The Easiest Online Business to Start in 2026 Transcript, AI Summary & Key Points

00:00 Guys, there's a guy out here selling notary  software. Notary software. The most boring thing I can think of. And he's making over  $100,000 a month. And he didn't even build the software. Millions of dollars a year selling  software to people who notoriize documents in their cars. Software he didn't even build.  Software he doesn't have to maintain.

00:13 We're just scratching the surface here, folks. I just  spent the weekend digging through this list right here. These are private companies. And you and I  usually have no idea what private companies make, but every business on this list has over a,000  paying customers. And almost every one of them charges between 50 and $5,000 a month. You do  the math.

00:31 From 50 grand a month to over a million dollars a month, all built on top of someone  else's software. It's called white labeling, where you put your own face on someone else's  software and sell it to whatever audience you want. In this case, it's high level.  They're using go high level on the back end, putting their logo on it, selling it into a niche  and printing money.

00:51 And about nine months ago, I made a video where I reverse engineered five  of these businesses and you guys ate it up. So, I went back and pulled seven brand new ones  that I've never covered. These are boring niches that print money. A weird international  one, one that flips everything on its head, and one that I genuinely could not believe  when I saw because they went to the very top of the leaderboard and then went bankrupt.

01:14 And  I'll get to that later. But quick disclaimer, this is for educational purposes only. I'm not  your financial adviser. Don't be unethical. Don't infringe on trademarks. Let's just use  this to get inspired. Cool. Cool. Let's go. So, we're going to show you what these  seven businesses are, how you can copy them, how you can find customers, and how it's done.

01:33 Also, at the end, I'm going to show you a whole bunch of tools that I've never revealed before  that you can use to help reverse engineer these websites or any other websites. Okay. Number  seven, they're called loan signing system, but owned by a guy named Mark Willis. And this  dude's trained like a bunch of notaries. So, he knew the notary business.

01:50 And so, what did he  do? He used GoHigh Level on the back end and quote unquote built software for that exact audience.  So, this website is where he sells like a $400 course, which is great. And then this website  is where he actually sells the software. It's 97 bucks a month or a,000 bucks a year. And remember,  he is a diamond level, highle award winner, which means he has over 1,000 customers.

02:12 That  is proven and verified. So, at a bare minimum, he's doing 100,000 a month. And I would bet it's  way more cuz this is the highest tier. This is the highest threshold of award-winning. This all from  notaries. And here's what's crazy. If we go look at the internet archive and we type in his URL,  he's only been in business for 2 years, 2024. And listen, you will never find me dogging on someone  else's business or website.

02:33 All I'm saying is that the design not great. It's not the best.  This should give you hope and inspiration. And oftentimes the best looking websites don't convert  that well anyway. So if you are a mobile notary, you would pay him 100 bucks a month to have a CRM,  a customer relationship management platform. Keep track of what you're doing, how you're doing  it, customers, keep your emails in a database, etc.

02:57 And again, this is all just go high level.  And if you want to know how to use High Level, how to build stuff on top of High Level, I have  about 10 other videos linked below on a YouTube playlist where I show you exactly how to do  all that stuff. Eestheticians, bail bondsmen, dog groomers, wedding photographers, it doesn't  matter. The more boring the better because it means the more people are overlooking it.

03:14 Boring industries have weaker competition, but they still have customers who are starving for  help. And you don't need your own audience. You can use someone else's audience. Micro influencers  with 5,000, 50,000 followers and no idea how to build software. build this for them. Split it  with them 50-50. Slide into their DMs on Twitter, Straa, personal Facebook, Venmo, PayPal, anywhere  that isn't crowded.

03:33 You're like, "Pay, this guy doesn't always No, you can send them a scent to  their PayPal email and put in the message, hey, I want to partner with you on something. Email me."  And you know what? PayPal and even if that email address isn't attached to a PayPal account, PayPal  will keep spamming them with your message over and over because they want you to log in, create an  account, and claim that money.

