How to Make Money on Airbnb (Even With $0) Transcript, AI Summary & Key Points

00:00 We hit 200,000 45 days out from launch and then  we hit 300,000 just three months out from launch. We pumped in I think $500 into one Instagram ad  on a reel that we made. It wasn't even video. It was just like static images for $500 one time.  How many in bookings per day were you getting for that first period? Our average booking size  is somewhere between $4 to $5,000 a booking.

00:21 And there were some days we were getting five  to six bookings a day. And then at that point I was like this deserves my full-time and  attention. This is something that deserves to be scaled. like there's clearly a gap in the  market. We had 10 to 15 people a day reaching out why they couldn't book the dates they wanted  because there was already booked in it.

00:32 We had a wait list of hundreds of people that were waiting  for the second one. I would say the better option for no money down to get into like managing an  Airbnb would be through co-hosting and you can co-host someone else's property and I know a lot  of people that have had major success in growing their co-host business and then you know taking  their cash flow and then starting to invest in properties and buying their own.

00:54 So co-hosting  is like being a property manager on steroids. Like you're more involved, but you're making more  money, right? I know some people that have gotten, you know, 10, 20 co-host clients in as short  as 6 months. Co-hosting is a great way to get into the industry. Once I figured that out,  the entire strategy of the company changed. Meet Kyle.

01:15 Kyle spent a decade grinding away  at corporate jobs at Coca-Cola and Nestle. And then he blew it all up. his savings, lines  of credit, 401k. He went all in on a beat up dairy farm from the 1800s. And this wasn't just  any barn. This barn was down the road from his grandparents place in Wisconsin where he used  to spend summers with his 21 cousins.

01:31 Now, his dream was to give that same experience to other  families and make a profit while doing so. So, he bought a barn that nobody wanted in a town that  nobody had ever heard of. And then the craziest part about all this, he spent $500 bucks promoting  one Instagram reel with zero followers and made $80,000 before he ever opened. Yes, 500 bucks  to Instagram with no experience with content or Instagram or anything.

01:59 And he turned that  500 into $80,000 before opening. Now he's got 15 of these unique Airbnbs. So, if you don't  have the money to buy an Airbnb, fear not, because we talk about co-hosting at the end, which  is a way to do what he does without having to buy your own Airbnb. And no, it's not that scammy  Airbnb arbitrage that you see those course gurus talk about.

02:20 You're going to love it. So, Kyle,  are you confident that by the end of this episode, people will have enough information to get started  in short-term rentals? Absolutely. Okay. Even if they don't have a ton of money. Absolutely. If  you were had like three sentences to describe what makes your Airbnbs, your short-term rentals  different, what are they?

02:35 I think we create some of the most immersive experential hospitality  destinations in the country. And I think what we do differently is we're not just opening  up another Airbnb or a place to sleep. We're creating experiences because people don't just  want to travel for a place to sleep. They want to travel for an experience and to create memories.

02:54 So once I figured that out, the entire strategy of the company changed that we wanted to create  experiences and memorable things that people wanted to share with people. They're not going  to send you a picture of a cool couch they sat on at an Airbnb or where they slept in a bedroom.  They'll send you a picture of the indoor petting zoo or the helellipad that they got picked up on  in their backyard for a sky tour or an indoor pool that has a swim- up bar and a rock climb wall.

03:17 Um,  so we started focusing very heavily on the guest experience and heavily investing in amenities in  in the properties that we were building um that we knew were going to a go viral on social media,  but also b create these things that um we're inventing and innovating in the space instead  of just copycatting another operator out there because you go to the a place like the Smokies,  you'll see thousands of cabins, they all the same amenities and they do the same thing.

03:41 So we wanted  to be different and we wanted to create new things that people were going to stop their scroll and  travel across the country to stay at. Okay. So, of all the different types of Airbnbs, you  know, barnaminiums, tree houses, whatever, like what are yours? What what do they look like?  I specialize in acquiring overlooked commercial structures and turning them into places that  people actually want to travel for.

03:59 So, things like barns primarily and also warehouses now,  you know, that you drive by every day throughout rural America and it's just another barn, another  warehouse. It might look dilapidated or might be hundred years old. A couple of our properties  are dairy barns from the 1800s. And you know, we found that people really enjoy the history of  the property and the structure and what it used to be and what we've turned it into.

04:22 So I personally  don't use the MLS much. I use commercial platforms like Crexy and Loopnet and Land.com to acquire the  properties and basically overlook buildings that everyone else thinks they have no life and there's  no redevelopment and there's no adaptive reuse. We come in and we turn them into destinations.  Okay. And how many properties do you have today?

04:43 15. Okay. And if you were to break up all 15 with  regards to like category, airplane hangers, barns, whatever, how would they break out? 14 of the 15  are under the brand Big Sky Barnhouse. So they're all either renovated old barn barns from the 1800s  that used to be active dairy barns. One of them, which is our newest brand we just launched,  is Wild Wild Warehouse.

05:02 And it is a rural Iowa warehouse outside of De Mo Iowa that we  took and it was just an abandoned warehouse in the cornfields of Iowa known to be somewhat of a  boring state and we turned it into one of the best most exciting vacation rentals in Iowa. Okay, so  your first one ever. Walk me through that. Like how did you find the property? How did you look  at it?

05:20 Etc. Yeah, it was a it was a great story. I was still working my data software job slinging  data and had a break. I was on lunch and I was at the time planning to build a barn and I wanted  it to look rustic on the outside and resemble my grandparents barn when I was growing up. Were you  wanting to build this for an Airbnb or for your own personal use?

05:43 For a vacation destination for  my family, but also to welcome other families. I actually found the pro the first one that we  ever did on a realtor.com article. They post every single the most organic viral homes on  their platform that got the most organic clicks that week. And number one on that list was our  flagship location. Number two was like this $50 million Tennessee estate.

06:04 And I was like, how is  this dilapidated dairy barn in Arena, Wisconsin, like a no-name town in the middle of nowhere,  Wisconsin, um, number one on this list? And I was going through every single week's list just to  look for consistencies of like what types of homes were going the most viral on realtor.com when they  became for sale. And I just was curious.

06:18 I wanted to know what that home sold for. I thought that  it got gobbled up. So through doing doing public search records on that property, I found that it  was actually taken off market a few months ago and I went directly to the white pages and started a  white page account and found every single number affiliated with that last name and made 50 phone  calls in the next 30 minutes until I found someone that was the owner of that property with that  name.

