AI Builds the Websites That Pay You Monthly Transcript, AI Summary & Key Points

00:00 Okay, a couple months ago, I posted this episode  about a guy that does rank and rent. In other words, he proactively builds websites for local  home service businesses and then gets them to start generating leads. And then once they get  leads, he reaches out to a business owner in that niche in that area and says, "Hey, I've got  leads for you. Do you want to buy them?"

00:14 And they usually say yes. Remember, this guy makes between  like $300 and $3,000 per website per month. He owns the website, the phone number, the domain  name, and he passes on all the leads. We don't need code, the hosting, the email, everything.  It's all going to happen on the same platform. And once we have one website, we can literally  copy and paste it across other niches or across, you know, the same niche but in different  markets.

00:38 I got hundreds of DMs saying, "How do you do this? How do you do this? Here's  how you do it. It's really not that hard." First, let me dive in a little deeper on how this  business model actually works. So, we're going to find a website called like pool cleanersdall  dallas.com or something, something generic, service name, city name. Then, we're going to use  this tool that I'm about to show you to optimize it for local search so that when people in Dallas  need a pool cleaner, that website will start to rank

01:07 organically for them. And then the customer  inevitably fills out a form or calls a phone number, that's going to be a lead. That's what  we're charging money for. Got it? Got it. This business works because local service businesses  are generally terrible at internet marketing. It's not their core competency. It doesn't need to  be. That's fine. It can be ours.

01:20 We can be good at marketing even if we're not today. A lot of these  guys very much have a if it's not broke, don't fix it mentality. Their website was built in 2009.  It still generates leads for them, but they don't know how much better it could be if they actually  optimized it. We're going to show them. And I'll tell you right now, not all of these websites are  going to be bangers.

01:39 Not all of them are going to bring in a bunch of leads and just have people  banging down your door to buy those leads from you. It's like fishing. You know what a trot line  is? I used to live in Alabama and we would run trot lines across these creeks. The more hooks  on your trot line, the more fish on your hooks the next morning. Okay, so we're just setting out  a trot line with a bunch of hooks.

01:55 Not all of them will have fish, but the more hooks we set out,  aka the more websites we build, the more money we'll make. So, we're going to go to Hostinger and  their product here is called Hostinger Horizons. But before we build the website, we got to know  what website to build. What niche are we building in? And what markets are we building in?

02:13 Well,  we're going to go to trends.google.com. And I like pool service because it's a growing category.  Co started this huge boom in pool building and now all those pools need to get serviced. So if I go  to Google trends and look at the United States 2004 to present and type in pool service near  me up and to the right. Okay. It's obviously a seasonal thing.

02:32 That's fine. Seasonality is  great. It's trending upwards. The market's growing. Okay. Now what is one of the fastest  growing cities in the country? Bentonville, Arkansas. Believe it or not, home of Walmart  headquarters. It is booming in Bentonville. lot of people with a lot of money building a lot  of pools. So, is the domain name bentonvillepool service.com open?

02:51 It's called an EMD, exact match  domain. That's what we want here because that's exactly what people in or around Bentonville are  going to be searching. So, that sends Google a positive signal that our website has a relevancy.  That's what Google wants to see. It wants to be sure that if it puts a website in front of a  user, they will get what they expect when they click on that website.

03:14 So thankfully we can get  a domain name right within Hostinger so we don't need to like connect things across platforms.  We're going to go to hostinger.com/domain-name- search. We will put that in the description.  Okay. And we're going to type in Bentonville service.com. Look at that. It's available. Okay.  Now two chat windows that you're looking at.

03:32 The one in the center which is the main one and  then the one on the right which is Cody. Cody is like the help desk, right? So, if you don't  really know how to prompt something very well, ask Cody and then paste that prompt over to the  main one. Let's do that. Okay. I want to build a generic lead genen site for a pool service  business in Bentonville, Arkansas.

03:51 The URL is bentonville pool service.com. The site will  use best practices for SEO and generate organic leads over time from people in Northwest Arkansas  looking for pool service and then I'll sell those leads to actual pool service companies in that  area. give me the perfect prompt to paste into Hostessure Horizons so it can generate this exact  site for me.

