The Laziest AI Side Hustle Just Got Even Easier Transcript, AI Summary & Key Points

00:00 Faceless YouTube channels are making people  5, 10, even 30 grand a month right now. This is no camera, no face, no team, just a  laptop with the right tools. So today, I'm going to build one from scratch on  camera using two different AI tools, Claude and Higsfield. And by the end of this  video, you're going to have the exact prompts, the exact niche list, and the exact  workflow to copy it.

00:18 And at the end, I'm going to tell you how people are flipping  these channels for six figures right now. Before we touch any of these tools, I want to  show you why this matters. Faceless channels make money in four different ways. Number one,  AdSense. YouTube pays you per,000 views. A finance channel is going to make you between $15 and $30  per,000 views.

00:40 A storytelling channel might be $3 to $8 per,000 views, but even small channels with  the right niche will at least pay your rent. The second way you can make money, affiliate links.  You point your audience to a tool or a product. when they buy, you take a cut. Number three,  selling your own stuff. A course, a template, a physical product, a newsletter subscription.

01:03 That's where the real money is. But number four, if you want to make a big chunk of money all at  once, you sell the entire channel. A faceless channel doing three grand a month in just YouTube  AdSense revenue will sell for about a h 100,000 bucks. So about three times annual profits. And  you can sell this on sites like bisbyell, flippa, acquire.com, etc.

01:24 But we'll get back to that at  the end. So, yes, faceless channels can be a great side hustle, but it's also an asset that you can  build in your spare time. But before we start, you're going to hear me say the letters MCP  a few times in this video. Here's what an MCP is. Picture Claude, which is just like JBT.  Picture Claude is the brain. Claude can think, it can write, it can plan, but Claude can't make a  video by itself.

01:44 It doesn't have that capability. An MCP is like an HDMI cable that connects a TV  to something else useful. An MCP is that power cord. It plugs Claude into other tools, which  makes them incredibly powerful. So, today we're going to be using an MCP in Claude to plug into  Higsfield, which is an AI media creation tool. So, now Claude can use all of its superpowers to  write your script, make your clips, your images, your animations, and everything all within the  same Claude chat window.

02:14 It's convenient. It's efficient. You can do all this in one tab.  You don't have to copy and paste between five different apps. That's an MCP, so don't overthink  it. I'm going to set up the MCP right now. It's going to take 30 seconds. Okay. So, we got a the  clawed chat window right here. We're going to go settings. Then, we're going to go to connectors.

02:34 Then, we're going to click customize right here. Then click the plus button right here. Add custom  connector. Okay. We're going to call it Higsfield. And then we're going to add a URL. And that is  the URL. Well, I'll put this in the description, but otherwise you can just pause it and type  that in. Okay, so we are in the very, very early innings of this Higsfield MCP, which means that  other people have not yet tuned into this yet.

03:00 That's it. That's all you got to do. Click add,  then click connect. We'll click allow. Boom. Now we go back to that original chat window. Click the  plus. Click connectors. Right there, Higsfield. And it is toggled on. And you can see all these  other MCPs that I use on a daily basis. I can ask questions about my newsletter analytics or I can  ask questions about a previously recorded Zoom that I had.

03:21 I can even have it draft emails for me  in my voice because Claude will go read all of my send emails and know exactly how I talk and how I  negotiate and how I think. It's incredible. Stripe Mercury for bank accounts, etc. You get the idea.  Cool. Okay, now we got to pick the niche. We want to pick a niche that does two things. Number one,  it pays well.

03:37 And number two, it will look good as an AI video cuz they don't all look good. I'm a  wrestling fan. I wrestled in high school. I used to coach wrestling and there's a Faceless YouTube  channel that covers like wrestling documentaries and I know the scripts are AI generated and I know  that the clips are AI generated but I watch them because it's really good.