06:44 And then I was out there 3 hours later touring it and had a handshake deal before I left  the property. So that's how I found it. You said this it had already sold or had not sold yet? was  for sale when it hit realtor.com organic home and then I went to go do public search records  on if it sold, what price it was for, who's the new owner, but I saw that it was taken off  the market a couple months ago.

07:02 Okay. Okay. So, it was it was listed on realtor.com. It got a ton  of organic virality just because of how unique it was. And you're like, whatever happened to this?  You do some digging and it was taken off market. Correct. It was taken off market and that was  really intriguing to me. So, I was planning to build a barn at that time from scratch, but um  through doing research and you know, I was like, where's Arena, Wisconsin?

07:25 And it ended up being 45  minutes from my grandparents barn in Wisconsin in the same part of the state. And that was even more  appealing to me from from my experience growing up at my grandparents barn. So, um yeah, that's kind  of how I came across it and just um started cold calling. Is this the one? That's the the flagship  location. This is the first one ever.

07:41 First one ever. Okay. Okay. All right. So, did he ever tell  you why he took it off the market? It was when the the golden era of postcoid interest rates started  skyrocketing in 2023. Okay. So, the market just softened and he didn't get as much interest as  he hoped. It started shifting from a major buyer market to a uh from a major seller market to,  you know, interest rates going up and converting, you know, the pendulum shifts.

08:06 And he was listed  a little bit too high because of all the work that he put into it. And um he just took it off market  because they were just using it for their family and they owned it outright. And um it it never  looked anything like this. We did the conversion obviously, but the actual bone conversion from  a dairy barn to a base home was already done before we bought it.

08:26 Hey, please subscribe to  the channel. Whether you're on Spotify, Apple, YouTube, doesn't matter. It would mean a ton.  I'm almost surprised like it went so viral. I got so many clicks and he didn't just like stick  it out cuz if I'm him, I'm thinking I knew I knew my barn was special, but holy crap, number one  on this list. Like someone's got to buy this, you know?

08:45 Yeah. He actually wasn't even aware that  he was number one on realtor. Oh wow. Okay. Well, that changes things. Very old school concrete guy.  You know, his realtor got some good features and press for him. But that market, if you remember  in early 23, it started shifting very rapidly um from early 2023 to late 2023. So, that changed  buyer sentiment and uh seller sentiment as well.

09:07 And that's kind of why they weren't able to  sell. Well, it was a double whammy because people weren't like staying in Airbnbs as much  as they were during CO either. So it was it was a double whammy, right, for the Airbnb market. Yeah.  Yeah. The the middle got crushed in Airbnb for a while. Um and it kind of shifted what it's looking  towards in the future right now.

09:20 Okay. So you're like 30 minutes west of Madison. Is that right?  30 40 minutes west of Madison. Yep. Okay. So you reached this guy off market. It was no longer  listed. And what do you say like cuz this is the hardest property that you know most people will  ever buy because you don't really have a track record. It's hard to sell them on a vision. you're  just selling them on your you being a dreamer.

09:42 Um, what was that conversation like? I'm very open and  transparent. You know, I'm I'm big on networking and, you know, introducing myself to people  um that might be good business partners or people that I want to buy or sell from. And  I just asked him if he still was interested in selling and he said maybe. And I just asked  if I could come take a look at it.

09:58 And he said, "I'll meet you there in 3 hours." And I closed  my laptop, blocked my calendar, and got right in my truck and started driving there from Chicago.  So, this is smart. I love it. for those listening, like if you want to do a deal like this, like  potentially a life-changing deal, you got to get in front of the person in person, right? Whereas,  if you're like trying to scale this and like, you know, you're adding, you're going from 14 to  15 and your time is much more limited.

10:20 That might not always be possible, but I think it was really  smart of you to get in front of him in person, bellyto belly as they say, because this is kind  of unique ask, right? Absolutely. Okay. So, I think I found the original article that you saw on  Realtor. 945,000. Was that what it was originally listed for? Is this it? Yep. It was originally  listed for 945 when it hit market.

10:43 Okay. And then he took it off, you know, he doesn't have  as much leverage anymore. How does that pricing conversation go? We ended up acquiring it for 775.  Awesome. And we actually we got it commercially reappraised uh last year for 2.1 million. Wow.  Okay. 775. What was financing like? Most of our properties, they're all commercial financing um  with small local community banks and um so 20 20% down, 25-y year amortization, three to five  year balloon.

11:10 What about financing the like the buildout? How'd you pay for that? We took out a  business line of credit on a property that I had down in Tennessee and maxed out our equity on a  cabin that we had in the Smoky Mountains. And then I also took out a home equity line of credit on my  home that my family lived in. and then also use a portion of savings, man.

11:34 All right. So, you just  went you just went all in on this. Had you had you seen any signals from the market like that or any  have you done any tests with ads or landing pages to like, man, all I got to do is get this open and  I know it's going to be hot or were you just like it was a number one on realtor.com. I know this  is very viralable. It's just going to work.

11:51 It just has to. I I started seeing trends in unique  type of structures and unique types of experiences combined with large group stays for family re and  those three combined with my experience growing up at my grandparents barn. Um, you know, you have  to trust your gut at some extent. I mean, because you're people say trust your gut, but really your  gut is an accumulation of millions and millions of experiences that you have and knowledge you  have that you can make in a couple seconds, but when you really break it

12:24 down, it was those three  things. Yeah. So, it's interesting because that gut that you're talking about can go one of two  ways. Luckily, it went one way where you're like, I know this market inside and out. I know what  a good value is. I'm tracking Airbnb, you know, demand. I'm I'm I'm I'm like in this world. So,  I have a unique insight and unfair advantage, if you will, into knowing that this is a killer deal  and I'm going to make it even better.

12:43 Right? So, that's one side of your gut. The other side can  be total like proximity bias and confirmation bias and you're just like like you have all this  nostalgia for the area and for your grandparents barn down the road. So, like you're overindexing  on how much other people will love it, right? And so people can, you know, use that those same life  experiences or data points to make bad decisions because they, you know, they're extrapolating  their thoughts, nostalgia, experiences on everyone else.

13:14 And it doesn't always work out that way.  But I think in this case, I mean, hindsight 2020, of course, you made the right decision. But I  love to say everyone has an unfair advantage, right? Everyone does. Unique insight,  perspective, whatever. Like a four-year-old does about dinosaurs. He probably knows more about  dinosaurs than I do. That's an unfair advantage.

