The Simplest Business in a Box Anyone Can Start Transcript, AI Summary & Key Points

00:00 It was a two-day event and it was $8,000 net.  $8,000 net profit in two days. Yeah. Yep. Yeah. Same product. He spent $150,000. These guys spent  1,000. A small event with 80 people, you know, you make $400. How many hours is an average  day? 4 to 8 hours. You're making between $100 an hour in profit and 23 $400 an hour in profit.  Basically. Yeah. Yeah.

00:20 Wow. That's incredible. The cost for being wrong is gas money and  150 bucks that you might have paid for that location. A coffee doesn't spoil. You know, you  have a freezer for your ice. Okay, your cups, you just put them back in your storage. Once I  made the first cart, I said, you know, wow, I wish I could figure out a way to make this usable  by an atrisisk population, maybe a divorced mom or a disabled veteran.

00:50 You know, that was my idea  of a business in my box for anybody. Good for you. So, check out this freaking guy named Mark. What  did Mark do? He went to a festival in the middle of a desert and a guy rolls up next to him in a  $150,000 pizza truck. Now, what was Mark selling? Iced coffee out of a Home Depot tool cart that  he gutted in his garage for under a,000 bucks.

01:17 But here's the kicker. By Sunday, the end of this  festival, Mark had cleared $8,000 in pure profit. It's a two-day festival, which was more than the  $150,000 pizza truck right next to him. He calls this a business in a box. Every cup of iced coffee  he makes cost less than three bucks to make. He sells it for eight bucks and he pours it in 30  seconds flat.

01:35 Whereas all the other coffee guys out there are using a $30,000 espresso machine  and taking five full minutes to pour that same cup of coffee. He doesn't need that espresso machine.  When I said under 1,000 bucks, I meant everything. All the equipment, materials, cart, everything.  He's already set up the same system for divorce moms, military spouses, and immigrants here on  Visas.

01:54 And at the end, we dive deep on homerun locations that nobody else is tapping into. Now,  whether you love coffee or have never even tasted it like me, as long as you love business, you're  going to love this episode. Please enjoy. Before you get into your awesome business, can you tell  me a little bit about your background and what makes you so entrepreneurial?

02:13 Like where does that  mindset come from of instead of giving my kid five grand, I'm going to help him build a business? I'm  a lawyer by training, but I grew up with my mother was a war refugee from Europe. My father went  through the the depressions. We lived very, you know, we didn't make big expenses and war refugees  are they the mindset is what you have today might disappear tomorrow and you've got to always learn  how to make do.

02:34 And so that was kind of just, you know, for for eight first 18 years of my life,  that was the dinner talk about everything that was lost and everything that was regained after the  war. And that just shaped me. I went to law school knowing that u that I didn't want to practice law.  I just wanted to use it to my for my advantage. When I was a teenager, we used to have a little  business that we put people's beach chairs out on the beach, you know, every $35 for the summer.

03:01 you  know, 20 or 30 people paid us $7, $800, you know, back in the 70s, early 70s. That was a fortune for  us. And, you know, that's where I kind of got bit by by that. And I was always looking at businesses  and I was way more interested when I lived in New York in the little guy who built his business  from zero to to really good. You know, Wall Street didn't interest me.

03:24 The giant corporations around  New York didn't interest me. It was the guy, the hot dog cart. So the hot dog vendor that  I saw every day, summer, winter, you know, he started with a little, he was a Greek guy, started  with a little cart and over the years it grew and grew into a cart where he actually stood in. So  he was no longer subject to the to the winds and everything.

03:45 And then his later on, you know, I  lived long enough in that neighborhood that his son moved into that business. And so those kind of  businesses always excited me what people can Yeah. resource. And so, you know, so that that's what  got me hooked on it. It's funny you mentioned the hot dog cart because when my wife and I were first  married, our first year, um my grandma's friend had just like retired from having a hot dog cart  in New York.

04:07 And he used his retirement to buy a beautiful home in in Greece in this little city  called Kadistos. And we went and stayed with him for a week. And I'm like, "Holy crap." Like, you  bought this home, second home in Greece from a hot dog cart. Yeah. And he did. He had a great life.  And in New York City, the hot dog vendors in front of the Metropolitan Museum of Art in on Fifth  Avenue, they pay the city $100,000 or more for the right card to sell in photo.

04:35 So, so it tells  you that I mean, you know, there's the winter, there's the summer, but it's something that almost  anybody can do and creates, you know, wealth so that you can go back, you live the American dream  kind of in a sub suburb and then you go back to your country. Yeah. That's my gospel. Yeah. Now,  what type of law were you practicing? Were you working with business owners?

04:56 When I was in New  York, I did bankruptcy law for a couple of years, a corporate bankruptcy law. And that was very  sobering because that was just filled with with stories of people who were going down the tubes  and they knew it three or four years ago. They didn't pull the plug. They didn't do what was  necessary. they kept the Cadillac and they kept the big beach houses and they didn't you know and  that was really formative for me about this stuff happens and then I came to California kind of give  that up and

05:23 about 10 years ago I started working with u immigration lawyers and there's a couple of  visas out there where if you invest in a business in America you get to come live here so if you  have a hund if you're a foreigner in certain countries and you have $100,000 you can come live  here but my the lawyers who handling the paperwork said I have this guy from Spain or this guy from  Pakistan wants to come to America doesn't know what business to do and so this was like right at  home for me about looking at reviewing

05:51 businesses business in a box carpet cleaning versus a pizza  shop pizza shop on a main strip or in a little strip mall so you know I really learned again I  was just just neck deep in people who are coming to America and building uh pool cleaning services  carpet cleaning services and they're willing to bet their whole life and their whole past and  their whole future on coming here.

06:15 And so again, that makes me always looking for business in  a box. And your b your your whole TKO has just opened a whole world of other businesses in a box  for my clients. Yeah. So it sounds like you grew up with immigrant parents that were hustlers. They  were scrappers and they just talked about their life at the dinner table. That impacted you.

06:35 Then  you started slanging beach chairs and umbrellas in the 70s. That impacted you. Then you saw all these  bankruptcies and you learned what not to do. Even if at a corporate level and not a small business  level, the principles are the same, right? Y and then you start helping immigrants come to America,  you know, through a visa that enables them to buy a business.

