Chris Koerner on The Koerner Office Podcast is live! Transcript, AI Summary & Key Points

00:00 on live stream that they are and then like, they could sue you. >> Mhm. [clears throat] Yeah. Don't you think? Yeah, yeah, yeah. All right, guys. Uh I froze again. Must be Must be Fort Worth. And so, I had to cancel it and restart it. Let's see if people come back in here or not. Um Okay. Uh yeah, sorry about that. >> [clears throat] >> We should be uh We should be working again.

00:33 Does it seem to be working? Uh still working. But, is it working for you? >> Yeah, yeah, yeah. It's working. Okay. Um All right, we got people coming back in. Sorry, it froze. Um Ask me your questions. Or tell me comments. Tell me something cool. Tell me something good. And uh I am 18 minutes from my destination. Driving through Fort Worth right now.

01:02 San Francisco, welcome, Kate. You guys were asking some really good questions. I hope someone was asking thoughts on the AI agency Playmakers so much. They're They're asking why I don't Okay. Someone is asking about starting an AI agency, why I don't talk about Playmakers much. I have a business called Playmakers AI.com um where we help people start AI agencies cuz I firmly believe, and have for a couple of years now, that that is one of the best businesses to start right now.

01:34 Uh and a business that helps other businesses implement AI uh to save or make more money. So, I don't talk about that much because I don't want to like I don't want to sell too much. Um I just kind I just kind of feel weird when I promote my own stuff. So, I try to limit how much I do. Um That's the honest answer. But, I would love more uh questions.

01:58 Shreveport Remo Remo 911, I have an RV park outside of Shreveport. North of Shreveport. Um I own a small part of it. It's called God's Country. Any idea what an IT IT guy can do starting a business dedicated remotely? I have 8 years of helping doing IT help desk here in corporate offices. Um I mean I would check your non-compete and see like what you're able to do yourself.

02:28 Like if you were to branch out, I feel like that's one of the positions that are that's like quite easy to branch off on your own and be like an IT consultant for yourself. So that might not sound exciting for you cuz that's what you're already doing, but that's the lowest hanging fruit and you could do that for a couple years and save up money and then do something more exciting or more different than what you're already doing.

02:52 Oh, no. No way. You stayed at my RV park. That's crazy. Um any other questions in there? Sorry guys, I had to end that last one cuz my my live stream crapped out again. I think this would be a lot easier if I were on Wi-Fi. Oh, I want to tell you guys about a dream I had last night. This is This probably won't be surprising to most of you. So last night I had a dream I was standing in my house and I had a business idea.

03:20 And my business idea was a muffin tin. All right? And I'm not a product guy. I don't really invent new products. I want to. I'd like to, but I've never done it. So a muffin tin and I It's This is hard to describe, but I once heard about um a brownie pan that you could buy that looked like a maze. And so you pour the brownie batter in and it's like basically you get crust on every brownie.

03:45 And so you like you cut it every There's no middle, right? And so I was thinking of a a muffin tin that was similar and that like the bottom of the muffin is like swirly. All right. Can you picture that? The top of the muffin looks like a normal muffin top, but the bottom is like columns and like pieces and nooks and crannies. And so, the sales pitch is you know, A there's a lot more surface area for crispiness on the bottom part of the muffin and B, you could like break off bites of the bottom.

04:13 It's just like a a different way of eating a muffin. Not saying it's a thing or idea, okay? This was a dream that I had. Okay? In real life and in my dream, some of my ideas are just not that good. Anyway, in my dream, I had this idea and I got so excited about it. This is just last night that I opened up my back door and I screamed the idea to four cars that were on the road behind my house.

04:34 I was like, "I have this like a muffin. I It's like a muffin tin. You pour it in and it's like it's like swirly. And so, it's like extra crispy in more places on the muffin. If you're interested in this, come to my front driveway and I'll give you more information." And all four cars in my dream turned around and came up to my driveway. And there were like five people in each car.

04:57 So, like 20 people get out and they're like, "Tell me about this muffin tin." Like, what are the chances of four, you know, 20 people would be interested in my muffin tin from a stranger. And I told them and they're like, "Yeah, I want to learn more." And I was like, "All right. I don't need your pre-order money, but sign here. I want your email. I'll tell you when it's ready to go."

05:14 And uh anyway, I think I could be a good idea. I think so. I mean, so if anyone wants to steal that, please do. But uh Honestly, you're shouting from house. Yeah. Sounds like a great idea. I could shout from my house. Yeah. So, even in my dreams, I'm um I have delusions of grandeur and I'm foolishly optimistic about the potential of my business ideas.

