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The Most Overlooked $13K/Day Business Anyone Can Start Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · Mar 06, 2026 · Education · 35:37 · EN

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00:00 Did you know you can make up to 13 grand per day striping and seal coating parking lots and driveways? Someone could literally start this business with just a roller and some paint. >> Yeah, that's what I did. >> Better [music] yet, you can get started with a $10 roller and a bucket of paint. Today I'm meeting with my friend Hunter who did exactly that and in his second month made $46,000.

00:20 >> We did $46,825. So we're going to talk about how you can start this without any equipment, how you can find customers. I showed up in my minivan. You had the $26,000 job with the minivan? Yeah. That's amazing. How to price jobs and >> [music] >> what equipment to buy. So without further ado, let's go meet Hunter. All right, of all things, why line striping?

00:45 Yeah, I So I listened to your podcast where you where you talked with Synko and Keith he was talking about making 18,000, 20,000 his second month and I thought, okay, this is interesting. I like how visual it is. I like how you can get started with very little money and I I like how what one of the things I like most is how it can grow. So I've done $200 jobs, I've done $20,000 jobs and it doesn't take long to get to that point.

01:13 >> Yeah. So how did you go from zero to your first dollar, your first customer? Yeah, so so I did practice a little bit. I I went down to just an old parking lot. Here's the machine, I put some water in it and I just tried to run follow along the lines and see see what that >> Just with water? >> Just with water. Yeah, yeah, I wasn't ready to mess up.

01:31 >> Yeah. And and see how hard it was. It was not hard at all. And then I ended up doing one little lot for a nonprofit just for free. Just wanted to help them out and and actually try it. Yeah. Uh it was just five lines, super small. It took a long time, but but we did it. And then I started looking for jobs. So I I went door knocking. That was hard.

01:51 It didn't feel like it was the best use of my time, so I yeah, jumped into email. So, people don't have to go door-knocking to be successful here. >> I I have heard so many people who do it, and they crush it, but that's not me. Yeah. Yeah. >> You're using emails, right? >> Yep. All right, we'll get into that. I also want to get into the equipment, cuz that's probably a big part of this, like picking the right equipment.

02:12 >> Yeah. But before we go there, what did your first paying job look like? Or didn't you go to like you were on Facebook? How did you get your first job? Cuz I think that's the hardest part for business owners, even if it's an unpaying job. Yeah, yeah. So, I went on Facebook, made a post in our town's page, and just said, "Hey, I'd love to help out a business.

02:28 Vote below for for who you want to see have a new lot." >> For what Like what business needs or would like a new parking lot? Yeah, new lines. Yep, exactly. It We got great engagement, and that was part of the strategy was I want to get my name out there. I want people to start thinking about it, try to reach as many business owners as I could. And then I I don't remember how many uh different businesses were nominated, but I wanted to reach out to all of them to see if they would pay after.

02:54 Yeah. For you know, we'll we'll choose the winner, and then see see if anyone else will pay. What were your costs on that first free job? Like your hard costs. Uh So, I had bought the machine. So so materials was just paint, and I spent five bucks. Five bucks on paint? >> Yeah, I mean it was small. It was a small job. Yeah, yeah. Dollar line. And that's I mean I wasted some.

03:15 It We'll say you have to dial it in a little, so I wasted a little, but yeah. Super cheap to learn it. Yeah, okay. What did your second job look like, your first So so second job, so I went from five lines to 250. 250 lines? 250 lines. >> Wow, okay. >> Yeah, I was nervous. Yeah. Uh Did that come from that post? No, I I sent some emails, and um this was a church nearby, and they reached out, and they wanted they wanted a quote for sealing and for striping, and I didn't know anything at all about sealing at all.

03:46 And so I said, "Hey, I'll quote you for striping." Yeah. And um gave them a quote. I think it was $1,190. How did How did you land on that? So, I used ChatGPT. I watched some YouTube videos and and it seemed like I was in the range. >> Like, is that like $4 a line? Is that how you price it? Yeah, I think I was at $4.50 per line. And then, there were some arrows, some handicap signs that bumped it up a little.

04:13 >> Okay. Do you still price at that range? I've I've bumped it up, so I'll start at five. >> Okay. And then, if I'm If I'm traveling a little bit or if the lines are really hard to see and we're going to redraw them or like reline line up the lines, then I'll I'll go up to like seven. Okay. How many cold emails did you have to send to find that customer?

04:33 I sent I think my first day I sent around 50. Okay. Just manually? Yeah, manually. Yeah, yeah. >> Okay, we're going to get into your cold email strategy, too, cuz I mean, that's kind of the secret to all this, right? It's worked out. >> Yeah. Yeah. >> Okay, so second customer from cold emails, make 1,100 bucks, you're almost to break even. What did your third customer look like and how did you find them?

04:52 Third customer came from that same email blast. >> Okay. So, it really started to pick up. I think I think I did three or four quotes. Okay. Um within that first week and I I sent out maybe another 250 emails. I think it was around 300 total. >> Okay. After that, it was That was it. I was just following up with all these quotes. >> Yeah. So, we had another church that we did.

05:15 It was a similar similar amount. It was like around 1,000 >> or 1,200 bucks. Okay. All right, so what did your first month look like as far as revenue is concerned? Yeah, so first month started a little slow, took a while to get those quotes approved. And that was one thing I learned about the churches was they have to go through their board. It takes a couple weeks.

