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How a Regular Guy Started a 1-Person Business with AI Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · Jun 01, 2026 · Education · 36:33 · EN

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00:00 The contract that he gave me for the first six  months was for $50,000. Holy cow. Once I got all that set up, we're probably talking about it  taking me an hour and a half every month for this. Didn't know anything about coding. Still  don't. I'm still learning all of the ins and outs of Claude. I just started talking to Claude.  Okay. Yeah. $3,500 for setup and then $1,500 a month for six months.

00:25 How many hours would you  say you spent up front building the $3,500 app building things in there that I've never built  before? I would say maybe 12 hours. Wow. This is by far the best time in human history to be  alive and start a business. 5 10 years ago, small business owners would have jumped up  and down and screamed and hollered. And if you would have told them what was coming, they  would have told you it was fiction that it was not possible.

00:52 Well, guess what? We are seeing now  a day and time to where we can have a dream about what we want to build. And though we've never  built it before, AI can help us build that. What the heck does it get any better than  this? What you once thought was impossible is so possible now. And we have never had more  tools at our disposal than we have right now.

01:19 Well, Phil, why don't you just start from ground  zero? I basically retired from my other work in June of 2025. Just been doing all sorts of  things. Uh through listening to your podcast, decided to go the AI agency route. Uh and  I'll say this, by far this is this is the best business decision that I ever made. Okay. So,  what was the first thing that you did?

01:36 Okay. So, so the first thing I did was started building  voice agents just because it was super easy to build and I'm not that technical. I didn't have  any history in computer programming, anything like that. Pitched the agents to some friends and they  liked it. Pitched it to some roofing companies, they liked it. Through a pitch that I made to an  investment firm buddy of mine, it opened the door for me to have a conversation with him about AI in  his business.

02:04 The guy's brilliant when it comes to finances and they manage like $1.4 billion, you  know, in the Nashville area, nine offices. But in terms of him being able to trust AI to help  him with something, he just didn't know what it was. And so anyway, came to an agreement with him  the first part of March for initially for a six sixmonth term consulting, part-time consulting for  him.

02:26 We we built a I say we like it's there's more than me in the company, but there's not. Okay.  But uh ended up building a a content creation thing for him. Uh that was the start of it. and  we're trying to be able to automate things for him now. But that said, uh I mean the contract that he  gave me for the first six months will renew after six month months was for $50,000.

02:54 Holy cow. I want  to get back to him, but you start by saying voice agents. What were you using to to build these  voice agents? Okay. I was using go high level. Okay. So you start learning voice agents in goh  high level for your friend and it's just like ah this is cool. It's kind of long-winded not really  my use case but it gets your foot in the door with him.

03:17 It earns you some trust with him. He sees  that you kind of know what you're talking about at least more than he does which is the important  part which leads you to more conversations over the course of months and then you just in March  you signed a $50,000 contract with him right to do all things. Correct. Just doing random  automations for him to help him with his social media.

03:35 And when I say helping with social media  and marketing, this is me trying to help them automate things. Okay? I don't have any background  in social social media or marketing or something, but I know enough to know that if you ask the  right questions of AI, it can end up guiding you through the process. And he has people in his  firm who have kind of done that before.

03:52 So I came into it knowing how they functioned, how all of it  worked, and that was it. Okay. So, did you talk to any other friends or family between October and  March or was it just this investment? Yeah. No, no. Here's the thing. I had I had talked to I had  talked to multiple other people. I had talked to I had cold called a lot of roofing companies.

04:14 But  then what the uh trigger was for me is Brandon had a presentation one time on getting new clients and  one of the things he said was to start with those you know. And so I basically went through all of  the contacts on my phone. I've got more than a thousand contacts and I just started making a list  and just started sending texts. Hey, I've started this AI automation business.

04:40 You know, I'd love to  be able to sit down with you. And so had probably seven to 10 sitdowns with business owners. my my  first encounters with them looking back involved me talking too much sharing all the things that  AI would do rather than letting them share the challenges that they're having share the pain pain  points and so some of those first clients probably the majority of those first clients I didn't get  and it wasn't because of AI it's because I was just too chatty I think yeah you were trying to  sell

05:10 and like the best sales is to listen it's counterintuitive right correct real quick please  subscribe to my channel. I know it's kind of lame to ask, but it means a lot. Thanks. When you had  these sitdowns, did you ever have the problem of, you know, you asked the the age-old question  like, "What what are you struggling with in your business? What problems are you facing?"

05:28 And they're like, "I don't know." Like, they don't they just don't give you much. Did you ever  experience that? No. They were good at giving me a lot. Uh they were they were good at giving me a  lot, but basically what I've encountered with most business owners is they they know they need to  utilize AI. Yeah. but they don't know practically what they need to start with.

05:48 And the third thing  is they certainly don't know how. Okay. And now I'm obviously significantly better at it to just  sit down with them and let them talk. Uh but no, uh my goal mainly normally I don't I don't even  go with a with a list of questions. Uh if it's a business that I don't know a lot about, I'll  have AI help me, Claude help me come up with some starter questions, but but my only goal is to get  them talking.

06:10 Did you record these conversations at all? All of them. All of them. Uh with this  little thing I got from I heard from this guy. Oh yeah. By the name of Chris Corner. I got one right  here, but I I put it through the wash and it's been ever since. And I'll say this, it is the best  in my assessment. It's one of the best tools for an AI agency owner.

