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Everyone Overlooks This Simple Side Hustle Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · Jun 18, 2026 · Education · 28:43 · EN

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00:00 In 3 hours, we did almost like $6,000. $6,000 in  lemonade in 3 hours. Lemonade. Have you seen that YouTube video of the guy that makes like $7,000  a day selling lemonade? Yeah. Yeah. I see how he does it, too. You know, and all the commenters  like, "There's no way." And you're like, "There is." You tried it and you made 12 grand in profit.  Yeah.

00:14 Yeah. For that one time. And you've never done it. You had no experience. No. No. We just  watched a lot of videos. It's crazy cuz like a lemonade stand is what kids start to make 20 bucks  in the summer. It is. And so people overlook it like I'm I'm too good for that. I mean listen like  I will be middle-aged lemonade stand entrepreneur all day long because also at the same time like my  kids are involved in it.

00:35 It's a great weekend gig but then you know it's like we've kind of turned  it more into this is all we do. Yeah. What are your startup costs in this business? Uh it wasn't  much. You could technically do this with a muddler and a knife and a and a cutting board. A lot of  corporate events and especially a lot of family events too. They just come in.

00:53 It's 2 three hours.  It'll be anywhere from minimum of like about $1,000 to $3,000 usually. Wow. I've had a lot of  people just use it for cocktail hour, you know, for weddings. We'll do that for $500. Yeah. Just  straight up rental for four. I drop it off. So, what advice would you give people wanting  to start this business in their market? Oh, just do it.

01:14 Stop overthinking it. Yeah. Oh, should  I do this? Should I do an LLC or it's like no, you know, get a table, get a tent. Yeah.  And then just post up. Last year we hit about 250. 250,000? Yes. At farmers markets. Yes.  Selling lemonade. Selling lemonade. That's crazy. Yeah. And your margins have to be stupid.  Yes. Yeah. How big do you think you could get this business?

01:35 I think we can get it to  half a million. Wow. Like in a year or two? Hey. Yes. Yes. Chris. Absolutely. Um well, I  want to learn about your lemonade business. Oh, I'd love to tell you more about it. Okay, how  about we sit out here? Yeah, let's do it. Well, Don, why don't you tell me about your business?  Well, I know the uh reached out um about the the lemonade cart, lemonade stand, but we actually  that's just an addition to our current lemonade stand business right now.

02:11 So, we're actually  started three years ago doing uh farmers markets. Okay. Lemonade. Yeah. Lemonade. Yeah. Fresh  squeeze lemonade, sugar, water, lemon. Okay. Yeah, that's it. And then um I'm doing it with my kids.  Um I used to have a catering business a long time ago and then I left that and um you know it all  really just started from the day I made my kids a fresh squeeze lemonade and they just went nuts.

02:31 So it's literally water, cane sugar, lemons. Yeah. So ours is like we do we wedge the lemon and then  we squeeze we smash it all the way in there so you get all the oils and everything and then we put  it in the 32 oz cup and then we use simple syrup. So yeah. So it's like a one to one ratio. Oh, so  it just so it there's no there's no graininess. You don't have to dissolve the sugar.

02:55 You know how  sweet tea is like they never It's not really sweet tea if it's like sugar. Yeah. And so yeah, we  put the simple syrup in there, you know, pump it, shake it with like filtered water. Okay. And then  that's it. And then we do add some flavors to it too for anybody that wants like strawberry or  mango. But um we started that up at Frisco Fresh Market said 3 years ago and it kind of it really  just grew really.

03:13 Yeah. It was um it was more than it was supposed to be just a side thing, you know,  because our my wife and I had our own business, you know, said and then we decided to leave it  because of this. And then now we're at the Dallas Farmers Market and we're at Frisco Fresh Market  and then we do caterings and then we added the uh our cart. Yeah. Yeah.

03:36 Because And then we're  expanding that so that we can do weddings and also just people who want to just rent it out because  it's such a such a big hit. Yeah. Yeah. So, you rent out your cart? Yeah. Okay. So, we rent to  entrepreneurs or to people that have an event. The people that have an event. Okay. Yeah. And so, we  rent it out. And now, I've had people already like bartending companies and just other like corporate  events like want to reach out and um and and rent it.

04:04 Yeah. And for their event just to kind of  fit like we're doing um like a low rider show, you know? So, any kind of like Yeah. So, any kind  of those classic car events, it's easier to kind of get in there with that than with just like  a tent. What did you do at your first market in sales and profit? Oh, profits. Um, well, we didn't  even really count profit like on the first year, you know.

04:23 So, I guess for our first year, we  probably did maybe like 25 30,000 for, right? But kind of fast forward to now with two markets.  Like last year, we hit about 250 250,000. Yes. At farmers markets. Yes. Selling lemonade. Selling  lemonade. That's crazy. Yeah. And your margins have to be stupid. Yes. Yeah, they're good. Now,  obviously like you know with overhead like with you know warehouse and everything is you know  at that level right there.