03:54 It's genius. So, it's even better if they don't have a PayPal  account at the email address you find for them. Okay, let's look at my sixth favorite here. Okay,  this is gym management software called Push Press. Look at this. $229 bucks a month plus a $700 setup  fee. And I dug a little deeper. It's not shown on this page, but they have other plans that bump  you up to 550 to 600 bucks a month.

04:15 Remember, they have at least a,000 customers minimum. So, we'll  take an average and say the average customer is paying 200 a month. That's over $200,000 a month,  millions of dollars a year with almost no cost from one product line. Then you got setup fees,  upsells, and I bet you anything they're doing well over 5 million bucks a year. And they didn't start  as a CRM.

04:36 They started as simply check-in software for gyms. That's it. There's no niche that's  too niche. Their core product has done over a million check-ins. So, they got their foot in the  door with something very hyper specialized and simple. And then they added in the CRM, customer  relationship management software as an upsell. So it becomes a no-brainer to the gym owner when they  already know and trust this company.

04:57 And this is the play here, guys. Unbundle one little feature  from a bigger piece of software, sell that hard, and then start giving them upsells and more and  more uh software offerings. You want to really get sneaky, go to g2.com, look up software in  any niche, dental software, salon software, dog grooming, whatever. pull all the reviews into  chat GBT and say, "What features do users say are missing?"

05:24 Boom. That's your wedge. Build it as a  snapshot. And if you don't know how to do that, just ask Chad GPT, "Help me build a gohighle  snapshot from this." Or again, go to my gohighle playlist below and pitch yourself as their  partner. Okay. My fifth favorite business on this list, scaletutor.com. These guys used  to be called tutor boss. That's what I call my 10-year-old after he reads too much talk about,  but they rebranded to scale tutor.

05:44 Same business, same founder, dude named uh Elliot Phillips  out of the UK. Look at these stats right here. 20,000 students enrolled, 10 million in income,  250,000 leads generated. What do they do? They help tutors find more customers, more leads,  and they charge for it. They've helped over a,000 educators. Again, over 100 grand a month  using someone else's software.

06:03 And the founder, this dude Elliot, is not a tech guy. He started  working with online educators. He built trust with them. And then he built software for the audience  that he was already working with. It's the same playbook as the dude with the notary website. So  guys, look for the patterns here. They're starting as service businesses or training businesses in  their niche.

06:23 They're starting with with what they know cuz they know the pain points. They built the  painkiller. Remember painkillers, not vitamins, have to haves, not nice to haves. That's what  they're doing. Then after building that painkiller to hand it to everyone that they know has the same  pain cuz they're in that niche as well. They're not guessing. They're not they're not even really  going outside of their comfort zone that much.

06:43 So, if you've ever run a service business or worked  for a service business, I don't care if you're a cashier, Door Dash driver, doesn't matter. Even  if whatever you did failed, you have an unfair advantage. You know what the operators in that  industry need. You know what wastes their time. You know what they love, what they hate, what are  they Googling at 11 p.m.?

07:01 Who do they trust? Who do they distrust? Go with what you know. Man,  that's a good that's a go with what you know. I like that. Imagine just being able to walk into  their world and say, "Hey, I've been there. I've been where you are. I know you have 12 tabs open  right now. What if I built you one dashboard where you can consolidate all 12 of those tabs?

07:17 That's  how I launched one of my first big businesses. We sold iPhone parts into iPhone repair stores.  And I had just owned iPhone repair stores. So, I knew there were not good parts suppliers.  I knew exactly what the pain points were, what the pricing was. I had an unfair competitive  advantage. But it's only because I was in that industry. So, everyone watching this right now has  an unfair competitive advantage because you're in some industry.

07:39 Whether you're an employee or an  entrepreneur, doesn't matter. Hey, by the way, if you're liking this, please smash subscribe  right now. Maybe even the notify bell. It would mean a lot. These videos take a lot of time and  effort to make. And remember, you can get 30 days free with High Level with my link. Everyone else's  is 14. All right, I got a special link.