05:35 But first month, I did just over 2,800. Okay. 2,800 bucks. Any profit in that? I mean, it's it's like 75% profit because I was doing it all myself. Wow, okay. So, 2 grand, let's say. Yeah. Cool. Were you happy with that? I For me, it it showed that it it could work. >> Yeah. But, I was happy because I knew that I already had a couple jobs lined up for November that were big.

05:58 You were happy about the promise that it showed. Yeah, exactly. Yeah, I could see it growing fast. >> Okay. So, 2,000 in profit the first month, second month. So, second month we did 46,825. I'm like expecting you to say 4,600. You doubled, but like No, we went crazy. Yeah. Is that just because you had filled your pipeline in the first month and then it started paying out the second month?

06:24 Yeah, exactly. So, I I was not sending out any new quotes. I was not doing anything different. I was just trying to keep up. We hired some people to help out. And there were there were a lot of 10-12 hour days, 6 days a week for for a couple weeks. Were you thrilled with that? Oh, yeah. I loved it. >> Yeah. >> Yeah. That's like that's product market fit.

06:44 Yeah. So much demand that you can't even sleep. Yeah, literally. Yeah. Yeah, people talk about oh, I I need to focus. I'm worried I have I have not focused shiny object syndrome. Like in months like that, you don't have shiny object syndrome. Yeah, no. I wasn't thinking about anything. It was like just get these jobs done. We we were up against the weather, too.

07:00 Yeah. We were just trying to get it before it it got too cold, so. Okay, now on this channel we don't only talk about revenue. That's misleading. How much of that 46,000 was profit? So, I I went home with just under 20 in profit. >> Like you took 20 grand home. Took 20 grand home. Yeah, cuz sometimes profit it's not true profit. It's profit on paper.

07:21 It stays in the business. You're putting it towards growth, but you're like I paid myself. Like Yeah, I I mean I took home. Like took home. Yeah. Yeah, exactly. So, so I I started this business with uh just over $3,000, but then I I did buy some more equipment during this those two months. Yeah. And so, yeah. Profit would have been higher. I had to sub out some of the work, but uh I was still really happy.

07:45 Yeah. That's the most I've ever made in a month, yeah. Now, you may have already heard me say this a million times, but I've started over 80 businesses, and you're not really a business until you have an LLC. An LLC protects you from liability. If you own a business with no LLC, then they can sue you personally. So, I use Bizee for all of my LLC registration needs.

08:05 It's insanely user-friendly and easy to use. I would not work with them as an official sponsor of this channel unless I actually use them and love what they do. You can file an LLC yourself on your state's website, but it is confusing, it's complex, oftentimes you can't even like find where to go or what to click on, and you're calling the 800 number.

08:21 I don't recommend that. The thing with Bizee is you don't actually pay them, you just pay your state filing fees, you use Bizee for their interface, and then you can use them for other things like your registered agent service. They will get you your EIN, which is your tax identification number. They just help you get fully incorporated and set up so you can be protected because once you're officially incorporated, you can start writing off all these business expenses, your pay, your equipment, your mileage, your

08:49 truck, everything. If you want to write those things off to save money on taxes, you got to be official, you want to be incorporated. They don't have sneaky subscriptions, it's one-time payments, they're extremely affordable, so I highly recommend for all of your formation needs, registered agent needs, LLC, EIN, all of that, check out bizee.com, that's bizee.com.

09:08 Why do Why churches? Why do Why are they more likely to say yes to you? So, I I don't think they're more likely. I'm glad I chose them because there's there's a few advantages. One, we're here, it's What's today? Thursday? Thursday at noon, and uh it's empty. And so, it makes it really easy to go do. The first job I did, I did at night because they were they had cars in coming in and out during the day.

09:31 And so, this is really nice because I I have cars coming in and out, I can block it off really easy. And uh and then the other thing is so this lot has 82 lines and that's a good size. Okay. It's it's easy to do in a couple hours and but it's still you're you're going to make good money. All right, what does a job like this pay? And for the viewers, we're standing in a church parking lot with 82 lots?

09:54 Yeah, 82 parking stalls. So I I priced this one competitively. I wanted to get this on the schedule. If it's in the summer, I would have charged higher cuz we're busier, but right now I'm happy. So this lot is going to be $760 total. So each line we priced at $5. Okay. And so there's a couple things here. One like we we're not going to re-line them.

10:17 They're straight enough. Okay. So we're just going to stay pretty standard $5. And then we can see so over here there's a no there's no parking hatching. Yeah. So with this I basically just double it. I know it's not super scientific, but I I just say for every every area like this, 10 bucks. >> Yeah. So there's there's some more over there like that.

10:41 With this I actually so I quoted this from satellite And from like Google Earth? Uh I >> Or use a different >> I use a different software, but um I missed this on the satellite. >> Okay. >> I didn't see it. So so they got a freebie. This I would have charged at 50 50 bucks? Yep. >> Okay. And I would have bumped it up, but uh it it'll be easy to knock out.

11:01 So it's fine. So the rest of the lot is super straightforward. I mean it's it's very basic. We have again another area of no parking. So that's another 10 bucks. And then over here we're going to see there's some handicap areas which I which I charge a little differently as well as some directional arrows. And you charge differently for the handicaps just cuz it's more work, it's a little more complex?