04:49 We can't just do it from home. Yeah. Like we used to. So what do you  sell a just a plain jane 32 ounce lemonade for? $7. And what's your cost on that? Um $125.  Wow. Including packaging. Yeah it's including packaging. So we have 32 ounce um cup and um ice.  Ice is actually probably one of our biggest costs because we use emergency ice. So they come out  and deliver that.

05:12 So it's really about a dollar a pound that we we pay for that. And so then it was  costing us Yeah, pretty much. Believe it or not, just because you're watching this doesn't mean  you're subscribed to my channel. YouTube's going to show you stuff even if you're not subscribed  to it. Over half of people that watch my videos are not subscribed. It would mean the world to me  if you just hit subscribe.

05:31 Thank you so much. How many lemons go into one lemonade? one lemon and  that cost 20 cents. Yeah. Yeah. Depending on the depending on the season, you know, depending  on like uh what's going on in the world, but limes also. And we also do limes and limeades.  And um so we do a buildout out at the Frisco Fresh Market. So we have kind of like a semi-permanent  booth.

05:52 Yeah. Over there that we created and then Yeah. It's just really seasonal because it closes  for two months and then we also have rain. Yeah. And everything. So technically we really hit that  number last year based on like eight months of um quarter million dollars in sales in eight  months selling lemonade most of that profit. Yeah. Yeah. So it's kind of I know it kind of you  know because and this was just supposed to be a little project helping kids right you know because  we homeschool our kids too you know and so

06:20 it was it's a great way and you know our kids are 10 12  17 that's almost like my kids age. Yeah. So then we let them do it and obviously they can work at  10 years old. Yeah. You know, because of it being a family business, you know, and it looks really  wholesome, you know, it's nice and um you know, then my wife's a graphic designer, so she's the  one that did all the uh the packaging and the design and all that.

06:46 And then in Dallas, we have  a force trailer. Okay. That we converted into a bar. Oh, wow. That's cool. So that's the one we  bring out there. So it's just kind of How do you manage multiple markets on the same day? are my  two oldest daughters. They they work um one of them and then I have um a couple that does the u  the Dallas farmers market and then after that I do anything like any other pop-ups or caterings but  catering is happening during the week.

07:09 So that's really kind of like our focus right now and our  big you know corporate caterings especially like homeowners associations, school events, those are  great. Yeah. What does an average market look like for you with regards to revenue, number of cups  sold, and profit? Um, revenue uh for for Frisco, it used to be higher, but right now we're  averaging about like $1,200 to $1,500 a day.

07:33 How many hours is that? That's from 8:00 a.m. to 400  p.m. Okay. And then Dallas, it's going to be like right around $2,500 a day. That's crazy. Yeah. So,  we can do a $25 $5,000 weekend in Dallas. 25,000? No, no, 5,000. Oh, jeez. Two days just in Dallas.  Yep. Just in Dallas. What is your booth fee there? $300 a day. Uh, no. For total. Wow. That's crazy.

07:57 With electricity. Yeah. Yeah. So, I come in, I set up the I drop off the trailer at Friday night, and  then my the couple comes in, sets it up, works it, then I restock it again Sunday. Was there no one  else doing lemonade at Frisco Dallas? No. No. That's that was a surprising thing. I mean,  there's a lot of people doing lemonades at festivals. like it's saturated, you know, in Texas  and especially with other um concession like food trucks and everything, but nobody really tried and  so we got in.

08:27 Oh man. Do you have protection from the markets from direct competitors? No. No,  not really. Um there's an iced tea vendor at Dallas and then they do lemonade as well. Okay.  But not the same way we do. Yeah. Not not with the fresh squeezed. Okay. Right in front of you  made to order. I mean that's always the thing with everybody. They'll look at it's like is it really  fresh squeezed?

08:48 And I just take a lemon like Yeah. Watch this. Yeah. You know, and then it goes  into a wedger. Then it goes into a smasher. Then we put the sugar in there. And then just shake  it up. How'd you come up with the recipe? Um, we found it on YouTube. Just online. Just  like Yeah. Online. Just like everything else, you know. Have you seen that YouTube video of the  guy that makes like 7,000 a day selling lemonade?

09:12 Yeah. Yeah. I see how he does it, too. You know,  and all the commenters are like, "There's no way." And you're like, you're like, "No, there is."  There is. step, you know, just like our style and the way we do it. That's how we like to do  it. Like he does it differently, you know, then obviously like my experience with like beverage  catering, you know, with, you know, before kind of like I brought a lot of that Yeah.

09:30 you know, into  it to make it a lot easier and made up made my uh learning curve a little bit less because the only  difference is I'm serving lemonade. Yeah. Where do you get your syrup and your lemons from? I get it  locally from um Restaurant Depot. Okay. and also from Benny Keith if I need to do a big big order.  Okay. And so all I order really is um you know 140 count lemons and then 50 pound bags of sugar.

