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Watch Me Clone a $200K/Month Business in 5 Minutes Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · yesterday · Education · 34:33 · EN

💡 Answer

Yes, under the assumptions presented: a white-label HighLevel business with 500 customers paying an estimated average of $400 per month could generate about $200,000 per month in revenue, although actual profit depends on advertising, employees, phone costs, and other overhead.

🧠 AI Summary

White-labeling HighLevel lets a business resell the same marketing and CRM software under its own brand to a specific local-service niche. The model can produce high gross margins because the presenter states that the software cost is presented as $4.97 per month at one point, while later calculations use $497 in overhead, and customers are charged roughly $297 to over $1,000 per month. The presenter examines Event Hawk, Asthetics, Push Press Grow, and Dental Implant Machine as examples serving event-rental companies, med spas, gyms, and dentists. He argues that durable businesses in this model usually focus on boring local niches, use conversion-focused websites and paid advertising, and narrow their niche over time. He then demonstrates a missed-call text-back system for roofing companies that sends an SMS and booking link when a call is missed.

🔑 Key Points

  • HighLevel is described as an all-in-one software platform covering marketing, booking, phone systems, and AI that can be white-labeled and resold under another company’s branding.
  • HighLevel’s award tiers are based on public customer-count thresholds: gold means more than 100 paying customers, platinum means at least 500, and diamond means more than 1,000.
  • The presenter estimates that 101 customers paying $297 per month would produce about $30,000 in monthly revenue, with a stated base-level profit calculation of $29,499 before additional costs.
  • Event Hawk is presented as a platinum-tier business with more than 500 customers and an estimated average price of $400 per month, implying about $200,000 in monthly revenue.
  • The examples show different positioning and pricing strategies: niche marketing services can charge more, while simpler CRM or all-in-one software can charge less and acquire more customers.
  • The presenter argues that active, long-running advertisements are evidence of campaigns that may be working, while newer advertisements have not yet been proven.
  • Dental Implant Machine is described as having more than 750 customers and charging an estimated $2,500 to $5,000 per month, based on public research and the value of dental implant cases.
  • A missed-call text-back system can immediately text a roofing prospect, offer help, and provide a mobile-friendly roof-inspection booking link.

✅ Actionable items

  • Focus on a narrow local-service niche rather than launching with a broad, generic offer.
  • Compare customer counts with published pricing to estimate a reseller’s revenue, while treating the result as an estimate rather than confirmed financial data.
  • Study how an established business changed its positioning and website over time before choosing a niche.
  • Use the strongest, longest-running advertising examples as starting points for testing rather than assuming every advertisement is effective.
  • Offer a service that directly connects the customer’s payment to additional revenue, such as generating more bookings or recovering missed leads.

💡 Business ideas

White-label niche software and marketing services for local businesses01:20

Resell an all-in-one software platform under a niche-specific brand to local service businesses, combining CRM, booking, phone, AI, website, advertising, and follow-up functions. The strongest positioning is helping a specific type of business generate more revenue or fill more appointments.

For
Local service businesses such as event rental companies, med spas, gyms, dentists, orthodontists, roofers, pest-control companies, and other rental or appointment-based businesses.
Solves
Local businesses lose revenue because they lack effective customer acquisition, lead follow-up, booking, CRM, phone, and marketing systems.
  • Event Hawk serves event rental businesses and was described as having more than 500 customers. With an estimated average price of about $400 per month, the transcript calculates approximately $200,000 per month in revenue.
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Behind this: 13 build steps · 8 tools and how each is used · how to validate demand · 4 more real examples · 7 things the video never answers.

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Missed-call text-back service for roofing companies27:47

Install a roofing-specific phone and automation system that immediately texts a prospect when the roofer misses a call, then directs the prospect to a mobile-friendly inspection-booking calendar. The service acts as a low-friction wedge into the roofing business and can lead to later sales of websites, advertising, and other marketing services.

For
Roofing companies whose owners or staff often miss calls while inspecting roofs, quoting jobs, or speaking with customers.
Solves
A roofer can miss a valuable lead, potentially involving a large job, because the owner cannot answer the phone while working. An immediate text preserves contact and offers a way to book an inspection.
  • Neighborhood Roofing Solutions was used as a sample client account for configuring the roofing workflow.
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Behind this: 16 build steps · 5 tools and how each is used · how to validate demand · 1 more real example · 7 things the video never answers.

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Soon you can unlock the full business plan.