11:26 Yeah, yeah. So I have to use my stencils and we're We're to do these ones blue. So you can see I don't know who did this, but they uh they didn't put put any handicap symbols. They did a crap job. I I don't want to say that, but I'll say it. Okay, there there are some areas where it's like, okay, what happened here? >> Yeah, what's going on here? Yeah.

11:43 So so I like that though, because that gives me a chance to look really >> Oh yeah. Yeah. Yeah. So what what I'll do is I just use black paint and I'd cover that up. You fix it. Yep. You got a step further. Okay. >> Yep. And and if I mess up, I'll do that. But so so these the handicap symbols Uh I think I quoted it at 25 25 each? >> Each. Yeah. So 760 for this whole parking lot.

12:04 How many hours will it take you to do it? Two, two and a half. So 370 bucks an hour, give or take. No employees needed for this job, just you? >> This is small enough I can do it. Yeah. >> Okay. And how much in materials will you use for this? I'll use so it's it's mostly just the white and then we'll have a little bit of blue and I would say like 130 bucks.

12:24 130 bucks. Okay, plus gas to get here and back. Yeah, so you're looking at conservatively $200 in cost or $550 in profit. Yeah. That's awesome. For 2 hours of work. Two and a half, yeah. Okay. 250 bucks an hour. Oh yeah, not bad. So there's there's the one arrow we have here. Okay. But it's it's straightforward. We're not One thing I like when there's a fire lane, I mean that adds another couple hundred bucks.

12:49 So and what you see a lot of people do is they're they're going to charge you to switch over the paint because we have to run it through the machine. Yeah. So that's like another Who charge for that? Uh Sometimes. It it depends. >> to waste some materials for that? It's mostly just time. Yeah. Okay. From what I understand your eyes were opened to seal coating and crack filling at some point, right?

13:14 Yeah. So I I started when I would go meet these these people to give them quotes. I I would try to always go in person and they always wanted striping and sealing. I only had this machine. I wanted to just do the lines. That's what I had, you know, heard on your your podcast, watched some YouTube's on. And uh that's what I felt comfortable doing. But everyone wanted a seal coating quote as well.

13:39 >> Yeah. And so that that got my wheels turning. Would you have done that revenue your second month without seal coating? No way. Yeah. Yeah, that's that's a big part of it. They're they're it's a it's a bigger ticket job. What's the best day you've ever had? How much revenue in one day? Yeah. So so for a one-day job. We've had some some jobs that lasted longer, but for a one-day seal coating job, it was uh it was 13,000.

14:02 >> 13,000. Jeez. No line striping in that at all? Uh we we did that. We broke it up. So we we did that the next day. Okay. I think that was 1,700. Okay. Jeez. What's the biggest job you've done regardless of how long it took? So we we did one job that was 26,000. What was that a church? >> That was a big church, yep. What did payment terms look like?

14:21 Do you get paid after or before the Yeah, that's a good question. So so when I just did the striping, I was okay getting paid at the end. Yeah. Uh for it all. Cuz your costs are low. Yeah, my costs are low. It's it's a thousand or 1,500 bucks. And it's also it's like a church. They're not going to run away on me. Yeah. For seal coating, the material costs a lot more.

14:42 And so we'll charge 50% up up front. Okay. 13 grand and then 50% upon completion or 30 days later? Uh upon completion. You're not waiting 30 days to get >> Yeah, I mean we'll give them seven. But yeah, they they've all been good. It's crazy to me that like a guy rolls up in a beat-up truck with this and you hand him 26 grand. But it's gear. >> So so I I wish I had a beat-up >> coating you have a trailer for that.

15:05 >> Well, I didn't show up like that. I I wish I had a truck. I showed up in my minivan. And and you want to talk about beat up? We had a raccoon go through the front. It looks terrible. You had the $26,000 job with the minivan? Yeah. That's amazing. Yeah, I did not think he was going to do it. Oh, that's so You know how many people are just too insecure to even quote a job like that with a minivan?

15:25 Like, "Oh, who's going to say you" and they Oh, I was insecure. Yeah, but you still did it. Yeah, I did it. Right? We do it anyway. Yeah, right? We do the hard thing despite the fact that we're insecure. We don't avoid it because we are. 26,000 to What is that minivan worth? It's priceless. As in I I couldn't sell it. It's I Like a $2,000 minivan we're talking?

15:43 Oh, yeah. Yeah, I mean, maybe 2,000. It's I I did a couple jobs in it for striping I spilled two gallons of paint back there. That's a lot. My wife was not happy. That's a lot of paint. >> It's a lot of paint. That one is still married? Yeah. And we still have the van. Yeah. You still have it? We still have it. >> Oh, that's amazing. All right, so talk to me about crack filling.

16:09 So, I started with striping and then everyone wanted those quotes for seal coating and crack filling. So, I I landed my first job, had no equipment. I drove 3 hours to go pick up a machine, spend another 1,500 bucks on it. And yeah, got started the next day. Everything we do is about making this look good and last longer. Because to replace this whole parking lot, you're talking probably a couple hundred thousand.