06:31 One is it captures the entire  conversation you have with the client. Okay? So you can focus on what they're saying while they're  saying it without thinking, I need to write down something. Secondly, once you have that, for me,  I plug it into Claude because Claude knows that the majority of my bills are through go high level  or either Claude code and then it helps me come up with some solutions for them.

06:53 Okay. Now, if people  don't have that, I'm putting in the chat what it is. Limitless pendant. There's the Plaude, P L A  U D. That's like their main competitor. Limitless got bought out by Meta. I think they're shutting  that down and Meta is absorbing it or something. So, that pendant, support for that pendant is  probably going away. I've never used plaud.

07:09 It was I was like a religious adherent to this  thing until it went through the wash after they announced the merger and so I haven't been  able to buy another one and I just haven't used anything since. And I'm not joking you. I I leave  the house and I touch my chest. Yeah. Because I'm like, do I have it? And it's been like four  months. So I should get the the other one, but I have it.

07:30 Anyway, my point is we all have  smartphones. We can just hit our voice notes app and just record it that way and then upload  the transcription to Claude or whatever. So, has that been helpful to like generate questions  after the fact that you weren't able to think of or solutions after the fact that you weren't able  to think of on this? Oh, well, I'll say this.

07:43 It has been priceless prices because once I put that  into Claude, Claude and I can talk back and back and forth about it and you know can say okay and  Claude will will give me some solutions and then we'll work on pricing. I mean, literally work on  pricing in Claude for me. Claude helps me draft the contracts for the client. helps me be able to  be ready for potential questions that they would have in regards to the build.

08:12 But yeah, okay. So,  do you have any success stories from those other meetings you had with other friends? Absolutely.  The the other success story is is that I have a good friend that owns a nonprofit uh and through  his non nonprofit I built this app include called Grant Craft and built that for him for free. And  basically what it does, it finds grants that fits his fits his ministry and it finds them.

08:39 It drafts  them. It goes and it does studies of the grants to find out what do you have to fill out to apply  for that grant. It drafts it based on the content that we fed it about his ministry. Then you have a  human go in and read it before it is sent in. And uh basically set it up for him for free. Wanted  to have proof of concept. And what I what I what I told him was I said, "Okay, this is this is  basically I will price this."

09:02 Said, "I'll charge you $1,500 per grant that I fill out, $2,000 a  month for the retainer for the service. However, I will not bill you anything till until you have  a grant come through, and my billing for you will not exceed 8% of the grant." Wow. Okay. And so and  so what that lets me do with him is one is it's a commissionbased thing I get paid for for him.

09:30 But two is I can I can fill out a lot more grants than he's going to get. It allows me to have a tax  write off to his to his business. And when I first set this up through clawed code, I was able to  have my open claw agent go in there and literally go through the process of filling out all the  grants for me and sending that to me and letting us look through those before we actually sent them  sent them in.

09:56 Okay. And so so started out with that. But so through that project that I started  with him, he is a Cairo chiropractor. And so about two and a half weeks ago, maybe well I take it  back. It's could have could have been like a month ago, he had this new laser. It is a body toning  laser approved by the FDA. I basically created a made deal a deal for him to help him launch it and  manage it.

10:24 And that was the second project I got. I charged him uh $3,500 for setup and then $1,500  a month for six months. Uh after six months, we'll be able to we'll be able to re revaluate.  Then anything more than than 10 clients he gets monthly through this service. I get uh $75 per  client in in addition to the 1,500. And then in addition to that, he pays for all of his CRM cost  through uh go high go high level.

10:55 He also gives uh $500 a month towards uh marketing for ads and  stuff to push new clients into this service that he's got. So what did you build exactly for him?  35. So basically what I did what I built for him, one is I built him a content creation app that is  built on the Zerona Z8 laser. helps create content for him that he c that can be uh put out there.

11:23 Two is set up uh a uh uh automated bot for him on uh go high level that we sent out to all  of his existing clients. He had like 7,500 existing clients to be able to answer any  questions that they had in regards to the bot. Then I created a uh a sign up form for to for  them to sign up for the services and then to sign up for a launch. And then I'm basically just  handling all of the monthly monthly management management of his social social media uh for  this.

11:59 Honestly, once I got all that set up, we're probably talking about it taking me an hour  and a half every every month for this. And you're charging 1,500 a month? Yes. An hour. Yeah. 1,500  a month for the first for the first six months and we would evaluate we'd evaluate after that. But  then that has led to some other things with him because he's wanting me to help him promote some  other laser services he has in his practice and then yeah laser because he's literally got these  laser treatment things.

12:30 But the other thing that he he has never had a functioning CRM and he wants  me to work on something to help him reactivate some of his clients. Probably the majority of  small businesses are in the same boat. Correct. How many hours would you say you spent upfront  building the $3,500? Uh I'll say this with me setting up things in their CRM and in and in uh a  go high level building things in there that I've never built before.

13:03 I would say maybe 12 hours.  Wow. 12 hours for the 12 hours for the 3500. This tool it's a it's a like a vibecoded rapper, right?  It's like it is absolutely okay. It is because I know I'll say this. I don't know. I didn't know  anything about coding. I didn't know I didn't I didn't know anything about coding. Still don't.  In fact, I'm I'm still learning all of the ins and outs of claw.

13:25 Just I mean I didn't know anything  till the last month about an MD file. when you're building in Claude. I just started talking to  Claude. Okay. Yeah. So, and now that I' that I have built through these a couple times, then I've  got a little more knowledge about it now. And it's kind of funny that you people keep coming back  to content creation.