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🧰 Tools & AI usage

  • HighLevel — White-labels and resells all-in-one marketing software; used for agency and client subaccounts, websites, CRM, phone systems, SMS, calendars, automations, and the roofing missed-call workflow.01:20
  • SaaSpreneur awards page — Identifies HighLevel white-label businesses and their public customer-count tiers: gold over 100 customers, platinum at least 500, and diamond over 1,000.01:20
  • Wayback Machine — Reviews historical versions of a target company's website and shows changes in positioning, design, and niche focus.07:37
  • Meta Ads Library — Researches active Facebook and Instagram ads, ad longevity, impressions, creative formats, and likely winning advertisements.08:53
  • Claude — Generates adjacent niche ideas from the event-rental software model and helps analyze screenshots of advertisements.13:08
  • BuiltWith — Identifies the technologies running on a target company's website, including marketing, analytics, advertising, and payment tools.13:49
  • LinkedIn — Researches a target company's followers, employee count, associated people, and apparent staffing structure.16:06
  • Google Trends — Checks search-interest growth for candidate niches such as med spas.18:14
  • Google Search — Finds publicly available pricing information and confirms whether a target company is running Google Ads.18:39
  • HighLevel phone number — Provides the SMS-and-call number used to receive forwarded roofing calls and trigger the missed-call workflow.31:02

AI is used for

  • Generate 35 advertisements modeled on an existing company’s advertisements while replacing the business name. — Speed up creation of advertising variations based on observed examples.11:55
  • Suggest industries similar to event rentals from first-principles characteristics. — Find additional local-service niches that may fit the same business model.13:08
  • Identify an advertising outlier with unusually high impressions relative to its age. — Prioritize advertisements that may be receiving comparatively high spending or early traction.23:27

📄 Transcript

Searchable transcript of Watch Me Clone a $200K/Month Business in 5 Minutes — Chris Koerner on The Koerner Office Podcast (34:33). Search for a phrase, then click its timestamp to jump straight to that moment in the video.

Captions sourced from the original video on YouTube, published by Chris Koerner on The Koerner Office Podcast. The video, its captions and all related intellectual property remain the property of their respective owners; AINotes claims no ownership. Provided for research, accessibility and search — see the Transcript Notice and Copyright Policy.

00:00 All right, so this is a little weird. There's  an awards page on the internet. This is public and it's basically a leaderboard of hundreds  of businesses that are all selling the exact same piece of [music] software. Same software,  different logo, different name, different website, different price, but some of these companies,  based on math anyone in the world can do on the back of a napkin, are pulling in 50, 100, 150,000  dollars a month of profit and almost nobody knows this page [music] exists.

00:25 Now, full disclosure,  I've gone down this same rabbit hole twice before and both times [music] people watching  went and actually built these things. I still get DMs about it. And no, you  don't need to even watch those videos, those are kind of outdated. Everything I'm about  to show you lives on one public page and today I'm going to slice and dice it in a way that I never  have.

00:43 I'm only going to look at the businesses selling software to local service companies.  Bounce house guys, med spas, pest control, dentists, roofers, [music] because when I dig into  who builds something durable off of this business model, it's going to be the people serving the  boring local businesses. Every single time. So today we're covering five businesses and the  fifth one I'm not just going to [music] show you.

01:06 At the end of this video I'm going to open the  software and build the starter version of it live on screen, mistakes and all, because I  test everything except drugs. So let's go. Okay, if you want to go to this website, you'll  see this page. This is HighLevel's SaaSpreneur awards page. So HighLevel is a software company  out of Dallas, where I'm from.

01:25 They make an all-in-one piece of software that does marketing,  booking, phone system, AI, everything. And the wild part is that anyone and their mom can white  label it. White label means to take someone else's entire software that costs millions of dollars to  develop, slap your name and logo on it and resell it as your own software and your customers will  never even know that some company called HighLevel exists.

01:51 It's kind of like when you go to Walmart  and you buy Great Value spaghetti noodles. Those are made in the same factory as the Bertolli  spaghetti noodles, but they're white-labeled by Walmart Great Value. So, high-level, every year  they have an awards ceremony and they recognize people white-labeling their software at scale.  They have three tiers: gold, platinum, diamond, and these levels are based on customer count,  which is public.

02:11 That's the cheat code. If you're gold, it means that you've crossed 100 paying  subscription customers. Okay? What do they charge? Go to that business's website. For example,  let's say I have a CRM, a customer relationship management software for dog walkers, okay? Chris's  dogwalkers.com. Anyone in the world can go there and see you charge 39 bucks a month.

02:32 Of course,  that's way too cheap, but stick with me here. And then I go to the SaaSpreneur awards page  and see, "Wow, Chris's dog walkers has over 1,000 customers." Or let's say over 100 because  they're gold award winner, okay? And let's just be conservative. It could be 900. Let's say it's only  101. That means that Chris's dog walking is making at least $3,900 a month in revenue.

02:52 We'll get to  the profit part later cuz that's not hard either, okay? So, that's gold. Platinum is 500, at least  500 customers. So, you can see these are all the gold tier award winners. They have over 100  paying customers. That's a lot. Here are all the platinum award winners. They have over 500 paying  customers. That's a lot as well. And then diamond, you guessed it, over 1,000 paying customers.