16:35 Wow. Um if if you had to dig it up and redo it. So, so we want this to last as long as we can. So, if we can if we can fill in these cracks, the pavement's going to last longer, it's going to look good, and it won't keep it won't develop the potholes in the larger cracks over winter. Yeah. How do you quote that? It's it's by the linear foot. Okay. So, I've got I've got this.

16:55 I've got a wheel that I'll push around. If if it's this big I think I've gotten to the point where I'm willing to just say, "Hey, this is what I'm thinking." You don't want to measure every single crack, you're saying? >> There's no way. >> Yeah. Yeah. >> There's a lot going on here. Yeah. So, that's that's tough and Um, but we'll charge 30 cents to a dollar per square foot.

17:18 Okay. Or or per per linear foot, yeah. So we can measure this. Yeah, let's start right down there. Let's just see. If you go to the cement right here we're at 38 ft. So I'd be like, okay, this is 38 bucks and there's you can just see how many lines there are. Okay, let's pretend this was the only line the only crack in the parking lot. 38 bucks. How long does it take you?

17:39 How much materials? So it it's going to take me probably 20 minutes to warm it up. We've got to take a propane. We're heating the material up. >> Okay. So 20 minutes to heat up. And then to actually do this 2 minutes. Wow. >> Yeah, I mean I'm just walking. And you're never doing just one crack. No, no. I I think I think the smallest crack filling job I had was over 400.

18:04 >> Okay. But most of them are two or three thousand. Okay. And then um how much of materials for like a $38 crack? Yeah, for this uh five bucks, 10 bucks. >> Wow, so 90% margin. >> it depends how deep they are. It's it's going to vary quite a bit. And I've I've eaten it before where where I did a job >> it, it'll kill you, dude. >> I know, yeah, don't eat it, right?

18:26 But I I did a job I worked for 2 days. I walked away with nothing. Why? Just quoted it wrong. Uh that happens. So so the cracks they look like this, but then they were 6 or 7 in deep. >> 6 7, huh? And so it just ate up the material. Jeez. Okay, so it generally if you quote it right, 80 to 90% um gross profit margin before your other overhead and costs.

18:50 I'd say 70. Okay, yeah, okay. 70 is probably pretty safe. Yeah. It it it does depend because like I mean you see these cracks? Yep. >> Those are going to be that that takes nothing, right? So to film this video, I had to pay thousands of dollars in editing and videography. I had to drive 2 hours stuck in traffic. It's a lot of work. So to say thanks, please just hit subscribe.

19:09 Maybe share it with an entrepreneurial friend. Maybe comment. Let me know if you like this. Let me know how it could be better if you don't like it. I would really appreciate your subscribe and your engagement. Thank you. Now, tell me about seal coating. So, seal coating is my favorite. I'll quote a lot of jobs from satellite, right? So, it's easy to measure and I I can take measurements if I need, but this lot is uh 46,900 sq ft.

19:33 Just about 1 acre. >> Just just about, yeah. Seal coating, what we're going to do, we've got we've got a big tank that I that I tow behind the truck. It's uh 275 gallons and we're just going to we have a spray system where we're just spraying out this this asphalt. A a thin layer of asphalt. So, for for this right here, have to do the math, but it would be just over 9,000 bucks for this parking lot.

19:58 >> for this parking lot. Less than a day? It would be It would be a day, yeah. Full like a full work day. >> Yeah, full day. If you were to hire that out to an employee, what would you pay him to do that? So, the the going rate's 25 or 30 bucks an hour. Okay, so let's say it's 30, 10-hour day, $300 in labor, how much in materials for the seal coating job?

20:16 For this job? Yeah, so where where I get it from my asphalt supplier, um it's about 6 cents a square foot. Okay, 46,000 sq ft. Okay, so 4,600 so we're like three grand? Yeah, around there. So, so I mean when when I'm quoting, it's going to be between like 15 and 25 cents. >> Yeah. And so you can do the math. It's It's triple or quadruple >> Okay. the material, basically.

20:42 So, for a job like this, assuming you already have the equipment, you're going to pay $9,000, right? That's That's what you're charging. You're going to give um 3% of that goes to your labor. >> So, so I've got two guys. They're each getting 300 bucks. >> Okay, 6% of that. >> Yep. Okay, 6% of that and then um 30% of it goes to costs. Yeah. >> Right?

21:01 So, let's call it 10% to labor, 30% to costs, that leaves 60% for profit. And then your insurance, your gas, your any overhead. So, yeah, it could be like a 50% net profit job even if you don't do it yourself. Yeah. That's amazing. 4,500 bucks profit in a day for outsourcing the work. Yeah. That's incredible. If we seal it, which I would love to because um the lines are going to look just so good after, but if we seal it, we are going to charge more for the lines because some of them they're so faint.

21:31 Oh, you got to do more measuring Yeah, and so I've got a chalk line and and and not all of them, but the ones that are hard to see, we got to snap the chalk line. >> And that's a pain probably. Yeah. I I honestly I hate it. It's tedious. I'm I'm not the most detail-oriented, so I've got this OCD guy who is amazing. Yeah. Every single line is is perfect.

21:52 And you can see some of these lines on that side, they're not at the right angle. And so if we could seal coat this, then we would line those up to be to be correct. >> Okay. You love seal coating. If you could only do this seal coating, you'd be that. Yeah, I mean the the church doesn't just want that, right? They want the striping, but yeah. Is it important that people do all three cuz you get your foot in the door with one of them and then you upsell the other or vice versa?

