The Only Prompt I Use to Find High-Potential Directory Niches Transcript, AI Summary & Key Points

00:00 There's a prompt that I keep going back to every time I'm looking for a new directory idea. But essentially, this prompt is a result of me researching dozens, maybe even hundreds of successful directories and identifying these common patterns, these characteristics that all of these tend to share. So, I'll be breaking down this prompt and we'll also be looking at the different ideas that it generated and hopefully you'll come away with the prompt itself, the process to go and find ideas for free as well as a good idea

00:26 for you to go and build in that I've vetted later in this video. So, this is the prompt that I keep coming back to whenever I'm looking for new directory ideas. I will include it in the link in the description below, but I wanted to break it down for you because you can kind of adjust it based on what you're looking for. The first kind of filter that I use is the search volume, which is really obvious, but again, I've vetted thousands of niches at this point.

00:46 And my personal sweet spot is when the broad keyword is 10 to 40,000 monthly searches. And I pulled up the scratch and dent keyword in hrefs to kind of give you a visual of what I mean. So here we can see that the broad keyword scratch and dent appliances gets 18,000 monthly searches. So that's what I mean. It's kind of in between 10 and 40,000. And by the way, this is more for directories that will monetize through display ads, which is why I'm going for such a high monthly search volume.

01:10 For local and city based keywords, 500 to,500 monthly searches. This means that if there is, you know, scratch and dent appliances San Antonio, we can see this gets a,000 monthly searches, which is a lot. This is a good amount of search volume for one single city. So when I saw this, I was like, "Wow, this is a major green flag. Let's see if the same applies to other cities."

01:31 And that's when I noticed Houston, 800 monthly searches, Pittsburgh, 500. And the list just keeps on going. So this is a very, very positive sign. I think 500 to 1500 is a sweet spot for me. But if you wanted to, you could even go 200 to a,000 monthly searches for kind of the local keywords, and I think you'd find a lot of good stuff. So don't feel like these are hard rules.

01:52 I personally find that the niches that exist in this area of search volume kind of have the balance between easy to rank kind of untapped under the radar and of course offers enough search volume to get me to around $1,000 a month passively if I am able to rank one on Google for that keyword. So that's why I choose this. It's really not a science and I encourage you to actually play around with these numbers if you do use this prompt.

02:16 Proof of directory ranking. This just means that on the first page of Google there's a directory ranking for this niche. So that is a really strong sign, right? Because if there is a directory, then you kind of already have a role model project that you can model yours off of and you just need to improve it and build more backlinks or build more trust with Google to outrank that competitor.

02:36 So this is a really important one as well. Layer niches is super important if you want to build in a niche that is pretty easy to rank for. Here you can see my thought process. We start with the broad category of shopping. We go to secondhand goods. We go to thrifting and then we go to Salvation Army. Now, this doesn't mean I would actually go and build a directory in Salvation Army like that niche, but it kind of illustrates how deep I like to go whenever I'm researching niches.

03:00 And this is where I find a lot of the good stuff. The next one is existing bounty. Kind of similar to the proof of directory ranking. But again, having an existing directory within your niche that's already crushing it, that's already getting a lot of traffic is always a good sign. So, that is definitely something I wanted to include. Number five is examples of winning niches I've done before.

03:18 And before this, I did include more of the niches that I gotten tens of thousands of monthly visitors from. So that's my unfair advantage with this. But you can go ahead and use scratch and dent appliances as well as other directories that I mentioned on this channel, especially with the series with the profitable directories that you've never heard of.

03:36 That series is designed for me to uncover directories that are kind of outdated and ripe for the taking. Kind of like the comic stores directory that I built in. And you can include those types of niches in this area as well. But you can go ahead and use scratch and dent appliances because it is truly a great model as far as the data goes and you can kind of basically use it to inspire claude to find other niches like this.

03:59 And the last one is just the deliverables. So it's pretty much the prompt right here. I will say if you want to add details and specifics around your location, then that would be pretty helpful. For example, if you want to build a local directory that just covers a state or if you're from another country and you want to just find opportunities in your country, I would specify that.

04:17 I always build nationwide directories, so I tend to include that sometimes in the very top. Now, before we check out this report of ideas that it gave us, so we can vet it and see which ones are actually good ideas, I do just want to say if you are going to copy and paste this prompt here, uh, make sure that you use the research button right here. This does so much of the heavy lifting.

04:36 Without this, I don't get nearly as good of ideas. So, I would definitely recommend that. And then you can go ahead and hit run on Claudet 4. So, we're not going to go through all the ideas here, but just scanning this list, I can kind of tell which ones are going to provide the most promise and are the most underrated. And the first one that I saw was actually kids birthday party venues.