03:14 And  it's actually quite interesting because there's just about as many platinum as there are diamond  tier because once you hit escape velocity in any business, not just this, it's pretty easy to grow,  right? And we're going to cover that as well. So, back to the napkin math. To run this model at  scale, like once you have a bunch of customers, your total software cost per month is right there,  $4.97.

03:33 Cancel anytime. You got 10 customers, $4.97. 10,000 customers, $4.97. Cool. And their  rules are that you have to resell their software for at least $97 a month per customer. So, my  dog walking example isn't even applicable here. But very few people charge the a Most of  these companies are charging between two and $500 a month, sometimes over $1,000 a month.

03:54 1,000 * 1,000 is a million dollars a month, which might be the case of one of these diamond  award winners. Okay, so let's say you've got someone with 101 customers, they're gold  customer, and let's say they charge 297 a month, okay? They're making $30,000 a month in revenue.  Oh, what's their overhead? Well, 497. So, they're making $29,499 a month in profit.

04:16 Of  course, internet charges, phone charges, maybe you have an employee or five, right? There are other  costs that might come out. But, at a base level, something like this happens all the time. You  can see it. You can go to LinkedIn, see their job postings, how many employees do they have? It's  all public. That's the beauty of the internet. So, I'll let you sit with that profit margin for  a second cuz we're looking at like 98% with no employees or 50 plus percent with employees.

04:40 Now,  go to the extreme case, a diamond award winner, they probably have more than 1,000, right? What  are the chances they have 1,001? Let's say they have 1,500 1,500 customers. And let's say they  charge bare minimum, right? They're able to scale fast cuz they're cheaper, $97 a month, $145,000 a  month. Of course, at 1,500 customers, you're going to have some employees, probably remote employees  overseas making five to eight dollars an hour, not a ton.

05:05 You've got some AI agents involved, like  your margins are still really, really good. So, you get the point. I'm not making a random claim.  These are like public awards page numbers here. And there are over 2 million businesses on  GoHighLevel. So, this is a very big, boring, unsexy iceberg, and we've only ever been shown the  tip. Okay, business number one.

05:19 And I'm starting with my favorite because it kind of broke my brain  a little bit. Event Rentals. I'm going to go deep on this one because you're going to love it. And  no, we're not starting an event rental business. This is software for event rental businesses.  We're talking bounce houses, tables and chairs, photo booths, tents, you get the idea.

05:39 So, these  guys do something very simple. They help event rental companies find more customers, okay? And  any business that helps other businesses make more money is a really good idea. Okay, now I wanted  to start with a platinum award winner because it's more realistic than diamond. The business  is called Event Hawk. They have no idea who I am. We know [clears throat] factually they have  over 500 customers.

05:57 And remember, these numbers were calculated a year ago near the end of 2025.  So, they probably have a lot more customers than that now. Here's the website. More bookings  for your party rental business. First thing we're going to do here is go to their pricing.  Now, what's interesting about this website, if you're thinking, "Oh, that's ugly. Like it's  not about pretty or ugly, it's about conversion optimization.

06:20 What works?" And HighLevel knows  what works. So, you can plug and play any of their templates, hundreds of templates, and choose the  one that seems to convert best for you. And if you don't like it, then a couple clicks you can swap  out the entire website design, format, etc. Okay, $297 a month, $597 a month, $1,000 a month. Now,  with any pricing tier like this, three options, there's going to be like a distribution curve.

06:39 Most people are going to be on the cheapest and then call it, you know, 10 to 15% of people will  be on the middle tier and 5 to 10% will be on the most expensive tier. So, I would say the average  customer of theirs is paying about 400 bucks a month. Just to be conservative. Not far away from  their cheapest plan. Okay? It's kind of wild. Let's say they only have 500.

07:02 They haven't grown  at all since HighLevel calculated that they had 500 customers. They have 500 customers paying $400  a month, $200,000 a month in revenue reselling software that cost them $497 a month. Okay? But  anyone can do that math, that's not why you're here. We're going to figure out how they do what  they do, how we can copy them, etc. We're going to do my whole reverse engineering toolkit on this  one company.

07:20 Five tools, all of them are free or basically free. This is legal corporate espionage.  Okay, tool number one, what we just did. Find the pricing page, multiply by the customer count.  Cool. Tool number two, the Wayback Machine, baby. Right here, myadacademy.com. Website's been around  for five years. We're in 2026 right now. I want to see what it looked like when they first launched  party rental growth and marketing strategies.

07:43 So, they've been doing the same thing for basically  the whole time. Now, this doesn't look like a GoHighLevel website, which tells me they use  something else and then switched to GoHighLevel after a period of time. Okay, let's see what they  looked like about a year ago. A little better. The formatting is not quite right just because of how  the Wayback Machine works.