13:42 You don't have a background there, do you? No. But but here's the thing that  I mean I do not have a background in it but I know that for the average business owner who doesn't  who does not have consistent content creation and when it's possible to easily build a knowledge  base from what we know about that business and what it does. It is not that hard to create some  kind of content creation.

14:02 Okay, that is consistent with the boys for the I'll tell you what for the  investment firm that I I did it has like this guy's been doing investment talk radio longer  than Dave Ramsey's been doing his and we have 22,000 chunks of data in this knowledge base that  creates content for him. We've got 570 something commercials. So, it is super easy to create  quality content in the voice of the business owner when you've got so much content.

14:35 Yeah. And  I ended up telling him when we first created, I said, "Look, Paul, if you don't like it, it is  all you, my friend. It's all you." Because I mean, that's it. If you don't like it, you don't like  yourself. Because I built this on you. I'm trying to think of an analogy because on one hand, it's  like content creation is important for businesses, for any business.

14:53 On the other hand, it's like so  hard to go viral and stand out. But the analogy I would think of is imagine imagine like a town that  had 10,000 residents and only five retail stores. Okay, five re that you grocery store, restaurant,  whatever. Like way more demand for retail stores than supply. There's only five. So did these five  stores didn't have signs up.

15:11 Everyone just knew the red brick building is the grocery store, the  white brick building is the restaurant, yada yada, until suddenly like there's 10. There's 10 retail  stores. more competition. And so now they're like, "Man, we should probably get a sign, right? Like  we don't necessarily need like a sign spinner, like a human out front to like be savvy and bring  people in.

15:30 We should actually we should probably just have a sign. Like we need a presence. People  need to know that like we are the grocery store. We're grocery store number one now and the  one that just opened is number two." To me, that's what content creation looks like in 2026  and over the next five years. Like you're not promising people that they're going to go viral  or like transform their business with content and they're not even thinking that.

15:53 But like at  this point, they just need something. You got to hit publish on something or you you're just not  relevant anymore. You need a sign. You just at least like bare minimum put up a sign, right?  It doesn't need to be good or flashy or nice font or lit up at night. You just need a sign.  To me, that's what content creation for local small businesses are today.

16:11 Yeah. Any thoughts  on that? No. Totally. Totally. Because, you know, all this stuff that we're creating is just to help  them have a presence. It It's not that I'm we're trying to help anybody go viral with this, but  uh but yeah, absolutely. Yeah. Something's just happened with Beehive that I think you might have  missed. You can now connect your Beehive account directly to Claude, Chat GPT, Gemini, or whatever  AI tool that you use through something called MCP.

16:37 So last week I connected my newsletter to Claude.  And now I can sit in Claude and say, "Look at my open rates from the last 30 days and tell me  which subject lines perform best." Or, "Draft next week's newsletter based on the topics my audience  clicked on the most this month." And Claude does it. It can see my real beehive data, subscribers,  engagement numbers, automations, revenue, everything.

16:56 And I've already cut my weekly  production time because I stopped guessing what to write about and started letting the data decide  for me. So instead of using AI to just write generic content, use AI to plug into your actual  newsletter to make decisions based on what's already working. Behive built this MCP so your  favorite AI tool can be your newsletter strategist and your data scientist all-in-one.

17:16 So move your  email list over today and try Beehive 30% off for 30 days with code Chris 30 because this might be  the simplest, highest leverage business you can build right now. Okay. So this uh doctor physician  that was a personal friend of yours as well. Yes, personal friend of mine. And I'll end up saying  this. Every bit of the business that I have had to this point has been from people from either direct  contacts, direct friends or friends of friends.

17:47 We consistently underestimate this in the  business culture sometimes that people are more important than money. And to have meaningful  relationships with people where you do everything within your power to try to add value to them and  for them and to help them and to serve them and to do anything you can to help them other than  building them something for free.

18:08 You understand what I'm saying? But and there's there's just  such an opportunity that we all have in all the circles where we've operated. We've done  business before, people that we come in contact with and businesses. You know, there's just such  a huge opportunity for us to find their points of pain by opening up conversations with them  and that creates an inroad for us to pitch them some sort of a what I would call an early level  solution that could that could end up leading to other things.

18:45 You know, it's interesting because  there's like there's something anyone can learn from anyone, any other business or whatever. Like  we could learn some good business principles from bad business people or from bad businesses like  drug dealers, right? I think of one industry that's very shady. I think most people would agree  and that's MLMs, multi-level marketing, network marketing.

19:04 But what they are is very effective  at selling. And they're also very effective at having high margin products because there's so  many layers in that pyramid scheme. Everyone's got to get paid. But one thing they do really  well is when you sit down, well like probably many of us have sat down with like a cousin or  brother-in-law that was trying to sell us to non juice or a rubber mate or something.

19:24 But when  when you sit down in one of these seminars, it's always like write down a list of everyone you know  and then call them. Yeah. Right. It's like geez, I'm going to burn all these relationships. And if  you sell them a crap bill of goods, you will. You will burn. I know I know people that have done  that. But if you're serving them and genuinely solving problems and using AI to help them make or  save more money in their businesses, then you're helping them.

19:47 Then you're being a good friend. So  if we take that principle and like put an ethical twist on it, there's something we can learn there.  Like like end of story, you're more likely to close someone that you know. Even if you went to  high school with them 20 years ago and you haven't spoken with them since, you still know them. Like  you're still warm.