09:52 Yeah. And then at our warehouse we process it. We wash all the lemons at the warehouse and then we  just make one to one simple syrup in the you know we make probably like 60 70 gallons of simple  syrup at a time. Oh so you make your own. Oh so you just buy 50 pound bags of sugar. Okay. One to  one. Yeah. One to one. So by weight or volume? Uh by volume.

10:16 So I just like take those cup of water,  cup of sugar. Actually buckets. Yeah. So we take the bucket. So here this much this much. Yeah.  Then we put it into one bigger bucket and then stir it up. Now do you charge extra for strawberry  for like do you add fresh fruit or anything? No, not fresh food. Adds complexity, right? It does  adds complexity.

10:31 Also shelf stable, you know, like we don't really want to mess with that too much.  And if somebody really just wants fresh lemonade, then that's what they get. You know, it's like the  purees that we have. Yeah. Obviously, it has like the dyes and everything like that, but we say,  "Look, that's your choice to add that on there." Yeah. But if you want just fresh squeeze lemonade,  this is it right here.

10:50 So, in a 32 oz cup, you got one lemon. How much of your sugar? Like, how many  ounces is that? Three ounces. They have three o of the sugar simple simple syrup. And then how much  ice in that cup? About one pound of ice fits in a 32 oz cup. A pound of ice. Okay. Roughly, give or  take. How many ounces of water are left over after that? At around 15 ounces like almost like a water  bottle.

11:12 Okay. Yeah. So it's like almost 50% ice, 50% drink. Right. Yeah. And so on on hot days,  you know, we people always tell us like don't put that much ice. You go, listen, it's going to  melt and it's just going to go right into it and then you'll have a cold drink. Yeah. Yeah. So,  what's the feedback you get? Awesome. They love it. They love it. You know, a lot of times just  like same thing to my kids.

11:32 Best lemonade I ever had. Yeah. You know, and it still drives me kind  it just really like it makes me like really just surprises me because I feel like it's so simple.  Well, the best food is I feel like you know like the best pizza is flour and yeast and water and a  little bit of salt. You know, the best pizza sauce is crushed tomatoes. Yes. That's like no salt, no  olive oil.

11:53 That's it. You know, and then we always make fun of like people that are making like like  that talk about country time being like lemonade. It's like, you know, if you actually look at the  back of what country time like 18 ingredients, right? And then there's nothing in there that's  fresh. You know, and so and then there's some people at markets that market it as fresh lemonade  or fresh country.

12:11 Yeah. They're selling country time. You know, they get water out of a hose  somewhere and then the the only fresh thing about it is the lemons that they have floating Yeah. on  top of it. And so listen, people aren't stupid. Yeah. You know, so they'll taste they'll taste  ours, they taste sari, and then you know, theirs is gimmicky. And if there was anybody else, but  Yeah.

12:33 So that's why we really don't care about, you know, we don't really worry about competition.  We know we kind of just stay in our own lane like, "Hey, this is who we are." Yeah. And even if  there's other fresh squeeze lemonade vendors, then, you know, we kind of just still try to  just do what you can do. Yeah. Do what we can do. Right. I mean, I went to a market and they  were selling fresh lemonade and I saw them when they were packing up and it was just gallons of  Milo's lemonade from Walmart.

12:54 Yep. Y but they were selling it for seven bucks. Yes. Yeah. That's  the part right there. It's like, no, we go in to um we just did a festival this past weekend. You  know, I just bring bins of lemons and then like, you know, then I have my simple syrup. Yeah. And  then ice. Then I just got to make sure I have a lot of ice. Yeah. How much is the crusher?

13:14 The  lemon crusher. Um so the wedger, it's a sun-kissed wedger. Those run around like $350. Okay. And then  with there's two types of smashers like they have a pneumatic smasher where you push a button and  just does this. Cool. That brings a lot of people in. So we have that and we also have like handheld  smashers that we just get for Amazon. Okay.

13:29 Yeah. And then those are about 120 bucks. Okay. And  but does the same thing and then but just doesn't have the same kind of effect, right? You know,  cuz like you can hear it like in our markets, you can hear it and you walk in, you hear the  sounds like money. Yeah. That's us right there. every single time. What are your startup costs  in this business?

13:48 Uh, it wasn't much, you know, other than the equipment, you know, probably about  like $1,500, you know. Now, we spent a lot more on R&D, you know, like buying, you know, like, hey,  what decor works, everything works. And my wife's very like big on, you know, decor and just the  look aesthetic and everything. So, we spent a lot on that. But as far as just from an operational  standpoint, it didn't take much.

14:12 Yeah. You know, and then that was just to make it easy. You could  technically do this with a muddler and a knife and a and a cutting board. But if you have volume,  then muddler is in one of those. Yeah. Just one of those that you can do it by hand. Yeah. But  if you're doing the same the kind of volume that we're doing, you know, we'll have you'll have  arthritis after a few weeks.

