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The Easiest $3K/Day Business Nobody Is Talking About Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · Mar 08, 2026 · Education · 46:41 · EN

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00:00 August we did 233,000. This month 104,000. Wow.  Last year we did 1.63 million. Holy cow. Yeah. Your first full year. Yeah. [music] Wow. It was  pretty crazy. And that's just online. So we do weddings, we do markets. Okay. Can I recap?  [music] Yeah. You went from really broke to pretty broke and never seeing your husband. Yes.  While pregnant with your first child and sick and in a car accident.

00:26 and you just started thinking  [music] about side hustles. Um, I was like, what could I do on the side from home that could just  bring in like an extra couple hundred a month? Meet Sariah. What makes Sia special? Well, her  and her 24-year-old husband were broke. She was pregnant. Her husband was stocking shelves  and training to become an electrician.

00:47 And she said enough. We are not making enough money.  We're broke and I never see my husband. I want to start a business. So, with under $1,000, she  started a business that was doing over a h 100,000 a month within 6 months. This is a new industry,  an incredible story, something that anyone could start. Definitely a banger. Please enjoy. I was  in school for cosmetology, and I was actually a manager at a an apartment complex, and my husband  had a pretty good job on base, and we both decided we wanted to take a turn

01:17 and go different  directions in our careers. My husband started an electrical program, which when you start in the  electrical industry, you start really low. So, I think he was at $14 an hour starting out and I  was pregnant with my daughter. At about 23 weeks, we were in a pretty serious car accident. And I  had to stop working and my husband had a $14 an hour job.

01:42 And so, my husband actually picked up  a second job working nights and he was gone. We never saw him. When my daughter was born, he had  a few days off, went back to work, and then it was just like he never got to see her, we never got  to see him. And after about a year of that, it was like, this has got to change. I'm just trying to  get a sense of the timeline.

01:59 What year was this? And what was the other job that he had? Yeah. So,  my daughter was born in 2023, and this was 2024. He was willing to keep working, but it just wasn't  what we wanted. So, it's actually really unusual, but I quit his second job. [laughter] I got to  hear this. He got home, he'd get home at like 11:30 at night. And so, we a family member was  actually his boss.

02:25 And I told this family member, I was like, "He's done." Like, yeah, I'm going  to figure out something else, but it's just we need him. He his health matters, too. He needs  to be home. And so, he got home at like 11:30 one night and I was like, "That was your last shift?"  And he congratulations. what? He's like, "How are we going to his house?" He was just at a local  grocery store stocking shelves.

02:48 And so he didn't like it. He would much rather be home. Um but it  was kind of from that moment on I was like, "Okay, I need to find a job." I was super sick the year  after my daughter was born and that's why I wasn't working up until then. But I was like, "I could  find something I could do from home, you know, and so I started looking into things."

03:11 And I'd  made a goal the beginning of the year to print more pictures because I'm definitely the person  who will take a thousand pictures and then I never go back and look at them. And I was like, I'd  love to look back on those on those memories more, but I don't want to cover my walls in picture  frames. And so, um, I was like, what could I do on the side from home that could just bring in  like an extra couple hundred a month, maybe $200 a month?

03:38 Um, and so I started looking at things that  would match my goals. And I was like, I wonder what I can do picture-wise. So I just started  googling, looking for different ways to, you know, put pictures in your home to display them. That's  kind of unusual. And I came across mag the magnets and I found a machine that made them. And I was  like, well, if I buy this, then maybe I can turn this into a little sidekick.

03:59 And so I did that and  it just blew up in my face. In a good way. And in a great way. And so in a way that I didn't need to  get another job. And so that first month, I think I made a little over $1,000. Not that that's a  crazy amount, but like to us that was a lot. That was profit or revenue? Profit. Wow. Yeah. Yeah.  And so in this business actually the profit margin is very high.

04:28 Um for our smallest magnets, it's  like 91%. So Wow. It's it's pretty up there. So, we just started I started finding new ways to sell  them just because getting started was a little tricky. You know, you can't just start selling  online and expect people to visit your store. So, I um I had the idea to do some markets. So,  we went to some markets and everybody in the community loved them.

04:50 And so, um we just kind  of grew from there. So, okay. Can I recap? Yep. All right. So, you're newly married, pregnant,  you're sick, your husband's working a job making 14 bucks an hour. It's not enough. He gets a job  stocking shelves. He's basically working all the time. It's not sustainable, but it's necessary  to pay the bills, right? But you kind of still feel broke.

05:12 Like you went from really broke to  pretty broke and never seeing your husband. Yes. While pregnant with your first child and sick and  in a car accident. Okay. Yes. So at that point, our daughter had been born. She was almost a year  at that point when I had started the business. But yes. Okay. And you just started thinking about  side hustles in like the the picture industry because you just you personally love that.

05:34 Is that  right? Yeah. It was a goal of mine to print more pictures. And so when I was trying to fulfill this  this goal, I came upon a business idea. Um and it allowed me to actually stay home with my daughter,  which was a job I was seeking. I didn't want to put her in daycare because it's so expensive and I  want to be there with her. And so it was just like a win-win um on all ends.

05:53 So [clears throat] yeah.  So what gave you the idea to do magnets? And if I'm understanding this correctly, let me pull up  your website real quick so we can see what we're talking about. Yeah. What is your website? It's  memorymagnetsco.com. Did you see like an Instagram reel or something of a magnet or like how did this  idea come to you? So, I actually Googled it first just looking for different ways to display photos  and I just came across like these photo magnets that were being sold like on Etsy or something

06:21 and  I was like, I wonder how I could make these. like I want these, but I'm I probably can't afford to  buy all of these, but what can I do to make these and then also sell them? Um, and so then I started  researching the different machines that produce these kinds of magnets and we put it on a credit  card and went from there. How much has social media impacted your ability to grow and market  this business?

06:46 I would say a lot. Social media, it's trial and error. Like when I first started,  I was like, "Why am I making an account for my business? This is going to get nowhere." Um, but  it definitely does help your reach a lot. I would say it's definitely doable without social  media though, especially like what really got us going was getting out in the community  and doing markets.