19:59 Warmer than a cold call, right? Absolutely. Absolutely. You said two things. I'm  going to add one to it. You said your customers have all come from friends and friends of friends.  I would think the the third thing would be what I call like the floodgate principle and that's when  you you find a friend that you can serve. You solve a problem with AI and they see what you're  capable of and then they come back to you and they're like, "What about this?

20:22 I have this other  business. I have this rental home. I have this." And then now like you're the guy. And like I have  people in my life that are good at programming or Facebook ads. They're good at things I'm not good  at. And every time I have a problem in that space, I go to Justin. I go to that guy Kevin. It's like  you're my guy and that's like the floodgate.

20:35 So it's like there's like the third tier of people  is actually the the same as the first. It's just more jobs from the same person that you already  gained trust from that maybe you went to high school with, maybe you go to church with.  Any thoughts on that? Totally. Totally. So, and it's it's just let me tell you something. When  you develop the reputation of being the type of person that just wants to help help someone  out, okay, that you help out someone, even if they don't buy your product or service, you  give

21:05 them some tips. I'll say this, when I first sat down with the chiropractor and started talking  about AI, neither he or his wife, they didn't even have any kind of AI accounts. They didn't have  chat GPT. They didn't have Claude. And when I'd walked them through the process of just signing up  and had them do some basic things, they're like, "You're you're just kidding me."

21:24 And I was like,  "No, it'll end up doing it." And so anyway, yeah, uh anything anything we can do to add value,  anything, uh is just super helpful. What kind of qualifying questions do you ask to know if they're  even capable of being able to afford 1,500 a month, 3,000 upfront, etc. Well, part of the thing  is in the U investment guy when I ended up signing him, first off, we talked numerous times.

21:48 We had  talked like seven to 10 hours or more and I didn't even know necessarily what he was wanting. He  didn't know what he was wanting. And then he just said he just said, "Well, hey, if I if I hired you  on some kind of kind of a retainer for the ne for the next six months, what would you what would  you charge?" And I said, "Well, well, first off, you need to tell me how many hours you'd want me  working for you a week."

22:06 And so, uh, and I said I said, "Well, we're talking about 20 talking about  20 to 25 hours a week, maybe helping you do some things being building automations. charging him  nothing for the automations because of the amount that he's paying me. And he said, "Well," he  said, "What if we what if we did what if we did 50 50,000?" And I was like, "Okay."

22:27 You know, started  out with that. And then the other one then the other one with the chiropractor with this laser.  What I knew was he was super pumped up about it. He's got an established practice. It's a proven  product. And for for him being a business owner to have me take over the entire product launch was  a huge value for him. One is he didn't know know how to do it.

22:52 Could he have learned? Well, sure he  could have learned. But there was a huge learning curve to it. And so they were just pumped up with  it ready to go. And when I just went over what was possible with a proposal that Claude helped me  create. Okay. When I went over what was possible, I just started, you know, I already had the $1,500  a month set in there and the $3500 for sign.

23:06 And it was not a hard sale at all. I just said, "Well,  hey, Chris, we would do this, this, and this. We'd go through and do all." He said, "You mean you  would do all that for $3500?" I was like, "Yeah." Anyway, for the investment advisor guy, is that  50,000 over six months? What is the time frame? Six months. And so it started the first month of  the first part of March.

23:28 I've gotten two checks from him. I basically get a total of six checks  and then we will re-evaluate after that. But it was like, you know, uh 833 per per month. Okay.  What what do you have in the pipeline right now? And what do you think's next? How how how can you  scale growing a business on friends and family? Well, first off, I'm going to say this.

23:51 At some  point in time, you I don't believe you can you can only scale with friends and family. You got  to be able to branch out. And so I'll say this, one of my flaws that I know is I have not settled  in on a niche. Okay? And when I say settle in on a niche, I don't mean like one necessarily one  type of customer, but one initial product or service that I've offered.

24:16 And I don't know  if I I listened to the video the guy did on uh business business assessments with AI and I've  I've thought about doing something like that. Maybe have a tier that's free, one that's $250,  one that's a thousand and that provides a foot in the door to be able to offer free free products to  them that they could sign up for, but then to do to do different different levels.

24:39 Yeah. Uh that's  something that I have not yet settled in, but I absolutely love problem solving and being able to  build personalized apps for a business that meets the specific needs that they have. Yeah. Yeah.  I don't think it's a problem that you don't have a niche yet. Like you have revenue, right? And  that's that's more valuable than a niche.

24:59 What I really want to know, and I think this is what most  humans struggle with, is it sounds like it was a period of months before you started learning these  skills and you got your first revenue. How does one stay motivated? How do you stay grinding when  you've had you've sat down at Starbucks with who knows how many people and you have nothing in the  bank account to show for it yet?

25:20 Also, Chris, uh, one of the things that we all know that we don't  sometimes tell ourselves is that the greatest battle we all have in starting a business, running  a business, learning, growing is the is the person we look at in the mirror daily. You know, you  know, are we going to do the difficult thing? One of the things that I love that Stabin says,  he says, you know, am I disciplined to to the thing that I know I need to do and not do  the thing that I know I shouldn't do.

25:48 So, am I disciplined enough to know that being busy  does not mean you're making progress in your bill in your business. What it may mean is you're being  busy doing the wrong things because you're too scared to do the things you know you need to do.  Brian Brian Tracy wrote this book years years ago that says it's called eat the frog first. In other  words, do the thing that you dread the most.