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15:39 We did. It  wasn't even a market. It was like a popup. Okay. We did the um we did the eclipse. Oh yeah. Couple  years ago. Right. Right. So we just posted up on a It was a weekday, you know. Where were you?  Where did you We were in the city for the city of Irving. Okay. They have like a plaza out there  for special events. Okay. And literally we just went through and like in three hours we did almost  like $6,000.

15:58 $6,000 in lemonade in three hours. Lemonade. And that's like $5,000 profit. Yeah.  Yeah. So, and then that was How can we have an eclipse every day? Oh my gosh. I know. I know. But  right now it's like, look, April's been horrible as far as like weather. Yeah. You know, but now  like last week it was good. So now we're looking forward to all of these.

16:20 So our markets are set.  Now we're just trying to get more festivals, more uh and just more catering. Yeah. And catering is  really where it's, you know, what are the unit economics of catering like? Like what's an average  catering order? I'll just give you an example. I had one for $2,900 and all I did was 300 um and  they're pre-batched or like pre-made because that's what they wanted.

16:43 So we made pre-made  lemonades at $5 a cup. So by the time you include um travel um like we call them squeezologists.  So those are our our servers. Yeah. travel, service fee, um bar rental, everything that came  out to like $2,900 for a 4 hour event. That's what we're trying to trying to get them, you know,  because a lot of these um a lot of corporate events and especially a lot of family events too,  they just come in, it's two, three hours and then they'll it'll you know, and it'll be anywhere from  minimum of like

17:12 about $1,000 to $3,000 usually per Wow. per catering. Yeah. How do you find customers  like that? Um right now I'm working on just SEO. Okay. Like that's where it's really getting.  We're pushing it at our market saying that we're catering. We had a lot of graduation. We really  pushed graduation this year. Yeah. You know, so a lot of graduation events and um that worked out  really well.

17:32 What do you use Facebook Marketplace for um for our We use it for the um I'm pushing  our rentals. Yeah. Yeah. Because I'm trying to get them get people and then also then throw in  lemonade with it. Yeah. And it's like if they're going to get the the cart said, "Listen, why don't  you just get the lemonade with it as well?" So, we've already kind of booked like several that  cuz we sell We'll do that for $500.

17:56 Yeah. Just straight up rental for four. I drop it off. I've  had a lot of people just use it for cocktail hour, you know, for weddings. Yeah. So, I've already  booked those several of those. And that one's going to be easy. I'll just drop it off at the  venue and let whoever bartending company to have use it. You don't need any manpower for that.  No.

18:17 No. That's what you charge direct $500. Geez. Yeah. For a day. Yeah. Through the um like and if  they're getting us through a Facebook marketplace. Okay. It's kind of like my special right now.  Yeah. But normally there's a $250 like delivery and pickup fee along with that as well. And do you  get good business from Facebook Marketplace? Yeah. Yeah.

18:35 Facebook Marketplace is great. Do you boost  your posts at all? No, you don't even need to. No, we just kind of, you know, I get a lot of it  too through between what I post on Facebook Marketplace and my my network, you know, on on my  friends. Yeah. So, I've I've gotten a lot of that, but this is the first time I've really pushed  the rentals, you know, on it.

18:51 And then um and then we're getting it through also with our  with our website. Yeah. It's crazy cuz like a lemonade stand is what kids start, you know, to  make 20 bucks in the summer. It is. And so people overlook it. It is, you know, like they don't they  try to look at other things. Like I'm I'm too good for that. Yeah. No, no, no. I mean, listen, like  I will be middle-aged, you know, like a lemonade stand entrepreneur.

19:17 Yeah. You know, all day long  because also at the same time, like my kids are involved in it and then they see what it takes  to do it. They're getting really good at it. Oh, yeah. And so I'm waiting for my my boys to just  be strong enough and old enough to just keep this going. I'm sure. Because, you know, it's a great  weekend gig, but then, you know, it's like we've kind of turned it more into like this is the old  this is all we do.

19:35 Yeah. How big do you think you could get this business? We could probably get it  to, you know, I'd like to get it to about at least I think we can get it to half a million. Wow. Like  in a year or two because we also have partnerships with concession with concession companies and um  we are in like several like venues that we work with like especially Yeah.

19:57 Yeah. So we're at like  a couple of um convention centers and we're going to go into a big push for for um graduations.  Yeah. So there's a lot of those. Yeah. Is it kind of like imagine being at like American  Airlines Center or is that kind of the goal? It's some Yes. Yes. Exactly. Like Cowboy Stadium,  Cowboys, Rangers, everything like that. That would be the goal.

20:18 I mean, we're working towards right  now the goal is by September to have our first um our first uh retail like storefront. It's just  a matter of where that's going to be. You know, Frisco seems to be the best bet. Yeah. For that.  So, what advice would you give people wanting to start this business in their markets? Oh, just do  it. Stop overthinking it.