22:16 So so in my experience, and I did, I got my foot in the door with the striping and it led to other stuff. So I could sub it out, but but what I found was there's too much demand and not enough supply. And so if I For striping? Uh for for all of it. >> Okay, got it. And so if So I I wanted to sub out the seal coating and I would talk to these other companies and they would say, "Yeah, I could do it in a month."

22:41 Which means they're making a lot of money, they don't care about you. Yeah, they don't have time. And if they do have time, it's the companies [clears throat] that are just terrible. Like no one no one wants to work with them. Yeah. And so I just said, "Okay, I have to I have to learn. I have to figure this out." So in this industry, there's just like there's way more people that want to pay for it than there are people doing the work like you are.

23:01 Yeah. Way more demand than supply. >> That's what I've seen. Yeah. So, what are you doing right now? Okay, so we've got our our tip guard here, and then the tip. So, this is what's actually going to spray. You can see that little hole. Just the tip. Yep. So, we're going to get this ready to go. Now, crank it up here. Pressure's up. It looks like the same water as my pressure washer.

23:30 Or a lawn mower, yeah. >> Yeah. This is all water-based paint. If you're doing concrete, you need oil, but this is great for for asphalt. And you can do oil for for asphalt, too. But, uh if you've seal coated, it'll turn yellow and hazy if you stripe it with oil. Okay. Move this guy out of the way. So, these machines are meant to be used with just a 5-gallon bucket.

24:01 Yep. That's very convenient. Yeah. So, what What I'm checking for is just to make sure it's about 4 in. I mean, 4 4 in is a lot. Yeah, that is a lot. And it doesn't have to be exact. I mean, these guys did probably three. Okay, that's pretty good. So, one thing I've learned is uh I want to start with the the farthest part away because sometimes it's still right at the start it's a little watery, and I want everything at once.

24:28 Oh, it's a little look. Yeah, exactly. So, what's your secret of finding customers? So, my secret to to finding customers is the email, but my secret to getting cut clients and customers is to just be professional. Even with a minivan? Yeah, even with a minivan. So, professionalism is more about how you act than what you drive. I I think it helps. My close rate increased once I got the truck.

24:51 We're We're getting company shirts this winter, but uh yeah, just being respectful helps a lot. Being nice it makes you stand out. Yeah. Tell me about your email strategy. So email I I work with a guy overseas just on Upwork found him and I pay him five or six bucks for a list that he provides. So you just buy lists of leads from him. Yep. He just scrapes it.

25:16 I could do it. I could figure it out I'm sure but it's it's not worth the time. Yeah. So he does that for me. Yeah. So the email just says hey I'm new to this. I will give you a good price. Let's make your church look good for Christmas. And then you go out and try to you quote everything in person? I try to. Some of them just want to they don't want to meet me.

25:37 They they don't need to. Okay. Yeah. Yeah and so my close rate is better in person but it is what it is. What is your close rate? Um it's like 40 to 50%. And so what what I'll say is hey I'm new to this. I'm going to take my time and do a good job and yeah I would love to do the business for you. Yeah. So you get up and you're going to quote about five bucks a line.

26:04 Yep. Like five to 25 bucks per stencil. Yeah. Okay. 10 or 25. 10 or 25. Okay. How do you invoice them? What software do you use? So I'll I'll send them a quote with a software I use Quote IQ. But most most everybody wants to pay with check for churches. Okay. What I love there's no fees. Yeah. If someone wanted to start this business without equipment what would they do?

26:30 Yeah. So I I know some people will start with rollers. Just paint rollers 20 bucks. Four inch rollers. And it's tedious. You're going to have to tape a lot of the lines to do a good job but when this machine's been down we've done it. Yeah. And you can save up money for a machine. Yeah. Okay. And and another thing that I like is like I mean you can see this line.

26:51 It's not perfectly straight. It's not It's not a standard you know there's there's some variation but I'm the only one who knows that. Um no one no one else who looks at it is like oh that's that's a little off. Yeah, they just want to see it. >> Yeah. So so I mean I want to do the best job possible but uh it's not too hard. So get your first $3,000 of revenue with paint rollers and then you buy a machine.

27:18 I mean I would get a machine sooner than later but yeah I think me too. Now if you remember Hunter started this line striping business because of my podcast episode with Sinko who also has a line striping business in Waco, Texas. If you want more accountability, more partnerships, more learning, check out tkowners.com. It's my private community where I answer questions via Zoom on a weekly basis.

27:41 I'm like your personal consultant for a fraction of a fraction of the price. You also have other people in there starting businesses based on my content. You got exclusive of guides, courses, growth hacks, discounts, virtual meetups. You can learn about AI tools, everything you ever need to know to start a business you'll find at tkowners.com. So go check it out.

28:02 So how much were these stencils? Yeah, so so the only things I bought to get started were the machine and then I bought a pack of stencils. Okay. And I knew I wanted to give this a real shot so I bought the contractor grade the heavier thicker material. Uh-huh. And it was $800. For all the stencils? Uh >> I got these two. I got some arrows. >> Okay.

28:25 I got like no parking, fire lane ones. Does this go right in there? So we'll we'll do the blue layer first and then we'll move we'll let it dry and then this will be white. Okay. So I'm trying to just like line it up more or less with that. I imagine there's like regulations on this right? Like this has to be a certain size. It has to be visible enough.