13:32 I do about other things. So, you were smart and  that you leveraged what you knew into something profitable. And that's the thing like I started  seeing that the the middle portion of the Airbnb market was getting crushed. You know, two, three  bedrooms and just a place to lay your head and being very market dependent. Like people going to  Nashville or the Smokies or urban city centers.

13:51 Like even pre-COVID that was already shrinking,  but postcoid the middle of the entire market like 90% of what the middle was was getting crushed.  So, I wanted to dissect that and find out who was still excelling and why and where were the  fastest part growing parts of the vacation rental industry and it was five, sixbedroom plus unique  structures and unique experiences.

14:07 Yeah. I mean, with some exceptions, like the worst place you  could be is a generic three-bedroom home in Orlando. Right. Right. Or a generic three-bedroom  cabin in Broken Bow, Oklahoma. Because that's everything. You either need to be it's got to be a  barbell strategy. You need the cheapest, smallest place that anyone can afford that will be booked  no matter what or the biggest place that's 16 plus people where four families can split that $2,000  a night charge and it's not very painful for any of them.

14:40 Right. But the messy middle is where like  people succeeded during the peak but are getting crushed today. Absolutely. And you know, a lot of  operators compete on price. And one of the biggest pivotable moves that we made as a strategy from  a company perspective was competing on experience instead of price. Compete on experience instead of  price and not have to slash prices to try to get people to book your place, but you're competing  on the experience that you know you're going to deliver for people in groups.

15:04 I think that's where  you want to be. And you want to be original and inventing new amenities and creating experiences  that don't exist is really what we do. Yeah. Now, I mean, I I had a 16 person Airbnb uh a little  before this in 2022, and that's kind of where I had my light bulb moment. I started using  AirDNA and all these other thirdparty sites to start researching other markets.

15:25 And that was  my big unlock is Airbnb is really good if you have a really big place, a really unique. Yep. And  really big. And I almost like tripled down and bought a bunch more units, but I didn't. And I'm  glad I didn't just because I've done other things since that was a good use that were a good use  of my time. But I'm tracking. So 775 on this.

15:41 You put in like 150 and change just for the note just  to buy the thing. And then you leverage yourself to the hilt basically as much as you're able. How  much did you end up having to spend on renovations for this? Postclosing capex was about 100 to  125,000. And that was to add all the It's not bad at all. Yeah. Yeah. It was the the structure  itself was really unique already.

16:03 It just needed improvements to the indoor pool, the outdoor pool.  We love doing slides off of decks, building indoor jungle gyms. We built an indoor like jungle gym,  commercial playground, renovated the party shed area, which is a different structure separate  from the barn. And we put a 9-hole commercial mini golf course where the cows used to be  milked on the first floor with an arcade.

16:24 So, we added a lot of those things to it in addition  to furnishing it and amenitizing it and home decor and whatnot. How did you do all that for 125? It  was. Was there sweat equity? Like were you getting creative there? Yeah, I mean the most recent ones  obviously we have a crew of carpenters that work for us mostly far you know full full-time but  for the first one it was my wife and I and our kids and you know grandma and grandpa and brothers  and sisters, cousins coming by and helping us do the setup.

16:54 So we didn't have too much of a labor  expense. You know it was kind of like a family setup and we got it done in 30 days. We bought it  September 1st and we were out of there by the end of the month. Wow. Okay. Sorry. 30 days. You said  30 30 days. Yeah, we we bought it on September 1st, 2023 and we launched the page September  30th uh 2023 and we were up and running.

17:09 Did you do anything to promote the property other than  launching it on Airbnb? We didn't want to rely on Airbnb solely as the only place where we're  marketed. So, we started an Instagram page. We did a little case study on what we should call the  brand. It should have been Barn Something, Barn House. Um, and we landed on Big Sky Barnhouse and  we started the Instagram page Big Sky Barnhouse.

17:36 We pumped in, I think, $500 into one Instagram ad  on a reel that we made. Even it wasn't even video. It was just like static images of the actual place  and we were just calling out the amenities. And that one reel, I think, got over 500,000 views  and started generating from that one reel four to five bookings a day from the time we launched  the page.

17:53 Oh my gosh. All right. So, you launched, you said September 30th, the Airbnb. Yep. And when  did you launch this first Instagram reel? I think it was September 3rd or 4th. Okay. So, before  you opened? It was way before we opened while we were there in construction. Yeah, it was it was a  couple days after we bought the property. Creators are moving their podcast to Beehive, and I want to  tell you why.

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19:28 Some of  these images are renderings. Um but the base home is what it is. Um check back on at the end of the  month for the you know post construction images and we just caveed that on the page. Yeah. And if  for some reason some person sees the real images after already booking, like you're not going  to hold them hostage, right? Like, who cares? It's worth the risk.

19:49 So, you started a brand new  Instagram page for this with zero followers. Yep. Okay. Did you post this video organically, let  it play out for a while, and then put paid money behind it, or did you start posted it organically  for the first week, and then I started the Meta advertising account and then put about $500  into push into pushing the real into, you know, you can select your market and demographic and  whatnot.

20:09 I think this is like I don't know what we're about to talk about, but this has been the  biggest alpha, the biggest takeaway for me so far. And results not typical, results not guaranteed,  whatever. For $500, you were getting how much in bookings every day? For $500 one time, how many in  bookings per day were you getting for that first period? Our average booking size is somewhere  between $4 to $5,000 a booking.

20:30 And there were some days we were getting five to six bookings  a day. Oh my gosh. What would you say the total ROI was? not including repeat guests, but just for  the first guest, for all those bookings that came directly attributable to that $500 campaign, how  many in bookings? That that's a great question. I believe when we when we were fully done and we  left and the page was up and running, I'm sorry, the page was up and running, when we fully  finished the construction and we were, you know, gone and we're just

21:00 like, "Okay, now we need  to figure out our full marketing plan because we're done with construction." I think we had  around 80,000 in bookings during the setup. Um, so $500 and then we had, you know, around 75  80,000 in bookings before we left. I mean, by the time you open, you've paid back half of your down  payment basically or 3/4 of your buildout cost, however you want to look at it.

21:23 Yeah. Are you just  like bouncing off the walls? You're just like, "This is a home run. We did it. Like, we've made  it." It's crazy because I remember like two days before closing, I was like, "What am I doing?  I'm like betting my life on this." like I'm pulling out home equity lines of credit, taking  out savings and I'm leveraging another property I have.