05:36 Uh all right. Any questions? What do you think about Is it Accio? Accio? A N What do I think about Accio? That's like the sourcing platform, I think. A C C I O A C C I O? Yeah, it's like an AI enabled sourcing platform so you can you know, use prompts to find items to source and to, you know, develop new items. I I I guess that they're asking because of what I just said.

05:58 In China, like from Alibaba or from any country. I posted a video about it two to five weeks ago. I think it's great. I I don't think anything else out there exists quite like it. Um so, I think it'd be a great way to develop this product actually. Um small strength start consulting trying to report on technology standards to small businesses helping them find how to learn learn how to find clients.

06:26 Okay. Uh Okay. Cool. Cool. Just left my 9-5. My side hustles are funny in my lifestyle. I want to start a holding company. Would you suggest I start with smaller deals due to capital or find capital partners? Smaller deals for sure. Um if you can do a deal by yourself with savings or whatever, whether it's like starting a business, buying a business, buying real estate, even if tiny, right?

06:51 Like if you were to buy an RV park for $100,000 that has 10 pad sites, um that is possible. They're hard to find, but it's possible. And you perform it well, like it you have good returns, you raise rents or, you know, everyone's happy or whatever, it you're much much much more likely to raise money from strangers, friends and family, etc. for a million-dollar park or a five-million-dollar park than you are to raise money for a million-dollar park or a five-million-dollar park that you never done anything, right?

07:18 So, absolutely do whatever you can on your own before trying to raise money. If for no other reason, like why risk other people's money if you're not if you don't feel confident in doing what you're going to be doing with it first with your own money. Any other questions? Uh Great questions. Um guys, if you see questions in here and you you have a good answer, please feel free to answer it as well.

07:42 Just to get you guys caught up, um I'm driving to Fort Worth to film a video about ice machines and in a two to three four hours, I'll be filming I'll be DoorDashing. I'll be filming a video by DoorDash and live streaming as I do so. See how much money I can make in tips um and from DoorDash. So, online business ideas you can start with $100 or less with no experience.

08:06 Online business ideas you can start with $100 or less with no experience. I mean, just go look at my YouTube videos. That's what I post. Uh the one I posted last week about uh what the the title has 104K in it. I don't remember what the total title is, but it's about being a website landlord. Um starting um lead generation websites for businesses without their knowledge and then once you start generating leads, reaching out to say plumbing business in Marietta, Georgia and saying, "Hey, I own

08:38 mariettageorgiaplumbing.com and it's getting leads. Do you want to get these for free?" Of course they do. Once they start getting them, uh all right, they're now $40 a piece. Um that's just recency bias cuz I just had that interview, but that answers your question and I genuinely think that's a great idea. Any other questions? Let's see. Thank you.

09:10 Huh. >> [sighs] >> Questions about anything? It's about getting leads and launching a community card business. Launch a community card? Awesome. Yeah, I was just talking about the postcard the you know postcard ad business and I think that's that's a good business as well. Snail mail subscription business, my wife just started one. It's called snailmailsupperclub.com.

09:45 She sends out recipes to women that have dinner parties with their friends. So Are you going to stop by a Buc-ee's? Am I going to stop by a Buc-ee's? I should. I should live stream at a Buc-ee's. So that is kind of tenuous cuz I don't I try to keep a good relationship with Buc-ee's corporate. And I times they've been not they're not super thrilled about people like live streaming in their stores.

10:09 So I would be hesitant about that. Maybe I could live stream outside of the store. But Yeah. Let's see. Ever heard had any success with people making a candy business online from home? I'm obsessed with gummy bears. Um I don't know if I I don't think I've ever featured that. Like There's someone on on Instagram that sells 5-gallon buckets of candy. Uh they do really well with that.

10:35 So that's an interesting concept. Like those buckets cost hundreds of dollars. They They just people like tell them what types of gummies they want and they just load them up in this bucket and then they put the bucket in a box and they just ship it. So that's interesting. Um if not bloodness but Uh I don't know a lot about that business but candy business.

11:03 My number one source of income Um um probably either real estate or um Lately it's been more along the lines of uh Texas Snacks, my Buc-ee's business. That's been We're having a really really good year. Um and my real estate businesses. But I don't really have um like one like you you know, the 80/20 rule exists everywhere where if I had 10 income streams, I'd get 80% of it from one of them or two of them.

11:37 That doesn't really exist in mine. Um, I'm starting to do more sponsorships. Companies like Beehiiv and GoHighLevel, Busy, great partners, companies I I actually use on a daily basis and that's starting to add up quite a bit. But, I would say it's my my e-commerce business. Trying out GoHighLevel. All the hardest part is getting leads and closing. A lot of viewers say that uh describe to me maps and booking there is the best way to get leads and close.