06:55 So you have this a lot of breadth  to yourself. Yes. So that's the background that enables you to go to your son or daughter and  say, "Let's start a business together." Yeah. Exactly. Yeah. I'm not I'm not just coming out  of nowhere. It's it's Yeah. I've tested it on a lot of other people, including myself. I wouldn't  ask anybody to do a business that I wouldn't be ready to do myself.

07:14 Yeah. So, let me put my words  into practice. So, when COVID came and so much was falling apart, the outdoor event business was  exploding. And I met these guys in in San Diego, two young guys. And I love meeting young people  because they they don't always get it right the first time. So you can cut a much better deal with  them when they're just, you know, when they have something and you know what you can do with it.

07:36 Any money you give them is enough, but they're just giving away territories for, you know, for  for free for basically. So there was one guy that loved beer, one guy that loved trucks. And so  they created these these trucks that serve beer at events. And that was, you know, what I picked  up during COVID for my for one of my daughters and her husband.

07:55 My daughter was incapacitated. Her  husband, you know, needed work on the weekends. So I would book the events. I'm I'm the outdoor. I'm  the outside person. I connected into the events. I did a tap truck. I did, you know, I did this  thing, the the tap truck and it got, you know, it did well. It was weekend. We could make anywhere  from, you know, weddings would book us for 3 to 5,000.

08:16 We could do a concert, you'd go to a  concert venue out in the desert, make5 or $10,000 selling beer. Wow. It was fun. At that time, you  know, I had big dreams when I first got into it, a fleet of 10 trucks and whatnot, beautiful  trucks like this. But the logistics kind of got in the way. I really wasn't I'm not a logistics  person and I didn't really have 100 employees.

08:32 So, one of the things that I switched to I when I  said, you know, every time I want to make a new a new way to serve beer, I have to spend $30,000  on a truck, $20,000 on a pickup to drag it around in a trailer. So, I got to spend $50,000 just to  sell a $5 beer. So, you know, I said, "Okay, what can I do?" So, I started I started buying these  arm wars on Facebook Marketplace.

08:54 people would get rid of them. I, you know, I enjoyed the chase.  I'd drive 50 miles to meet a fun couple who had, you know, some some piece of furniture that they  needed to get out of there. So, I for 10 bucks or for free or sometimes they paid me and I just put  taps on them and then I would rent them. It was a conversation piece, you know, that I could  rent for three, four, $500, go and maybe put some some college kid as a as a bartender.

09:22 And so  that lowered my you know that lowered my costs of you know yeah of cloning myself. It was again a  logistic issue that you know had I been 30 years younger and had I not had a law degree this is  something that I would have jumped in with with both feet. Now did you invent this concept? I  think I did. You know taking taking you know pieces of furniture and just putting taps on them  because here's the deal.

09:46 Oh yeah. I'll tell you why. A lot of women were not excited by having my  truck at their wedding. Okay, the husband loved it and some of the more cowboy gals liked it, but  women it just didn't, you know, it just didn't float their boat. So I said, you know, what can we  do? And I said, you know, an armar that's painted softly. We can we can do that.

10:09 I could do wine  if I wanted to. I could do procco or beer. All of those easy to interchange. There's way to serve  all of that. So, I wanted something that I could, you know, I something that I could also drop  off at a frat house. I didn't want to leave a $30,000 truck at a frat house. I live in a college  town. So, you know, we would carry these things over there and set them up in their basement or  in their backyard and have somebody serving the beer.

10:34 So, so that was that that was what I did.  You're going to have to enlighten me a little bit from coming from someone that's never even  tasted alcohol. What is the business model? If someone is like renting a keg, instead of you just  bring in a boring old keg like everyone else does, you bring the bar and drop it off. Exactly. And  you make even more and have somebody who who runs the tap, $100 college student who is run setting  up the tap, switching out the beers and serving it.

11:00 And what are the unit economics look like on  that? What's like an average day of revenue and profit? You know, you buy beer in the in the big  barrels and you're we're talking about 80 cents a 80 cents a dollar a glass and you're selling  it for six or seven dollars, you know. Wow. So, you know, the the economics are are you just  buy it from a distributor distributor.

11:14 You have to have a liquor license or you have to work  with a nonprofit, but there, you know, I we had access to a liquor license that allowed us to  go off premise and serve it. Hey, YouTube's fine, but what about when you're driving around? What  about when you're mowing the lawn? You need my audio podcast. the Kerner office. Just look up  TKO Pod in Apple, Spotify, or wherever you get your podcast.

11:39 Okay. So, I'm imagining with that  with that business, even if you paid someone to go serve it, you can make a few hundred bucks profit  an hour. Absolutely. And again, you know, I was doing this to see I like figuring out the process,  simplifying it, putting it in a box and they and saying to somebody, "Here's a thousand bucks.  Let me help you go do that."

11:56 That was my idea. One of the thing is after you've done a you know,  you know, you could understand this possibly, you know, after you've done a hundred of these  weddings and things and people's getting drunk, you know, as a lawyer, I'm like thinking, okay,  how am I going to enforce the drinking rules? You know, how am I going to get some 25-year-old  bartender to not serve somebody who's too drunk?

12:20 So, I started getting tired of the liability  questions. Okay. And I started looking, okay, what else? Sorry. I think it's funny that the  way you said that because that's like one of the things that people comment on my stuff the most  like what about liability? What? And I'm tired of it. Like I don't get tired of the liability. I  get tired of the liability questions.

12:34 And that's exactly what you said. You get sick of people  asking about it even though I'm assuming the liability was ne itself was never actually an  issue in this business. But but being a lawyer, I know what could happen. But I also know I also  know that inke keeper liability, you really have to leave a trail of smoking guns or of crumbs so  that they can so that that person who crashed that car, you have to have video evidence and seven  nuns willing to say that you're the one that served the beer and you're the

13:05 cause. So the  the although the inkeeper liability is real, it's very very very remote, but it does make it,  you know, every year there's a there's an underage party at a house where parents know there was  alcohol that goes wrong and it's a million or $5 million verdict, you know, but I just didn't  like that. Well, also like you're like me, you're always looking at other opportunities.

13:27 So,  if this is like the your big idea of your life, then you're going to figure out a way to get over  the liability or to fix it or to set up cameras. But if you're looking at this from an opportunity  cost standpoint, you you're already you already have wandering eyes of these other opportunities.  You're like, you know what, let me just chase that one because the liability annoys me here.

13:45 And  you know, and again, I don't know if you've ever spoken to it on any of your events, but on on  any of your your shows, but the event business in America is embarrassingly large. I mean, what  people spend on weddings, engagement parties, christenings, uh, kinseras in the Hispanic  community, on corporate events, Christmas parties, summer parties.