03:57 Just because you you ask  Chad GPT a question and it gives you an answer, you don't not read the answer because oh this  is AI generated. Like no, we need questions answered. And if that's answered with AI,  fine. We might prefer for a human to answer it, but if they're not there to do it, then we're  happy to have AI answer that question for us. And the same is said with entertainment.

04:16 I'm happy  to be entertained by a faceless channel or an AI generated channel if it's actually entertaining,  if it's good, just like a Pixar video is good, even though those aren't handdrawn animations.  So, here are some of the five best niches for an AI faceless YouTube channel right now. Number one,  dark business history. You ever see American Greed on CNBC?

04:37 That's the type of stuff I'm talking  about. Stories about scams, billionaire empires, companies that crashed. You can even use an AI  agent to go find like local news articles that never make Netflix or CNBC about a local scammer,  and you can make documentaries about them. Another niche that's great right now is mythology and  lost civilizations. They get massive views, and AI video is perfect for this kind of stuff.

04:58 Okay, the  third best niche that I like right now, AI tools and tech predictions. These don't get as many  views, but it pays way way more per view. It could be the difference between $5 and $25 per thousand  views. Number four, weird science, quirky topics. These channels have insanely loyal audiences and  it's great for a newsletter conversion. And number five, true crime, cold case crimes, right?

05:21 Massive  demand. AI can handle all the dramatic recreation visuals perfectly. But for the purposes of  this video and for what I love the most, dark business history. I love learning about a  good business scam, but you can swap whatever I'm doing with whatever niche that you end up picking.  The workflow is going to be identical. Okay, but enough talking.

05:43 Let's start prompting. Let's start  making a video with this Higsfield/Claude MCP. Okay, act as a faceless YouTube strategist. My  niche is dark business history. Give me a channel name, a 10-word description, 10 video title ideas  built to get clicks, then write the full script for video one. cinematic tone, eight minutes long,  built for retention.

06:01 Why eight minutes long? Well, you'll notice that none of my videos are under  eight minutes long. You know why? Because YouTube does not let you put midroll ads on videos  that are less than 8 minutes. You can put a pre-roll and a post roll, aka an ad, before the  video starts and after the video ends, but you can't put ads in the middle. But if it's over 8  minutes, you can.

06:23 That's why you'll see a lot of videos on YouTube that are like 8 minutes and 1  second, because you can make more money from that YouTube video. More ads equals more money. And  I don't know if you've noticed, but I try to be very intentional about not allowing YouTube to put  too many ads in my videos. They automatically add them, but I can go in and remove them, which I try  to do.

06:40 Okay, so before I hit enter on this prompt, I almost forgot the last sentence there. Use my  Higsfield MCP to do this. Cloud is not in my head, right? It might have done that anyway, but just  to be sure, I want to point it towards the right connector. And we'll hit enter. You can see I'm  using Opus 4.7 with adaptive thinking. Now, when it spits out the script, if you don't love what  you see, push back.

07:03 I always push back on Claude. And I tell Claude in my master instructions to  push back on what I tell it to do. You can tell it to make the first paragraph punchier or to  cut the boring middle out. You're the editor. Claude is the writer. Claude works for you. Okay,  here we go. Took about 90 seconds. Claude wants to use generate underscore image from Higsfield.

07:25 I'm  just going to press always allow. It's making a thumbnail. It's pretty cool. Also, guys, faceless  YouTube channel might not be for everyone. There's a hundred other things you can use this Higfield  MCP for that are not Faceless YouTube channel creation or scripting. Go wild with it. Okay,  looks like I am out of credits on Higsfield. Okay, going to buy some more credits.

07:45 Okay, we've got  10 titles here. We've got a description. I like these. How one family tricked the world into  buying worthless rocks. They poisoned babies to steal Africa's market. Okay, there's our script.  Man, that's really good. I just told it that I added more credits and to try the thumbnail again.  Boom. It's making the thumbnail. It's giving me tips for the thumbnail strategy.