28:45 So I'm not an expert. They probably are, but the manufacturers probably sell them big enough so you don't have to think of even think about that. Well, I mean this one doesn't even have them, right? And so my my understanding is you have to have the sign that says handicapped, and then this is just aesthetics. This just yeah, redundancy. >> Yeah. Like in Missouri, a lot of them are just this.

29:06 They'll just have a yellow or white guy. They won't have the blue square. But what I do is I think it looks so much better. Says this was just redone. It looks so good. And so I don't charge. I A lot of people charge like 40 bucks or 60 bucks. I just want it to look really good. Like this is my This is my Like your statement piece. Yeah, this is This is like my freebie to them to just say, "Hey, it's going to look good."

29:33 Yeah. I mean this is honestly pushing it where I have eight of these. If I If I have 10, I'm going to spray it. But uh if I've got three or four, it's just so much faster to do this than to worry about changing the paint and and all that. Yeah, so Let's do it. Just roll it out real fast. So this Yeah, I mean you have to have some sort of stencils. You could tape it off, but but realistically it's probably going to look pretty bad >> Okay.

30:01 if you do that. Someone could literally start this business with just a roller and some paint and an email address. Yeah. I mean it's It's going to be slower, but you could do it. Yeah. So, start with some paint, a roller, email some customers. I'm oversimplifying it, but You're not though. That's what I did. Well, I mean I I bought the machine, but but in retrospect, yeah.

30:20 If you don't have the money for a machine, you start with this. It's tedious, but it's cheap. It's 20 bucks. >> Yeah, build your portfolio. I mean you If you could get a couple jobs with this, knock them out, then you could go get some big jobs, and when you get the big jobs, buy the machine. You don't need to buy it beforehand. >> Yeah. All right, so once someone graduates from the $4 roller, what should they do regarding equipment?

30:40 So, if you're doing striping equipment, um I I like Graco. That's what I use. >> Okay. And I think it's it's the the best out there. Is there like a model you would recommend? I have two. That one over there is the 3400. Okay. And it's it's the the beginner model, I guess. It's it's the smallest, okay? But it's still super durable and um it it's paint painted America.

31:05 You see it everywhere. Okay. So, that one's good. And then, if you want to upgrade just a little bit, I have a 3900, too. Okay. >> And that's got it's got two guns on it. So, it's a little fancier, a little bulkier, but both are great. What is What do those run you? So, I I bought mine for 2300. Okay. New or used? >> Used, yeah. Yeah, I saw it on Facebook.

31:28 Would you do that again, buy used first? It's been a pain cuz I've had to replace some parts. Yeah. And I've had to learn, but at the same time, if if you had said, "Hey, it's going to take $10,000 to start this business," would I have done it? I don't know. Yeah. So, I think it's it's been good enough. Do I want to buy new? Yeah, I do. What What would a new one cost of the same model?

31:48 So, that same model's about 6,000 6 to 7,000. Okay. Any other equipment tips or tricks that you'd recommend? Yeah, so so paint's a big one cuz we buy so much of it. So, so this right here is uh is from a company called PPG. Okay. And it's and it's Flint Fast Dry is the brand name. And and it's been great. So, the the yellow and white, it's about 100 bucks per 5 gallons.

32:17 Okay. Which is great. The the other big company that sells it is Sherwin-Williams, and and it's going to be more. It's going to be more like 150, 160. So, that's that's some real savings right there. And and I don't think My experience has been, and I've talked to a lot of people, it's not quite as good. The Sherwin-Williams stuff. So, it's going to clog more.

32:37 You have to strain it two or three times sometimes. So, What would you recommend for the the crack filling and the seal coating equipment? Yeah, so I I wanted to buy used for both of those. I think that's easier because it's more durable. So, you're not going to have to replace as many parts. I couldn't find anything and I had a job. So, I bought the crack filling machine new from a company called Seal Right in Missouri.

33:00 It was 1,500 bucks. Oh, wow. That's not bad. No, it's not bad. And it's been great. Um no issues at all with it. And then the Seal coating? Yeah, seal coating I bought a trailer with a tank and a pump and that cost 6,000 and that was used. Okay. And you'd do the same thing again? Yeah. Okay. Happy with both of those. Yeah. Okay. If someone wanted to start this business, what advice would you give them?

33:25 Yeah, I would say first off, just go for it. It's it's a low risk. There's there's a lot of people who need the service. You'll find jobs. Yeah, it's not hard. >> Do you think it's realistic that someone could start this with 20 bucks? I absolutely. And and I don't think it's hard to to work your way up to buy a machine either. Yeah, it's just it's just a couple jobs.

33:43 >> Yeah. Now, you got your first free customer from posting on Facebook groups, your local town's Facebook group, right? Yeah. Would you suggest that other people do the same? Yeah, absolutely. And and what I would do what what I wish I had done differently is just own being brand new. I I wish I would have said instead of hey, I'm here to help out, which which I was, but I'm brand new.

34:03 >> Yeah. And I'm here to help. Well, people want to help you. >> Like people are good. Right? And and my minimum now, it's it it keeps going up. I I'm not going to get out for less than 500 bucks. And so, you have a lot of small parking lots around that are five, six, 10 lines. They they're not going to pay 500 bucks. They would love to have someone come out and do it.