14:10 If you can tap into that and  become a trusted resource, the money, the markup is is phenomenal if if you have the right  product. I was always amazed. I went to a lot of parties in in in Hollywood. There was always, you  know, there's always the cotton candy lady there, some some cute young woman. All she had was just  a little cotton candy maker and she charged five, six00 bucks for three hours to make cotton candy  for the, you know, for the Hollywood, for the LA moms and kids, you know, and I, you know, and I

14:40 I  always laugh because the the caterers, the French food caterers, they show up at 6:00 a.m. and they  put up a tent and they're chopping. And I probably made as much money net net at that big wedding who  with with 15 with 15, you know, employees. So I, you know, I was looking around and so one day I  went to an event. There's this guy. This was his display at this event.

15:06 He has a company near me  in California. He brews coffee. He grinds coffee, brews coffee, puts it in kegs and so that you can  then tap into that keg and he talked to me and for I looked at it and I and I couldn't understand the  value proposition of this mess. Okay, I couldn't, you know, I kept I kept going back to his store  and I kept looking at those machines and I said, you know, there's there's a business in there  somewhere, but he's executing wrong.

15:34 And so the idea was that this is what he makes. He  makes coffee in a keg. And if you've ever been, if you've ever gone to a coffee cart,  a coffee truck, they all have a $30,000 coffee maker in there. Those espresso makers  are $30,000. The frost, the the milk, you know, the the whipped milk is, you know, the 5,000, the  grinders, and they're sitting there measuring the ground coffee by the by the gram.

16:03 The interesting  tr truth about coffee is if as after 9:00 a.m. 95% of what people are are drinking has sugars syrups  in it. Everybody buys coffee hot coffee at 9:00 in the morning until 9:00. After that you go sit  interesting. You go sit in a in a Starbucks in any coffee place, you know, that's, you know, that's  a sophisticated co, you know, and they make their money on iced coffees on now all of the dirty  sodas, the ice drinks, the Dutch Brothers, Swig, and Yeah.

16:37 And the second you put that cream and  that syrup in there, the quality of the underlying coffee doesn't matter. And no matter if you if you  measured the milligrams, my one guy here does this by the beach. He's a British guy on one of these  visas. I love him. I learned a lot from him. But he sits there brewing coffee, you know, five  minutes every time to serve the coffee.

16:55 And I go see him and I buy a coffee and I talk and and  I want to see what his what his pain points are. And 90% of what he sells on a warmer day is a big  tall coffee, mostly ice with his espresso poured into it. Yeah. Yeah. And then a syrup, a caramel.  And I'm thinking, okay, you don't need all of that $30,000 espresso stuff, you know. And so what went  off in my head when I saw these kegs, you know, basically what what popped into my head was  this.

17:27 I want to serve great coffee or coffee like Starbucks, but without having a $20,000 a month  rent. I just want to take this to events because with my tap truck, I had figured out between LA  and San Diego and Palm Springs, the air shows, all the places that I could be. And not everybody  wants alcohol. There's a lot of family events, school events, park, public parks where I could  come in with a coffee cart, but alcohol, they didn't want me there.

18:01 So, it solved a lot of my a  lot of my problems. So, this guy on the beach that you're talking about, it it's like he's using a  Toyota Corolla engine and putting it in a Porsche, right? Yeah. Because he has this beautiful product  that he's just after 9:00 a.m. is just diluting with ice and sugar and cream. And so, he could  put in like Fulgers, Maxwell House, whatever, and it would taste the same to most people.

18:25 That  was my point. and the owner of this company that brews the coffee, he kept talking to me about all  of the the aromomas and everything. And to to me, his greatest point was that and and he was  right is that his coffee is shelf stable, you know. So so so in that keg, it can stay there  even if it's open for for 3 to 6 months. Okay. And the other part was that, you know, you could  put nitro the new the new fashion is putting in nitro nitro coffee.

18:55 If you go to Starbucks, you  there's nitro brew and it it's little these little microbubbles. There's you you know instead  of you using CO2 to pump the the liquid out, you use nitrogen which is a smaller bubble that  lasts longer and it makes the product fizzier. It makes it mix differently. There's a whole look  to it when you when you calibrate it right that there there's a whole art to it.

19:20 But this guy  was pitching me the the man who was brewing the coffee. He was trying to displace coffee in  restaurants. He was saying, "Oh, the average restaurant throws out 50% of the coffee it makes  because it gets it gets stale after a while." And he was going after restaurants. And again, like  the tap truck people, he was a guy who had a great idea, but I just felt that he wasn't tapping  into the right market.

19:44 I just felt that because I had traveled so much out in the world and saw  what people were doing that I thought there has to be a better use for this. I'm looking at a  Google Trends chart for Nitro Coffee and it's up and to the right for the last 13 years. It's  just been trending like crazy. Yeah. Coffee just keeps on exploding and now it's gone cold and  now it's gone at every street corner.

20:06 Again, my, you know, European refu, you know, all the big  department stores in New York and all the big all the big stores in America were started by German  or Jewish immigrants who started with a cart, you know, selling their stuff. So, why have a why  have a restaurant? Why have a coffee shop 20,000 bucks a month? Why even have a coffee truck for  30 or $40,000?

20:28 What I went out and made was this, you know, was this little cart. And in inside it,  this is just, let me show you. That's what I use. I I go to Home Depot. I buy a Husky cart. I get a  I get get a guy with a metal saw to pull out all of the guts. It has a nice top. It's good looking.  It's got good wheels. And it's it's my it's sturdy because this thing is going to be loaded up and  down in a truck, up on down sidewalks.

20:57 you know, that's the product. So, you know, so what  happened was I made this for for myself, you know, and this woman, she said, you know,  she lives outside of LA and said, you know, I want to go to schools. I want to go to my area.  And I built her this thing and kind of put her in business. Okay, that looks awesome. And then I had  another client, you know, this was an E2.

21:18 This is one of my visa people. got him approved for, you  know, make bringing coffee to, you know, this was indoor in a gym at a at a convention. For these  first two people so far, you're monetizing this by building the cart and selling them the cart.  No, I was helping them to get I have my own cart that I take out to events. Yeah. But which we'll  get to, but for these two people, how are you how are you monetizing it?