08:05 Very clickbaity.  Very Mr. Beasty. Very good. Okay. Looks like it's going with the title for fake diamonds one. I'm  asking it to add they fooled you to the title in bold red letters. Suddenly, you don't have  to know how to make thumbnails anymore. Okay, there it is. It's telling me that I can open  this in Photoshop or Canva to make it better, but I don't know how to use either of those  tools.

08:27 So, we're going to go with this. Okay, that's cool. I wasn't super happy with how that  font looked, so I asked if it's able to use ChatG image 2, which I know is amazing for thumbnails.  It has no issue with text whatsoever, and it said, "Yeah, oh, let me do that real quick." So, it's  redoing the thumbnail with a different model, which I honestly didn't know you could do  that through the MCP.

08:46 So, super cool. Okay, next prompt. Take the script you just wrote,  break it into 12 cinematic shots. For each shot, write a detailed visual prompt. Then use Higsfield  to generate every shot. Keep the visual style consistent, dark, cinematic, slow camera movement.  All right, I just want this thumbnail to generate real quick. All right, let's see what this  comes up with.

09:09 Okay, so as this processes, I want to explain what's happening behind the  scenes. What's happening is that Claude is reading your script and splitting it into 12 different  scenes. Then it's sending each of those scenes to Higsfield one by one. Then Higfield is using a  video model on the back end called Seed Dance 2.0, which is one of the best AI video models that  exists right now.

09:29 Each clip is going to take like 30 to 60 seconds each to render. So, you  know, it'll take a minute. Also, by the way, here's the thumbnail that GPT image 2 generated  for me. The table looks a little more crisp. The background's more crisp. There's a little gradient  on the font. I think it's maybe 10 to 30% better. Not a huge upgrade, but definitely worth spending  4 cents or whatever it is in credits.

09:51 Okay, looks like it went with something called Soul  Cinema for all 12 of these scenes. Full prompts, images, everything. Young exhausted woman at  vintage 1940s wooden desk at night. Single brass desk lamp pools warm amber light over scattered  papers, yada yada yada. Okay, super cool. It's just about 8 minutes long. Generating all 12 now  in parallel.

10:14 There's the image. Look at that. Oh, that is awesome. Holy crap. I'm floored right now.  That does not look like AI at all. It looks like a real picture. Okay, so let's see what this shot  would look like as a video, as an image. Okay, so I click animate and it autoloads that prompt  for me. Animate this reference image into a short video. Boom, boom, boom.

10:37 And then I'm going  to paste in this prompt. Thousands of diamond prospectors swarming a massive open mine pit  in South Africa. Cool. paste that in there, hit enter, and we wait. So, while this is loading,  um, there's also a feature on Higsfield called face lock where if you upload one image of a  character, even if it's AI generated, real, whatever, avatar, Higsfield will extract the face  and keep it consistent across all shots and scenes throughout the whole video or movie, that picture,  that person becomes a

11:05 recurring guest. So, just because it's faceless doesn't mean it doesn't have  a face. It just doesn't have your face. And a lot of people prefer that, right? They're introverts.  They don't want their face to be everywhere. And nowadays, they don't have to. But we still got  to nail the voice, right? So, you can do one of a couple things here for the voice.

11:23 You can use  Higsfield Speak 2.0 where you can write out your text like a script where if you want something to  have emphasis, a word, you put it in all caps. If you want there to be a pause, you just put a dot  dot dot and it will do it for you. It will make audio based on what your text shows. Or you can  use something like 11 Labs, which will clone your voice or other people's voices.

11:45 I actually use  that to dub all of my YouTube videos into other languages in my same voice. It's kind of wild  hearing myself talk in German when I don't speak German. Then you can use something like Cap Cut,  which is a very user-friendly video editor, both for desktop and for iPhone or Android. And you can  add in background music uh and stuff like that.