20:34 Yeah, you know, there's so many people that, you know, like I'll go on  Facebook marketplace or Facebook lemonade groups and everybody just there's so many questions. How  should I do this? How should I do this? Should I do an LLC or it's like no, just get a stand. Yeah.  You know, get a table, get a tent. Yeah. You know, like get your recipe right.

20:56 Yeah. And then just  post up. It's funny because I we have a farmers market here right around the corner and I was  going to film a video this Saturday of me doing something different, but I procrastinated.  I didn't order the stuff in time and now I kind of want to do that over here if nothing else  for the content and just see how much money I can make.

21:13 Yeah. Just really just post up if you know  if they let you, you know, cuz like a lot of times you have to go through application process. It's  such a small town and Okay. Yeah. Do it. My wife has been a vendor a bunch of times. Okay. Listen,  even right now like Texas has a lemonade law where if you're under 18, like you don't have to have  homeowners association permission.

21:27 You don't have to have health permits. So this summer I'm going  to have my kids with a lemonade stand just park post up Yeah. at a park in front of the house.  Heck yeah. You know, and then just do that because and then also see if um anybody says anything  because they really can't because they passed this law like five years ago. Yeah. And and so um  yeah, I want to do that.

21:46 How did you land on seven bucks? Just from research what everybody else  is doing and then also at the same time we want that to be you want to have good value. Yeah. Like  you know it's like $7 for a big 32 ounce lemonade. Yeah. And then that's kind of like that's our  anchor price. Okay. You know, and we that one we won't move at all. Are they foam cups?

22:06 No, they're  um they're kind of like um they're deli cups with the lids. Yes. And you like punch a hole in it and  put a straw in it. Okay. I've seen that. So yeah, they're the um they don't look 32 oz, right? No,  they're 32 though. Yeah. But they look smaller than that. I You can hold them. Yeah. You can  hold it with your hand. Yeah. So they're like translucent ones.

22:26 They're kind of like the ones  that you put soup in. Yeah. Yeah. Yeah. For it to go. That's really what the intention was for  it. Yeah. And so that's why when you when you uh tap it and you shake it, it's really you get a  good shake around it, then you punch it. Okay. Do you get much push back on price? No. No,  we don't. Wow. You could charge more.

22:38 I mean, if you wanted, right? And then even at our um even  at the partner venues that we have, we charge 10. Wow. Because we have to give a commission. Oh,  like to the sometimes 40. Wow. Right. But I'm really just going for volume on that more than  more than anything else, you And then we have our partner does the labor for it and then we do the  um and then we do the product.

23:00 Okay. And then the the brand man. Um is there anything I could have  asked you that I didn't or should have anything cool about the business that I missed out on?  You know, um so we have like Lemonade's part of our concession company and then based on a video  you posted last year. So we started um a bananas frozen bananas. Awesome. Yeah. And then we don't  do it that much because it's hard to do both.

23:25 Yeah. But I um I do it for catering. Yeah. And um  the first time I showed up, I had it was a party uh trade show. Some lady decided, "Hey, I want to  do Yeah, let's do it." We did it for 1500 people. We did frozen bananas and then we also have these  apples that are apple nachos. Oo, I've seen those. Yeah. Yep. And then we did it um for that much  with everything on there.

23:41 19,000. 19,000 is what you charge. No, we we charged them. Holy crap. And  you you'd never done that before? No, that was the first time we served frozen bananas. I mean it was  and it's and then we and we had so many left over, you know, because we froze Yeah. so many for 1500  people. Well, that's the brilliant part is unlike lemons, they don't go bad.

24:01 No, they just kind of  roll over, you know. So, we get it, we wrap it, you know, same thing like those people out  in California. Yeah. Yeah. How much of that was profit of your 19,000? A lot. 12 probably.  Yeah. And by the time everything was said and done because we we spent a lot on labor. Okay.  You know, but then the pro the great thing about it too was we did we were supposed to be up  front but then now they put us as dessert.

24:19 So we were like seven to nine and a lot of people  had already left you know because they came in to eat drink. Yeah. And then we were the dessert  portion of it and then they just like So how did that come about? Like you got a lead for lemonade  and then you just thought to sell bananas to them instead or what? Yeah. Yeah. So again they were  like what else?

24:39 Right. They were like what else do you do? I was like hey we can do frozen bananas.  Yeah. and they were intrigued because, you know, nobody does it really. I don't ever see it around  here. Everybody tells me everybody does it, but I've never seen it. So, if you watch me on  YouTube, you notice I sell these $19 business plans. They're 30 pages. They're awesome.

24:56 But you  can get all of them combined for only five bucks a month. So, check that out at the link in the  description. In addition to getting $300 worth of free business plans every month for the  videos I post about, we also post exclusive videos not available to the public, only to you  for five bucks a month. Cancel whenever. We also give you priority replies to your comments.

