Add instructions to triple-check the skill output to reduce hallucinations.
  • Adapt downloaded skills with personal context, instructions, and style guides before using them.
  • Use a LinkedIn profile scraper skill with Appify to export profile posts, engagement scores, and URLs into a Google Sheet or CSV.
  • Connect a custom marketing operating system to Google Calendar, Google Drive, and a social media platform through MCP.

💡 Business ideas

Sell a Claude skill stack for a specific profession or hobby18:43

Convert accumulated knowledge into focused skills that help customers perform recurring tasks.

For
People who want specialized workflows for Claude or other AI systems.
Solves
Reduces the need to repeatedly provide context, instructions, and processes to an AI.
Validate by
Build the skill for personal use first and assess whether it solves a problem that others share.
  • Gardening
  • Marketing
  • Nonprofit work
  • Trading baseball cards
  • Trading Pokemon cards
  • Legos
YouTube content repurposing skill23:30

Turn YouTube videos into SEO-optimized blog posts using a repeatable Claude Code workflow.

For
YouTube creators and publishers with existing video libraries.
Solves
Creates website content and supports organic search visibility without manually rewriting every video.
Validate by
Use the workflow on the creator's own videos and observe search rankings and traffic.
  • SEO blog post writer skill
  • Repurposing nearly 300 long-form YouTube videos into blog posts
LinkedIn content analysis skill26:55

Scrape LinkedIn posts and organize engagement data to guide future content strategy.

For
Marketers and social media creators.
Solves
Identifies which hooks, formats, and posts perform best.
Validate by
Export a user's recent posts with engagement scores, URLs, and formats, then analyze patterns.
  • LinkedIn profile scraper skill
  • Engagement scoring for approximately 50 or 60 posts

🏗️ Business models

Claude skill digital products06:34

Package specialized Claude skills as downloadable markdown files and sell them through an owned website.

  1. Create skills from existing expertise or internal workflows.
  2. Package related skills into a stack.
  3. Build a branded landing page.
  4. Add a Stripe payment link.
  5. Deliver downloadable markdown files.
  • Claude Code skill stack
  • SEO blog post writer skill
  • YouTube thumbnail designer skill
  • Anti-slop skill
Skill-enabled consulting06:44

Use a specialized Claude skill while providing consulting services in the associated field.

  1. Develop a skill for a professional task.
  2. Use it during client consulting.
  3. Offer the skill or related expertise as a consulting upsell.
  • SEO consulting using an SEO Claude skill
  • $1,000 consulting session connected to the skill stack
White-label software resale21:44

Resell the High Level platform to other businesses under a customized brand.

  1. Use High Level's combined business tools.
  2. White label the platform.
  3. Resell it to other businesses on a monthly subscription.
  • CRM, email, SMS, funnels, websites, calendars, automations, reputation management, and invoicing

💰 Monetization

Digital product sales $99 13:40

Sell a downloadable Claude Code skill stack through an owned website.

  • Claude Code skill stack with about 20 to 25 skills
Consulting upsell $1,000 for an hour 22:47

Sell consulting time or expertise after a customer is impressed by a skill.

  • A consulting purchase made through the Stripe payment flow
White-label subscription resale Charge $2 to $500 a month 21:44

Resell a white-labeled High Level platform to businesses.

  • White-labeled CRM, marketing, automation, and invoicing platform

📣 Marketing

Sales

  • Use a landing page with social proof, FAQs, and product download links.
  • Use a Stripe payment link to complete checkout.

Branding

  • Use a web designer skill trained on the creator's branding, style, tone, and logo.
  • Repurpose generic skills with the customer's own context and style guides.

Distribution

  • Sell through an owned website rather than a Claude marketplace.
  • Provide downloadable markdown files that customers can use in Claude, ChatGPT, Grok, Gemini, or other systems.

Customer acquisition

  • Attract visitors through Google search and LLM results.
  • Use blog posts, email newsletters, and drip-sequence emails to introduce the product.
  • Place soft-sell calls to action inside blog posts and emails.

🔍 SEO & discoverability

Mistakes

  • Mass-generated AI slop and SEO content factories are described as being heavily penalized.
  • Generic downloaded skills should not be used without adding personal context, instructions, and style guides.

Backlinks

  • Acquire more backlinks to increase authority for the new site.

Strategies

  • Repurpose YouTube videos into SEO-optimized blog posts.
  • Target a specific keyword and generate secondary keywords.
  • Use internal links, external links, XML sitemaps, and structured word guidance.
  • Publish content designed to appear in search engine results and LLM results.
  • Build more backlinks and authority over time.

Other channels

  • Use Google search, LLM results, email newsletters, and drip sequences for discovery and promotion.

Content strategy

  • Turn every YouTube video into a blog post using the SEO blog post writer skill.
  • Include author bios and FAQs in generated articles.
  • Use personal subject-matter context and style guides to make outputs relevant.

Keyword research

  • Choose a target keyword for each repurposed article.
  • Use Claude Code to suggest secondary keywords.

🧭 Frameworks

Claude skill creation workflow12:19
  1. Identify a narrow recurring task.
  2. Brain-dump the relevant expertise by voice transcription.
  3. Invoke the skill creator skill.
  4. Convert the project context, instructions, memory, and chat history into a markdown skill file.
  5. Refine, download, and use or sell the skill.
YouTube-to-SEO workflow24:10
  1. Copy the YouTube video URL.
  2. Invoke the SEO blog post writer skill in Claude Code.
  3. Provide the target keyword and secondary keyword context.
  4. Add relevant video links for external linking.
  5. Triple-check the instructions and publish the resulting article.