21:47 I was interested to see I  was just testing my theory. You're helping them. you're getting data, learning, helping them and  also I had to understand the human factors. To me, the weakest point in so many business is the human  factors that, you know, I had to simplify. For example, those those metal cylinders, they're  heavy. Okay, that rules out, you know, a small frame woman running this business and having  three or four of these.

22:13 So, again, I got online. I started asking my suppliers and I found that you  could put this coffee instead of putting it in a 5gallon, you know, 40 lb keg. It came you could  have it processed and put into what's called bag and box bib. It's what the syrup, you know, in a  in a restaurant comes in and there's a there's a pump that pumps it out that's actuated that's  activated by gas.

22:39 So So I found and I'll show you later. I found this company that made this  system that that would draw the gas out, draw the the liquid out. My coffee supplier, he agreed  with me that the these heavy metal cylinders or the recyclable 5gallon cylinders look like an  absolute environmental nightmare. You know, that shipping it in these 10 uh 10 L cardboard  boxes with a bag, heavy duty bag inside made a lot of sense.

23:12 Is there any difference in taste between  that and the keg? No. No. And and again, I mean, not after you not after you put the syrup and the  cream in it. Yeah. Yeah. I mean, to your point, the liquid itself weighs 8 and 12 lbs of a gallon,  right? So, if the the keg weighs so much empty and it doesn't add to the flavor, then what are  you doing? What's the point in having it at all?

23:38 Listen, when I lived in New York and I, you know,  even even into the to the late 80s in the middle of the winter when there's ice and I would see the  people delivering the beer kegs to restaurants and sliding down the stairs, going down the like beer  is great, but what it takes to get it from the brewery to the to the store. It it is it you're  moving water around in these 100B containers.

24:05 it it that that that creates, you know, risk  of fall, that creates massive back injuries, and the technology really hasn't kept up.  Nobody's made a keg handler robot. Yeah. You know, so yeah. So, so again, I'm all about these human  factors because again, once I made the first cart, I said, you know, wow, I wish I could figure out a  way to make this usable by an atrisisk population, maybe a divorced mom.

24:31 I would, you know, if a  if there was a mom that was willing to go sit at a gas station, you know, while her kids were in  school and could park the cart at the gas station, I'd build her the cart for for, you know, for  whatever and and I'd get the product delivered to her and we'd split the profits, you know, and  whether it's that or a disabled veteran, you know, that was my idea of a business in the box for  anybody.

24:52 Good for you. It's literally in a box in this case. Eventually became in a box. The bag in  a box that is a concentrate. Then you have to mix it with water. No, this one is the No, it's not a  Okay. It's not a concentrate. This one is brewed. But yeah, so this one is brewed. And again, it's a  waste. A little bit of a waste, but I didn't want to invest in a machine that mixes the concentrate  with the water.

25:15 Then I have to bring water to the place. Now, are you personally able to taste a  difference between the bag in a box and the keg? No. No. So, okay. Wow. And you I'm assuming  you have more of a discerning pallet being in the business. Yeah. I mean I you know I go around  tasting coffees and I go around tasting bag and I mean I was looking for price competition.

25:36 Again  I'm always I'm always looking for the downside. So in case my guy down the road who brews his own  coffee dropped dead. There was an earthquake and he was shut down. I had to see are there other  people that put brewed coffee into a bag. Yeah. I I want to point out the fact that I I just keep  going back to your friend on the beach that's like the aroma and this and that and he's all romantic  about it.

25:58 And as business owners, that's why we get into business because we're romantic about  an idea. But usually we're not romantic about the same things that our customers are romantic about.  And that disconnect is very expensive. So, if he's obsessing over the aroma and how many milligrams  per cup and this and that and the $30,000 machine and if he were to go actually survey his customers  and say, "What do you want?"

26:20 They're going to be like, "Uh, iced coffee." But, yeah, but  like what about the aroma? Like the mixture, the ratio between I I just want an iced coffee,  you know? So sadly and I again I didn't have the nerve the man who wonderful man who brews this  stuff who has a whole business of brewing coffee and putting in kegs for all sorts of food service  industries.

26:40 He's a coffee afficionado. He tastes coffee from Guatemala or from Kenya and he's  always talking to me about aromomas and bouquets and roasting temperatures and the nitrogen in the  soil and and I you know and I've always been very you know maybe I'm jealous of people who have a  passion like that and pursue the passion to make the absolute world world's best coffee.

27:03 But  living in New York, seeing hot dog vendors, it was that same hot dog that spent 12 hours in  hot water, you know, and you bought it for the same $5, whether it was fresh out of the bag or  12 hours later. And it's a little bit cynical, but it's bottom line. I I have never gotten into  businesses, it's just not me. I don't have it in me to make a luxury product.

27:26 I want to get it out  the door and cross the the desk and somebody pay me. That's what I'm looking for. Um, even the  beer, the beer people would ask me if I brewed my own and if this was this and you know what  the calibration was and like really the people my customers just want to drink lots of beer and  at a giant $10,000 company picnic you know and and so you know there are too many people who make  money selling a plain vanilla product and I know the internet has changed that you have to make  yourself different

27:56 but to make yourself different was get rid of that $30,000 coffee machine that  breaks down and cost $5,000 to fix every time. Yeah. You're passionate about the profit, right?  Ease because I'm totally add totally spinning 50 plates at one time. The last thing I need is to  wor worry about the coil, the hot coil in my in my $30,000 espresso machine.

28:22 And when you go on and  when you go on the coffee maker, coffee coffee shop owner, coffee truck owner things on Facebook,  that's what they're sitting this, oh my coil, how do I replace a coil on this machine? And I've  learned in 40 years of business to be redundant. But I can be redundant without having to buy two  $30,000 coffee machines. Yeah, I can be redundant for a thousand bucks and know that when I go to  an event that's 100 miles away from civilization that I'm not You have to be redundant.

28:52 Yeah. Yeah.  The part of the things we talked about was this is what I would bring. This is what I bring to a  this simple little thing I bring to a tractor supply company, you know, weekend in their draw  in their parking lot, something like that. And are you having to pay anything to be there? No. For  them, no. again maybe they'll charge one day but uh other events there are there are things  in California and other places I don't know they're called night markets what happens usually  in you know the way the

29:17 economy is going you know especially because of COVID people have discovered  the power of outdoor events and in California where we're blessed Southern California where  we're blessed with great weather entrepreneur mostly Hispanic and and and even Chinese they go  they rent out a parking lot they rent out a a you know at a college on a sat Friday night till  Sunday and they sell tickets.