07:10 And then even the weddings, then people, if you have a social media account,  they will follow you and then they'll be reminded of your product every time they see that. And  so we have so many repeat buyers from markets or from weddings. And so I would say it's  definitely something a smart person would do, but it's not necessary to get sales. I am always  hunting for ways to help you start businesses and make more money.

07:36 That's literally why I do this.  So let me tell you about something that saves me hours every single week. Most business owners  are drowning in subscriptions. They've got one tool for emails, one tool for leads, they've  got funnels, booking, and that's not running a business. That's babysitting software. Highle  kills all of that. Highle is one platform.

07:51 Emails, CRM, funnels, scheduling, automations, all of it  is built in, and the time you save is time that you can spend actually making money. Plus, it has  this mis call text back feature that automatically texts leads when you can't answer the phone. And  if you ever want to white label it to resell it as your own software to clients, you can do that,  too.

08:17 Recurring revenue built right in. It'll change the way you think about business. So,  check out gohighlevel.com/tkopod and they will give you a 30-day free trial to see what I mean.  Was there a big unlock that you had in your like short form video journey? Like a a style of video  or something that really changed the game for you? No, I just played with a lot of different things.

08:39 Consistency and testing things. Consistency for sure. Yeah, consistency can be really hard. I  think we do a lot of different kind of videos. Um, but a lot of just showing us making the product is  probably what we do most. I think people just like to see the process. But but yeah, I think they all  do pretty well, but definitely consistency is like the main thing.

09:01 When it gets hard or when it gets  slow, that's the one thing that I think sets you apart from other businesses is consistency. like  if you are willing to outwork your competitor, you will succeed. Um if you keep going where a  lot of people burnout is real and then they just stop. Um but when you get to the point of burnout,  you need to give yourself a break, but then you just got to keep on going.

09:22 So I think that's  what really sets different businesses apart, especially in this industry. So So I have a  bunch of other like kind of logistical questions, but how long ago was that first month then  where you made $1,000 profit? That was May May to June of 2024. Okay. So almost two years  ago. And between all of your business lines, your machines and your magnets, what are you making per  month now in both revenue and profit?

09:46 I would say average. So last year we did 1.63 million. Holy  cow. Yeah, it was the first full year. Yeah, it was pretty crazy. And that's just online. So,  we do weddings, we do markets. I'm not even sure how much we've brought in that way just because we  don't do it through the website, but like you can do weddings from anywhere from $1,200 to $3,000,  you know, depending on where you're located.

10:12 Wow. And there's it's what 2 three hours um maybe a  4-hour reception. It's so much fun, too. Like, it's it's a dream job for sure. But yeah, that's  what we did last year. Um that was revenue profit. We probably did about 600,000. Wow. Okay.  So, like 40% margins. Yeah. 30 to 40% net profit margins. That's incredible. I would imagine  since you're a newish, you're not even two years old yet.

10:46 You're Are your months kind of lumpy? Do  you have like big months and then smaller months, but overall you're growing or? Yeah. So, I  would definitely say it's seasonal for sure. So, um, warmer months where markets are prevalent  and things like that, I think we do better. This month, we did 104,000 in revenue. Holy cow. But  all let's see. I think it was in February.

11:06 Yes, that was February. So, in the shortest month,  in the worst time of year offseason, you did over 100,000 in profit or sorry, in revenue.  Yeah, we did. Wow. But like I'll show you. I think it was September or August. I think August,  we did 233,000 in revenue. So in in August. Yeah, that was August. Holy cow. And that was like your  best month ever, I imagine.

11:37 Yeah, I think so. So 15 months after launching, you did over a quarter  million in revenue in one month and about 30 to 40% of that being profit. Yeah. Wow. Good for  you. But thank you. There's a lot of stuff I want to ask. We're not done here yet, but [laughter]  like you have a lot to be proud of. Like that is incredible. Your backs were up against the wall.

12:01 You quit your husband's job. I've never even heard that sentence before. I quit my husband's  [laughter] job, but it works. I could see my wife doing the same thing. I used to make $14 an  hour at the county jail working midnights and wow, it was miserable. Uh she didn't have to quit for  me. I quit for myself. That's good. Okay. Wow. All right. So, that's incredible.

12:22 So, with a wedding,  how is someone making, you know, $1,300 to $3,000 at a two to four hour wedding reception? Like, are  they bringing a machine and like stamping pictures for free? Like, it's for free for the guests, but  the the wedding pays them. Yes. And anybody could do it however they wanted, but how we structure it  is, so the couple basically pays pays us and then the magnets are free.

12:47 So, we will typically ask  about how many magnets are you wanting per couple, per person, and then we'll kind of gauge how  many magnets they want. Based on that, we charge a bulk rate. Yeah. So, the more the magnets, the  cheaper they are. Um, and then we also charge like an hourly rate for like per person. We typically  do a bit higher at like $50 an hour.

13:03 Some people just give a flat rate fee. you know, we're going  to it's 2500 for 4 hours and this includes setup, backdrop, all the labor, the drive time, like  there are just so many factors that go into it. Um, so it's kind of a personal preference, but  like mileage can make a huge difference, you know, depending on where you're at, travel time, for how  many people, um, things like that.

13:28 But we just did one wedding we quoted, we it was I think it was 3  hours. Um, it was about 40 minutes away from our house. We quoted them $2,000 and it was just me,  my mom and dad, my husband, and we basically set up a big backdrop. They chose which one. One of us  would take the picture and send it to us. We found a better way to do it now. And so that's kind of  how we went about it.

13:56 But they're I mean if you look at in the wedding industry vendor fees for  unique special you know different things they're pretty pricey. So but people are willing to pay  it especially because it's like their one day you know so really it just depends where you're at how  much you want to do it for. But people are willing to pay the price um for something that's Oh yeah  like this.

14:22 So it's a price insensitive event. Like people go into weddings knowing like I'm gonna  be broke after this. Oh, flowers 3,000. Done. Videographer 9,000. Whatever. I I've never bought  that before. I'll never buy it again. I have no idea what an average price is for that. Like I've  budgeted X,000 for this and that's what I'm going to spend. Yes. So, for the wedding you just did,  now this is a real example, not hypothetical.