08:01 It doesn't mean that their actual website looked like that. And then  we'll look at one more kind of in between time period just to get a better feel for it. Okay,  hundreds of customers listed on their website. That's not the smartest thing in the world, but  here we are. So, that was their website then and remember here is their website now. Much better,  much improved.

08:20 You've got a YouTube video on the homepage. It looks nice. It looks great. A lot of  social proof. Their old website showed that they did all kinds of marketing things and now it's  just like we make event rental businesses more money. Started generic, found the niche, they kept  saying yes, and then narrowed down. The Wayback Machine shows you their entire learning curve for  free.

08:41 So, you can save 5 years if you don't want to figure out the hard way what niche to narrow  down on. Tool number three, the Meta Ads Library. My favorite. Remember, Meta equals Facebook and  Instagram and the big dirty secret about most profitable businesses in the world is they're just  finding customers through Facebook and Instagram ads. That's it.

09:02 Mostly vertical videos, mostly 15  to 45 seconds long. A lot of testing and they just figure out how to turn $1 into three or five or  30 or 100. Believe it or not, it is possible. So, we'll go here. We're going to go United States,  all ads, type in Event Hawk, and what do you know? 6,100 people follow it. Do they have any live  ads? They do. Of course, they do.

09:19 26 live ads, which is medium, right? A lot of people just  have one to three, which I don't recommend. Some people have hundreds. Big, big companies or  insanely profitable companies that no one's ever heard of have thousands of live ads that cost  money each every single day. Thousands. Okay, so we got some videos, we have some ugly pictures,  we have some text-only Need Inflatables yada yada yada.

09:47 So, if you were to think, "Well, Facebook  ads wouldn't work for me cuz how many event rental business owners are there? How am I going to show  Facebook ads just to event rental businesses?" Yeah, you will, and you'll be fine. Okay, so let's  say you want to copy these guys exactly. "Well, I don't want to copy them cuz it's already been  done." Dude, the fact that it's already been done is why you should copy them.

10:04 They are the They are  on the front lines of this war called business. The people on the front lines take the arrows,  take the bullets. You want to be behind them kind of seeing, "All right, I need to go around that  ridge cuz I don't want to get shot like that guy." That's the name of the game here. Oh, and let's  go look at 2024 award winners for SaaSpreneur.

10:18 Oh, and it goes without saying, I would love it if  you use my affiliate link if you're going to try GoHighLevel. You don't have to white-label an  agency or a business like we're talking about today. If you're just a business owner and you  need to keep track of your customers or low price, you can also use GoHighLevel for that. So, my link  is at the top of the description below.

10:38 You don't pay any more for using it. You can get 14 or 30  days off using my link. I think 30 days. Free. Risk-free. If you like my content, if you like  this channel, it would go a really long way just if you used my link to do what you're going to do  anyway. It costs you nothing. Let's do a control find for the word event. Three of them. Event Hawk  won in 2024 as well.

10:56 Three of these businesses have the word event in their name, but surely more  of them do the same thing as Event Hawk. They just don't have the word event in their name. This is  proven. Well, how big is this industry anyway? Uh, I don't know. 9,800 event rental businesses  just in the United States. I bet that's low cuz a lot of them like are poorly optimized.

11:15 They don't have a Google Business Profile page. Let's just say there's 10,000. Event Hawk has  5% of them and they're making $200,000 a month. And if you're making them more money, if you're  making your customers more money by finding them more customers, why wouldn't they say yes? It's  called a no-brainer offer. You're not selling accounting services to them that, yeah, get them  more organized but takes money from them.

11:33 You're saying, "Hey, pay me $3 or pay me $300 and  you will make $3,000 more a month." Like, yes. Oh, if it doesn't work, you don't pay. No-brainer  offer. So, what do their ads look like? Ugly, AI-generated, text only, black background, a few  videos but not many. Like, you guys can do this. Screenshot this whole thing, drag it over to  Claude, Grok, ChatGPT and say, "Make me 35 ads just like these but insert my business name here."

12:01 Done. You don't know how to run Facebook ads? I already posted a whole tutorial. Link below.  Facebook ads for noobs. I share my screen, show you exactly how to do it. And here's  the big secret about the Meta Ads Library. How long have they been running? How long have  the ads been running? Cuz if an ad starts running and it doesn't perform, aka it doesn't create more  money than you spend on it, then you turn it off.

12:24 It's no longer active. Look at these. Started  running on November 24th, 2025. 10 months ago. 12 months ago. Let's find the oldest. Okay, I did  a control five for 2025. Six of 26 are from last year and the other ones are months old. That  is a very, very good sign because it tells you what's working for them. After a bunch of trial  and error and wasting a lot of money to Meta, we don't care about their inactive ads.