26:12 And and I'll say this just in terms of how you have  taught with your teachings on on your podcast. You try to teach people, look, learn by action.  Learn by action. Get in there and do it. Know you don't know how to do it. Start doing it. And when  it comes to the AI agency, we have told ourselves, I mean, all of us at some point, well, I don't  know this and I'm I don't know all this about AI.

26:40 I don't know this. There's so many things we  don't know. Look how quick AI has grown. Well, that's true. We don't know. But guess what? 99%  of the business owners that we sit in front of, we know significantly more than they do do.  And we know enough that it's possible that we know where to get the answers that we need  to help them do the thing they want to do, even if we've never done it before.

27:00 And I'll say  this, one of the things I have to continually tell myself because I can be the worst critic  of me is that I have to tell myself, Philip, talk to yourself like you would talk to your kids  going through a challenge. I would never shame my children. I'm not going to speak down to them. If  they try something and it fails and they and they get discouraged, I'm going to talk to them in  such a way that it spurs on their growth to see failure as as a particular event in their life  and not as not for them as

27:29 a person. So anyway, I'm sorry. I I kind of feel like I'm preaching  right now. No, this is amaz. No. And so and it's just I'll say this. This this is something that  makes me about just jump up and down inside. I'm amazed that this is in my assessment and a  lot of others say by far the best time in human history to be alive and start a business. Never  there's never there's never Henry Ford never imagined the opportunity Solomon in all of his  glory and splendor in biblical days never imagined the access to things

28:05 that we have. Five ten years  ago all business owners would have jumped up and down and screamed and hollered. And if you'd  have told them what was coming, they would have told you it was fiction. That it was not possible.  Well, guess what? We are seeing now a day and time to where we can have a dream about what we want to  build that came from a client that has presented something to us and though we've never built it  before, AI can help us build that.

28:29 What the heck does it get any better than this? Does it does it  get any better? And and and and I I come back to the same thing with me, Philip. your greatest  limits. You, my friend, are you willing to see that what you once thought was impossible is so  possible now. And isn't it isn't just for you, it's for others. And I'll say this, it does  something deep inside of all of us that we know is true and right and just or something to be able  to help and assist someone else.

28:59 And we have never had more tools at our disposal than we have right  now. Okay. Oh my gosh, Phil. I'm like obviously mo most of you guys are familiar with the podcast.  I don't get into like the motivational stuff, highle stuff, rah rah stuff. We get tactical,  we get granular, but there is a place for this. I don't get into it because I don't think I'm  very good at it.

29:20 You're clearly good at it. So, you open the door. Like, I just got off the phone  with two 18-year-olds that sell VCRs. They're making like seven grand a month selling Yes. VCRs.  They buy them on Facebook Marketplace for $10 and they go for a hundred on eBay. 100 because no one  makes them anymore. So, there's no there's still demand. There's no supply, right?

29:39 Millennials want  to watch movies with their kids. Like, there's an opportunity. We pulled up Facebook Marketplace  and there were hundreds of VCRs for sale within an hour of me for like 10 to 30 bucks. Guys, I want  to tell you about something I've been building behind the scenes. You've been watching my videos  about AI tools and asking the same question.

29:52 Okay, cool. How do I turn this into a business? Not  just playing around with AI, but actually getting clients and getting paid. That's my community.  It's called Playmakers. playmakersai.com. It's an AI agency program where we show you how to  start an AI consulting business where you can charge local businesses $500 to $5,000 a month to  set up and manage AI tools for them.

30:12 It's not a course you watch and forget about. We do three to  seven live training calls every week taught by me and 23 other expert AI agency owners. You get  plug-and-play templates, Cloud Code tutorials, AI voice agent frameworks, automation templates,  and a 30-day road map so you don't fall off track. This is stuff you can just copy, paste, and deploy  for clients on day one, and of course, how to find clients as well.

30:39 We also have a 5-day first client  challenge where we can walk you through landing your first paying client in 5 days. You also get  my frameworks for cold email, Facebook ads, SMS, cold calls, and then I hand you my leads galore  spreadsheets with actual leads in your niche, in your area. We've already got over 200 people  in there building real agencies.

30:54 If you miss a live call, it's all recorded. So, if you've ever  thought about starting an AI consulting business or AI implementation business, go check out  playmakersai.com. If you guys are on Twitter, I went on Door Dash last week. I I don't even  order Door Dash and I just I thought, I wonder how much money I can make on Door Dash. So, I  downloaded the Door Dash for Drivers app.

31:11 I was approved within 10 minutes. I'm making 30 bucks  an hour listening to podcasts. 30 bucks an hour with no experience, no reviews, nothing. And it's  like I I could do this on a moped, a $500 moped. I could make the same amount of money on a moped,  you know? And so it's like and then you're talking about this like there's so much opportunity and  I I still want to be sensitive to people hearing this because there's people that hear that all the  time.

31:35 There's so much opportunity. It's never been it's like where's my revenue? Okay, I'm trying.  I'm out there. I'm grinding. It's not here yet. Like it's where's my revenue? That sounds really  great, Chris. That's a great sound bite. But like I'm out there meeting at Starbucks with my friends  and family. I don't have revenue. And to what you said near the end, like not talking down on  yourself, you open the door for a Nick saving quote, so I'll I'll continue it.

