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🚨 Full episode is LIVE now! Watch it here 👆 Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · Jun 28, 2026 · Education · 01:36 · EN

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AI Summary

After an unexpected 20% employee layoff and financial vulnerability, the speakers chose to build a company rather than seek another job. They accepted a broad range of work, including design and marketing, and outsourced delivery. They describe monthly recurring revenue eventually exceeding prior salaries, customers arriving through ChatGPT and Claude, and Google Ads beginning only after crossing 10,000. The discussion frames personal rock bottom as a catalyst for taking action and asks how nontechnical people can start a software-as-a-service business.

Key Points

  • The company the speaker worked with laid off 20% of its employees without announcement.
  • The speakers chose to build their own company instead of relying on another employer after becoming financially vulnerable.
  • They said yes to design, marketing, and other work, outsourcing tasks they could not or did not want to perform themselves.
  • Monthly recurring revenue eventually exceeded the speaker's previous salary.
  • Customers reported discovering the company through ChatGPT and Claude.
  • The company started running Google Ads after crossing 10,000.
  • The speakers argue that reaching a personal rock bottom can motivate people to take decisive action.
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Transcript

Searchable transcript of 🚨 Full episode is LIVE now! Watch it here 👆 — Chris Koerner on The Koerner Office Podcast (01:36). Search for a phrase, then click its timestamp to jump straight to that moment in the video.

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00:00 monthly recurring revenue exceeded any salary that I had up until this point. >> Yeah. >> My company that I was working with laid off 20% of its employees [music] unannounced. And so, we had a decision to make at that point cuz we have families [music] and households that we're taking care of. It was either going to be going out and finding a job. I had done that and somebody else's poor financial decisions put my family in a vulnerable position or I was going to go make it happen myself.

00:24 We said yes to anything. We were saying yes to design work and then outsourcing it, marketing work and outsourcing it. We kind of just said yes to the [music] whole scope and the whole range of things. >> I like to say say yes to everything until you can afford not to. >> Many [music] customers coming to us since then saying Chat GPT sent me or I was chatting with Claude and they sent me your way.

00:43 [music] We just now started running Google Ads after we crossed 10,000. It's [music] >> super inspiring that you guys both were effectively knocked out on your butt, right? Lost your job, company went [music] bankrupt, and rock bottom can be a very powerful thing. I think most people, not all, but the vast majority of people will not do what they need to do with their life until they're at their own personal [music] rock bottom, which looks different to everyone.

01:06 Some people's rock bottom might be sitting in a federal prison. Some people's rock bottom might be [music] they didn't get the promotion they needed for that year. It looks completely different, but when we hit that rock bottom, only then are most of us able to truly just grab life by the horns and make [music] exactly what we want of it. >> Okay, so what's the playbook that people can implement if they're not technical to start a pure software as a service business?