25:17 You'll  have a little badge by your username on YouTube, so we'll see you. It's just a cool way to say,  "Hey, I'm more serious about this than everyone else watching these videos." And so, usually  when that's the case, you try it and it doesn't go well. Cuz like someone already tried it, it's  just not a good fit for the area. Maybe it's only a beach thing, but you tried it and you made 12  grand in profit.

25:32 Yeah. Yeah. For that one time. And you had never done it. You had no experience.  No. No. We just watched a lot of videos, you know, and then trial and error, you know, what kind  of stick goes in there the best. Yeah. You know, and then, you know, and just like my wife did then  my kids did like about 900 like bananas and then storing those. Yeah. You know, was also difficult  and everything, but we got it out there.

25:53 Did you get those from restaurant depot? Uh, no. Those I  got from Benny Keith. Okay. Because Benny Keith is like a restaurant supply. Okay. And then  you can get more like you know the kind of bananas you want. Like I don't want it was like a  certain brand, you know, I can't even remember it, but you tell them like at this stage Yeah. That's  the one I want the banana.

26:11 Okay. Okay. Right. So then they'll give you those. So then by the time  you get it, put it in there and then Yeah. Even just the warmers. Yeah. Everything. Yeah. We  have to get like four of those. So if someone's watching this and they don't want to do lemonade,  they want to do bananas, what advice do you have for them? Same thing. just do it, you know,  especially like watching your channel, watching everybody else like, "Yeah, that's where I get all  my ideas."

26:32 We just sit there and go, "Yeah, we can do that." Yeah. You know, it's kind of like within  our um you know, our framework of what we do. So, it's just something like to add to it. But banana  is actually even easier because like you said, it's not even a parachute, you know, right?  You know, it's like as soon as it's frozen, Yeah. you're good. Chocolate's easy.

26:51 And then to  melt the chocolate in a warmer nuts, toppings, dump it in chocolate. Yeah. You kind of just like  pile the stuff on it. Yeah. Just do that and it hardens. Yeah. And then Right. Yes. Yeah.  We also sold it. We did sell it one time, too, at a um at an October Fest. It didn't go as  well, but Yeah. Yeah. We tried it anyway. Good. We used leftover bananas from that catering.

27:12 So,  it still even profited even more on that, too. So, yeah. We're doing bananas on Saturday morning.  Seriously? Yeah. Or lemonade at the at the Lucas Farmer right now. I mean, people go nuts over it.  It's amazing. It's just like I said, so simple. Which is easier to sell on a day like this?  Lemonade. Okay. Lemonade's easy. You have to explain bananas.

27:31 Yeah. You know, but then if you'd  have both, then that would kind of like Yeah, because it doesn't really take up that much space.  Yeah. You know, cuz we were we're going to do more bananas this year. And we'll just going to buy  one of those like freezers that you get from Bies, you know, those little cooler ones. Yeah. And I  can just, you know, stuff about like maybe 50 60 of them in there and then have a bigger freezer.

27:48 Yeah. So, we can go mobile on it really pretty easy. Yeah. The only thing is the um the the  power that you need to keep the the warmer Oh, yeah. chocolate warmer going. But if you just had  one of those little battery packs or even just a silent generator. Yeah. Yeah. You could do it. You  can even get like a chocolate fountain. Yeah. You want it and just dip it in there.

28:07 Just go. Yeah.  Seriously, it goes It's so easy. Yeah. You know, like it's just a matter of like just doing it,  you know? I mean, even for us, like, you know, what else can we add? Yeah. You know, because  we're already doing it. That is amazing. Don, I'm like my mind is blown. This is awesome.  Where can people find you and your business? Boozelemonade.com.

28:25 B O B O Slemonade.com. Okay.  And then um on Instagram, boooos.lemonade. Okay. Thank you, Don. Thank Chris. I appreciate it. If  you like this content, please share with a friend, hit a like or a comment below, and  we'll see you next time on the Kerner

💡 Answer

A fresh-squeezed lemonade business can become a substantial side hustle when combined with farmers markets, catering, cart rentals, and related concession products.

🧠 AI Summary

A family-run fresh-squeezed lemonade business grew from farmers markets into catering, cart rentals, and additional concession products. The business reported $250,000 in farmers market sales over eight months, sells 32-ounce lemonades for $7 with an approximately $1.25 cost, and earns $1,000 to $3,000 per catering event. Fresh preparation, visible squeezing, market placement, SEO, Facebook Marketplace, and event partnerships drive demand. The owners recommend starting with a table, tent, and tested recipe rather than overthinking the setup.