21:39 If it doesn't work, like I could have gone  bankrupt if it didn't work out. But I went all in because I believed that it was going to work. And  even though there were people around me, you know, being like, "What are you doing? That's crazy.  Something that I felt really passionate about and I just had a gut feeling that I knew it was going  to work."

21:53 And right after we set it up and we got the professional pictures done of the setup, the  bookings soared from there. I think we hit 200,000 45 days out from launch. And then we hit 300,000  in bookings um just three months out from launch. And then at that point I was like this deserves  my fulltime and attention. This is something that deserves to be scaled.

22:12 Like there's clearly a  gap in the market. We had 10 to 15 people a day reaching out why they couldn't book the dates they  wanted because there was already group that booked it. And then you're like we need more barns baby.  We we had a wait list of hundreds of people that were waiting for the second one that we said we  were going to open up soon.

22:26 And then we ran into the issue of how where are we going to find the  next one and how are we going to do it again? And at that point it was when I put in my notice at  my corporate job and then just went full-time into building this. Did you start coming up on your  prices as your weight list grew? Yeah, we we made a big mistake in pricing. We we we were not set up  on dynamic pricing for the first few months.

22:42 So we had a flat rate for weekends and week nights  before we got set up on Price Labs, which is our dynamic pricing software where you can set  baselines so it doesn't but like the pricing is very elastic. I mean, the average lead time for  our bookings is six to eight months. There's a date that starts getting five, four, three, two  months out, it'll drop from 1500 to a,000 to 700 a night.

23:06 But on the flip side, if it's something  that people are clicking, just like airline ticketing works, um, and you have 500, you know,  people click a date for a group at one property, it'll go up to four or 5,000 a night. So, we've  seen as high as, uh, in the four high fours, low fives for a night. Um, but as low as, you  know, 7800 a night. Um, so the software once we unlocked that for our operations, it unlocked much  more profitability for our our pricing strategy.

23:32 You charge between 700 and $5,000 a night based on  demand, seasonality, etc. That's insane. What is your occupancy on this first unit average at this  unit? Because it's still our flagship. None of the other properties have beat it yet, which is one  of my personal goals is to open up a location that will beat this one. is portfolio occupancy floats  between 45 and 48%.

23:50 And okay, this location is at around 65%. Wow. And for some context, like if you  owned an apartment complex, you'd be broke. Yeah. Right. Like you just can't. But for Airbnb, that's  very good from what I understand. Absolutely right. As a portfolio, I don't think I'd ever want  to be above 50% occupancy. The property needs time to breathe for maintenance and improvements  and people just like wear and tear.

24:12 Well, the same principle is true in other asset types  as well. Like with an RV park, you never want to be at 100% occupancy because it means you're too  cheap. 93 95% is perfect because it means you're, you know, you've got equilibrium for what that  market will bear. Looking back in hindsight, it's been 3 years plus. What about that property made  it so successful that you realize now that you didn't back then?

24:37 That's a great question. I think  it's the the history that comes with the property. There's signage that we have up in the property  that salutes back to, you know, this was an 1800's dairy barn that was in operation in the area and  like fed the region and there's history behind it. It's not a new build. There's original owners and,  you know, they used to own the 500 acres behind us that you used to still have beautiful views  to.

25:01 You know, there's a lot to it. I think we are along a US highway which is similar to like a  hotel strategy versus traditional Airbnb. We have a lot of traffic that comes down US Highway 14.  So I think being along a US highway in conjunction with being a building that was an old dairy  barn that was dilapidated that was converted to something crazy unique and special but also having  the am the mass amount of square footage that we just have with an indoor pool and an outdoor  pool.

25:26 The other properties have indooroutdoor pools with the historical components of being a  building like this and it's just a great area. It's not just Madison Metro, which is one of the  fastest growing metros in the Midwest, but we also have all of the Franklidd Wright tourism down  in Spring Green that people have to take Route 14 past our property to go to.

25:44 Okay. Do you have  any bearing on what percentage of your sales come from your location, just drive by? We did put up a  100 foot mural on our structure facing the highway recently and I think we've we've gotten a lot more  through organic search from that. But I would say, you know, it's hard to give an exact number to  that, but I would say somewhere between like 10 and 20% through organic.

26:04 Wow. Now, if I got these  numbers straight, your first three months, you you made all of your money back, right? Give or take  150 on your down payment, give or take 125 on your buildout, and you made 300 grand in bookings. the  first three months. Is that right? In bookings, but they were paid out over the next 12 months.  Sure. They they hadn't been all fulfilled yet, but correct.

26:27 That's crazy. Okay. So, 2025 for  this unit alone, what was your revenue and profit? Revenue was around 330,000 and profit was  in the low 40 percentile. 40. Okay. So, likeund, you know, 40,000. Is that right? 130 profit  around there. Yeah. And we did do a refinance, too. So, we were compressed a little bit to pull  out equity, but it was between, I believe, 130 140,000 net profit after OPEX.

26:54 Wild. Okay. So, you  make back your down payment every year, basically. And your payments on this are you still have a  note on it? Yes. Payments are what, you know, 4,000 a month? They were before we refinanced.  So, we we refinanced at the new value of 2.1 million. So, we got the new note. We still left 30  we still left 30% equity and we did a 70% LTV.

27:11 Um, so our new note is, you know, 1.2 something.  So, I think it went from four 5,000 a month um in principal interest payments up to I believe  it's 9,000 a month now. Okay. And it was val you got an appraisal at 2.1 you said? Correct. Okay.  So, just to get our listeners or viewers up to speed, pay 775, puts 20% down. Um he puts 125  grand into it.

27:33 So, you're all in 900 grand or take cash out of pocket you're all in almost  300 grand. It performs very well. you say, "Hey, let's get an appraisal uh in here." Like,  and you had it appraised as a short-term rental, which is a big difference than as a piece of  real estate that's going to be listed on Zillow, right? So, you get it appraised. Someone who knows  what they're doing with short-term rentals, they say 2.1.

27:59 You say, "Awesome, bank. Let me pull some  money out." They say, "We'll we'll lend you 70% of that 2.1." So, you refinance it and you pull some  cash out and presumably put that cash into another property. Correct. Yeah. that funded um our  next three properties through the cash out. Wow. Okay. What did your like we don't have time to go  through number two through 15, but what were some highlights from properties number two through 15,  especially number two?