07:51 Use it below. Okay, business number four, IL insiders. Is  not is that not the most boring name you've ever heard? It's spicy. Okay, Index Universal Life.  This is a complex life insurance product. Okay, this is about as boring as you get. These guys  are not only white labeling the software that this is built on, but they're white labeling the  insurance.

08:12 This isn't like an actual insurance provider. They're just reselling someone else's.  And insurance agents who sell this software make 20 to 100 grand per case. Okay, let's look at the  programs. Let's look at the pricing here. Okay, you got to really do a control find for the uh  dollar symbol here. $500 for 90 days, then 180 a month. Okay, includes CRM, mastery library, weekly  coaching software tools, and community access.

08:38 community is go collab. That's all within Gohigh  level. Software tools go high level CRM go high level mastery go high level weekly coaching they  probably do a call a week like a group call a week with them which is the only thing not done on go  high level that's the Ignite package look at this $80 $400 for 12 months for the middle package and  the most expensive package you have to click apply now.

09:00 So you know that's expensive. So they're  training you how to sell this insurance and they're giving you the software around all of it.  Think of how sticky that is. You can't switch your CRM software when your entire commission pipeline  lives inside of it. And that's what they're doing. They're selling a whole ecosystem. When your  training relationships are inside the software, your peer group, the community, it's all in  there.

09:18 So, they're not going to churn. So, if you know anyone in insurance, what's stopping  you from copying the same playbook? Now, how do you find other niches like these? Just go  to YouTube and search any niche plus training, academy, certification. Anyone charging 10 grand  plus and pulling in over 100 students should be running this play. Okay, number three, Zappy  Chat.

09:36 Now, this one's interesting. This breaks the pattern. They hit diamond level, so they have  over a,000 monthly recurring uh revenue customers, but what's different is that they're not a white  label version of High Level. They're an add-on for High Level users. They sell AI chatbot snapshots,  which is like a plugin for GoHigh Lee that other GoHighle users can use on their accounts.

09:57 They're  charging 200 bucks a month per sub account or 500 bucks a month for unlimited sub accounts. So their  customers are the 70 plus thousand highle agencies including a lot of the people watching this video  right now. Hey guys. So at their unlimited tier 1 a,000 customers at 500 bucks a month is 500,000 a  month or 6 million a year. So path A is to white label something high level which is what we talked  about on the first businesses today.

10:20 Pick a niche, find your customers, compete with other white  labelers in that niche, which is a great path, don't get me wrong. Path B is to sell tools to all  the people already doing path A. Path B has way fewer competitors and it's easier to find these  highle customers because they're already in the highle Facebook groups and the Slack communities.

10:39 The price you can charge for path B is much much higher because you're selling time savings to  people whose entire business runs on speed and you're selling to business owners and not just  consumers. So there's no wrong way to do it. It's just what do you prefer? All right. Now,  right here, this is like the app store for go highle plugins or snapshots.

10:57 Some of these have  tens of thousands of installs. Look for the gaps. 229 apps. What's missing? What's outdated? What  could be 10 times better? What's trending right now? Build that. Sell it for 300 bucks one time  or 47 bucks a month. Undercut them on price. 200 customers and you're making six figures  a year. You don't need ads. Okay. But again, there is no right or wrong way to do this.

11:18 Okay. Number two, Techmatics. What a name. Got to go look at their pricing page from 97 to  149 a month. This is Australianowned, femaleowned. I mean, they're offering this in AUD in Australian  pricing. What's stopping anyone from copying the same thing in US pricing or in any other currency  for that matter? Website, not great, but it works. It clearly works.

11:44 And they're just they're  literally just doing what go High Level does. Websites and funnels, courses and memberships,  CRM, email marketing, yada yada. This is like go high level for Australia. Okay, there's 20 and  what 60 countries. Make go high level for X Y or Z. Peru, Portugal. I don't know. These guys are  doing between 2 and $4 million a year.