🔑 Key Points

  • The business began three years ago at farmers markets as a family project and expanded into the owners' primary business.
  • Fresh-squeezed lemonade is made with lemons, cane sugar, water, simple syrup, and optional strawberry or mango flavors.
  • The business operates at Dallas Farmers Market and Frisco Fresh Market, offers catering, and rents out a lemonade cart.
  • Last year, the business generated about $250,000 in farmers market sales over eight months.
  • A plain 32-ounce lemonade sells for $7 and costs approximately $1.25 including packaging.
  • Catering orders generally range from about $1,000 to $3,000, while cart rental can generate $500 plus a normal $250 delivery and pickup fee.
  • The owners differentiate through fresh preparation made to order and visible lemon squeezing.
  • The business is pursuing more festivals, catering, venue partnerships, and a retail storefront by September.

✅ Actionable items

  • Start with a table, tent, and tested lemonade recipe instead of overthinking business formation.
  • Use one lemon, three ounces of simple syrup, filtered water, and roughly one pound of ice in a 32-ounce cup.
  • Prepare one-to-one simple syrup in bulk and process lemons at a warehouse when operating at volume.
  • Use a lemon wedger and smasher to speed up preparation and create an audible customer attraction.
  • Promote catering through SEO, market signage, graduation events, Facebook Marketplace, personal networks, and the business website.
  • Offer the lemonade cart as a standalone rental and upsell lemonade to rental customers.
  • Add frozen bananas and apple nachos as complementary catering products when they fit the existing operation.
  • Use leftover frozen bananas from catering for additional market sales.

💡 Business ideas

Fresh-squeezed lemonade stand or market booth15:53

A family-operated beverage stand focused on made-to-order lemonade.

For
Farmers market, festival, and popup attendees
Solves
Provides a visibly fresh alternative to powdered or pre-made lemonade.
Validate by
Set up at an approved market or popup and measure sales.
  • Nearly $6,000 in sales during a three-hour eclipse popup
Mobile lemonade cart rental03:48

A standalone cart rental for events and entrepreneurs.

For
Wedding organizers, corporate events, bartending companies, and entrepreneurs
Solves
Provides event-ready beverage presentation without requiring the cart owner to staff it.
Validate by
List the cart on Facebook Marketplace and offer it through existing networks.
  • Cocktail hour weddings
  • Classic car events

🏗️ Business models

Farmers market lemonade sales02:15

Selling fresh-squeezed lemonade from market booths.

  1. Set up a booth at a farmers market.
  2. Prepare each drink by wedging and smashing a lemon.
  3. Add simple syrup, filtered water, and ice.
  4. Sell the drink in a 32-ounce cup.
  • Dallas Farmers Market
  • Frisco Fresh Market
Lemonade catering16:30

Serving or pre-batching lemonade for corporate, family, graduation, wedding, and school events.

  1. Receive an event booking.
  2. Prepare fresh or pre-batched lemonade.
  3. Include travel, servers, service fees, and bar rental where applicable.
  4. Serve the event for approximately two to four hours.
  • $2,900 order for 300 pre-batched lemonades at a four-hour event
  • Typical catering orders of about $1,000 to $3,000
Lemonade cart rental03:48

Renting a lemonade cart to entrepreneurs, event organizers, weddings, and bartending companies.

  1. Promote the cart through Facebook Marketplace and the business network.
  2. Drop off the cart at the venue.
  3. Allow the customer or bartending company to operate it.
  4. Charge rental and, when applicable, delivery and pickup fees.
  • $500 rental for four hours
  • $250 delivery and pickup fee normally charged separately
Complementary frozen banana catering23:15

Adding frozen bananas and apple nachos to the concession and catering operation.

  1. Source bananas at the desired stage.
  2. Freeze and store them.
  3. Dip them in melted chocolate.
  4. Add nuts or other toppings.
  5. Use leftover inventory for later sales.
  • A 1,500-person event billed at $19,000 with about $12,000 profit

💰 Monetization

32-ounce lemonade sales $7 for a plain 32-ounce lemonade; $10 at partner venues. 04:59

Selling plain lemonade and optional flavored versions at markets and events.

  • Strawberry and mango flavors
Catering fees Usually about $1,000 to $3,000 per catering event. 16:51

Charging for lemonade, travel, service, servers, and bar rental at events.

  • $2,900 four-hour catering order
Cart rental $500 for four hours; normally an additional $250 delivery and pickup fee. 17:56

Renting the lemonade cart for events without providing staffing.

  • Wedding cocktail hours
Frozen banana catering $19,000 charged for a 1,500-person event. 23:47

Charging event customers for frozen bananas and apple nachos as concession products.

  • Trade show party

📣 Marketing

Sales

  • Lemonade is upsold to customers renting the cart.
  • Partner venues charge $10 per drink while retaining a commission.
  • Corporate, homeowners association, school, wedding, and family events are pursued.

Branding

  • Fresh lemons are squeezed and smashed visibly in front of customers.
  • The business uses custom packaging and visual design created by the owner's wife.
  • The $7 price is treated as an anchor price.
  • The brand positions itself around fresh-squeezed lemonade rather than powdered or pre-made products.