12:45 We want  to see what are they paying for today. They're paying thousands of dollars a day on ads. Let's  say it's $3,000. That's $100,000 a month. And why wouldn't they? They would because it works.  Oh, and if you still don't want to do, you know, event rental marketing, that's fine. Pick any  other industry. There are thousands of industries. You know what?

13:03 Let's do it right now. This is  my Claude page. Here's my prompt. My friend makes 200K a month white labeling GoHighLevel to  event rental businesses to do their marketing. He finds all customers from Facebook ads. Give me  10 industries that are similar to event rentals from a first principles perspective. That's the  key. That I could pick to have the same success as him.

13:22 Something like dental, give it examples,  is too far of a reach. Something like that rent out skid steers, aka Bobcat's heavy equipment,  might be more accurate. Dumpster rentals, porta potty rentals, skid steer and mini excavator  rentals. Where did you get that one from? Storage container rentals, restroom trailer, party bus and  limo photo booth rentals, temporary fence rentals, trailer rent Like there are so many industries,  guys.

13:41 Just do that. Pick one of those. Doesn't work after a couple months? Pick a different one.  Don't overcomplicate it. Okay, tool number four, builtwith.com. You know what's funny? Sorry, I'm  ADHD is flaring up right now, but uh Remember, it's an event rental marketing business and  their name, their probably their LLC name and certainly their domain name is myadacademy.com.

14:00 Why? Because in the beginning, five years ago when they launched this, they're like, "We should  start a business that helps other businesses find more customers. Like we do ads for them. It's  an ad agency, right?" So they named it broad and then they started with event rentals and it  worked. Like they never had to go broad because presumably they're making so much money,  they're staying plenty busy doing event rentals that they still have a broad name, but what  they do isn't broad.

14:25 And that is a signal. That tells you that there's still a lot of legs  left in the event rental marketing business. Oh, well, how do I actually do marketing for event  rental business? It's It's all in GoHighLevel. I have a playlist linked below with 11 plus  other videos about exactly how to like put these marketing tools together inside GoHighLevel.

14:43 It's  all there for free on the internet. You have no excuses. Your only competition are your excuses.  So, what does builtwith.com do? Tells you what any website runs on. What any website is built with.  Okay, what does myadacademy use? HubSpot, cool. Hotjar, that gives you like a heat map of where  people are clicking on the website. HighLevel, of course, we already knew that one.

15:05 Facebook pixel,  of course they need that for their Facebook ads, we already knew that one. Google conversion  tracking, of course, which means they're probably running Google ads as well. There's  something to learn from that. Google Analytics, of course. Microsoft Like guys, there's nothing  special here and if it was special, we'd know what it was and we could use it as well.

15:21 Elementor,  which is like a a WordPress theme. Remember, just cuz you use HighLevel, doesn't mean you  can't use WordPress or other tools as well. Google Tag Manager helps them with SEO and keeping  track of stuff. Yoast, another WordPress plugin. WooCommerce, PayPal. The vast majority of these  are not needed. They probably installed them years ago and haven't touched them since.

15:41 Namecheap  is where they bought the domain name. Okay, that's it. How do they build it? Just like this.  And they built it before AI was even a thing. So, it's even easier for you now. You see their  website, the finished product, and you think, "Man, these guys must have raised tens of millions  of dollars and hired a bunch of engineers." No, they built it with these tools.

15:57 White labeling the  same tool that everyone else on this, you know, awards page is using. Tool number five, LinkedIn.  Course you know LinkedIn. We're going to type in Event Hawk. Same purple logo. 8,000 followers.  11 to 50 employees. Now, that's a self-selected. That could be in anything. Could be 5,000.  Could be zero. Right? If I have few employees, I'm going to throw my competitors off the scent,  and I'm going to put more than I actually have.

16:20 Or if I want to impress people, I'm going to put more  than I actually have. Let's go to people. Okay? She owns an event rental business called Toad's  Jump. Ditch the Marketer. 28 people are associated with this business. Could be vendors, customers,  or employees. Total employee count. It says 26 right here. Boom, there it is. 26 employees. Okay?  I can tell you right now, looking at their names, most of these are virtual assistants making  between four and 12 dollars an hour.

16:45 How do I know? Because I've been hiring virtual assistants  for 15 years. Highly recommend it. I mean, for sure. Mostly from the Philippines. A few  Americans here. So, let's just say 26 employees. Most part-time. A few are full-time. Let's say  they're making on average 2,000 a month. So, 50,000 a month in payroll. 25% of your overhead.  That's going to be most of your overhead.

17:06 They don't need an office. It's clearly fully  remote. Their software is 500 bucks a month. So, their net profit margin is what the owner can  pay himself after paying for their employees and their ads, which we don't know, each of those  ads could be a $5 a day budget, it could be 5,000. We can't figure that out, unfortunately. But,  their net profit margins are anywhere from 0 to 70% call it.