12:11 Uh, best way to get leads for GoHighLevel, like I can you be more specific cuz there's a thousand different things you can do with GoHighLevel. Um, but you probably won't like my answer. Like, the best way to close deals is the highest friction way for you, like the most intimidating way. Um, which is cold calling and and doing things in person. Um, we all want to just send cold emails and cold texts, but that's just so easy nowadays that it's it's harder to stand out.

12:41 Um, so I think if you were to use something like Outscraper to scrape uh a bunch of businesses in your local area all in the same niche, say gutter cleaning or whatever, um, and then Outscraper will tell you which one of them have cell phone versus landline. Um, and then you can extrapolate from there that the cell phone numbers listed on Google Business Profile are likely business owners that have small businesses.

13:08 Um, so you can reach the owner directly. There's no gatekeeper. And then just calling up only the cell phone numbers and saying, like, "Hey, I live near you. I live in city name." And I've noticed that you're not responding to your reviews. I've noticed that you don't have a website. I've noticed that your website is ugly. Like, pull up their stuff as you're talking to them.

13:28 And um So that's very effective. voice agent and goal Mhm. Uh I'm also sending cold emails on regular basis. Yeah, I would go watch my video about using ringless voicemail drops um to find local business owners to to um to install a voice agent for them. Did I talk about that? Uh how small of a niche community is too small to build a business around?

13:54 Like nursing pool, the flip sports cars, and last thing well, it seems like a SAS wouldn't How small of a community is too small? Like there is none. It's The question is like how to find distribution. Half of the world is connected to the internet, 4 billion people. Um And nothing is too small. Like you could you could have a community that is just sports cards nerds for that are nurses, right?

14:20 Like there's millions of nurses. And what percentage of adults are into sports cards? Let's say 2%. Therefore, there's you know, 40,000 people out there that could be in your community. Um can you find 5% of them? That's like 2,000 people. Um no matter what you charge, that's good income. The question is where are those people? Where are they living?

14:40 Um are you going to be better off going to Facebook groups for nurses and posting about sports cards or going to Facebook groups for sports cards enthusiasts and posting about where my nurses at? Maybe you want nothing to do with nursing and that's just happens to be what you do, that's fine. But um yeah. I don't think it's too niche. eBay versus Facebook Marketplace?

15:01 Depen- eBay versus Facebook Marketplace totally depends on what you're selling. Um if you're selling sports cards, 100% eBay, right? Uh mostly because they're small, they're cheap to ship. You can spend 55 cents and ship a card anywhere in the country. Um and so and eBay is the place for that. That's where they live. Whereas, the chance of you finding the highest bidder in your local area that is willing to drive to you is almost nothing.

15:31 Like, it would have to be an extreme coincidence. coincidence. So, you want to put that in front of them. Go Go see where sectionals, you know, eBay is not even an option. It's Facebook Marketplace. place. If you're selling t-shirts, it could be either one. Um It just depends. Uh how would you pitch AI services to businesses something leads at 9:00 p.m.

16:22 and sell you a voice agent for 200 bucks a month. And based on the value of your leads, your close rate, and how many leads you get after hours, how will this serve me? Make me more money or save me more money? I like this one. How would you profit off the World Cup in the US in 2026? How would you profit off the World Cup in the US in 2026? Oh, man.

16:41 Um I talked to a guy that's doing parking for that. He just called up a bunch businesses that are like within walking distance of the places uh that will be hosting World Cup matches. Um but, I think what you got to do You got to ask ChatGPT to make a super thorough prompt. Um and you got to do this kind of five times. So, it's like ChatGPT is the best at making prompts for other platforms or for itself.

17:07 So, it's like, "Hey chat, I want to make money from the World Cup. I want to know how other people money made money from the World Cup four years ago, eight years ago, etc. Wherever it was hosted. I want real stories cuz I don't prompt for Grok that will make Grok most likely to elicit the best, most thorough response. And then just, you know, swap out Grok with Claude, with ChatGPT, Perplexity, Gemini, etc.

17:31 And then you take that massive prompt that chat gives you that that prompt that is engineered just for that LLM, give it to the LLM. Um it's worth paying 20 bucks for their the pro plan, doing deep research or whatever thinking mode and getting all these outputs and then ask Claude Opus 4.7 to combine, condense, consolidate, pair, contrast, that's a lot of C words, all of those money-making ideas in like a quick bullet point format so you can come up with the best one.

18:03 And look, here we are. I think we are at a at a destination. I'm at a I'm at a random ice machine in 213 West Seminary Drive in Fort Worth. Um so, Braden and I are going to film a video. Thank you guys for coming to Fort Worth, Dallas, Fort Worth.