28:23 Like I'm curious how the second one looked compared to the first one. Yeah,  the second one we went down to the Bourbon Trail. So, we went to Kentucky and we opened up our first  location down outside of Lexington in Lancaster, Kentucky. That one was a newer built barnaminium.  So the strategy is, you know, not just old barn houses, but barn-like structures, commercial-l  like structures, and new barn dominiums.

28:43 And this one was in the heart of the bourbon trail. So  there was major horse tourism and major bourbon tourism that carried carries that market. And  it was an underserved market. There's a lot of demand 12 months of the year for bourbon tours on  the bourbon trail. And obviously, you know, with Louisville and Lexington and all the hundreds of  distilleries there, um, that was really appealing.

29:06 just really digging into the AirDire DNA and BNB  cal data. That market really popped out at me for there's a lot of barn-like structures in horse  and bourbon country and there's a lot of people that are willing to travel for that experience.  Were you concerned at all that you didn't know that market anywhere nearly as well as you did the  first market?

29:19 I was, but I feel like if you have an emotional attachment to a certain city because  everyone always wants to invest in their backyard, they want to be able to have a 30 minute or 1  hour drive to somewhere they invest and that's very limiting. So I I just removed that entirely  from our strategy and started looking at it from a data perspective. Like where does it make the  most sense to deliver an experience where people are going to travel to and it'll still be a part  of brand but still be within the Midwest

29:42 corridor where we're building our audience that is fast  growing on social. If I forced you to choose one thesis for this entire business model, is it make  a a product, a property so good, so viralable that people can't help but to share it and whatever  we share about it is much more likely to go viral than a generic property and that is going to do  our heavy lifting on the marketing side.

30:03 Is that the thesis? I I'd say so. Um I I would also say  that the thesis is to create a moat. If you don't have a moat around your vacation destination  or your business, it's going to be very easily replicable and people can just come in and  copy it. And when you create a moat around your business, whether it's the market or your strategy  or the amenities or the or the the property type um and the structure type, you create something  that is very hard to copy.

30:30 And I think that's what we try to focus on. Yeah. Because like in up in  Wisconsin, like anyone could start an Airbnb that had a dairy farm theme, right? Cool. whatever.  But how many other people can buy a competing property within a 30-minute radius that literally  used to be a 100 plus year old dairy farm that fed the region that was still habitable?

30:52 It was like  it had to check so many boxes that that was your moat. You couldn't copy and paste it. Absolutely.  Yeah. From property type to, you know, even just going to like rural markets. Like rural markets  are overlooked a lot too in addition to the property types that we go after. And a lot of the  towns that we go to, they're less than a thousand person towns.

31:11 and they're in rural America given  an hour drive to a major metro, but they're in rural Midwestern America. That's also very hard  to swallow for a lot of investors in the vacation rental space going to a market that doesn't have  major demand. Um, but we've kind of gone against the grain in that realm and double down on rural  destination stays. Let me dive in on that because a thousand person town, you know, on an island  sounds like a terrible idea, but many of these are within 30 minutes of a 100,000 person town

31:38 or  a 30,000 person town. So, what metric do you look for to to delineate between rural and too rural?  Yeah, I I think it it starts with the major metro, whatever it is, because all of our properties are  no more than a 60-minute drive from a major metro in Midwest America. Um, so then I'll break down of  those major metro cities, which ones are fastest growing, have the best economic growth, which  companies are moving there from the Fortune 500.

32:04 Um, what does population growth look like? What  does crime look like? Just a bigger picture of that major metro. and then just look at a zoomed  out picture of a one-hour drive around that major metro and find something with more acreage,  less neighbors, unique property type. Okay, so like your De Moine property, Lacona, that  is what, an hour from de uh De Moines, 40 miles southeast of De Moine.

32:23 Okay, it's 52 minutes  Google Map shows. Yeah. 39.6 miles. Was that your most recent property? We we just set we acquired  that on April 20th, 2026, and we just launched the page on June 4th. That is our most recent one.  And so you did 14 barns and then one warehouse most recently. That it's our first warehouse that  we how do you make that jump and why?

32:40 You know, we built the Big Sky Barnhouse brand from 1 to 14.  And I built this brand a year ago and it kind of has been sitting on the back burner. And Wild  Wild Warehouse is kind of like the wild child born from Big Sky Barnhouse. It's more eclectic.  It's more fun. And in my opinion, when you have warehouse space compared to like barnaminium  or barn house space, you have sometimes 5 to 10,000 of massive wide open square footage with  16 to 20 foot ceilings and you know like 105 by 50 foot structure where you can

33:09 stack that's just  a blank slate. Blank slate can. Yeah, blank slate. It's like a dream for a designer builder to come  in and put an indoor pool, fullcourt basketball, commercial playground, karaoke bar. Most  properties just don't have that amount of space to stack something in one space and put it all  in the same room because that's going to really appeal to our guest avatar.

33:28 So really breaking  down what our guest guest avatar was looking for from the barns. We wanted more wide openen  square footage to heavily amenize wide openen square footage spaces. Okay. How many square feet  is this uh warehouse? It's 8,000 square ft now. It was about 7,000 when we bought it and we added  a second story to the warehouse with like a motel style overlook with new bedrooms.

33:47 Okay. What? And  then break down the numbers on this. What' you pay for it? What' you put into it, etc.? Yeah, the new  financing structure that we've been um doing on the most recent deals is acquisition plus buildout  um with a commercial lender. So, we bought it for 400,000 and our buildout buildout cost was um 550.  So, total project was 950 and we put 20% down on the 950 price and then the bank funded the 550  buildout for everything that we did to convert it.

34:17 Okay. So you you put the the 550 build out plus  the 400 together and all you put in was 20% on the total on the 9. Correct. Yeah. Okay. How long  did that take to build out? 40 days to the to the to the tea. How are you guys doing that so fast?  That is so fast. I'm looking at pictures right now and you got was it a bowling alley and in the  Iowa location we have uh an indoor party pool room that has an indoor heated inground pool uh open  year round.

34:41 Next to that in the warehouse space, we have a fullcourt basketball and soccer arena  that doubles as a toss a touchdown arena. Um, and then next to that we have like a commercial  grade like nice kids playground like the ones that you'll find at like a church or a school.  We're not competing with like everyone's backyard like the wooden ones that rot and kind of showed  you know age over time.

34:59 So like a huge commercial playground wrapped by a custom infinity mini golf  course. And then on the other side of that, we did a custom cow cowboy karaoke bar that has like a  karaoke stage, a real karaoke machine and just immersive artwork throughout the entire space. Uh  we work with um an artist Eric Herald who comes in and he's one of our partners and he designs and  does all the murals throughout to kind of make it this immersive environ environment.