11:58 And again, their costs are next to nothing. I wanted to  include this one because they're just GHL clones. They went to Australia because that's where they  happen to live. It doesn't mean it's the best market. You don't need to live in the country  that you're launching a GHL clone in. Okay, let me just show you a few of these. Fil.ai right  there.

12:15 Okay, these are all diamond award winners. Unil.ai. AI, Embudos, Magneticos. Okay, don't make  fun of my accent here. Spanish, Deliria, Italian, Funnel Spot, German, these are all diamond award  winners. Every single one of these countries has a growing entrepreneur scene and basically no  local CRM options. So, if you speak Spanish, you're 80% of the way to being the techmatics  of Mexico, Colombia, Argentina, Spain, whatever.

12:42 Portuguese, Brazil's wide open, Portugal, French,  Quebec, France, West Africa. Pick a country, buy a domain in their language, translate the  snapshot with Claude, Chad Gupt, Grock, whatever. Build the support docs with Chad, Claude, Grock,  Gemini, whatever. Done. This is the easiest, most underexploited play in this entire video.  You can be American, you can be Venezuelan, it doesn't matter.

13:03 Think in internationally because  these markets are starving for what we already have and take for granted. Okay. And finally,  business number one. Man, these names. Where do they come up with these? Click slow. Click  slow. Man, the contortions my mouth has to make just to say that. Click slow. Don't be negative.  Support entrepreneurs. It's a great name.

13:18 Okay. I love going to the wayback machine, the web  archive to see what websites look like when they first launch. There's so much we can learn  from that. To see the evolution of a website, how did their pricing change, their offer, their  headline, their picture, the architecture of their website on the back end? How has that changed over  time? There's a lot you can learn from that.

13:38 So, here we are. Click slow launched late 2021, early  2022. This is the what their website used to look like. And you know what? It looks the exact same  today, which means it works. It either means it works or that they're lazy and it could work much  better. I don't know. But it's a good looking website. I like it. It's simple to understand.  They've got an all-in-one platform, website, funnels, members, courses, payments, yada yada  yada.

14:00 97 bucks. Okay. This is literally exactly Gohigh Level, just pushed to a different audience,  whatever, or pushed to people that at least don't know what GoHigh Level is. They've got thousands  of customers paying 97 to 500 bucks once. Okay. But then what happened? Go look at their reviews  on Trust Pilot. Very bad. 2.4 stars. People are saying bad customer service.

14:23 The reviews are fake.  And they were charging a quote unquote lifetime price of 97 or $4.97, but then they pulled a bait  and switch. It sounds like allegedly. That's what I'm reading. And people had to start paying  monthly when they thought it was lifetime. So, how to win? Pick a name better than Click Slow. Do  what you say you're going to do. Okay, let this be one of the key takeaways from this video.

14:43 Every  single company we just covered pays high level the same cost somewhere between $300 and $500 a  month flat forever. Doesn't matter if they have 10 customers or 10,000 customers. That bill never  goes away. Okay. Click slow charged 97 bucks once to a customer who could use that account for  the next 5 to 10 years. So their support cost per customer was real and their highle bill kept  ticking every single month.

15:04 But that 97 bucks ran out somewhere in month six or eight. So after  that, every customer was actively costing them money. It almost becomes like a a pyramid scheme  or a Ponzi scheme where you have to keep acquiring more customers just to keep paying your bills  because there's nothing recurring. This still can work. This one time price can work, but you need  a machine.

15:23 You need a customer acquisition machine that's reliable. You can't spend $100 to acquire  a one-time $100 customer because there's nothing recurring there. So when you copy any one of these  businesses, ask yourself, does my pricing cover my highle bill plus my time plus my ads plus my  support every single month forever? And remember, if you use High Level as your own CRM and you're  not white labeling it and selling it to others, it's 97 a month.