14:48 $2,000. Four people total. You, your husband,  and your parents. Is that right? Yeah. Mhm. And what was what would you say your hard costs were  on that? And hard cost being photo paper and is that it your hard cost? I mean you have the fixed  cost of the machine so I'm not counting that but what were your hard costs on that? Yeah so we  have magnet supplies.

15:05 So like I said it's about 35 cents a magnet. Um and that includes the cost  of the paper, the ink, the metal myar, all of the different materials there. So we I think we made  300 magnets. So 100 bucks. Yeah. Wow. plus gas, an extra five bucks. Yeah. Yeah. Really, that was  that was about it. So, if that were for employees, I know you said you're charging like 50 bucks  per employee, but what are you paying?

15:33 Like 25 an hour, 20 an hour, something like that. Yeah. Um,  so my parents just wanted to come help just they were like, "Don't pay me." But if you were having  employees were and this is where it was tricky. This was a huge learning curve for somebody who  was learning something that hadn't been done yet. Nobody had made magnets on the spot before that  I know of.

15:54 And so this was something that we just had to figure out on our own. And that was really  tricky um just because, you know, sending pictures via text and then downloading them, putting them  in a template, printing them, waiting for the printer to print. Um it just was a long process.  And so we actually we're almost done with a software that actually allows people to just scan  a QR code, upload their photo, crop it themselves how they want, and then it automatically goes  into a template.

16:22 So with something like this, you really only need one person. You know, if  they're taking the photos and they're uploading them and you just hit print and make them. So  maybe two people to have somebody printing and somebody making. But yeah, I mean we have high  school kids that help with markets and we pay them $15 an hour. Wow. So it just kind of varies  depends on what technique you're using and kind of relays how many people you'll need.

16:51 So version 2.0  of this is going to look like probably one person at a table with the machine and a printer and some  photo paper and a QR code and a and a MacBook, right? Mhm. And so the wedding attendee, they take  a picture, they scan a QR code, they upload it to you or your employee, you print it, you stamp it,  you hand it to them for free, right?

17:09 Mhm. Exactly. Okay. Now, on for what you just did, let's say  you were paying them 25 bucks an hour each. How long were you all there for? Three hours. Okay.  So that's $100 an hour in cost. So $300 in labor, $100 in materials. That's 400. That's an 80% net  profit margin even at $2,000, which is probably kind of on the lower side, I would imagine. That's  incredible.

17:36 The only thing I like, you clearly don't need any help, but if I were you trying to  price this out, I always try to simplify pricing as much as possible cuz a like customers want to  know what it's going to cost. Like any friction between what the final bill is going to be is  bad. And so if I were you, I would just charge this like their other vendors are charging, which  is by head.

17:59 Yeah. And just say like 100 people, you know, it's give or take, but we'll say it's  100. It's going to be, you know, 20 bucks ahead, 30 bucks ahead. And that way you can go work out  all the logistics of how many people you need, how many materials, like you know that if it's  a 100 people, I'm just making this up. They're each going to ask for two magnets on average.

18:19 that  like the chance of each asking for 10 magnets on average is like close to zero. And even if they  did, your margins would go to like 80 to 70%, you still win. So, I would just bake all that in  and say either it's like we're 3,000 per wedding or you know, we're 20. Yeah, that's a great  idea. Yeah. And and this is something even for like so for people who are super broke like us,  we didn't have a computer when we started and so even now with 2.0, you can do all of this through  your phone.

18:48 If you have a printer and a phone, you can do it. So, wow. Obviously, a computer  helps. It can be a little bit easier. Um, but it's 1,000% doable. That's how we did  it for probably the first eight months. So, yeah, with this wedding system, it there's  no like special camera or anything. Like, you have the printer, you have the machine, you  have the paper.

19:08 They're just taking pictures with their phones and uploading it. And it could  be a picture of them, of the bride, the groom, doesn't matter. Like, if they want it printed, you  print it, right? Yeah. Exactly. Are there any like logistical constraints as in like it needs to  be vertical or horizontal or you want to like center the face or do you just work with whatever  you get?

19:24 So when we were when we crop the photos, we'll just center them um just to make it easy. We  have two sizes. We have a square and a rectangle size. Um so we've only ever done square, which  it just makes it easy. So however they send it, it should fit. But now with them cropping their  photo, it's like they can make it exactly how they want it and we just print it.

19:48 Oh, so they do that  with the software when they scan it then? Yep. Yeah. So they'll just scan the QR code, select the  photo, it'll prompt them to crop it, they'll crop it, and hit submit. And then it comes straight  over to our computer, uploaded in the template, ready to print. What type of a printer do you  use? So we use an Epson ET8500. They're a little bit more expensive on you can find them on sale  frequently for like $550, but really any inkjet printer will do.

20:18 Like as long as you're happy  with the quality, this is definitely the high-end quality that you do not have to start out with.  So yeah. So inkjet plus photo paper and you're good to go. Yeah. How did you find these wedding  customers? Was it just friends and family social media or are you doing like uh outbound campaigns  to find them? Yes, that's a great question.

20:35 So, the it's funny because before I even got my  equipment, I was talking to my parents. I was like, I would love to do this at weddings,  but nobody would want this at a wedding. Like, how would we even find that? And so, that idea,  I just threw it out the window. I was like, we'll go to markets. So, it was my second market  ever. We had some customers come.

20:54 They probably bought 40 magnets. They just kept coming back with  more pictures. Sorry. What are you selling them for at the market? Like, what is that in revenue?  40 magnets. I sell them in nine packs for $25. So they spent it was about $225. Wow. So they just  kept coming back throughout the whole market and at the end of the market I was cleaning up and  they walked up to me.

21:19 They're like, "We have a question for you." And I was like, "Okay." They're  like, "We're getting married in a couple months. Would you ever consider being a vendor at our  wedding?" And I was just like, "Dream come true." So we did the one wedding. Um, we obviously did a  lot of just recording on our phones. Um, we posted it on social media that this was something that we  did and we'd love to do it again and that's just when people started, you know, reaching out to us.

21:44 Oh, and Sarai, I know we're going to get to this in a minute, but from what I understand, you grew  a lot of your business through content. And I just want to give a quick plug to this little community  I have called Plans of Granger, which is linked in the description below. We've got about a thousand  people in there working on going viral, growing a brand, growing an audience, all with dozens  of hours worth of training that I made.