29:37 They sell booths for anywhere from $150 to $500 depending on what  on what they what you're selling. And they sell admission tickets and they get five or 10 20,000  people that come through this. And you know, when your only alternative for fun for your kids is is  a $1,000 day at Disneyland or at some water park. You know, taking your family out at 6 p.m.

30:00 to one  of these events where there's all sorts of food, there's music, there tables, your community is  there, so you meet people and talk. Night markets have become a really big thing here. I don't know  if you have them yet in Texas or or what, but not that I know of. They're big in China, aren't they?  Yeah. Let me ask you something. How many leads have you lost because nobody picked up the phone?

30:22 An 8:00 p.m. call comes in, you're at dinner, and you let it go to voicemail, and by the time  you call back the next morning, they've already hired someone else. And that's reality. Leads come  in after hours when emergencies strike. And when you miss the call, you miss the job. And it's not  about quality, it's about speed. Highlevel built an AI employee to fix just this.

30:42 It answers real  phone calls, talks to leads, qualifies them, and books appointments directly on your calendar 24/7.  Also, it'll handle texts, DMs, and web chat. So, you can stop missing revenue just because you  couldn't grab the phone. Oh, and you can also white label the entire thing and resell it to your  clients as your software. charge them monthly and that is recurring revenue that you didn't have  yesterday.

31:09 So check out gohighlevel.comtkopod and they will give you a 30-day free trial  to see what I mean. So some places charge fees and other places again you know and I part  of my final recommendations later I have a list of recommendations but not everybody charges fees  because sometimes you add value you know sometimes people have some some event or a baseball game or  something and you know you're just there at the baseball field selling you know selling liquid  like you know unlike anybody else.

31:39 Before you get into the tractor supply, tell me monetarily  how it went for these two first two people that you helped, the gentleman and the woman. They  both were happy making $400 to $800 net for the day. You know, I I would think so. You know, you  know, it's it's it's totally doable. Nobody that I've that I'm doing this with has uh based their  ability to put their kids through medical school on this.

32:10 Everybody's just looking for a plan B  for something to do on weekends in, you know, in between jobs as a filler in, you know, a  lot of gig economy. You know, not everybody, we don't have a lot of people don't have a  full 40hour a week job. A lot of people are in financial situations where they need three jobs.  So, yeah. But man, compared to the gig economy, this seems so much better.

32:34 You stay in one place.  You don't break your car. It's fun for I mean, I love to be outside. I love to meet people.  I love to find new venues. But to some people, that's hard. You know, introverts who just want to  sit at a desk all day and some do something at a desk, an accountant. What I do is is is, you know,  they can't think of anything worse.

32:49 I just get so energized by what I see people selling. I mean,  the lemonades, the lemonade stands, you know, make even more because they, you know, they've  even got they've got even less go. But, you know, I just wanted to have a, you know, a twist on the  lemonade stand with, yeah, coffee being one of the biggest continually that would constantly the  the, you know, it used to be a morning thing.

33:11 Now it's an all day thing and then they've added  on these sugary drinks, these fruit juices, these dragon fruit things, these matcha teas.  And, you know, anybody who wants to can do that with my system. It's just that the beauty about  my system is that when you when you are set up at a on a hot day where the sun is beating down and  people are having fun, whether it's a car show, a boat show, an air show, a baseball game, people  don't want 10 or 15 choices like at if I just have like here a latte and a coffee and

33:50 that's it.  Coffee with cream or coffee black latte with a certain type of cream and a syrup. I have yet  to have somebody say, "Don't you have this? Can you put a little of that? Don't you have  any Bailey's or something? Nobody, you know, I mean, if I were set up as a store, people would  quickly complain that I didn't have 50 different variations on the theme.

34:11 I see people who have  these kind of trucks with 15 different flavors and and that takes time. You know, the five minute  coffee brew, the three-minute coffee brew for my friend who does it by the beach, I serve it  up in 30 seconds. So I could sell I've served a thousand people in a day with with three people  working the station. 30 seconds a pop.

34:28 Bingo. How much does each cost on average? And what are  your margins like? So I go to car, you know, cars and coffee is big in California. So on  Monday, you know, on on weekends, I go, you know, I bring my my converted tool chest and the men,  you know, people want to order these. you know, I don't want to go to the trouble of making  them, you know, end user friendly, but people appreciate, you know, at a cards and coffee where  there's half a million dollar cars and there's all sorts of what, you know, it's just a,

34:59 again, it's  to get people talking and seeing. I'm just hoping that somebody say, you know what, well, somebody  did do something and I'll tell you that later about something that came out of this. Let me just  show you the costs. Okay, so you buy a tool cart for 600 bucks. You buy a tap system for 200 bucks.  This is the machine that mixes and and calibrates how much the gas and the coffee mix.

35:25 That's the  most expensive part. You have to have a nitro tank that to buy it once for a couple hundred bucks and  then you fill it for like 30 bucks and you fill it every two months. I mean it it does a huge huge  amount. And then there's these that you either buy the bag in the box or you buy the keg. So, you  know, to build the cart, you know, we're you're talking about, you know, $2,500, maybe another  $500 to get somebody to build it for you.

35:47 But this these are your costs in to the card. Okay.  Put that on a credit card. Yep. Bingo. And so, you know what I do? You know, I do 24 ounce cups,  big cups, give them their money's worth. At the fairgrounds, a big cup of like a 20 or 24 cup of  beer is sold for like $18. Okay. So, so you know, and it it's high for cup of coffee, but it's  mostly ice.

36:14 And sometimes I drop my price and make a smaller cup for 650. The coffee itself is about  a $150. There's really no way to get that down. When you start, you know, I could I could make up  Yes, I could lower my price by mixing up mixing up instant coffee in a, you know, in a container  and and serving and serving that. You know, you have the the cup, the lid, the straw, about  30 cents.

36:39 ice. You know, again, you can there are places that that pay, you know, there are certain  gas stations that just to get you to come in will give you a 25 pound, you know, if you buy 10 bags,  you know, it's like 30 $3 for a for a 25 pound bag of ice. It's then you then you pay sal, you know,  you you collect sales tax or you pay sales tax later. So, it comes out to about three bucks uh  uh a glass and you know, you sell it for $850.

37:04 So, you're making $5. I will sit there and make five.  You know, my setup is so easy, the maintenance is so easy that, you know, it's not the biggest  profit margin in the world, but it's something that everybody wants and I've got, you know, I can  I can make it for the, you know, the manly drink. You know, it's men want it, you know, straight up  and, you know, women want syrups and and creams in it.