35:22 And then we  put 300 hex lights on the ceiling that change the entire ambiencece of the place. And those lights  on the ceiling also change to music. There's like a music sensing mode which changes it to like  a party warehouse which is awesome for family reunions and groups coming in. And um in addition  to that, the outdoor has like a fire pit and hot tub.

35:43 And it's a really special place. It's been  our most successful launch to date. We opened the booking page on June 4th. We're sitting here on  June 29th and we have roughly 190,000 in bookings in the last 25 days since we launched, which is by  far head and shoulders the most successful launch we've had. Um, and I think it really comes down  to like I remember like touring this place and I was like sitting here in this like empty shop that  was like gravel floors and had nothing in it.

36:05 And I'm like grinning ear to ear and the realtor is  looking at me like it's a shop with gravel floors. What like what do you see here? And gravel floors.  And I was like this is going to be amazing. Like this is going to be the best place ever. And  she's like it's a shop. It's used for storage. And um really just the blank canvas square footage is  what um was appealing to me.

36:21 And um you know we've we've got this place has gotten 15 million views  in the last couple weeks since we launched and we started launching all the media and working with  influencers and partners. Um people have really um liked the new concept and the new brand that  we've launched. So um the the plan is to build the Wild Wild Warehouse brand in conjunction with Big  Sky Barnhouse and grow it the same way we did the barn brand moving forward, but kind of like sister  companies.

36:47 I'm just like floored right now because this is about as rural as you get. Oh yeah. Okay.  Like you're an hour from a metro aka De Moine, Iowa. Like an hour. And Lacona has 354 people  in it. And is is this a place that has like some random like like Hamilton, Missouri? People  come from all over the world to go do quilting, right? Does it have a place like that or is it  just there's nothing in Lacona?

37:12 There's there's um Lacona has a great community and I've got to  meet like everyone in the community. uh probably most of the people in the town like really sense  of pride of like where they're from and what they do. So like the community itself is awesome. There  there's nothing really in Lakona. There's one dive bar called Backros which is an awesome bar and  our crews were there eating dinner and playing billiards for most of the buildout.

37:34 And uh there's  really nothing to do in Lacona itself. Like Wild Wall Warehouse is the only attraction in town.  If you go a little bit farther outside of Lacona, obviously you have like De Moines Metro and  everything that De Moines has to offer, which is the fastest growing middle. Is this it right here?  Um no. If you go north of where's city center?

37:47 It should be one of those places right on the left  there. Right there with that big. Okay. Because I know the I saw the picture of the football field.  Yeah, we're right across from the football field. That right there on the left side of the football  field across the street. What was this warehouse used for before? Storage. Commercial storage.  Oh my gosh.

38:05 And how many acres was it on? Uh we have about three acres, I believe. By the way,  I have a new private YouTube community where I post exclusive interviews and videos that no one  else in the world will see. All you got to do is pay five bucks a month. And you know what? YouTube  takes 30% of that. So, I'm hardly getting anything from that. In addition, you're going to get every  single 25 plus page business plan that we make from every episode we publish.

38:30 And we sell these  for 19 bucks. And we do 15 episodes a month. So, this is about $300 a month worth of value,  plus extra interviews and videos that you'll never see anywhere else for five bucks a month.  And you can cancel anytime. You'll also get my previous backlog of every business plan I've ever  published. So, you can get the link right down below.

38:51 It's all done right here on YouTube. And  you'll even get little custom emojis or stars next to your name when you comment on videos so you  can get priority replies from yours truly. Thanks a lot. A commercial storage warehouse with 8,000  ft. There's thousands of those. Why Why did you pick this one? De Mo Metro is the fastest growing  metro in the Midwest.

39:07 If you go to downtown De Mo, there's cranes everywhere. There's there was  a I think a three billion dollar development plan that was announced a few years ago to de  mo city center. Um so there's new skyrises, apartment buildings, new subdivisions being built  out more and more into the rural area every single week and there's a lot of Fortune 500 companies  coming and opening up their headquarters and population is just booming in De Moines metro.

39:29 So there's more and more of a base that we can draw from but the economic data was astonishing  when you look at it. Um so we wanted to be just outside of that you know a 4550minute drive away.  So, is this going to be more successful than your first launch then when it's all said and done?  I hope so. It is definitely pacing to take the number one spot.

39:47 I think in 2 to 3 months,  we'll know for sure if it does, but it has been the most successful launch in a four-week  period from any of the properties I've launched. How much do paid Instagram reels play into your  strategy? Or is the bigger needle mover? Yeah, we don't do any paid ads on Meta anymore at  all. Um, so everything is organic. Um, we do work with a select few travel influencers that  will, you know, we'll give them a free night's stay and they'll come in with their friends  and family and they'll feature

40:11 the property and they'll collab post with us on social, but we  do have an in-house media team that does all the content and editing um, and everything for  the brand and we just go um, all Okay. Now, like I'm totally with you on having an idea to  do stuff like this. I'm, you know, I get it, but how do you get where do you get ideas to put these  hexagonal lights and the artwork and the karaoke?

40:35 Where where do you source all that inspiration  from? I think it comes down to, you know, creating a moat around your business. Like I looked at the  top five Airbnbs in De Moine Metro before I bought this one and I studied their pages for weeks and  I saw why they did so well and what they had and what they were missing. And more importantly,  what from our internal data at our portfolio, we can start to see, you know, consistencies between,  okay, people want pools, whether they're indoor or outdoor.

41:00 Um, if our guest avatar is a family that  has a little bit more disposable income and they have 20 to 40 people in their group, they want a  nice playground, something they'd find at a church or a school. Um, so we started investing heavily  into pools and indoor commercial playgrounds that are heated and cooled year round and just other  unique experiences like the helellipads and the indoor petting zoos and things like that.

41:17 But  for this property specifically, I think it came down to that. Okay. How many people are on average  are staying at your properties? I'm sure there's there's a broad range, but take for instance  your your newest one and your oldest one. How big are these group sizes? Cuz on Airbnb, you can  only filter for 16 plus, right? Yeah. Yeah. And and we do have a direct booking website where  we're 35% direct now.