31:57 I'll I'll I'll  double I'll double or nothing you hear. He has a story and it's a true story. He was out fishing  on the lake and this guy next to him is catching all these crappie and he's throwing back every  other one. And he's like, "Why are you throwing back the big ones? Why aren't you keeping the big  ones? Those are delicious." And he thought maybe, you know, bigger catfish don't taste very good.

32:14 Maybe he thought, "This guy probably doesn't know that the big ones are actually delicious." He's  like, "Well, my frying pan's only this big, so I don't keep the bigger ones because I can't cook  them." And he's like, "Dude, you need a bigger frying pan. Like, get a bigger frying pan, right?"  And so, it's like, dream bigger, you know? Like, if if you're talking to a guy and you might have  a bigger fish on the line than you think you're you're capable of handling, like, close the  deal and then buy a bigger frying

32:34 pan. Like, figure it out. Um, and yes, like don't give voice  to your negative thoughts because we all have them. But this the moment we vocalize them is  when they become more real and they become more hardened in us. And like the negative thoughts  compound even faster than the positive words, right? Like I I just try to suffocate all the  negative thoughts as best as I can and verbalize the positive ones because compounding works  in both directions.

32:58 Like you pick go that way or that way. You want to go better or worse. It's  your choice. So to me what it sounds like is like you cannot be prideful. You cannot be unwilling to  meet with friends and family. If you are, you it still works. Like I'm the guy that's prideful.  I'm the guy that like I was never posting on social media. I just started business number 13.

33:19 I just started business number 19. I just because I know what people think. This guy this guy can't  how is this guy feeding his family? He's all over the place. He's got I was never advertising what  I was doing because I was ashamed and embarrassed. So I was never selling to my friends and family.  So I created this artificial barrier. I made it unnecessarily hard for me.

33:38 Right? So, I'm telling  you guys, don't do what I did. Like, be willing to sit down with people from the mindset of like,  I'm gonna help you make more money. I'm not trying to sell you a false bill of goods or the next  diet pill or whatever. I want to help you make or save more money in your business. So, I feel  good about texting you and offering to meet you at Starbucks or whatever because this is going to  be a win-win for us.

33:58 And then asking questions. Do more talking or do more listening than talking.  Well, and I'll tell you, let me tell you a quick story. The first vibecoated thing I ever built  was in replet. It was for my brother-in-law to manage his cows and sheep out on his farm that it  was that it's possible that you know you can take a picture of the cow to know what Bessie looks  like or whatever he calls his cow and then you know you know when they've blasted their vaccines  you know which which ones they've given birth to and

34:29 who's connected to who and told him I said my  brother-in-law is Greg I said man if you wanted to put GPS trackers on them we could put it on we  could put it on Google Earth and find out where the cows were. But anyway, so yeah, I mean I think  a lot of these solutions that we're building for people are going to become products of their own,  right?

34:42 Like I think a lot of people in this group, they're going to go solve the most random problem  from the most random business owner and then another business owner in the same industry  is like, can you do that for me? Sure. Copy paste. Can you do that for me? Sure. And it's  like I'm just going to start I'm not doing an agency anymore. Like that got me from point A to  point B, but I want to go to point F and that's through this.

35:02 I'm just gonna sell access to this  software to every single dairy farmer in Northwest Wisconsin or whatever it is. What have we missed,  Phil? This is the thing I would challenge you to, okay? Sit down with your mobile device, wherever  it is you store your contacts, and just start writing down names of people. And the goal is not  to sell them something.

35:18 The goal is to open up the door to have a conversation with them because  because really even if you knew their business in and out, you still don't know what the pain  points are. And I'll say this just in saying this, I haven't thought about this. I have not asked any  friends that I built stuff for to recommend me to someone else. Is there somebody else that you know  of something like this would be helpful to?

35:43 I just thought of that. I haven't done that. But anyway,  just sit down, have conversations with people, listen to them, find out the pain points, find  out the things going on in their business, and offer them things that will help. It's funny  you said that you hadn't done that because that was the one thing I was going to add to that is  always ask for referrals.

36:02 Yeah. Because like if if there's like good, better, best, good is like  cold calling. Better is like a friend of a friend. Best is a friend, right? But like a friend of a  friend is light years better than a cold call. So do it. This is amazing, Phil. I'm inspired. I'm  ready to run through a wall. Okay. Well, Phil, appreciate you. Thank you for sharing your wisdom  and knowledge and motivation with us.

36:21 Thank you, sir. Thank you, sir. You know, glad to be here.  Glad to be here. If you like this content, please share with a friend. Hit a like or a comment  below and we'll see you next time on the Ker

💡 Answer

A regular person can start a one-person AI business by learning through action, using AI to build solutions for real business problems, and acquiring initial clients through friends, family, and referrals.

🧠 AI Summary

A nontechnical entrepreneur started a one-person AI agency after retiring from previous work in June 2025. He used AI tools to build voice agents, content systems, automations, grant-writing software, and a laser-treatment launch system for small businesses. His first major contract was $50,000 for six months, while another client paid $3,500 for setup and $1,500 per month for six months. The customer-acquisition approach centers on contacting existing relationships, holding discovery conversations, listening for pain points, delivering useful early solutions, and asking for referrals. AI enables him to build personalized business applications without prior coding experience, with some solutions potentially becoming repeatable software products.