37:33 And so I can service, you know, I can service  what they want to, you know, make five bucks at a good event. And and that that's where you know my  big thing about is location. I'll get to that. But you know a small event with 80 people who buy it  you know you make 400 bucks. I mean that you know that's all you need. What would a small event  be? Would that be like a tractor supply parking lot or Exactly.

37:54 Exactly. A large event is a  local something like the in Santa Barbara we have the avocado festival, the lemon festival, the  German festival, the Israeli festival, something that draws two or 3,000 people locally, 5,000, you  know, you can make 800 to clear. This is net net, you know, clear $800 to $1,200. You know, one of  the real games to play is is, you know, the the festivals and the fairs and, you know, they charge  fees to get in, but there's a lot of latitude because I made friends with a guy a long time

38:30 ago  with my beer trucks when he was just starting out and he did one little fair and I became very good  friends with him and I supported him and I did everything I needed to to help him when he would  call me and oh, Mark, can I borrow your truck? Oh, Mark, you know, this guy just backed out. Can  I do this? Can you do this? can you get me a trailer?

38:48 And you know, now I am on his good side  and he lets me into these events and you know, it's a $2,000 day for, you know, for for selling  coffee. And I pay for the thing, he charged me like $300 or $400. So it would still be $1,500.  How many How many hours is an average day? Four to eight hours. Wow. People don't drink coffee  after six o'clock. People are starting to Oh, no.

39:13 No. And like sometimes I switch over to decaf  or to other kinds of drinks, but 10:00 till 4 or 5:00 people are grabbing the drinks. And if and  like then some of the market night markets I do I do decaf. People are very conscious. Oh, I  can't drink that. It's going to keep me up. So depending on the event and the size of the event,  you're making between $100 an hour in profit and two three $400 an hour in profit basically.

39:37 Yeah.  Yeah. Wow. That's incredible. Have you ever have you you or one of your people ever had an event  that just bombed for whatever reason? I mean, and that's my that's going to be like my one  of my closing points. Okay, first of all, the cost for being wrong is gas money and 150  bucks that you might have paid for that location. A coffee doesn't spoil the ice.

40:00 You know, you have  a freezer for your ice. Okay, your cups, you just put them back in your storage. So, the cost of  being wrong. Yeah, I've done tractor supplies where I sold $100 in coffee. But again, when I  went back and understood the location, the date was wrong, the season was wrong, you have to go  back and calibrate. Just like in real estate, you know, it's location, location, location, you know,  and yeah, every geographic area will be different, but I mean, the granddaddies are, you know, the  fairs and

40:31 festivals. They're not as often. You may there may be a line. You may not be the first  in line for coffee, but although very few people do ice coffee, so they're willing to bring you  in for that. Farmers markets are every week and sometimes you have to commit to be there and then  farmers market almost everybody will tell you the first few times at the market the people don't  know you, they don't trust you, whatever it is, but eventually they warm up to you and they make  you part of their regular routine.

40:57 Now you say location and I think two different types. One is  the the event that you're at and two is the this very specific location at the event. How much?  Absolutely. How much does that location matter? Okay. Yeah, I totally agree. And I'm always,  you know, and I drive the the small event people crazy. The big events I have I can't I can't I  can't do anything about.

41:19 But I I get there early, you know. I Yeah. Get there early. You're like  throwing elbows here, right? Yeah. the the the you know the metaphys you know the the theoretical  I get there early so that I can look and see how they're setting up see where the traffic is coming  in you know see see where they're bunching up the wrong things you know these shows will have a food  area and they will have a merchandise area and I never know whether you should be the only food  in the merchandise area or you should use the for

41:56 food court idea that one food having 10 food  to will will motivate people to buy food who maybe didn't want to buy food. So, it's a constant, you  know, modifying, you know, my umbrella, you know, do I do I need a dancing flag? You know, my  big surprise is I've had to make bigger and bigger signs because people don't know what I'm  selling. It says nitro coffee, it says coffee, it says latte.

42:25 They will walk past. So maybe I  need a giant coffee cup. Maybe I need a giant steaming coffee cup. That's been the really the  funniest part that I'm a very observant people person and I know what everybody's doing. Most  people don't know what I'm serving. And my setup is so different. Maybe that's the problem. They  have no idea what I'm What if you had a sign that just said iced coffee?

42:47 Yes. Cuz lattes I you  know people didn't know what's nitro. What's nitro? I now go back to just iced coffee. That's  it. Now, we have TE's, you know, and other stuff, but that's where I've gone to with this. I mean,  I have my garage is full of of signs printed at, you know, uh, one of the most amazing finds in  all of this is those signs that I make in the front of my carts, FedEx offices.

43:10 We'll print that  on a giant piece of, uh, PVC that very durable for like a hundred bucks. So, I just make up art on  my computer, send it to my local my local FedEx, you know, three days later it shows up. You  know, hundred bucks for a sign. I can I can make mistakes all day long and until I figure  out what the right thing to say on my on my coffee is.

43:37 Let's say you you get to a fair and  you've got uh flexibility on where you post up. You've got two options. Let's say each of these  options get the same amount of traffic exactly. One option is you're you're just buy some boos.  There's not really food or beverages over there, but there's just as many people as option B  where you've got a lemonade guy, a smoothie guy, and then you would you rather be where there's  like products, so people are in that mindset, or would you rather be on an island with  not competing

44:04 with any other beverages? What I believe and again not not as scientific as  I would like it to be. I believe that I'm better off in the food area that when the people are in  the merchandise area, ooh ah look at the sweaters, look at the tablecloths, look at and they're just  not thinking food. They they get there and what's interesting in a lot of these places they put the  food at at the beginning right by the right by the front door.

44:32 That's where they set up the food. And  so I've done it both ways. I thought that there would be an advantage to being the only vendor in  a in the food in the non-food area, but I' I've been very wrong most of the time on that. Yeah,  I've noticed the same thing. Yeah, I don't like being with a my sense of uniqueness, my vanity, my  you know, my hubris ego ego wants me to everybody come, oh, you're so unique.

44:58 Ah, but you know what?  in my in my, you know, 60 years of life, you know, you can't deny the auto the auto dealerships that  are all lined up. You can't deny the success of of food courts. There's a street near me that has  all in a row side by side. Panda Express, Raisin Canes, Chick-fil-A right next to it, McDonald's,  then you've got like two or three others that I can't remember and all of them stay packed.