04:55 And I think that's interesting. So, I am going to look it up. All right. So, we have kids birthday party places, 11,000 monthly searches. There's a total of 282,000 monthly searches for keywords containing kids birthday. Granted, they're not all local keywords. So, we can kind of filter that out here. Okay. So, that filter kind of helped us understand the true market size of this niche, which is around 38,000 monthly searches for keywords containing kids birthday that are also local.

05:22 And I won't lie, this niche looks pretty solid from an initial look. We have a ton of city specific keywords here that are getting some search volume. kids party places in San Diego, 150 monthly searches, San Antonio as well. So, that's pretty decent, right? That's not bad. Uh, those start to add up if you do make a nationwide directory and you start to rank for all of these kids birthday places, Los Angeles.

05:45 We have Yelp at the very top. We have a couple different options here. We have an article, which looks like a listical, top 24 kids birthday party places in LA. And this is a great sign, right? This is essentially a pillar page directory. I mean, it's a version of that. And all they have are images, the location, the age, pricing, website, phone number, and like a one-s sentence description.

06:06 So, this is a very, very simple page. In fact, I'm curious how much this article gets in traffic. So, this article gets 500 monthly visitors, and it is ranking for 1.3K keywords, which is kind of crazy. So, yeah, those 500 people coming to this article every month are just for Los Angeles alone. And what's cool about this here is now we can start to see the different types of keywords that you would probably end up ranking for if you started building this niche.

06:31 So it's actually not accurate to say it's only 38,000 people who might be looking for these things. You have to consider all the other keywords that have the same user intent. So we have birthday places Los Angeles which is classic party places for kids, birthday party venues, toddler birthdays near me. So there are a bunch of different variations that you will probably end up ranking for if you do create kind of like a pillar page style directory like this but for every single city or state in LA just because this is

06:58 ranking second for a massive city. So that's what I would copy in terms of structure. So clearly this concept of parents or maybe even like teachers or like daycare spots throwing these birthday parties for kids like the challenge is finding the actual spot. So if you can solve that problem for them and help uh just guide people in the right direction, I think you end up having a very simple but high traffic directory.

07:20 Now it's important for me to mention the disadvantages with a niche like this because not every niche is perfect. Every single one has its drawbacks. The first one is what are people typing in kids birthday party places actually looking for? Because it seems kind of obvious when you first think about it, but the more you think about it, it's not that obvious.

07:37 For example, are they looking for specific venues like a Chuck-e-Cheese's or a place where mostly kids hang out? Or are they looking for a place where they can rent out a room and just host a kids birthday party? Like those are kind of two separate things. But my point is, we would have to spend a lot more time understanding the search intent behind the people who are typing this into Google.

07:59 And what you'd want to do before entering this niche is understand the 80/20 of the search intent behind this keyword. What are most people looking for? and then go build your directory with a focus around that. And the easy way you can kind of understand the search intent behind a keyword is just by typing in your keyword plus Reddit. I don't even think the people searching up this keyword know what they're looking for.

08:20 There's lowbudget toddler preschool birthday parties. This is like a teacher trying to throw a party. Probably this person's looking for a park in West LA for a birthday party. All of these posts are kind of scattered. So, what I would do is I would just make sure to go through this pretty thoroughly and understand all the different types of birthday places that parents are looking for.

08:39 You know, maybe different features or amenities that they're looking for and then kind of go from there and include them in your directory. The second challenge with this niche is actually around the data. I don't think it's actually hard to go and grab the data for kids birthday party places. You can simply scrape Google Maps. I already kind of looked at Los Angeles here and there are multiple Google categories.

09:00 There's indoor playground. There's children's amusement centers and there's a couple other ones that I think are less common, but I think you can ignore those. The problem then is that you have just a ton of data. I mean, one way you can do it is you can scrape this data for indoor playground and children's amusement center and then you can run it through the enrich directory tool that I co-created to just automate the cleaning process.

09:19 And that way you have a directory that contains all the places where parents have previously thrown their kids' birthday party at just based on these kind of tags. But it might get expensive because you'll have tens of thousands of rows, maybe even over a hundred thousand rows for both of these Google categories if you were to create a nationwide directory.

09:36 I will say every time I run this prompt in Claude, I get at least one good idea from the report. And that's already really good because compared to other methods that I've used in the past like typing in near me and hrefs and then just basically browsing this like a magazine looking for the best ideas I would be lucky if I found one good idea out of you know 250 different niches.

09:57 So the fact that I can find one good idea here out of say 10 that's already like insanely good. Well if you find any good ideas from this method please let me know. You don't have to share the idea, but I would love to know if this actually helped because it definitely led me to some really solid niches that I've actually built directories in. And if you do have other prompts that you've found to be successful in terms of finding new directory ideas, I would love to hear them and feel free to share it with everybody.

10:23 Post in the comments. I would like to test it. With that, I appreciate you watching. Always grateful for your support and I will catch you in another video. See you.