41:36 Um so we're relying less and less on legacy OTAAS like VBO and Airbnb. The  thesis from the start was 20 was the magic number. If you can sleep 20 people for a large group. So  the first one in Arena, Wisconsin was 20 people, it can sleep. We started moving more towards  30 and 40 person group stays, you know, and higher bedroom counts. And this one in Iowa  can sleep 30 people.

41:57 Okay. And then diminishing returns after 30. I imagine you start to get a lot  more corporate retreats when you go bigger than that. And youth groups and things of that nature.  Um 40 is our biggest one that we have. Now, one of the bigger risks with having, you know, big Airbnb  properties like this are parties. That's what we struggled with. What do you do about that?

42:17 like,  you know, obviously there's going to be parties, but like a destructive party or a teenage party,  like how do you manage that? Heavily guest vetting and making sure that your marketing is  consistently directed towards your guest avatar. So, we set them up to be family friendly and then  all of our marketing is directed towards families. So, we naturally draw that type of guest avatar  because of that.

42:35 Not to say that you don't get the occasional bachelor party here and there. Um, but  usually because of the price point that we're at, the groups that even come in to have a good  time, whether it's a a bachelor party or a mom's wine trip or whatever it might be, they're  usually some of the more respectful groups because they're not trying to look for a place that's  cheap that they can just throw a banger of a party at.

42:55 Gotcha. When I had my 16 person Airbnb,  I got this booking, didn't think anything of it, and this stranger with an anonymous account  DM'd me on Airbnb and said, "Hey, look at this screenshot." Uh, and it was a Snapchat screenshot  of someone announcing my property as a party for like high schoolers. They were charging like five  bucks ahead. And I'm like, "Thank you so much.

43:11 I owe you dinner at the very least. I canceled  the booking. I'm sure I I avoided some crazy some craziness that night." But there were also  some parties that slipped through that were major headaches. Airbnb's done a great job on their  platform to mitigate like fake accounts because we've ran into that a few times where we've had to  have law enforcement remove groups that had fake accounts that booked it for something similar.

43:35 Wow. Um but they've they've increased their measures on making sure that you know there's no  fake accounts doing anything like that. What tools do you use for doing research? Like what is your  total tech stack for like pricing out you know uh competitive research like finding new  areas, new properties, etc. Great question. We use hospitalitable for our property management  software.

43:53 Um, so we link all of our properties from our direct sites and all the OTAAS that  we're on to hospital and you know we obviously have all of our um automated guest messaging  with high touch point across 10 messages from time of inquiry to postcheckout and everything  in between. Um, it's one of the best softwares. We've actually built our direct website off of the  hospitalitable API as well and it integrates the best out of any other property management software  that I've seen.

44:16 So, hospitalitable number one, it's like the the glue of the ops of the business  for acquisition and perform analysis and just like researching markets and whether you want to  get into co-hosting. BNB Calc is the the I'd say the the best one that I've used. It's similar to  AirDNA. Um, but I think it's better than AirDNA and it is a a software tool that you can use.

44:37 You  can type in any address and you can get a general overview, but then you can go in and modify it and  tweak it and make it completely customizable. even add in your own branding onto it. You can share  it with, you know, realtors, bankers, investors, uh you can do your own perform analysis and they  have a new markets tool where you can like compare markets side by side and even like operators of  property management companies side by side.

44:57 Um so it's a phenomenal tool that I've, you know, it's  probably one of the biggest components of like how I've been able to scale is effectively using B&B.  Okay. Anything else of note? Any other tools? We use uh Claude, Gemini, and Chachi PT quite a bit  as well for the design and buildout phase and for inspiration on uh our renderings. You know, I'd  say like a lot of these designs that we have, they're very immersive.

45:20 They're very filled with  very much filled with like artwork. How do you render an indoor pool with a rock climb wall  that has a swim-up bar? Or how do you change a warehouse from nothing to something? Um,  so for rendering design and coming up with inspiration for what we want something to look  like, we use those three apps a lot for a lot of our renderings, which could be very costly if  in the past you had to get CAD drawings and work with an architect and it would have taken weeks  on end to get something back

45:42 that would have been a first version within minutes. You know, we  can have first, second, third renderings within, you know, just a couple minutes. So, we use  that quite a bit for integration and developing. When you first spent that 500 bucks on your first  property, did you like um geoence everyone who saw that ad to a certain area or not at all?

45:59 We if I  remember correctly, we went to we put in certain zip codes that we knew people were traveling to  that area for. So it was very Madison, Wisconsin heavy and like metro Madison, but then it was  very like other big major metros within a 3 to 5 hour drive from Madison as well. So obviously,  you know, Chicago, Minneapolis, De Moine, um, Southwest Michigan, um, every other major metro  in that area.

46:22 If that first campaign went so well, why not do more paid? I mean, obviously you're  getting plenty of eyeballs, but even more eyeballs equal, you know, higher rates. We've started to  go viral organically on social and grow a big a big following. Um, from that point, the organic  views and like really honing in on that strategy strategy was just a better use of our time and uh  better dollar spent with like hiring an in-house content team.

46:49 Gotcha. 2026 this year, what do you  think your total revenue and profit will be across all of your properties? We're pacing towards 3  million gross across the portfolio. Um, and there should be somewhere in the 40th percentile for  gross profit. Wow. Okay. What other like Airbnb niches do you think that are really hot right now,  but you're too focused on to chase after?

47:10 Homes that have their own private pond or own private  lake on the property that you don't have to share. I'm under contract on one right now. So, are you  really? That sounds good. Yeah. Not for Airbnb, for my own use case, but it it's nice to have that  in my back pocket. Yeah. And I I would say like homes that just have like massive acreage um that  you can put things in like ATV trails and like golf courses and things like that.

47:33 Golf is a huge  amenity, whether it's mini golf or a par three um or a home green or bunkers or whatnot or just  golf carts on the property. Golf is a big amenity um across different applications that I would say  is pretty big. Yeah, I'm under contract on a 231 acre ranch right now. Really? We're at 50 minutes  from downtown Dallas. That's awesome.

47:50 It's for like me and my family like to just hunt fish, but  there's like a sixacre pond. There's a it borders a small river. Like it's got everything. There's  no there's no home. There's a shop, but there's no home yet. But it's something I plan to own for  the rest of my life. That's awesome. So, are you west of Dallas or what direction? It's northeast  of Dallas.

48:12 Okay, cool. And 45 minutes from my house. So, very cool. That sounds awesome. Yeah.  Yeah. I'm going to get a big excavator and dozer and I'm just going to have fun out there. That's  the dream. Okay. So, acorage, ponds, anything else? Any other type of random niche? If you're  not going to go big, I would say going small would be the move, but like avoid the middle.