45:23 Yeah.  Right. That's why people go to that street is for the fast food. I've got a buddy that opened a  healthy restaurant in a shopping mall, an indoor mall, because he said, "There's no other healthy  restaurants here. I'm the I'm the best option." And he failed because people didn't go there to  eat at a healthy restaurant. They wanted crappy Panda Express.

45:42 I run into that a lot. And you know  and and again this whole this whole you know malls and food courts is something from the 70s and 80s  and marketers were just shocked that the best play was to was to be part of a 20 20 different food  place food court or be part of an auto mall. You know it used to be you made your you know you had  your car dealership in the 50s on your corner and that was you.

46:08 Well, the auto malls that the big  real estate developers loved just blew the doors off of that and said, "Don't be afraid. You've got  all these people coming here to buy cars. They've got cash in their pockets. Just let the market  work for you." And yeah, totally counterintuitive. I'd like to be the only guy selling anything,  but right guys, tkowners.com, that's my community where people are building businesses.

46:30 I do AMAs,  Q&As's every week live. You can ask me anything you want. You can have accountability partners.  It's about a thousand people in there building, starting, growing businesses. Check out TKO as  in the Kerner office. TK owners.com. If someone wanted to do this like full-time, make it a daily  thing. How realistic is it to find a a willing gas station owner to let you just post up every day?

46:51 So now you, you know, I don't know whether I had let the cat out of the bag or you just came out  of this yourself. We have the same brain. Okay. We have in California and I don't know if the  rest of the world does this, you know, we have these car dealership the car car washes. There's  the automatic ones where you sit in your car, but there's there are other ones where you get out  of your car, the car goes down a line, the guys, you know, finish washing them and and detailing  them, you know, 20 and there's 15 20

47:17 people. It's like kind of hand car wash. Yeah. And those do  I've tested those. Okay. Those do amazing. Okay. What's amazing in an afternoon 11 to 4 prime  washing $500 $600 net just for just for showing up 100 bucks an hour. So I was so I was at a location  and a guy came up. Turns out this guy owns 25 car washes in LA and every Saturday and Sunday he  washes between 500 to a,000 cars.

47:48 Okay. I mean that's per location or total at every location.  Every location. car washes. I mean, they're they're $5 million businesses, okay, with between  the land and the but it's absolutely shocking what the the the throughput and again, I don't know,  you know, if it's because California is always sunny or what, but the throughput of car washes is  just absolutely remarkable.

48:14 Well, I'm cringing the numbers. You get you get a thousand cars, you just  get 10% of them to buy a car, you're making 500 bucks. Bingo. That's my That's my That's my point.  Again, there there was an article. I mean, I've been telling this and there, you know, somebody  I'm I'm I'm going through some mag business magazines and some of the best coffee is served  at gas stations and with from a gas station, from a coffee cart, not inside the gas station.

48:42 Yeah. Yeah. Well, there's a quarter million gas stations in America. So, again, I haven't tested  the gas station because I just try to find places that have real crowds all the time, you know, gas  station. I mean, yeah, it would kill it at your uh I'm sorry, the the brand that you love in Texas.  Bies, you know. Well, I mean, imagine just a Tesla Supercharger, like a busy supercharging station.

49:06 Oh, man. Exactly. But you see, my problem is at 66, I'm not who I was when I was 35 years old. And  so, I'm leaving a lot of stuff on the table. Now, I'll gladly build, you know, I'm looking for  people starting in my area who will say, "Mark, I want to do this." I'll front everything for  them. I'll I'll find them the location. Oh, you're going to get some emails.

49:28 You're going to get some  emails because it it's just so unbeatable. Now, there are permits. I mean, you know, uh when  I started it, I was cowboying it, not worrying about the permits. And different locations have  different permits. A lot of gas stations or or car washes have an inside waiting room where everybody  passes through. And so that wouldn't that wouldn't be considered street vending if you just set  up a cart in there.

49:53 A lot of times, you know, a catering license where you're going to an event  and either selling or giving, you know, the that's a different thing. The most difficult thing is  to set up shop on a on a public thoroughare where everybody can see you where you know that's when  the government wants to see everything up front and I'm moving in that direction with with this  you know my goal is to these are very expensive but I want to make this as my as one of the  aspects probably $10,000 but you go to one concert and you

50:38 sell $10,000 profit for the weekend. But  this is something that would pass inspection, you know, and I'm not here to sell anybody anything,  but but it's that if you know, if you don't if you don't want to cowboy it, you don't want to grill  it, and you really want to go out in the open to every last event, you put a nice wrap on this  pink, something bright that sticks out and you do this.

51:02 And now, you know, it's at the other end  of the spectrum for me, but it's not the 40,00050 $150,000 pizza trucks I've seen. You know, I I I  was at an event and a guy pulls up one morning. He gets there, you know, I get there very early and  he pulls up next to me. He's got this giant truck with a container on it that has a wall that's been  taken out and he's got a he's got a mobile pizza maker, but he spent $150,000 on it.

51:25 And it's funny  because I helped two kids in town here get into business by buying these little $400 pizza makers  that you see at hardware stores where you could just, you know, you could just make pizzas on gas  pizzas on a tabletop. You know, you same product, he spent 150,000, these guys spent 1,000. Now,  what what's your pitch to the the venue or the gas station owner or the the car wash owner?

51:50 How  do you convince them to say yes? So, what I'd love to able to say is, I mean, and again, I' I'd love  to be able to say, you know, I've got this woman, you know, who divorced mom of three who wants  to set up a business at your place. You know, she really needs the money. It would really fit  in great. She comes in between 10:00 a.m. and 3 p.m.

52:10 when her kids are in school. Can you help me  out? I'm I'm not scamming them. I'm I'm I'm being honest. I'm I'm looking for a way. I hate knocking  on front doors. I want to meet a gas station owner or a car wash owner online on LinkedIn. I want to  meet him at a conference and have him say to me, "Yeah, yeah, I'd really like to see you guys  at my at my location."

52:28 Rather than me saying, "Hey, how much are you going to charge  me to be at your location?" You know, that's that's not the conversation. You know,  I've just done this this side door stuff all my life. I'm not I'm not a I don't believe in going  in the front door because of the gate. Same. It's it's it's it's how how can I you know what itch  do you have that I can scratch and maybe you know same thing with veterans.