22:02 It's basically everything I've ever done to grow from  zero to 5 million followers within 2 years. Okay, sorry. Keep going. We've had people just email  us that haven't seen those reels just saying, "Hey, I'm getting married. Would you do this  at a wedding?" So, really, the outreach, we we haven't really done any outreach other than  posting about it once or twice.

22:19 Um, it really all comes from people coming to us about it. So,  I know there are quite a few people now that do there's like the wedding. It's like I don't  know what they're called. You go to it if you're a bride and there's all these vendors and you can  find different people for your wedding. And so, that's a great way like a wedding expo or  something.

22:41 An expo. Yes. Yeah. And so, I've heard um quite a few people have had success going  to expose, things like that. But for us, we just people just reach out. So, yeah. Now, I have to  know what you said to them when they asked that. Are were you in the camp of like, I don't know,  I have to figure that out. Or was like, yeah, we can do weddings. Or was it somewhere in between?

23:00 Oh, I was so ecstatic. I was like, absolutely, we'd love to do your wedding. And so, they got my  contact info. They emailed me that night and that night we kind of started throwing some numbers  around, playing with it. The first wedding I did, I think we quoted them, 1,400 um just cuz I  mean it was the first wedding we'd ever done. It was going to be kind of a trial and they were  happy to pay it.

23:19 So, yeah. Well, it makes so much sense that this would work at weddings. Like, it's  honestly kind of shocking that this hasn't already been a thing at weddings. I think it's safe to say  like you kind of invented this micro industry of, you know, magnets at weddings. But it makes so  much sense. Like, if I'm a newly wet or if I'm engaged and I I'm at a farmers market and I see  this, it's like, babe, like, we could put these on the fridge.

23:45 Like, we're starting a life together.  Like, wouldn't this be so cool to start a life together with these pictures? Like, they are in  the perfect stage of life. and the price point is is right. You know, it's very profitable for you,  but it's still approachable to almost anyone. So, it just makes sense that they would be a big  customer at a market and that they would become your first wedding customer as well.

24:03 Yeah.  Yeah. And from there, we've done baby showers. We've done parties. Um we just did a huge baby  shower actually at our Hill Air Force Museum um for military moms and it was like 100 moms and  the event had paid for us to come and they they had a big backdrop and so they got their picture  and then they could take it home with them. Um and so that was really cool too.

24:25 But like this  industry is so non-restrictive. You could go so many different ways with this. like graduation  parties. We've had um somebody who got a kit from us did a graduation party recently. They  did, you know, people have done just all sorts of different things. And so, it's kind of cool  to see what people come up with um and and how they're working with them.

24:47 So, yeah. What did the  the uh Hill Air Force Base event pay and what do like baby showers pay? Yeah. So, um because it was  for a military event, I basically I charged them very little. Um I think they did $300. Um, and we  made a hundred magnets, so we still made profit, but it was just something local. Um, but I think  somebody could easily charge it was it was 2 hours and then obviously set up and take down.

25:14 It was  just me and my dad. And so you could easily charge $500, you know, for like that. But yeah, I've  done a lot of content about wedding businesses, particularly wedding rental businesses. Oh, cool.  There are guys out there that they they build or they built a wedding arch and they just rent out  that arch for couples to get married under for like 400 bucks a wedding.

25:36 And they spend like 200  bucks in in uh lumber to build this thing and they rent the same thing over and over for 400 to 600  bucks, right? Like photo booth rentals at weddings or shakuderie carts at weddings or canoli cards or  a pizza guy that sings Italian songs. Like there's so many businesses you could build up just around  weddings and just around wedding rentals.

25:55 And this isn't even rental. This is just like a wedding  service. But there's two to two and a half million weddings per year. Wow. And like most of those are  going to spend tens or hundreds of thousands of dollars. Wow. That's And so this is just one minor  line item on their entire wedding. And you being where you are in Utah, like you have one thing  for you and one thing against you.

26:20 Now for you is there's a ton of weddings per capita. Per capita,  there's probably more there, more weddings and births than anywhere. But that's per capita. In in  a bigger state, there's more weddings, right? Just fewer per capita. So you have that for you. But  what you have against you is that Utons, and I say this as a foreign, are so cheap. We are so cheap.

26:40 Yes. You know, like I I would never say on air how much I spent on my wife's first engagement ring.  I would never admit that publicly. She's still married to me. That's all that matters. That's  great. I'm cheap, too. I get it. So, you probably butt up against that a lot. And then the other  thing you have working against you are copycats, right? I I imagine you've seen a lot of copycats  locally.

27:05 So, as well as this has worked in Utah, I could see this working even better um somewhere  else. You know, I think if you can make a business work in Utah, especially off I-15, you [laughter]  can make it work basically anywhere. Absolutely. And that's the other thing is the reason I  even started offering help like this changed my life. The magnet end changed my life.

27:28 Um and  so it's been so cool. Like I can't tell you how many like single moms, new moms, jobless moms  have just reached out to me and they're just like I'm in a similar position. Like how I would  love to do this. And so it's been so fun and so cool to be able to share exactly how to do the  business, what they all need. And the reason I share it is because I don't think it will ever  be oversaturated.

27:52 I truly do not believe that. Even here around me, there are a ton of people  now that have these kits. But how many weddings, like how many events? There's just so much room  in this industry for for how for however many people want to be in it. And so the other cool  thing is like we'll have people reach out from Florida, like from across the country, from other  countries that want us to come do their weddings, but like we don't really have the time and  way to get all of our equipment there.

28:18 So, we need somebody in Florida doing it. We need we  need multiple people in Florida doing it. You need multiple people in every area doing it to even  touch I think the industry. So yeah I mean you need multiple people in in every city of like 30  plus thousand to do it right if you think about it. Yeah. And I'm glad you grasp that because for  every person I have on my podcast that's willing to like share the secrets so to speak there's  another five to 10 people that aren't right because they hold their cards close

28:51 to their chest  and I get it. But like I could point to a dozen examples of people that have come on here, you  know, decorating porches with pumpkins, renting out appliances on Facebook Marketplace, building  shelves on Facebook Marketplace that have just opened their books and showed everything and then  they became like the expert in the field and it created a lot of copycats, but they were at like  the top of it.