17:31 I would guess it's probably  somewhere like 35 to 40%. Which means the owner could take home, if he wants to, 50 to 100,000  a month. Now, they have over 500 customers, but under 1,000. Could be 900. If the average customer  pays 400 a month and they have 900 customers, then it's almost twice what we calculated, 360,000  a year, but their overhead would be the same, 50,000 a month on that 360,000.

17:54 Okay, businesses  two to four. Before I build out the actual roofing business, these are going to be rapid fire cuz I  just showed you a bunch of tools. We're going to highlight one of these tools and figure out what  their revenue is and just move real fast. Okay, business number two. This is booking and follow-up  software for med spas. Med spas are exploding right now.

18:14 Look at the Google Trends chart, okay?  These guys charge real money and they live and die on filled appointment slots. Right here, 2025  gold tier award winner, Asthetics. Sorry, guys. I hope you're not watching this, but if you are,  that is the worst name ever. Who in their right mind can spell that? So, the fact that they're  a gold tier award winner and they have that name with that spelling, that's saying something in and  of itself.

18:35 If I Google their name, look at that, sponsored results. They're paying for Google Ads.  We don't need the Meta Ads Library to learn that. Anyone in the world can learn that. We're not  going to click on that link cuz we don't want to charge them money. We'll click on the organic  link. Very clean. Capture and convert more leads to patients. Do you see a pattern here?

18:53 I  make event rental businesses more money. I make med spas more money. It works. Got to  look at their pricing. Woo! 300 to $500 a month or custom pricing for multi-location. You already  know we got to look at the Meta Ads Library. Okay, Asthetics audio, aesthetics nutrition, aesthetics  I don't know if these guys have a Facebook ad running. So, one way you can do this is just by  Googling aesthetics here and then Facebook because they're the name of their Facebook business  or their Facebook page might be different

19:22 than what appears on their website. Okay, here's  their Facebook page. This is what would appear in the meta ads library. Looks like they're not  doing a lot here. They haven't posted in over a year. I'm just going to kind of look at their  logo. Okay, blue and white. Then you go back to the ad library and I don't see it. So, this means  one of two things.

19:41 The pessimist would say they're not running a Facebook ads cuz it doesn't work  for them. The optimist would say they're doing so well with Google ads that they don't have  time, they don't need it, it's not on their radar to do meta ads. One of those is true and  you won't know until you test. So, in this case, I would take a different strategy than Event Hawk  and I would start with Google ads.

19:58 Very simple to use, easier than meta ads. You can use third-party  tools like this, this, or this that can help you reverse engineer what their Google ad strategy  is. What are their negative keywords? What are their keywords? What areas are they targeting? You  get the idea. So, aesthetics they have between 100 and 500 customers. Let's say 200. $400 a month.

20:19 That's $80,000 a month reselling software. Now, third one. Let's do gyms. Why? Because there  are over 100,000 gyms in the United States, about 112,000 to be exact, that we have  on record. Probably more. Worldwide, there are millions of gyms. You know what these  guys need? They need more people in their gyms. They need more customers. Of course, they do.

20:40 Alex  Bro Mosey, that's how he got his start selling stuff to gym owners. So, let's try it ourselves.  Let's not do gold. Let's not even do platinum. Let's do diamond tier. We're going big here.  We're going diamond tier, over $1,000 a month. Push Press Grow. Okay, this is a company selling  gym equipment. What do they do? Unlock the power of your fitness business.

21:01 Automate stream grow  your fitness business. So, this one isn't as uh targeted as the first two where it's  just like make more money for your business, but it's just like an all-in-one software for  gyms, okay? All-in-one, right there. Let's go to the pricing page. All right, free, but they  charge more in processing, and that can be very profitable because they're probably paying about  2.8% and they're charging 5%.

21:18 So, they make a markup there. Here, they probably don't make much  on their markup, but they make the flat fee of 159 and then 229 here. Okay, so let's say from  the processing fee markup, they're making, let's be conservative, 50 bucks a month for all  their free tier customers cuz this it says free, it's not really free, okay? Look at that. If they  can afford charging 2.75%, which surely they're not losing money on, let's say conservatively  break even is 2.75, then right here they're making 2.25% for every card

21:52 swipe that goes through that  gym. So, 50, 160, 220, let's be conservative and say the average customer pays them 100 bucks a  month. They have over 1,000 customers, therefore they're making over 100,000 a month. So, this is  interesting. More customers than the previous two or three that we've looked at, but lower ticket.  That's fine, because you know what?

22:09 It's much easier to just resell like a CRM customer  relationship management software than it is to build the flows and everything necessary to  actually help businesses find more customers. So, a little less work, therefore they charge a little  less, therefore they have more customers. Many ways to skin the cat. Are they running Facebook  ads? Boy, are they?