48:35 Like two-bedroom to fourbedroom is where you're crushed. I would say avoid urban city centers just  for zoning and neighbor purposes. But also like if you're going to go small, like just go one-bedroom  cottage or onebedroom uh couple's getaway. Um, if you're not going to do like the large family  reunion, I would say like the couple's getaway is definitely something I'd be interested in.

48:56 But I would do it in a way where it was more of like a resort where you have like 10 or 20 like  couples getaway cabins on something that has a pond or a lot of outdoor amenities that could be  shared, which I've seen a lot of developers kind of getting into. And there's it's still within  the unique experience buildout, but it's a it can be a couple's getaway where you have, you know,  maybe 20 or 30 Airbnb pages.

49:12 If someone wants to book it for every single one and you have couples  that want the whole place, great. But I think if you're not going to go really big, just go really  small for like the property type. What would the playbook be for someone that doesn't have a ton  of cash that wants to like start dabbling in this? Like is there a way in this industry to like test  before you go all in or like use someone else's property?

49:33 Like I know that like Airbnb arbitrage  house hacking is like not as sexy as gurus make it out to be, but what what are you seeing?  Yeah, arbitrage was really big for years um from like 2010 to 2020. Um, it's it's really hard  to be successful in Airbnb arbitrage. There are some people that I know that do still very well  with arbitrage, but it's immensely harder to be successful in arbitrage.

49:54 Um, but arbitrage  is a great great way to start a lease, uh, a long-term lease, you know, and then spend 5,000  on furniture and then launch it on Airbnb as long as your landlord is okay with it. There are some  markets where you still can do that with low to no money down. um if it comes furnished. I would  say the better option um for no money down to get into like managing an Airbnb and get experience  in real estate investing in that space would be through co-hosting.

50:19 And you can co-host someone  else's property that is the owner that maybe they're not in Airbnb yet or they have potential  to and you can show them what they could be making if it's their second home or if they're planning  to move or they could be upset with their current property manage manager. Like effectively you'd  be taking over property management and marketing of a property.

50:37 And I know a lot of people that  have had major success in growing their co-host business and and then, you know, taking their cash  flow and then starting to invest in properties and buying their own. Tell me like an example of  when co-hosting has gone well based on what you know and what that structure looked like. Yeah,  I think if you're going to get into co-hosting, you have to be, you know, you have to come across  as the expert in Airbnb management.

50:56 And I'm going to go back to B&B Calc. Like B&B Calc is the best  tool you could use to get new co-hosting clients. And if you can go to a property owner that has  has never been showed anything like a performer or a software tool that shows what they can make  and you can confidently guaranteed it um as best as you can. I know some people that have gotten  you know 10 20 co-host clients in as short as six months and now they have this portfolio of Airbnbs  that they manage and great experience that they're getting

51:24 sometimes 20 to upwards of 30% of all  of gross revenue you make as a co-host. Um, so it's a great way to get your foot in the door and  start managing an Airbnb business by, you know, you still have, it's not easy. You still need to  be resilient and persistent and be a hunter. If you're passionate about it and it's something you  really want to get in, co-hosting is a great way to get into the industry.

51:43 So co-hosting is like,  you know, being a property manager on steroids, like you're more involved, but you're making more  money. How does that look though if like with this first barn that you bought and you need to make  real investments? Who makes those investments or does that not really work for co-hosting?  There's different types of co-hosting, right?

51:59 But like there there will be some properties that  aren't Airbnbs yet and they're going to want the co-host's opinion on what the buildout should be.  How do we set it up to be something that's going to be unique in the market? I think the more that  you can get the comp set and really fine-tune and customize the B&B Calc report and bring that to  them through your pitch on why you should be their co-host and their property manager and marketer,  um, the more success you'll have.

52:16 But I think it if you just come in randomly and say, "Hey, I  want to manage an Airbnb for you." You're not going to look like a professional and you're not  going to be someone that they can trust managing the property. So, I think it really comes down  to just like professionalism and having like customized reports and just really knowing the  market and their business and who you're going to attract and what improvements or renovations  you should do.

52:34 And from a co-host perspective, you'd have to convince the owner to come up  with the renovations themsel. Um, so it's a little little more difficult if there's major  renovation involved versus if it's a property that maybe has five or six bedrooms, it's in a  great market, and they use it as a second home or they're unhappy with their property manager, you  can come in and kind of swoop under them and get a contract signed.

52:55 So, is it safe to say that the  playbook for co-hosting if you have no experience or much money at all would be to use some of these  cheap tools to find like a high demand area and a high demand unit type in that area and then just  do cold outreach. Look at the tax records, Zillow, Redfin, whatever to find some properties that fit  that criteria. Do cold outreach to them and say, "Hey, FYI, I'm pretty tapped into this market.

53:16 Did  you know that your property would rent for 1,200 a night and would stay, you know, rented 50% of  the time? I can manage all this for you. There's no risk to you. I'm going to take 30% of the gross  revenues, but I will manage literally everything else. Is is that kind of the the the pitch and  the strategy until you get a yes? 1,000%. But I think before you go do that, I think that there's  so much free knowledge on on podcasts out there about co-hosting.

53:42 You know, I've spent months on  end learning about things in the Airbnb space on podcasts in different realms um before really just  attacking the market. So I think just like all the free knowledge that you can just gather out there  first from John Bianke, Jeremy Weren, Bill Faith, there's a lot of people out there that really  talk. And Patrick Sweitech um out in Joshua Tree, I was at his conference a couple months ago.

54:01 Awesome dude. He runs one of the biggest co-host companies out there um at the co-host  company. Um I think like learning from like their podcast and everything that they put out there and  potentially, you know, either working with them or just learning from their free knowledge that they  drop. Um those avenues before you go out and just start putting the work in.

54:18 And I think having like  a good base knowledge and understanding before just like attacking the market would be a great  way to start. Well, where can people find you or your properties? Yeah. Yeah. Um on Instagram. Um  you can find me at just Kyle Mlash. That's K Y L E M I K L A S Z. And then our two Instagram  pages um that have all of our properties and everything we do are just Big Sky Barnhouse and  Wild Wild Warehouse all across social.

54:39 Kyle, thank you so much. Yeah, it was a pleasure. Thank  you, Chris. If you like this content, please share with a friend, hit a like or a comment  below, and we'll see you next time on the Ker