29:11 An interesting thing happened. And I posted this video with another guy in Utah about  appliance rentals and it went viral and you open up Facebook Marketplace the next day and there's  hundreds of listings for appliance rentals, right? Wow. Yeah. And so people started showing  up in the comments saying, "I tried to do this. It's oversaturated." And they didn't even try.

29:30 They just looked at Facebook Marketplace and got discouraged and never even posted. And so to like  prove them wrong or right, I I didn't know yet. I had the owner fly back to Texas and we looked  at all the Facebook marketplace pages in all the cities and Dallas Fort Worth was one of the most  saturated and we did a video on like is this truly oversaturated and we launched it again here and it  was great like we crushed it and that's awesome.

29:58 We we went so far as to ask the people that we  visited when we dropped off the appliances. We said like why did you do this? Like who rents an  appliance? Who rents a washer and dryer? Why did you do this? Did you know this was even a thing?  And they were like, "No, I searched on Facebook Marketplace to buy a washer and dryer." And  then I saw a listing for renting and I thought, I might move.

30:18 It's only 60 bucks a month. I don't  want to have to get the tools to do it. It's, you know, insured. If it breaks, you'll fix it. I  I didn't realize this was a thing. And once I saw the listing, then I reached out. So, yeah, what  interviews like this does is it grows the whole market. So, like after this goes live, there will  be that much more demand for it because, you know, it's just it's a rising tide.

30:38 Yeah. Raising all  ships situation. So, that's awesome. Yeah. It's just been really cool and honestly, I love it.  Okay. So, weddings are big, magnets are big. Are you still doing markets yourself? Yeah. Yep. We  just signed up for our first one this year. We like outdoor markets. We just think, you know,  we Well, unless they're really big markets.

30:54 Um, but yeah, we just signed up for our first one  for this year and I'm excited to get going on them again. Even though we probably don't need  to with what we're making. It's just a way to get in the community. Like we share on obviously  our social medias, we're going to be here. So, a lot of other people who do this business will  come and see how we do it or we have a lot of people that like our magnets and they're like,  "When's your next market?"

31:19 And so just to kind of keep that relationship with customers who  are buying magnets who want to come and see us and and watch them be made live on the spot. Um  it's just kind of a perk for for all of us. For me it's fun to see these people. Our very last  market I had a lady come in and she gave me the biggest hug and started crying and she's like  you have actually changed my life.

31:40 And she just told me her story about how she bought a kit and  now she's making x amount a month and it's she's able to be home with her kids now. And it was just  like this emotional roller coaster of like this is really helping people. This is really making a  difference in people's lives. And so it's just cool to be able to connect with them in real life  from time to time and things like that.

31:59 So there's a few reasons we still do markets, but we still  do them. Yeah, they're really fun. I just have this dream and maybe I'm just too optimistic, but  like this dream of a future utopia where it can go back how it was in like the 1800s and before  where like we're buying bread from our neighbor, we're buying wheat from our other neighbor,  we're buying chickens from the other neighbor, even though it's like the most inefficient thing  in the world, it's so effective at connecting each other.

32:26 And I think we are getting back there.  Like I I bought sourdough from someone on Facebook Marketplace. I can I can order sourdough on the  internet with Door Dash or Costco or anywhere. But it's like I'm supporting a local entrepreneur.  Yeah. And I think we can get back there. Like there's no reason why there should be a mega corp  that sells magnets to everyone.

32:41 Like there should be a 100,000 people selling magnets to each other.  You know, like that's the future that I want to see and I love that you're helping enable that.  What does an average day look like at a market? If don't include like any other like machines  or educational stuff like if you're just selling magnets, what can someone expect to make at like a  4 to 6 hour market?

33:02 It greatly depends on for one location and two how many people are expected to  be there. I've made anywhere like the least I've made at a market was probably like $150 and the  most I've made was over 3,000 and that was an all day market. But so I mean it kind of just depends  really. Like if you sign up for a market, it costs $20 and it's on the side of the road, you [snorts]  might not get as many sales as you would if it was an established market where there's advertising  and things like that.

33:36 So it it widely varies for sure. And what's an average booth fee for the  markets you go to? Average would be anywhere from I would say they are pretty widely ranged as well.  I would say 50 to 300 is what I do. Wow, it's not bad. The ones that I pay $300 for are the ones  that I make the most at, you know, after you take away the expenses. Yeah. Just because the traffic  is so much more.

34:02 So, it's almost like an expensive booth fee is a signal that it's a market you want  to be at, right? Yeah. Not always the case, but I would say most of the time, believe it or not,  just because you're watching this doesn't mean you're subscribed to my channel. YouTube's going  to show you stuff even if you're not subscribed to it. Over half of people that watch my videos are  not subscribed.

34:22 It would mean the world to me if you just hit subscribe. Thank you so much. So, you  made $3,000 in revenue just from selling magnets at one market, like an 8 hour or 10 hour market.  Yeah. And that was actually a two-day market. So, okay. That was two days. Mhm. Still, I mean, you  may have had help, but that's something you could do yourself, right?

34:43 Yeah. Especially with with  the new software. um without the software. I tried once to do it myself and it was so stressful  I would never do it again. [laughter] So, well, you've got a line of people and they're trying to  pay, they're trying to order. Exactly. Yes. So, the software, they pay through the software. They  do everything through the software and you just make it.

35:06 Okay. So, for the 2-day market, how many  hours per day was it? I think it was 10 to 8. So, 10our market. 10 10 hours. So, 20 hours  total. Did you have help? I did. Yes, I had um two high school girls and one other  lady. [laughter] So, yeah, I was paying the high school girls $12 an hour. And the other  lady, I think I paid her $20 an hour. Okay. So, let's say 50 bucks an hour in labor for 20  hours.

35:33 That's what a,000 $1,000. And then your costs were probably 10 10%. So, you know,  $300. So, call it $1,500. Your booth fee 300. So, your net profit on that was like 13,400 bucks.  Almost 50%. Probably. Yeah. Mhm. That's crazy. So, to you that's that's like 75 bucks an hour. Yeah.  Yeah. Wow. That's incredible. Yeah. And I mean, and now looking back on it, like if we would  have had the like something the software, I definitely could have done it myself.