15:48 Okay? It's only 300 to 500 a  month if you're using it as a platform to build an entire business on. So if the answer is no  to that question, if you can't cover your cost, then you don't have a business. You've got a  24-month time bomb. The guys in this list of seven that I just covered, the ones that are really  crushing it are charging monthly. The notary guy, Push Press, the Gym Software, Scale Tutor, UIL  Insider, Zappy Chat, Techmatics, they're all charging monthly.

16:13 Click Slow broke the pattern  and they went bankrupt. So don't try to reinvent the wheel and be all innovative and disruptive.  Just stick with what works because it's proven. Someone has gone before you. Remember, you don't  want to be a pioneer. There's no such thing as a first mover's advantage. the pioneers, the ones  in the on the front lines, they're the ones that get shot with arrows.

16:30 Okay? You want to be the  one that knows where the danger is. Okay? So, pick monthly, pick a niche, partner with a  creator, copy paste. Okay? As promised, here are six brand new tools to reverse engineer any  business on the internet. These are in addition to the 17 I gave you in the last video back  in October 2025. That's also linked below. So, I'm going to share my screen and show you what  they look like.

16:50 Number one, SpyFu. This is way better than just looking at the Google Ads tab.  It shows you every keyword a competitor has paid for over the last few years. You can map their  entire ad strategy. It's amazing. Number two, Wapalizer. Man, where do they come up with  these names? This is a Chrome extension. It's free. It's better than built with for just quick  checking of like what type of platform a website is built on top of.

17:14 Click a website you and  you can see every piece of tech running on it, including if it's secretly highle under the hood.  Number three, and you know you're going to love this website because it's ugly. public www.com.  This one's wild. It searches the entire internet for code snippets. So, you can search a specific  Facebook pixel ID and every website that's using it.

17:37 A lot of companies or people own multiple  brands. This is how you find all of them. This is how you link them all together. Okay. So, the next  one, predict leads. This tracks hiring signals and like product launches. So, if a company  suddenly hires five support reps or sales reps, it means that they're scaling. Pay attention to  that. Okay, next one.

17:53 The old standby. You've probably heard of it. Apollo.io. This is basically  LinkedIn data with, you know, scraped email addresses on founders and white collar executives  and all kinds of data on people from LinkedIn. So, if you want to reach out to founders or, you know,  people to sell to, Apollo.io is awesome. Next one is called theirstack.com. This is like built with  but it's much cheaper and it tracks like what tech stacks, what technology websites or apps use  on the back end across millions of different

18:27 companies at scale. So you can find every business  in a specific niche running a specific tool or any combination of that. So take any of these six  tools, mix them with the 17 from the last video link below and you're basically able to x-ray any  business on the internet. Okay, but wrapping up, that was a lot. I threw a lot at you. So, here's  what I want you to do.

18:43 Number one, pick one of these seven companies. The one that just resonates  with you. The one that your gut is just screaming at you about. Pick one and spend the next  week studying them, studying their pricing, their website, their ads in the meta ads library.  Google that. You can see what ads they're running. Go look at their journey on the Wayback Machine,  aka the web archive.

19:02 What did their website look like in the beginning verse today? Go look at  their reviews on G2 or Trustpilot. Screenshot all the reviews, add them to Chad GPT, and say,  "What can I learn about this?" Go look up their founder on Apollo. Are they building in public? If  so, even better. Then pick a niche that you might already know something about. It might be the same  one of the, you know, one of the ones that you're reverse engineering.

19:26 Might be totally different.  Doesn't matter. Just pick one. Then sign up for High Level using my link in the description.  It's usually 14 days free. With my link, you get 30 days free just to poke around with all  the features that they offer. You can use that trial to get your first paying customer. So you  can derisk paying for software entirely.

19:39 So let me know in the comments which one you want to reverse  engineer. And keep in mind if you want to build like AI voice agents or chat bots or LLMs or any  type of AI tool inside High Level and sell it to other business owners. I have a private community  called Playmakers, we're at playmakakerai.com where we're doing just that. There's about 250  of us and we're launching AI implementation businesses. So check us out at playmakersai.com  and we'll see you next time on the Kerner