22:29 Twice as many as Event Hawk. PushPress gym software, they want everyone to know  exactly what they do in their name. 49 results, all active. We'll do a control find 2025, none.  All 2026, we got any January? Nope. We're going to sort these by most recent, as in the ad they  started running most recently. So, we can't learn a ton from these cuz these only started running  a day ago, 14 hours ago, so they don't even know if it's a good ad yet.

22:58 We want to I'm going  to to the very bottom. This started running 2 months ago and it's still going. They're probably  putting a majority of their ad spend into these old ads. And so, if we're going to make video  ads in this case for the same type of software, we want to copy these ones down here. And you can  even sort by most impressions, okay? Which would make sense.

23:18 The ones with the most impressions  are the ones that have been running the longest. But where is the outlier? Oh, I don't want to dig  through that. No big deal. Screenshot, drag over to Claude, ChatGPT, whatever, and say, "Where's  the outlier? Where's the one that's near the top, as in has the most impressions, but it isn't very  old, maybe August or July?"

23:32 That's the one that people are really pouring money into. I think this  is a new feature. I've never seen this before. I'm kind of shocked that this exists cuz that's quite  easy. This kind of tells you what they're spending on a specific ad compared to the rest of their  ads. More impressions, shorter period of time, more money equals higher converting equals you  should copy that ad first.

23:51 So, in this case, it's going to be this one right here. It is the seventh  most viewed ad, but it was only posted a week ago. You want to take the step further, you go to the  UK version of the Meta Ads Library, and they are required, if you're running ads in the UK, the  Facebook is required to show the world who you are targeting with those ads. There you go.

24:14 It's worth  the price of admission on this video alone. Okay, one more before I build a site for you live.  Now, next, we got to do dental. You already know we got to do dental. Why? Because dentists  and orthodontists are notorious for paying thousands or tens of thousands of dollars a month  for agencies to solve all their problems for them. I don't know what it is.

24:35 I don't know why, but it  just it's a law of the universe. Just for funsies, we're going to go to this award page. We're going  to find for the word dental. There are at least nine businesses on this page alone selling  stuff to dentists. At least nine. All right, we're going to pick one, a gold award winner  called Dental Implant Machine. I'm assuming they help dentists find new implant revenue, okay?

24:55 Add  a million plus a new full arch revenue. Don't know what that means, but it's a it's a big number.  So, what dentist is going to say no to that? These are the guys I want to copy, right? What  is the pricing? Best sign in the world, book your free strategy call. In other words, we're very  expensive. We're so expensive, we're embarrassed to post our pricing on our website.

25:16 Well, how do  I find out their pricing then? Well, first of all, they have 750 plus customers, okay? Second of  all, there's this thing called Google. Have you heard of that one? Of course you have. I joke,  I joke. Dental implant machine agency pricing, okay? $2,500 to $5,000 per month. And why wouldn't  they? Because a single tooth dental implant costs between three and $6,000.

25:39 All-on-4 range from 15  to 36,000 per arch. There's that word again, arch. Only arch I know about is McDonald's. So, yeah,  a million dollars in revenue added to a dentist, you adds up pretty fast if you're finding 20 to  $30,000 customers. So, dentist can afford to pay $2,500 to $5,000 plus per month for that service.  If they get one new customer a month, it more than pays for itself.

26:05 But, are they running Facebook  ads, you may ask? Of course they are. 17, which is quite a few for dentists. Low impression  count, that's okay. We just need dentists to see them. We're going to sort by impressions high to  low. All right. So, this one only started running 2 weeks ago, and it is the second highest viewed.  Second only to one that was started running like 5 months ago.

26:27 So, this is the ad right here, and  there's no low impression count on this one, that you want to copy. Let's watch it real quick.  Dear full arch marketing, generating leads, but not booked and qualified consults? Most practices  don't have a lead problem. Okay, 1-minute long ad, that's very long. This is amazing. Now, this  dental company, 500 customers a month minimum, I'll say $2,000 a month minimum.

26:48 That's a million  dollars a month. Oh, there's no way you make a million dollars a month selling, you know, dental  agency services to dentists. Are you kidding me? What kind of a love scarcity world do you live  in? There are 202,000 dentists in the United States alone. Remember, the United States  is 4% of the world's population. You don't think that you could convince 500 of those 200,000  dentists to pay you so they can make more money?

27:15 To convince them to say, "Hey, give me a dollar  and I'll give you five back." You don't think you can do that with Facebook Ads? Then I can't help  you because you can. Okay. And last but certainly not least, this is the one I'm going to build for  you cuz guys, it's not enough for me to just show you how to reverse engineer without showing you  how to actually build what you're supposed to be selling.