34:21 >> Yeah. I'm kind of wondering is there any marketing you could do like while you're on the job to get other business owners inquiring? Yeah, so we're we're going to do yard signs and then one thing one thing our our main competitor does, they're they're a bigger company, they have these big barricades but that has their name just everywhere like blocking off the parking lot to really just advertising.

34:41 >> Yeah, well and it's helpful because like with these cones, we've had people they just drive right over >> Oh. or try to drive they move them, they drive through them. And so it's it's helpful just to keep the lot blocked off but then also to just say, "Hey, this looks good. We're the ones who did it. Yeah. >> Yeah. Give us a call. With everything we've covered today, do you think this is enough for people to start this business?

35:01 Yeah, I I think so. I mean this is hopefully I've I've shared some good tips and and this is more than I knew starting out. Then you you can absolutely just go for it. If you're looking for more for more help Yeah. working on these online guides that that we can link below and as well as an option for in-person training if that's something you're interested in.

35:23 >> Yeah, we'll link that below. And otherwise, um feel free to contact me on on my website 417striping.com or on my Twitter. Okay. I'm into it. Thanks, Chris. Thanks for hanging out on the corner office.

💡 Answer

Yes. Parking-lot striping and seal coating can generate up to $13,000 per day, and the business can begin with a $20 roller, paint, and an email address.

🧠 AI Summary

Parking-lot line striping, seal coating, and crack filling can be started with minimal equipment and expanded into higher-value services. Hunter began with low-cost tools, practiced with water, completed a free nonprofit job, acquired customers through Facebook and cold email, and reached $2,800 in first-month revenue and $46,825 in second-month revenue. Seal coating and crack filling provided larger jobs, including a $13,000 one-day seal-coating job and a $26,000 church project. Professional conduct, accurate quoting, customer follow-up, and reinvesting in equipment support growth.

🔑 Key Points

  • Hunter started parking-lot striping with minimal equipment and completed a free five-line nonprofit job to practice.
  • Cold email became Hunter's main customer-acquisition channel after door knocking proved inefficient.
  • Hunter generated just over $2,800 in the first month and $46,825 in the second month, taking home just under $20,000 in profit during the second month.
  • Striping was priced at approximately $5 per line, increasing toward $7 for travel or difficult-to-see lines.
  • Seal coating created larger opportunities, including a $13,000 one-day job and a $26,000 church project.
  • Crack filling is quoted by linear foot, commonly at $0.30 to $1 per linear foot, with margins varying substantially based on crack depth.
  • Professionalism and personal presentation can matter more than having an expensive vehicle.
  • There is more demand for striping, seal coating, and crack filling than available service providers in Hunter's market.

✅ Actionable items

  • Practice operating the striping machine with water before using paint.
  • Complete a small or free nonprofit project to gain experience and build a portfolio.
  • Post an offer in a local Facebook group and invite the community to nominate a business for a free parking-lot makeover.
  • Send targeted cold emails to local businesses and follow up on quotes.
  • Quote jobs in person when possible to improve the close rate.
  • Start with a $20 four-inch roller and paint when a striping machine is unaffordable, then save toward machine equipment.
  • Use satellite imagery or mapping software to measure parking lots before quoting.
  • Charge separately for handicap symbols, arrows, no-parking hatching, fire lanes, travel, and difficult-to-see lines.
  • Collect 50% upfront for seal-coating jobs and the remainder upon completion.
  • Use yard signs, barricades, cones, and other job-site signage to advertise while work is underway.
  • Consider offering striping first and then upselling seal coating and crack filling.
  • Form an LLC and obtain an EIN to establish the business and handle business expenses.

💡 Business ideas

Start a local parking-lot striping, seal-coating, and crack-filling service.01:18

Serve churches and other local businesses that need parking-lot markings and pavement maintenance.

For
Churches and local business owners with parking lots.
Solves
Improves parking-lot appearance and extends pavement life by maintaining markings, sealing asphalt, and filling cracks.
Validate by
Practice on an old lot, complete a free nonprofit project, post in a local Facebook group, and send cold emails to potential customers.
  • Five-line nonprofit project
  • 250-line church project
  • 82-stall church parking lot

🏗️ Business models

Parking-lot maintenance services00:00

A service business combining line striping, seal coating, and crack filling for parking lots and driveways.

  1. Start with basic striping equipment or a roller and paint.
  2. Find local business customers through Facebook and cold email.
  3. Quote striping by line and specialty markings separately.
  4. Add seal coating and crack filling as higher-ticket services.
  5. Reinvest revenue into specialized equipment and labor.
  • An 82-stall church lot was priced at $760.
  • A one-day seal-coating job generated $13,000.
  • A large church project was priced at $26,000.

💰 Monetization

Per-line striping $5 per line as a starting point, increasing to about $7 for travel or difficult-to-see lines; handicap symbols were quoted at $25 each. 04:04

Charge for standard parking-space lines and add separate charges for specialty markings.

  • An 82-stall lot was priced at $760.
Seal coating Quotes typically range from $0.15 to $0.25 per square foot. 19:23

Spray a thin asphalt layer over a measured parking lot.