04:09 I will want to eventually copy and paste this site across other markets and niches.  So, okay, here's a ready to paste prompt. Okay, we're just going to do that. Okay, so it's  important to tell any AI what your intent is, right? Give it context and tell it your intent  because it's going to know more about what you're wanting than what you even know cuz we've  never done this before, right?

04:29 So, just tell it what's in your heart, mind, and soul. Boom. We're  going to pick a plan. You can head on over to my link for Hostinger or Horizons. Grab the starter  plan with the 12-month option. You can also claim your free domain name here as well. It's going  to be included with the plan for a full year, so you don't have to make a separate purchase.

04:49 And drop in my code, Kerner Office, all one word, for 10% off. So, we've proven the industry pool  service. We've proven the market, Bentonville. We can see right here it's the fastest growing city  in Arkansas and the fifth fastest growing city in the United States. Cool. We've proven everything,  so we're more likely to be successful now. Okay, there's my prompt.

05:09 Let's see what it can do. Okay,  I'll build a clean, professional lead generation site. yada yada yada. Homepage services, service  area, about, contact SEO optimization, mobile first, scalable template structure. Awesome. That  way, if I want to copy and paste this, I can just say, okay, instead of pool service, Bentonville,  we're doing gutter cleaning Philadelphia.

05:25 You get the idea. Okay, boom. It's done. That's what we're  working with here, folks. That is not freaking bad at all. Services. Okay. Now, remember, every  single one of these words and characters and paragraphs is a little signal to the SEO gods  out there that it should rank this website more highly. Our story about boom. So, let's say I want  to make a little change.

05:46 You just ask it to make a change. Like, if I were building this website by  hand, I would not require email, only phone. So, just ask. Remove the email as a requirement on  the lead form. Okay. So, I didn't explain it well enough. It removed the requirement of email, but  it left the field. I don't even want the field. Okay, keep in mind this is very important.

06:09 They  need to call this carer's law or something. There is a direct correlation between the intent of your  potential customer and the level of friction you have. Let me explain. Let's say your lead form  only asks for their email. Nothing else. Not what service do they need, what their phone number  is, what their name is, only their email. you're going to get, I'm making this up, but let's say a  5% conversion rate, which is amazing.

06:31 Say you need email and name, it drops to 4%. But of those 4%,  they have higher intent because they were willing to go through an additional piece of friction  to give you their info. Let's say you put email, phone, service needed, address, blood type,  whatever, genealological, family tree, your conversion rate drops to 0.5%. But the chance  of those.5% of people buying from you is way way way way higher than if it were 5% and people were  just giving you their emails.

06:59 There is a perfect trade-off between friction and intent, okay? And  conversion rate. Don't ever forget that the trick is to find the balance for you and your niche.  There's not a one-sizefits-all. I wish I could tell you only ask for the email because you  want the highest conversion rate possible. No, it depends on a lot of things. In my experience,  the higher ticket it is, the more friction you need.

07:23 We had a business where we were selling uh  sport courts, sport court construction services and our first lead form just asked for like their  name and their email. We got a ton of leads and none of them converted 0%. Then we added a bunch  of things like the size of your house, the size of your yard, a lot of friction and our conversion  rate dropped a ton, but our close rate went from 0% to like 30%.

07:45 Which was insane, right? Cuz it's  higher ticket. But if it were like lawnmowing, a $50 service, low friction is okay there. Okay,  did exactly what I needed. Service needed is still here but no longer required. Email is gone. So  if you want to change something, just ask. If you want to change like some text or something,  just toggle this button right here, edit content, and you just say, you just change it right there,  baby.

08:05 Boom. Done. From get in touch to contact us. Easy peasy. Okay. I wanted to add a new  section called why choose us. Why? Because local customers, anyone really, they make decisions  based on trust. So, why choose us page goes a really long way in making that happen. I'm going  ask it to do that. Boom. Why choose us? There it is. Perfect. Toggle back that edit content and  those boxes go away.