🧰 Tools & AI usage

  • Claude Code — Run skills, create content, build landing pages, and operate connected workflows.02:00
  • Codex — Alternative AI coding agent suggested for creating and using transferable skills.02:02
  • Claude skill creator skill — Create skills using built-in best practices and produce a skill markdown file.11:55
  • Stripe — Create a payment product and process sales.16:50
  • Visual Studio Code — Host the Claude Code extension used to run the SEO blog post workflow.24:23
  • Appify — Provide a free actor for LinkedIn profile scraping.26:55
  • Google Calendar — Synchronize events with the custom marketing operating system.27:43
  • Google Drive — Store and reference social media media files from the marketing dashboard.28:29
  • Blatado — Connect social media scheduling to Claude Code through MCP.28:57

AI is used for

  • Convert expertise into a Claude skill — Transform a voice-transcribed brain dump into a correctly formatted skill markdown file.00:31
  • Update skills from corrections — Apply changes during use so the skill does not repeat the same mistakes.08:21
  • Repurpose YouTube videos into articles — Create SEO-optimized blog posts from video URLs using a repeatable prompt.23:38
  • Analyze LinkedIn content — Identify effective hooks, formats, and high-performing posts using engagement data.27:10
  • Operate a marketing system — Coordinate calendars, social media, client work, community activity, and SEO workflows from one interface.27:42

📊 Numbers mentioned

Costs

  • Stripe fees were described as 3%.
  • A cited business owner was paying $3.47 for ClickFunnels, $99 for Mailchimp, $25 for Kell, $79 for a review tool, and $49 for Zapier.
  • The cited software total was described as $600 a month.
  • The cited business reduced software costs by over 80% after moving to High Level.

Growth

  • The Claude Code skill stack launched about 30 to 45 days before the interview.
  • The product site was started a couple of months before the interview.

Pricing

  • The Claude Code skill stack sells for $99.
  • The stack contains about 20 to 25 skills.
  • High Level starts at $97 a month.
  • White-labeled High Level services can be charged at $2 to $500 a month.

Revenue

  • Over $3,000 generated from the Claude Code skill stack.
  • $10,000 a month or a little more from the first SEO and content marketing client.
  • $1,000 earned for one hour of consulting.

Traffic

  • The skill product site was gaining significant traffic across Google search and LLMs.
  • Some generated articles were beginning to rank over time.

⚖️ Advantages, risks & lessons

Advantages

  • The approach is accessible to people without a technical background.
  • Skills reduce repetitive copying and pasting between AI projects.
  • Skills can update from corrections and can potentially update automatically through an automated research system.
  • Skills are transferable across Claude Code, Codex, Gemini, and other AI coding agents.
  • A single skill can support both internal efficiency and external monetization.
  • MCP connections allow external services to be operated from an AI coding interface.

Risks

  • Mass-generated AI content can be penalized by search algorithms.
  • AI-generated outputs can hallucinate and require checking.
  • Generic skills may produce irrelevant outputs without personal context and style guides.
  • A new site may need more backlinks and authority to improve rankings.

Lessons

  • Start with a recurring task that already consumes time.
  • Build narrowly focused skills rather than one broad skill.
  • Use existing expertise as the core product advantage.
  • Dogfood the skills internally before selling them.
  • Move beyond basic chat, GPTs, projects, and copy-paste workflows by learning Claude Code or Codex.

💬 Quotes

Nothing is exempt from selling your knowledge through skills.

Summarizes the broad applicability of turning personal expertise into AI skills.21:50

A Claude skill is essentially an SOP or a standard operating procedure for AI.

Provides the clearest definition of a Claude skill.04:12

You took what you were already spending your time on and you monetized.

Captures the central business model behind the side hustle.00:14

It's not scary. It's not technical like it sounds.

Expresses the accessibility claim for Claude Code and Codex.30:24

👤 People & companies

Ryan Dozer

AI marketer, entrepreneur, and solo operator of a six-figure marketing agency who builds and sells Claude skills.

01:44
Andre Karpathy

AI pioneer associated with an automatic research approach for updating skills.

08:55
Sabrina Romangh

Owner of Blatado, an AI marketing tool.

23:47
Austin

An employee working on short-form social media optimization.

11:35
Anthropic

AI company whose GitHub repository provides free Claude skills, including a skill creator skill.

11:55
Claude

AI platform used for projects, skills, and artifacts.

03:47
Claude Code

AI coding agent used to create, run, and transfer Claude skills.

00:24
OpenAI

AI company referenced in the discussion of GPT-based products.

03:14
Jasper AI

AI writing product formerly known as Jarvis AI and described as using GPT2.

02:37
Apple

Company associated with the crowded Apple App Store example.

00:56
Shopify

Platform with an app store presented as an alternative marketplace.

01:03
Stripe

Payment platform used to create the product payment link and track sales.

16:50
High Level

Business platform described as combining CRM, email, SMS, funnels, websites, calendars, automations, reputation management, and invoicing.

20:40
ClickFunnels

Funnel-building software included in a software-cost comparison.

21:10
Mailchimp

Email marketing tool included in a software-cost comparison.

21:10
Zapier

Automation tool described as connecting otherwise separate business tools.

20:28
Appify

Service used with a free actor to scrape LinkedIn profile data.

26:55
Blatado

AI marketing tool connected to the custom marketing operating system through MCP.

23:47
Google

Search engine referenced for SEO ranking and algorithm changes.

03:40

🔗 Links mentioned