🔑 Key Points

  • Phil retired from his previous work in June 2025 and chose the AI agency route.
  • He began with voice agents because they were accessible without a programming background.
  • A pitch to an investment-firm contact led to a six-month consulting contract worth $50,000.
  • Most early business opportunities came through direct contacts, friends, and friends of friends.
  • Client discovery improved when Phil stopped explaining AI and focused on listening to business owners' challenges.
  • Claude helped analyze recorded conversations, develop solutions, work on pricing, draft contracts, and prepare for client questions.
  • AI allowed Phil to build personalized applications despite having little coding knowledge.
  • The agency can eventually evolve into repeatable software products for businesses in the same industry.

✅ Actionable items

  • Start by building simple voice agents and pitch them to people in an existing network.
  • Review a phone contact list, create a list of business owners, and send messages requesting conversations.
  • Use discovery meetings to get business owners talking about their challenges and pain points instead of leading with AI capabilities.
  • Record client conversations or use a smartphone voice-notes app, transcribe them, and upload the transcripts to Claude.
  • Ask Claude to propose solutions, pricing, contracts, and answers to likely client questions.
  • Build a free proof of concept for a potential client to demonstrate value before charging for the service.
  • Use AI to create a knowledge base from a business's existing content and generate consistent content in the owner's voice.
  • Ask satisfied clients for referrals to other business owners.
  • Look for repeated solutions across one industry and consider turning them into software that can be sold to multiple businesses.
  • Learn by taking action on projects even when the required technology is unfamiliar.

💡 Business ideas

AI grant-finding and grant-application service08:32

An application finds grants matching a ministry, researches requirements, drafts applications, and sends them to a human for review.

For
Nonprofits and ministries
Solves
Finding suitable grants and preparing applications is time-consuming and requires understanding each grant's requirements.
Validate by
Build the application for a nonprofit for free as a proof of concept.
  • Grant Craft
AI-powered laser-service launch and management10:14

A service creates promotional content, automates client questions, collects sign-ups, and manages social media for a laser treatment.

For
Established practices offering laser services
Solves
The practice needed help launching and promoting a new laser service and managing customer engagement.
Validate by
Present a proposal based on a proven product and an established practice's need for a complete launch.
  • A body-toning laser approved by the FDA.
  • A content creation app based on the Zerona Z8 laser.
AI business assessment service24:20

An assessment could provide different levels of AI analysis or recommendations as an entry point to additional services.

For
Businesses that know they need AI but do not know where to start.
Solves
Business owners often do not know which AI use case to implement or how to implement it.
Validate by
Offer free, $250, and $1,000 assessment tiers.

    🏗️ Business models

    AI agency consulting and implementation01:23

    A solo operator builds and manages AI systems, automations, content tools, and custom applications for businesses.

    1. Identify a business problem through conversations.
    2. Use AI tools to design and build a solution.
    3. Charge for setup, ongoing management, or consulting.
    4. Expand the relationship into additional business problems.
    • Voice agents for prospective business clients.
    • Content creation and automation for an investment firm.
    • Laser-service launch and management for a chiropractor.
    Productized vertical software34:42

    A custom solution built for one business can be copied and sold as software to other businesses in the same industry.

    1. Solve a specific problem for one business.
    2. Recognize when another business has the same need.
    3. Reuse or adapt the application.
    4. Sell access to the software across an industry.
    • A farm-management application being adapted for other dairy farmers.
    • Personalized business apps becoming products of their own.

    💰 Monetization

    Six-month consulting contract $50,000 for six months. 02:26

    Part-time consulting and automation work for an investment firm.

    • Content creation and social-media-related automations.
    Setup fee plus monthly retainer $3,500 for setup and $1,500 per month for six months. 10:24

    Charge an upfront implementation fee followed by recurring management payments.

    • Laser-service launch and management.
    Per-client performance fee $75 per client above 10 monthly clients. 10:47

    Receive an additional payment for clients acquired above a monthly threshold.

    • Laser-service client acquisition.
    Grant success-based pricing $1,500 per grant, $2,000 monthly retainer, and billing capped at 8% of the grant. 09:07

    Charge per completed grant and a retainer, but defer billing until a grant is awarded and cap total billing as a percentage of the grant.

    • Grant-writing service for a nonprofit.
    Software access sales 35:02

    Sell access to a repeatable application instead of continuing to provide the work as an agency service.

    • Selling farm-management software to dairy farmers in a region.

    📣 Marketing

    Sales

    • Listen more than speaking during discovery meetings.
    • Lead with business pain points rather than generic AI capabilities.
    • Use a free proof of concept to establish trust.
    • Present a concrete proposal describing the work and price.
    • Position the service as helping the business make or save more money.

    Branding

    • Maintain a basic, consistent content presence rather than promising virality.
    • Build content from the business owner's existing knowledge and material.

    Distribution

    • Send texts to contacts.
    • Use automated bots to reach existing client lists.
    • Use social media content to maintain a business presence.
    • Use referrals and friend-of-friend introductions.

    Customer acquisition

    • Contact existing relationships through personal messages.
    • Hold conversations with friends, business owners, and friends of friends.
    • Use cold calls to roofing companies as an additional outreach method.
    • Ask existing clients for referrals.

    🔍 SEO & discoverability

    Other channels

    • Use social media and advertising to promote a new service.
    • Use referrals from existing relationships.

    Content strategy

    • Create consistent content from a business knowledge base.
    • Use AI to produce content in the business owner's voice.
    • Publish enough content to establish a basic presence for a local business.