08:27 Hey, I got to publish this thing. First of all, I'm going to click publish.  Can't miss it. Top right. Done. Right now, it's on a temporary domain. We can see right here  that the website works. It's beautiful. It's live. Okay. Love it. But we bought a custom domain.  Remember, we got to connect that. Bentonville Pool Service. There it is. Right at the top.

08:49 Easy  to find. Register. Finishing the registration. Boom. Added to my site. Easy peasy. We're going  to click publish again now that it's on a custom website. Okay. Now, we need to integrate with  something, right? This probably isn't going to be a website that you would integrate with a payment  provider like Stripe or PayPal, but we could if we wanted to use the same website for charging our  customers.

09:10 So in this case, our customers are not people that need pool service. Our customers are  an actual pool service in Bentonville, Arkansas. So we want to keep things clean and easy, and we  want like a special page on this website, kind of a hidden page, maybe password protected, where we  have our customers pay our invoices. Then we want to integrate with Stripe.

09:30 Okay. So if we want  to integrate with Stripe, just ask it. So it's kind of nice. It linked me directly to my Stripe  dashboard. Okay. I went to Stripe to the link. it gave me. I just clicked create API key. There  it is. Pasting it in right here. Blurring that out for you. I didn't even ask for it to set up an  invoicing system for me, but it's kind of going the extra mile.

09:53 If we wanted to monetize this  with ads, you can do that by integrating AdSense, which is Google's ads company. I don't want to do  that here, but it's not a bad idea cuz you're not really going to turn customers away if your  site has ads on it. were used to ads and or they already have ad blockers as it is, but it's  just not the strategy I'm going for here.

10:08 Boom. Just like that. I didn't even ask for it, but now  I have an admin portal where I can send invoices, see invoices, and others can come and pay  invoices. All because I just gave it my one Stripe API key. Awesome. So, to integrate AdSense, this  is literally all you do. You go to this website right here, Google AdSense, create an account.  Just like the Stripe API key, you get a key.

10:30 It's called a publisher ID. Then you come back here  to the chat, give it the publisher ID, and it integrates it and then asks you where do you want  the ads, the top, on the side, wherever. Boom. Done. Good to go. We're going to click publish yet  again just to be safe. If you choose the yearly plan, then you get free domain and hosting. You've  got SSL, which is like security on your website, worth tens or even hundreds of dollars depending  on who I'm able to sell it to.

10:59 And remember, Postinger built my website to be SEO friendly.  It has metatags, meta descriptions, H1, all the weird terminologies that you need to rank highly,  it already has. It's got local keywords mentioned throughout all of the content, a few blog articles  in there, the names of other outlying cities that aren't Bentonville but are close by. You'll still  need to go out to like chambers of commerce and get some good backlinks.

11:26 That'll help create  a Google business profile. We're not done yet, but we're 80% of the way there. How to get  your first customer? Well, wait until you get some leads in. You don't want to try getting  a pool service business to buy these from you before you have any leads. Then you're just like  a dreamer. You're a nobody. You need to give them the first leads for free so that they can see that  a they are real and b that they are good.

11:40 And then you'll be like their drug dealer. They'll want  to buy all of your leads and they'll want to be exclusive to you, which means you can charge more.  And it also means you won't have to keep shopping around for other pool service customers to buy  your leads. It's a win-win. We're not building and selling them a website. I've posted other  videos about that.

11:56 That's also a great business. We're building them their business. We're we're  bringing them customers. The starter plan supports up to 25 websites. So for under a buck a site,  you can really scale this out. Let's say each site eventually, remember, some sites are going  to be duds. Some sites will take weeks or months to start bringing in leads. But eventually, let's  say you had 10 sites bringing in 800 bucks a month each on average, right?

12:20 Some 3,000, some 20 bucks.  That's 8 grand a month. That's almost 100 grand a year. And it's quite passive. It really is. And  super convenient and efficient because Hostinger Horizons offers everything you need all on this  one platform super cheaply. They support my site, I support them. Use promo code kerner office  for 10% off. And you got a 30-day money back guarantee so you can kick the tires if it doesn't  work out. Turn that idea into something real.