12:05 It's free. So, just to recap, the scenes from  Higsfield, you convert those into videos, shots in Higsfield. You can use Higsfield for the audio or  you can use 11 Labs for the audio, especially if you want to clone your own voice. Probably better  off using 11 Labs for that. And then background music, you can use Cap Cut. Just use royalty-free.  And you can knock out your first video without any experience in about an hour or so, depending on  how long it is.

12:26 Whereas before all these tools existed, the same thing would take you 5, 10,  20 hours, especially if you don't know anything about video editing or video creation. Okay,  here's the here's the scene. Here's the shot. That's incredible. That looks awesome. Predict  virality. So, I've never used this. Let's see what that does. And if I don't really like that,  just click recreate.

12:50 But we're going to wait for this one prompt to finish first. Now, virality  might not be the most relevant thing to ask here because this is simply a 5-second shot from an  8-minute video. It's not going to be a standalone clip that we post to Tik Tok or whatever. But  theoretically, if we could assemble an 8-minute video out of shots that have the highest virality  potential, then why wouldn't the entire thing have a higher than average virality potential?

13:14 Think of it this way. The old way of doing this, you were going to have to hire a writer for like  2 to 400 bucks a script. An editor is going to be like 3 to 500 bucks per video. Then a voice  actor for 150 to 300 bucks for a video. Thumbnail designer at 50 bucks a pop. If you want to AB  test it, that could be hundreds of dollars just on thumbnails.

13:33 We're looking at a,000 to,500 bucks  per video. And you don't even know if it will be any good or perform well or not. So to knock out  24 videos, which is probably a good idea to find some winners in there, you'd have to spend 30,000  35,000 bucks to get that done. Out of reach for the vast majority of people. But now you can do it  just for some credits, for a couple subscriptions, and you can learn some incredibly valuable skills  in the process.

13:56 And if your videos don't take off, then you can still charge to do this for other  people as a service. If you have a video hit 100,000 views in any given niche, that's going to  be between $500 and $2,000 from one video. It's probably not going to happen from your first,  maybe not even your 10th video, but it's just a numbers game. If you throw enough volume at it and  you keep learning and improving with each video, it will happen eventually.

14:20 If you don't like  any of the five niches I already gave you, prompt around in Claude or Chad GBT to come  up with more. Now, let me show you what it would look like if we wanted to go ahead and  upload this video. We would just go to YouTube Studio. You would create a free account. You  would click create up here on the top right. Upload videos. Select files.

14:37 Okay, we'll put that  in there. Cool, cool, cool. And then you would just click AB testing and you would put three  different titles, three different thumbnails, titles and thumbnails. And then YouTube will  automatically start showing those versions of your video with those titles and thumbnails to  different people. And then it will show you what percentage of people clicked on which version.

14:54 And then either after a certain amount of time, YouTube will automatically choose the winner or  you can choose the winner yourself at any given point. You can AI generate a thumbnail right  inside YouTube if you want. Upload your own from Higsfield or Claude or whatever and you just  upload it. And now you have a YouTube video. Okay, let's go ahead and regenerate that 5-second  video and see what we can get next.

15:12 So this time it's using C dance 2.0 which I referred  to earlier. It's a brilliant video generation model. By the way, I'm going to go ahead and put  all these prompts in uh a free Google doc in the comments below. When you get a Cap Cut, you  just take all of these clips together and you just upload all of them to your Cap Cut project.  And then right over it, you upload your voice over or the 11 Labs generated voice over.

15:37 And then  within Cap Cut itself, you choose background music should you want to include that, which I  would. Okay, here's uh the regenerated scene. A lot more hacking going on in this one. Very  cool. Okay, so you should have everything you need to start a faceless YouTube channel or a  faceless uh Tik Tok or Instagram page. Doesn't have to be YouTube, but it's just the highest  likelihood of getting monetized and making more money quicker.

16:04 So, Higfield supports this channel.  I support Higsfield. I use them. They're awesome. I don't know of a better content creation AI tool  out there. And now with Claude's MCP, you just got like two superpowers put together equals mega  superpower. Thanks for hanging out on the Kerner