36:09 And then all of those costs go away. So, it just it just depends on how you're doing it.  So, and so nowadays when you go to a market, it's like you're going to make some money on the  magnets, but you'll you'll hopefully make a lot more on the machines, right? I actually don't take  anything like that to markets. I just do magnets. Interesting. Mhm.

36:28 Okay. Yeah. But are you like  handing out business cards like generating leads and stuff for higher ticket stuff at the markets?  Yeah. Yep. We always take business cards and that is actually a huge way to get revenue is handing  your business cards at markets because people will pass your booth and they will think it's  so interesting and they want your product but they're in a rush.

36:48 They don't have the time to  stop and scan it and then wait for you to make it. Typically, they'll go shopping and come back  to get it when it's done. But sometimes they just don't have that time or they don't have time  to look through their photos or they want to take the time to choose the photos. So they'll  take the card and then every single time after a market for like the next five days, we just see  all of these orders coming in and we notice that they're from around the location of where we did  that market.

37:12 So that's people people do come back. They do um remember. Yeah. Do you do any sort of  ad or marketing on the back of your magnets? Yeah, I will show you one. So they have these um kind  of these like words on the side. This is just our website, but we changed it to have like our  name, our website, our social media handle, and then our business name.

37:37 So, that's kind  of how we do that. Are you able to print on the magnetic part if you would want wanted to?  I don't think so. I've seen people put stickers on like they'll do a business sticker and then  they'll stick it to the back of the magnet. So, the magnet still sticks, but there's a sticker  on it. So, I've seen people do that before, but I don't know that there's a way to print on  the magnet.

37:57 So, there is something. There it is. Yui Make E U F Y M- Ake Euimake.com. There's this  new type of printer and this they don't know who I am. This is not an ad that can print anything on  anything. Wow. And I'm like mentoring some guys at church that are they just bought one and they're  going to like be like customizing their friends water bottles and their track t-shirts and stuff  like that.

38:23 So, you can print on t-shirts on curved surfaces. Like you could print stuff as long as  30 feet. Yeah. So, I'm just picturing like what the interaction would look like if someone had  your magnet on their fridge at home and they had friends over and they saw it and they're  like, "Oh, this is cute." And they pick it up, the first thing they they do is going to be to  turn it over in their hands, right?

38:41 Like what is like how And if you had a QR code that didn't  interfere with the magnetization at all, I have to think that like a double- digit percentage of  people would scan that. Yeah. you know, and that's actually we we do that on a separate magnet with  each order. So, this one hasn't been pressed yet, but this is our logo with a QR code inside it.

39:01 So, each order comes with a magnet. Granted, some people might throw it away instead of putting  it on their fridge. Um, so your idea is probably a lot safer, but my only thing would be once for  businesses that aren't doing as high scale as us, might be great. But for us when we're making  thousands of magnets a month, I just like I can't see the time would just, you know, if that makes  sense like the time to do it.

39:25 But I think it's a great idea. I think you should use like a tracking  link. You can use um tiny URL for this. You can basically take your normal URL and put it through  a tracking link and then make a QR code out of the tracking link. So, if I were you, I would do like  a 100 or 1,000 magnet test. I would print the same QR code with the same tracking link beforehand,  like before a market or a wedding, and then you've already done the work beforehand, and you can just  slap all those on there.

39:55 And then just over the preceding month, like just see anyone scanning it  whatsoever. If not, at least you know, you know, and if so, like that could be transformative to  your business. For sure. That's a great idea. Thanks. When you're selling the machines, is there  any recurring aspect of your business or are you like are you selling them the the printer paper or  anything else or just the machine one time?

40:13 Yeah, so we sell them the machine and then we also  sell refill supplies. So anytime they need more supplies for magnets, they'll come back. So  that has been nice. Um we don't make a ton on it, but it's there for convenience. But yeah, and  we've actually been testing paper to do our own paper line. It's just I'm so picky and it has  been kind of like none of them have lived up to what I want.

40:41 So, we're not there quite yet,  but but yeah, that's something we've looked into. Yeah. And what are your margins like on  the machine? They're probably said and done about 30%. That's awesome. Yeah. Yeah. And it's a  higher price point. So, Mhm. Yeah. Yeah. Yeah. So, they do pretty well. I find it so interesting  how much opportunity there is simply to like buy things from a manufacturer or to import things  from China and to resell them.

41:04 And I I've done that for almost two decades of my career. And the  number one question I get is like why don't people just buy this from China? Like why don't they  just buy it themselves? They get it for cheaper. And it's like because that's friction. That's  confusion. Like they don't trust it. They don't know it. Like is there a return policy? Is there  a warranty?

41:23 What if it breaks? like people, myself included, even though I do it as a consumer, I'm  willing to pay a surplus to get something from an American just because I feel like there's going  to be more support there. Yes. Yeah. And that's something we've kind of we've maybe lost money  on it, but it's something that I take a lot of pride in. We have like a lifetime warranty on  all of our kits.

41:43 So, it's like if their machine needs to be replaced, we'll pay to replace it,  but and we might lose some money on it. No, like we'd rather have customers that, you know,  they trust us and they have a good product than to not, you know, then in that case they could  maybe go buy it from anywhere else. But yeah, just definitely the support, especially around the  business aspect has been huge for a lot of people, I think.

42:12 Yeah, that's awesome. So, [sighs] how  many months did it take you to go from zero to your first $10,000 month? And then how many months  to your first $100,000 month in revenue, not profit? Just like all together, like when was your  first $10,000 month? Okay. Yeah. Right. How far into your journey? It was July. July of 2024. So,  like two months. Two or three months.

42:30 Yeah. Mhm. Wow. And then what about your first hundred plus  thousand month? It was November of 2024. We did 100,500. We just barely Yep. That's amazing. So  like six six months. So like two or three months to your first 10,000 and six months to your first  $100,000 month. Yeah. Mhm. That's incredible. What is your husband doing? Is he still doing the  electrical path or is he with you now?

43:00 Yep, he is. He is he's in his last semester of school  for his last license and he actually has loved it, but it's a lot. It's been a lot to run a business  and have a toddler at home and get everything done that I have to do. So, I put her in daycare 2  days a week and that's been nice, but it's like we don't see him. He, you know, he's at school and  then or he's at work and then he's at school.