  • A 46,900-square-foot lot was estimated at just over $9,000.
  • A one-day seal-coating job generated $13,000.
Crack filling $0.30 to $1 per linear foot. 16:48

Fill pavement cracks measured by linear foot.

  • The smallest crack-filling job mentioned was over $400.
  • Most crack-filling jobs were described as $2,000 to $3,000.

📣 Marketing

Sales

  • Quoting in person improved Hunter's close rate.
  • Hunter reported a 40% to 50% close rate.
  • The sales message emphasized being new, taking time, and doing a good job.
  • Striping could open the door to seal-coating and crack-filling work.

Branding

  • Professional behavior, respect, friendliness, and taking time to do quality work were emphasized.
  • Company shirts, yard signs, barricades, and job-site signage were identified as branding opportunities.

Distribution

  • Emails were sent manually to local businesses.
  • An overseas contractor found through Upwork supplied prospect lists.

Customer acquisition

  • Cold email was the primary customer-acquisition method.
  • A local Facebook group post generated engagement and helped build awareness.
  • Door knocking was attempted but considered an inefficient use of time.

🔍 SEO & discoverability

Other channels

  • Local Facebook groups
  • Cold email
  • Yard signs and job-site barricades

🧭 Frameworks

Low-cost service-business progression01:18
  1. Practice with water.
  2. Complete a free small project.
  3. Win paid striping jobs.
  4. Use revenue to acquire machines.
  5. Add seal coating and crack filling.
  6. Hire or subcontract help as demand increases.

🧰 Tools & AI usage

  • ChatGPT — Helped estimate the price of an early striping job.03:58
  • Quote IQ — Send customer quotes.26:12
  • Facebook — Post in a local town group and find an initial free customer.02:21
  • Graco 3400 — Beginner striping machine.30:54
  • Graco 3900 — Striping machine with two guns.31:07

AI is used for

  • Estimate pricing for a 250-line striping job. — Use ChatGPT alongside YouTube videos to determine a price range.03:58

📊 Numbers mentioned

Costs

  • $5 in paint for the first free job
  • $130 in materials for the $760 parking-lot job
  • Approximately $200 in total cost for that job including gas
  • $1,500 for a crack-filling machine
  • $6,000 for a used seal-coating trailer with tank and pump
  • $2,300 for a used striping machine
  • $6,000 to $7,000 for a new striping machine of the same model
  • $800 for contractor-grade stencils
  • $100 per five gallons for PPG paint
  • $150 to $160 per five gallons for Sherwin-Williams paint

Growth

  • Started with just over $3,000
  • Worked 10 to 12 hours per day, six days per week for several weeks during the second month
  • Reported a 40% to 50% close rate

Pricing

  • $4.50 per line for an early quote
  • $5 per line starting price
  • About $7 per line for travel or difficult-to-see lines
  • $25 per handicap symbol
  • $0.30 to $1 per linear foot for crack filling
  • $0.15 to $0.25 per square foot for seal coating

Revenue

  • $46,825 in the second month
  • Just over $2,800 in the first month
  • $13,000 for a one-day seal-coating job
  • $26,000 for the largest job mentioned
  • $1,190 for a 250-line church striping quote
  • $760 for an 82-stall parking lot

⚖️ Advantages, risks & lessons

Advantages

  • Low initial equipment cost
  • Ability to start with a roller and paint
  • High-ticket seal-coating opportunities
  • Ability to expand from striping into crack filling and seal coating
  • Strong demand relative to the available supply of service providers
  • Low material costs for some striping jobs

Risks

  • Incorrectly quoting deep cracks can eliminate profit.
  • Used equipment may require replacement parts and maintenance.
  • Weather can limit the time available to complete jobs.
  • Church projects may take several weeks for board approval.
  • Subcontracting work reduces profit.

Lessons

  • A free small project can provide inexpensive practical training.
  • Customer demand can reveal which additional services to learn.
  • Professionalism can compensate for limited equipment or an unimpressive vehicle.
  • Accurate measurement and quoting are essential, especially for crack filling.
  • Equipment can be purchased after winning larger jobs rather than before validating demand.

💬 Quotes

Professionalism is more about how you act than what you drive.

Customer trust and professional conduct were presented as more important than having an expensive vehicle.24:44

Someone could literally start this business with just a roller and some paint and an email address.

The business was presented as unusually accessible because of its low starting cost.30:03

👤 People & companies

Hunter

Parking-lot striping, seal-coating, and crack-filling business owner interviewed about starting and growing the business.

00:14
Chris

Host who interviewed Hunter and presented the business opportunity.

35:27
Synko

Line-striping business owner whose podcast appearance influenced Hunter to pursue the industry.

00:46
Keith

Person mentioned in connection with the podcast discussion about line-striping revenue.

00:49
Bizee

Business-formation service used for LLC registration, registered-agent services, and EIN assistance.

07:50
Graco

Manufacturer of striping equipment recommended by Hunter.

30:46
PPG

Company associated with Flint Fast Dry striping paint.

32:06
Sherwin-Williams

Paint supplier described as more expensive than PPG's paint.

32:22
Seal Right

Missouri company from which Hunter bought a new crack-filling machine.

33:00
Upwork

Platform used to find an overseas contractor who compiled prospect lists.

25:05
Quote IQ

Software used to send customer quotes.

26:12

🔗 Links mentioned