52:54 I've been trying to get  a meeting with somebody in LA for the veterans to you know to get this in front of them and their  benefactors and there are people who come out. We have a military base couple of military bases  where we have the CBS people who come out of the military or even military wives. One of the  big challenges of military wives or spouses should have to be a little bit more more more  contemporary mil spouses, you know, they need a se the the husband the one spouse gets the government  money and

53:19 benefits but the other spouse they may need extra money for their kids. So there's a  whole cottage industry of people who recruit military spouses to sell magazines doortodoor or  whatever, you know. And so I built these machines because I wanted to see how easy it was. I wanted  to understand the entanglement of the regulations. You know, I have income from other places, so  that's not my number one.

53:39 But I wanted to see if I could build a business in a box that was  multifaceted. That that was Yeah. And that could benefit my kids and benefit anybody looking to  just have a side gig or a full gig. You there are food courts where you could take this. Okay.  There are again when I was growing up, you know, the statistics were in the 70s and 80s, people  went to a mall 12 13 times a year.

54:02 Now they only go three times a year. So I don't know what it's  like in Texas, but most of the malls in California are just dead all the time. Yeah. They're trying  to bring in food courts, but somewhere out there there's a food court where this this where where  they'll be happy to have you. Somewhere out there there's a semi-pro football league, semi-pro  baseball that has crowds every weekend, you know, that would want you.

54:34 So when you're working with  someone, an operator, what does your deal look like with them? You front all the cost. You show  them how to do it. You provide the business in a box, and then they give you a cut of ongoing  revenue. Exactly. Yeah. That's how much is the cut. It's 30 to 30% of it, you know, just Yeah.  And again, it depends on who brings the truck, who brings, you know, who does what.

54:54 Yeah. Yeah.  How do you track cash or do you? So the good part, you know, I do the honor system, but the great  part is is it's remarkable how many people don't have cash anymore. And it's remarkable when  you go into the affluent, the upper scale, how many people just have an Apple Watch. Even the  kids, the kids, everybody. I mean, I never seen it before about till about three or four years ago.

55:17 I now go to events where 80% of the buyers are using some kind of an an Apple Watch product.  Yeah. Or a phonebased product with completely, you know, out of the whole card business. Yeah.  Logistically, do you have like a piece of software or a CRM that you're you're tracking their sales  or is it it's literally just on your honor? They use my Stripe account.

55:41 A Stripe account or a  Square account. you know, I set them up and comes down into my account and then we split split  from there. So, last question before I let you go. What's the best event you ever did profit-wise?  It was a two-day event. It was very hot. 100° and it was probably $8,000 net. $8,000 net profit in  two days. Yep. Yep. just I knew it was going to be big and I knew it was going to be hot and so we,  you know, we scrambled for product for constantly getting ice and Yeah.

56:13 Yeah. If you're out in the  middle of nowhere and there's no alternative, there's no McDonald's and no Chick-fil-A, you  know, you're the man. That that puts more money in your pocket, but you have to get there. If you  do a street fair where the streets are lined with with other options, there's, you know, you you  get lower percentage. So again, that's why I'm back to location, location, location.

56:35 You have  to, you know, these air air shows, you know, they're all over California. I don't know if you  have them in Texas, there's, you know, there's all these these these plane enthusiasts and that line  up with the military and they get the Blue Angels and they get all these Confederate Air Force.  They get all these events going and you're out on an airfield, you know, with lots of parking,  but there's, thank God, there's no competing food venues.

57:01 Yeah. And people are there from 8:00 a.m.  to 8:00 p.m. watching the military planes and all the demonstrations and the parachutes. So that's  an all day fun event. They don't happen every day. So you have to make a decision about am I going to  be an event guy or am I going to be a, you know, a five day a week guy. Yeah. Well, Mark, as  someone who's never tasted beer or coffee, if I can get fired up about this, then anyone  can.

57:26 I'll tell you what, because I get fired up over business, entrepreneurship, profit,  helping people have their own business. This is You're speaking my love language, even  though I've never tasted these things. So, thank you for sharing this. You've heard all of  these dirty sodas or or Oh, yeah. I've got Hey, I mean, look, this is this is today. I've had  two Celsius.

57:46 I'm not over here claiming to be uh perfect. I can make a I can make a Celsius. No,  no. I can make a Celsius. There is a way for me there there's something called a corny keg which  has a top that comes over that comes off. You pour your you pour your liquid your juices your  fruit juices and water plus fruit juice and you carbonate it and your Celsius.

58:09 That's what that's  what all of Starbucks money is being made now on is on those those fruit drinks that are mostly ice  and 5 cents of of fruit fruit syrup. Is there the profit margins on those other than the real estate  it costs to maintain the $30,000 a month uh lease you have to pay to have a Starbucks? Yeah. Well,  let's do a follow-up later because I want to find out what those home run locations are.

58:35 But for  now, I've got uh I've got another interview to do, but I had a blast. Mark, this was an incredible  conversation. Where can people find you if they want to learn more? There it is. sunburstn nitro  coffee.com. Well, I assume that coffee is spelled the normal way. Oh, yeah. Looks like Oh my god.  How did I do that? It's all right. We know how to spell coffee.

58:57 No, no, I'm That is Oh my gosh,  that is embarrassing. I'm sorry. That's okay. You're good. We'll link to your presentation on  the video. Let me Let me get you that presentation back. I'm so sorry. Oh my gosh. No, you're good.  You're good. No, that's embarrassing. A lawyer or whatever, a 60-year-old man. You're ADHD  like I am. All right. Practice law, which is exactly how I There you go.

59:22 There you found your  call. Thank you. I watching your stuff is is, you know, and again, my world, you know, just  want to tell you AI is fun, but for some reason, I am so drawn to these physical businesses.  It's because they could help so many people. So many people who are in a rut having medical  bills or have we there's something your your line painter your you know just just all these  things that just can really change the the the trajectory of a person's life with a car a trunk  full of tools and you're in

59:52 business and what they need is guidance and that's what I'm looking to do  for people. Okay. Yep. All right. Thank you Mark. Thanks. Bye-bye. Listen, I need more people like  this to interview on my podcast. So, if you know of someone with a side hustle or a business  that's unique and cool and super profitable, email Molly M o ly@cof-founders.com. That's one  word, co-founders.com.

01:00:13 molly@cof-founders.com. Tell her your story and we'll give you a hundred  bucks if we end up interviewing them. Please share with a friend, hit a like or a comment below,  and we'll see you next time on the Kerner