43:23 So, we see him on the weekends and we're just excited  for that to change. So, we're looking forward to maybe hiring somebody to come and make magnets  for us so we have some free time to do things. So, yeah. If you don't mind me asking, how old are  you? You and your husband? No, we're 27. That's amazing. So, the big golden question is if someone  wanted to start a business doing what you do, specifically like making and selling magnets,  either online or at markets or at weddings, etc., what advice would you give

43:55 them? How could  they copy you? It's easy. I would say just do it. The biggest thing for me, it was scary because  I'm like, do we have the money to do this? Do I know what I'm doing? No. And no, [laughter] you  just have to jump in and then you learn as you go. The cool thing though is like there's such a  good community now around this that like Facebook groups and even just social media accounts that  are so willing to help with things when you run into it.

44:24 But it's so easy and it's just like  you just need to start and then you'll just take off running. Um but starting is the hardest  part. It's just you just need to jump in. Agree. So yeah. What's next for your business? Like what  what are your big goals? What do you look forward to? Yeah. So something that like I said I've taken  a lot of pride on just like being willing to share and helping people.

44:44 It's just gotten to the point  where there's so many people that reach out every day and with little questions and I'm kind of to  the point I can't I don't have the time to respond to everybody and help everybody. So, right  now we're working on a course that goes over literally everything. So, like we already have a  Shopify course for people who don't know how to build a Shopify website.

45:04 We already have like a  live events course on how to do live events. But something that I think people are struggling with  now is like how do you even start a business? How do you get an EIN? how do you even get going on  that end of things? And then how do I grow? Like how how are you making sales? How are you doing  these things? So, we're working on just like an overall course that walks through literally every  aspect we have gone through in this business and how to do it.

45:27 Um, and so I'm hopeful that that  will help people not only start but s like be successful in the industry, if that makes sense.  So, that's a big one that we're working on. And then we're making more sizes of machines. Um,  which is fun and trying to we're we've like we just recently released a new product that instead  of a magnet, it's like a restickable backing.

45:46 So, it can stick to any surface and it's restickable  um up to like 20 times and you can even like wash it and restick it. So, just like new products like  that, like we're working on a a round machine now that does like pins and does like bottle openers.  that can do like you know just different products like that. So just always thinking of new products  that the machines can make and then we're just kind of going from there with the course and  the new products.

46:14 Um that's kind of where we're at right now. That's amazing. Well, can  people reach out to you if they have questions? Absolutely. Yeah. Where's the best place to find  you? Instagram probably or email. Amazing. Well, Sariah, you're incredible. Thank you for sharing  your story. Well, thank you. You've inspired a lot of people today. Well, thanks. So, I  appreciate it. All right. What' you think?

💡 Answer

A custom photo-magnet business, especially on-site wedding and event services, can produce up to over $3,000 at an all-day market and $1,200–$3,000 per wedding.

🧠 AI Summary

A home-based custom photo-magnet business grew from an initial goal of earning $200 per month into a multi-channel business selling magnets, machines, supplies, and wedding services. The business uses markets, weddings, social media, repeat customers, and content showing the production process to acquire customers. Wedding and event services create high-value revenue, while machine and supply sales add additional income. The model can be started with under $1,000 and scaled through local events, online sales, software, and educational products.

🔑 Key Points

  • The business began as a way to earn a few hundred dollars from home while caring for a child.
  • Markets helped validate demand and generated the first wedding customer through an organic customer connection.
  • Wedding services combine bulk magnet pricing, hourly or flat-rate labor, setup, travel, and equipment.
  • Showing the production process and posting consistently were central content strategies.
  • The business expanded beyond magnets into machines, refill supplies, software, educational courses, and new product formats.
  • The market is presented as geographically scalable because weddings and events require local service providers.

✅ Actionable items

  • Research ways to display photos at home and investigate machines capable of producing photo magnets.
  • Start by selling magnets at local markets to validate demand and build community relationships.
  • Record wedding or event work on a phone and post the process on social media.
  • Use markets to distribute business cards and capture customers who do not have time to place an order immediately.
  • Offer wedding packages using bulk magnet pricing plus an hourly or flat-rate service fee that accounts for setup, labor, travel, and mileage.
  • Use a QR code so event attendees can upload and crop photos before they are automatically placed into a printable template.
  • Test a preprinted QR code and tracking link on 100 or 1,000 magnets, then measure scans over the following month.
  • Use an inkjet printer, photo paper, a magnet machine, and a phone as the basic operating setup.
  • Consider attending wedding expos and similar vendor events to reach wedding customers.
  • Develop courses covering business setup, Shopify, live events, customer acquisition, and growth.

💡 Business ideas

Local on-site photo-magnet service for weddings and events20:54

Provide guests with personalized magnets made from photos taken or uploaded during the event.

For
Wedding couples, event organizers, baby-shower hosts, military events, and graduation-party organizers.
Solves
Provides a personalized event keepsake while creating an interactive guest experience.
Validate by
Display magnets at local markets, observe customer interest, and accept event inquiries generated by market customers and social posts.
  • A first wedding was quoted at $1,400
  • A later wedding was quoted at $2,000

🏗️ Business models

Custom photo-magnet sales06:14

Customers provide photos that are printed and assembled into personalized magnets for online orders and local markets.

  1. Collect customer photos
  2. Crop and format the photos
  3. Print them on photo paper
  4. Assemble the magnets
  5. Deliver or hand them to customers
  • Nine-packs sold for $25 at markets
  • Repeat customers returning with additional photos
On-site wedding and event photo-magnet service12:27

A couple or event organizer pays for guests to receive custom photo magnets made during the event.

  1. Quote the event based on guests, magnets, labor, setup, and travel
  2. Set up a backdrop, printer, machine, and upload system
  3. Have attendees upload photos through a QR code
  4. Print and assemble the magnets
  5. Give the magnets to attendees at no additional charge
  • Weddings
  • Baby showers
  • Military events
  • Graduation parties
Equipment and consumables sales40:18

The business sells magnet-making machines and refill supplies to people who want to operate their own businesses.