Distribution

  • Sales occur at Dallas Farmers Market, Frisco Fresh Market, festivals, popups, catering events, partner venues, and rentals.
  • A converted Ford trailer is used as a mobile bar.
  • The cart is dropped off for customers who operate it themselves.

Customer acquisition

  • SEO is being used to attract catering customers.
  • Market promotion emphasizes that the business offers catering.
  • Graduation events are actively targeted.
  • Facebook Marketplace is used to promote cart rentals.
  • Personal networks and friends generate bookings.

🔍 SEO & discoverability

Local seo

  • SEO is being used to reach local catering customers.

Strategies

  • Use SEO to attract catering leads.
  • Promote catering at existing market locations.
  • Target graduation-related searches and events.

Other channels

  • Facebook Marketplace
  • Personal networks
  • Business website
  • Market signage and promotion

🧭 Frameworks

Start small and validate at markets20:34
  1. Get a table.
  2. Get a tent.
  3. Get the recipe right.
  4. Post up at an approved location.
  5. Expand into catering, rentals, and venues.

🧰 Tools & AI usage

  • Sun-Kissed wedger — Wedging lemons for lemonade preparation.13:18
  • Pneumatic smasher — Smashing lemons quickly with a button-operated mechanism.13:23
  • Handheld smasher — Manually smashing lemons at lower cost.13:28
  • Converted Ford trailer — Serving as a mobile bar for the lemonade operation.06:51
  • Chocolate warmer — Melting chocolate for frozen bananas.26:51

AI is used for

  • Content planning based on engagement data — Beehiiv's MCP connection allows Claude to use real engagement data to help plan content around audience clicks.15:06

📊 Numbers mentioned

Costs

  • Approximately $1.25 cost per 32-ounce lemonade including packaging
  • About $1,500 in operational startup equipment
  • $300 total daily booth fee at Dallas including electricity
  • Approximately $350 for a Sun-Kissed wedger
  • Approximately $120 for a handheld smasher
  • About $0.20 for one lemon

Growth

  • The business started three years before the interview.
  • The owners believe it could reach $500,000 in a year or two.
  • A first retail storefront was targeted for September.

Pricing

  • $7 for a plain 32-ounce lemonade
  • $10 at partner venues
  • $500 for a four-hour cart rental
  • $250 normal delivery and pickup fee

Revenue

  • $250,000 in farmers market sales last year over eight months
  • $1,200 to $1,500 average daily revenue at Frisco
  • $2,500 average daily revenue in Dallas
  • $5,000 weekend revenue in Dallas
  • Almost $6,000 in three hours at an eclipse popup
  • $1,000 to $3,000 per catering event
  • $19,000 charged for a 1,500-person frozen banana event

⚖️ Advantages, risks & lessons

Advantages

  • Fresh preparation is easy for customers to verify visually.
  • The core recipe uses few ingredients.
  • The family business involves the owners' children.
  • Cart rentals can generate revenue without staffing.
  • Frozen bananas can be stored and sold later because they do not spoil like fresh lemons.

Risks

  • Weather affects market operations.
  • Frisco Fresh Market closes for two months seasonally.
  • Ice is one of the largest operating costs.
  • High sales volume requires warehouse space and equipment.
  • Managing multiple markets requires additional workers.
  • Frozen banana catering requires substantial labor and freezer or warmer capacity.

Lessons

  • A simple product can support a large business when sold through multiple channels.
  • Visible preparation helps distinguish fresh lemonade from pre-made alternatives.
  • Existing beverage catering experience can reduce the learning curve.
  • Related products can be tested through existing catering leads.
  • Starting quickly and learning through trial and error can reveal viable event products.

💬 Quotes

I will be middle-aged lemonade stand entrepreneur all day long

Captures the central point that a simple, often overlooked business can become a serious family operation.00:29

Just get a stand. Yeah. You know, get a table, get a tent. Yeah. You know, like get your recipe right. Yeah. And then just post up.

Summarizes the recommended low-complexity approach to starting.20:34

👤 People & companies

Chris

Interviewer and host who discusses the lemonade business with Don.

01:49
Don

Owner of the family-run lemonade and concession business.

02:00
Frisco Fresh Market

Farmers market where the lemonade business started and operates.

03:05
Dallas Farmers Market

Farmers market where the business operates.

03:30
Restaurant Depot

Local supplier used for lemons and syrup-related supplies.

09:40
Benny Keith

Restaurant supply company used for large orders and bananas.

09:46
Beehiiv

Platform promoted for hosting newsletters, podcasts, digital products, and coaching sessions.

14:37
Claude

AI tool connected to Beehiiv through its MCP tool in the promotion.

15:06
Facebook Marketplace

Marketplace used to promote lemonade cart rentals.

17:38
Walmart

Retailer mentioned as a source of Milo's lemonade used by another vendor.

12:59
Country Time

Lemonade product criticized as having 18 ingredients and not being fresh.

12:04

🔗 Links mentioned