    🧭 Frameworks

    Relationship-first client acquisition27:12
    1. List people already known through personal and professional relationships.
    2. Open conversations without making the initial goal a sale.
    3. Listen for business pain points.
    4. Offer an early solution that creates value.
    5. Ask for referrals after delivering value.
    Floodgate principle20:25
    1. Solve a problem for someone who trusts you.
    2. Demonstrate what you can do.
    3. Become the person's go-to resource for related problems.
    4. Receive additional projects from the same person or their other businesses.

    🧰 Tools & AI usage

    • Claude — Analyze transcripts, develop solutions, work on pricing, draft contracts, and create content.06:26
    • GoHighLevel — Build voice agents, CRM automations, client bots, and marketing workflows.07:06
    • Claude Code — Build applications and automate grant-application workflows.09:42
    • Limitless pendant — Record client conversations for later transcription and analysis.06:20
    • Plaud — Mentioned as a competitor to the Limitless pendant.07:03
    • Beehiiv — Connect newsletter data to AI tools through MCP for analyzing engagement and drafting content.16:26
    • MCP — Connect business or newsletter data directly to AI tools.16:26
    • Replit — Build a farm-management application.34:11

    AI is used for

    • Client discovery analysis — Analyze recorded conversations and identify business problems and possible solutions.06:26
    • Solution development — Generate and refine custom automation and application ideas for clients.07:47
    • Pricing and contract drafting — Help determine prices and prepare client contracts.07:47
    • Grant research and drafting — Find suitable grants, study application requirements, and draft applications.08:32
    • Content creation — Generate consistent business content from a knowledge base and existing material.14:13

    📊 Numbers mentioned

    Costs

    • The laser-service client paid its CRM costs through GoHighLevel.

    Growth

    • Phil held approximately seven to 10 meetings with business owners.
    • The investment-firm contract consisted of six checks and would be reevaluated afterward.

    Pricing

    • The investment-firm engagement was discussed at 20 to 25 hours per week.
    • Potential AI business assessment tiers were free, $250, and $1,000.
    • The laser-service client contributed $500 per month toward marketing ads.

    Revenue

    • $50,000 for the first six months of the investment-firm contract.
    • $3,500 setup fee and $1,500 per month for six months for the laser-service project.
    • $75 per client above 10 monthly clients for the laser-service project.
    • $1,500 per grant, $2,000 monthly retainer, and a billing cap of 8% of the grant for the grant service.

    Traffic

    • The chiropractor had about 7,500 existing clients.
    • The investment firm's knowledge base contained 22,000 chunks of data and more than 570 commercials.

    ⚖️ Advantages, risks & lessons

    Advantages

    • AI enables nontechnical operators to build solutions they have never built before.
    • Existing relationships provide warmer access than cold calls.
    • Recording conversations lets the operator focus on listening instead of taking notes.
    • Custom solutions can lead to repeat business from the same client.
    • A successful custom application can potentially be reused as an industry-specific product.

    Risks

    • Relying only on friends and family is not considered scalable indefinitely.
    • Failing to choose an initial product or service can make it harder to expand beyond personal relationships.
    • Talking too much during discovery meetings can reduce the chance of winning clients.
    • Support for the Limitless pendant may end after its acquisition by Meta.

    Lessons

    • Business owners often know they need AI but do not know what to start with or how to implement it.
    • Knowing how to find answers can be enough to solve problems that have not been handled before.
    • Being busy does not necessarily mean making progress.
    • A free project can create proof of concept and lead to paid work.
    • Useful relationships and service can matter more than money during early business development.

    💬 Quotes

    The contract that he gave me for the first six months was for $50,000.

    Illustrates the revenue potential of the first major AI consulting engagement.00:00

    I didn't know anything about coding. Still don't.

    Summarizes the nontechnical starting point behind the one-person AI business.13:16

    The goal is not to sell them something. The goal is to open up the door to have a conversation with them.

    Captures the relationship-first approach to finding initial clients.35:18

    👤 People & companies

    Phil

    One-person AI agency owner who retired from previous work in June 2025 and built AI solutions for businesses.

    01:23
    Brandon

    Presented the approach of starting client outreach with people already known.

    04:22
    Chris Corner

    Person associated with the recording pendant Phil used for client conversations.

    06:20
    Paul

    Investment-firm business owner whose existing content was used to create an AI content system.

    14:40
    Brian Tracy

    Author associated with the advice to do the most dreaded task first, described as “eat the frog first.”

    06:12
    Henry Ford

    Used as a historical example of someone who could not have imagined current business opportunities.

    27:59
    Dave Ramsey

    Referenced in describing the longevity of an investment talk-radio program.

    14:13
    Justin

    Example of a person consulted for programming-related problems.

    20:31
    Kevin

    Example of a person consulted for Facebook advertising-related problems.

    20:40
    Greg

    Phil's brother-in-law, for whom a farm-management application was built.

    34:12
    Nick Saving

    Associated with the fishing story about needing a bigger frying pan for a bigger opportunity.

    32:01
    Meta

    Bought Limitless and was described as absorbing or shutting down support for its pendant.

    07:03
    Beehiiv

    Newsletter platform promoted for connecting account data to AI tools through MCP.

    16:26
    DoorDash

    Delivery platform whose driver app was used as an example of accessible income.

    31:07
    eBay

    Marketplace where VCRs were described as selling for about $100.

    29:35
    Replit

    Platform used to build a farm-management application.

    34:11

    🔗 Links mentioned