  1. Sell a magnet-making machine
  2. Provide ongoing refill supplies
  3. Support customers with business guidance and a lifetime kit warranty
  • Machine sales
  • Magnet supplies
  • Planned paper line

💰 Monetization

Retail magnet sales Nine magnets for $25 21:05

Sell personalized magnets individually or in packs at markets and online.

  • Approximately $225 from a customer who bought about 40 magnets at a market
Wedding and event fees $1,200 to $3,000 per wedding; one example used a $2,000 quote; an hourly rate was around $50 per person; one flat-rate example was $2,500 for four hours. 10:12

Charge a bulk magnet rate plus hourly labor or a flat event fee covering setup, backdrop, labor, drive time, and related costs.

  • A military event paid $300 for 100 magnets
  • A two-hour event could potentially be charged $500
Machine sales Approximately 30% margins 40:52

Sell magnet-making machines at a higher price point.

    Refill supply sales The business does not make a large margin, but supplies provide convenience and repeat purchases. 40:18

    Sell replacement supplies to existing machine customers.

    • Magnet supplies
    • Paper under development
    Educational courses 44:59

    Create courses teaching business setup, Shopify, live events, sales, and growth.

    • Shopify course
    • Live events course
    • Planned comprehensive business course

    📣 Marketing

    Sales

    • Use repeat purchases from market and wedding customers.
    • Offer bulk rates for larger magnet quantities.
    • Use business cards to generate delayed orders after markets.
    • Consider simpler per-person wedding pricing to reduce customer uncertainty.

    Branding

    • Post videos showing the process of making the product.
    • Print the business name, website, and social-media handle on accompanying materials.
    • Use customer support and a lifetime warranty to build trust.

    Distribution

    • Online sales through the business website
    • Local markets
    • Wedding and event venues
    • Social media content

    Customer acquisition

    • Local markets generated awareness, repeat customers, and the first wedding lead.
    • Customers referred the service through personal connections.
    • Wedding and event customers reached out after seeing social-media posts.
    • Business cards captured leads from market visitors who could not place an order immediately.
    • Wedding expos were identified as another potential customer-acquisition channel.

    🔍 SEO & discoverability

    Mistakes

    • Expecting an online store to attract visitors without first building awareness.

    Other channels

    • Local markets
    • Wedding expos
    • Business cards
    • Customer referrals

    Content strategy

    • Test different short-form video formats.
    • Post consistently.
    • Show the production process.
    • Share completed wedding work to attract future inquiries.

    Keyword research

    • Google searches were used to research ways to display photos and discover photo magnets.

    🧭 Frameworks

    Market-to-wedding customer pathway20:54
    1. Sell magnets at a local market
    2. Build relationships with customers
    3. Receive an event inquiry from a customer
    4. Deliver the first event
    5. Record and post the event
    6. Generate additional inbound event leads

    🧰 Tools & AI usage

    • Epson ET8500 — High-quality inkjet printing for photo magnets.20:11
    • QR code upload software — Allows event attendees to upload and crop photos and automatically place them into a printable template.16:16
    • TinyURL — Create a tracking link that can be converted into a QR code for measuring scans.39:31
    • HighLevel — Manage email, CRM, funnels, scheduling, automations, missed-call text responses, and white-label software resale.07:51

    📊 Numbers mentioned

    Costs

    • $14 per hour starting wage in the electrical industry
    • 35 cents per magnet for paper, ink, metal, mylar, and other materials
    • $15 per hour paid to high school market helpers
    • $12 per hour paid to two high school girls at a market
    • $20 per hour paid to another market helper

    Growth

    • The first month produced a little over $1,000 in profit
    • The first $10,000 month occurred in July 2024, approximately two or three months after starting
    • The first $100,000-plus month occurred in November 2024
    • The business reached 1.63 million in revenue during its first full year
    • The best month occurred approximately 15 months after launch

    Pricing

    • $200 monthly initial income goal
    • $1,000 initial business investment
    • $1,200 to $3,000 per wedding
    • $50 per hour per person for event labor
    • $2,500 for four hours in one flat-rate example
    • $25 for a nine-pack of magnets
    • $550 for an Epson ET8500 printer when on sale
    • $50 to $300 market booth fees

    Revenue

    • 233,000 in August revenue
    • 104,000 in February revenue
    • 1.63 million in revenue during the first full year
    • Over 100,000 monthly revenue within six months
    • 100,500 in November 2024 revenue
    • Over 3,000 in revenue at the strongest market
    • $3,000 in revenue at a two-day market

    ⚖️ Advantages, risks & lessons

    Advantages

    • Can be started from home with under $1,000.
    • Smallest magnets were reported to have approximately a 91% profit margin.
    • Wedding and event services have high revenue potential.
    • The service can operate with a phone, printer, photo paper, and magnet machine.
    • A lifetime warranty and business support help differentiate the kit offering.
    • Local events create opportunities for repeat customers and referrals.

    Risks

    • Demand is seasonal, with warmer months and markets generally performing better.
    • Manual photo downloading, formatting, printing, and assembly can create operational bottlenecks.
    • Market revenue varies widely by location, attendance, advertising, and booth fee.
    • Copycats can enter the local market.
    • Running the business alongside childcare and other work or school commitments can create time pressure.

    Lessons

    • Starting is the hardest part, and the business was learned through execution.
    • Consistency and testing matter more than finding one perfect short-form video format.
    • Markets can validate a product and create customers for higher-value services.
    • Customer convenience and trust can justify buying from a local provider instead of importing directly.
    • A business can expand by selling equipment and supplies to people who want to replicate the operating model.

    💬 Quotes

    You just need to start and then you'll just take off running.

    Summarizes the founder's advice for entering the business.44:12

    👤 People & companies

    Sariah

    Founder of the photo-magnet business Memory Magnets Co.

    00:41
    Memory Magnets Co

    Photo-magnet business selling magnets, wedding and event services, machines, supplies, and planned educational products.

    06:02
    HighLevel

    Business software platform offering email, CRM, funnels, scheduling, automations, missed-call text back, and white-label resale.

    07:51
    Shopify

    E-commerce platform referenced in the business's educational course.

    04:30
    Epson

    Manufacturer of the ET8500 printer used for photo-magnet production.

    20:11
    Yui Make

    Printer brand mentioned as capable of printing on various objects and surfaces.

    38:04

    🔗 Links mentioned