27:32 That would be disingenuous cuz I actually  use HighLevel on a daily basis across multiple businesses. My team uses it. I'm not just talking  here, okay? Roofers. I saved this one for last because it is the easiest one to start out of all  these and we're going to do it together. Now, what are we going to be building in this live demo?  Missed call text back.

27:47 This is as if I'm starting a business that sells missed call text back  services to roofing companies. I can obviously do other things for a roofing customer. Once I  get my foot in the door, I can help them find more customers. I can do ads, website, whatever, but  all of them need missed call text back. You're up on a roof, you're quoting a job, you're talking  to a customer, your phone rings.

28:08 Most roofing businesses just have their personal cell phone  number as the number. You can't answer it. You're talking to a customer. That lead, which could  be a $30,000 job, is gone. So, you need to be able to text them right away as soon as you miss  a call. "Sorry, I'm with a customer right now. What can I help you with?" That's almost as good  as actually answering the phone when you're unable to actually answer the phone.

28:29 I call this a wedge  product. You wedge yourself into this business, earn their trust, show them that you know how  to implement these cool tools, and sell them all kinds of other stuff. And you can demo this  to a roofer from your phone in like 90 seconds. And here's exactly how how build it and how to  demo it. Okay, here's exactly how you do it. I went to app.gohighlevel.com, I logged in.

28:48 This  is my agency view, okay? And there's a difference between agency view and sub account view. If  you own an event rental business, and you are my customer, I have a GoHighLevel agency that like  we've been talking about, then you are going to have a sub account view. But me, as the owner of  the event rental marketing business, for example, I'm going to have an agency view.

29:06 So, this is my  agency view. I'm going to click on sub accounts, and then create sub account. Then we're going  to start searching for roofing right here. We're going to pick this one. Home services roofing.  Cool. Now we're going to pick a roofing business as if they are a customer. So, I'm just going to  search roofing, and I'm going to randomly pick one.

29:24 Neighborhood Roofing Solutions. Let's say  I just acquired this guy as my customer. Then we're going to click down here. What we're doing  right now is basically saying, "Hey GoHighLevel, I own a an agency that helps roofers find  more customers. I just acquired a new roofing customer. GoHighLevel already has a database  of all the roofers. I searched the database, which is what I just showed you.

29:42 I picked  the one that I just acquired as a customer. Now I'm going to build them a website,  right? Or to build them a better website, cuz they probably already have one. Okay? So,  we're going to fill out all this info here if it differs from what they already have listed  on the internet. I'm just going to put John Doe. Okay, john@gmail.com. This is just for example  purposes.

29:59 Business phone, that's actually his phone. I'm going to change it by a digit, so  we don't mess anything up. Address, time zone. Cool, pick whatever. And this is my client's  account. Cool. Add sub account. Now, this is officially in our system as one of our customers.  In this case, a roofing business. Okay, now that I have created the sub account, I'm going to click  up here at the top left.

30:22 Click here to switch. I'm going to search for them. Neighborhood Roofing  Services. Then I'm going to go to settings. Remember, this is not the same settings that I  just was looking at when I had my agency view. Now I'm looking at GoHighLevel as if I were my  roofing customer. Neighborhood Roofing Services. Click on settings, go to phone system, phone  numbers, and then add number.

30:41 Add phone number used for SMS and calls. You're going to want to  pick a number that is the same area code as the business owner's number or a similar area code.  One that people in that area would recognize. Okay, I'm just going to pick the first one cuz  it doesn't matter, but you can obviously search based on the area code or whatever. And I'm sorry  to say this is going to cost you a dollar 15.

31:07 Oops. But your customer's going to pay you a  hundred or multiple hundreds per month just for this service. Cuz remember, it's a $30,000 job  that they might be missing out on. Proceed to buy. It has to verify my identity because there  are government regulations around, you know, texting and calling and all that. So I'll do that,  edit it out. So then we're simply going to take the business owner's number and have it forward  to this new number.

31:27 Forward calls to your cell, 20-second ring timeout, voicemail off. Okay?  But we're not done yet. Now we go to automation, create workflow, select from template. Missed call  text back. We don't need to build this ourselves. We'll just use a template. Hmm, this one's  been used 13,000 times versus 300 versus 1400. We're going to go with this one. Boom.

31:48 3 seconds,  done. Enable auto save, done. What happens? Call comes in, it's missed, busy, or voicemail. There's  a slight delay so that the auto text doesn't feel like a bot. Okay? 0.2 hours, assign to a user.  You don't have to do this. Tag it as someone that, you know, received a missed call text back. Send  it SMS. Like here's actually what you say in the text.

32:12 Tell the business owner that they just  sent a missed call text back. And then, you know, add a notification to GoHighLevel so there's some  redundancy there. Boom. Boom. Save. Then we click publish right there. Done. Then we go back here.  We go to calendars. We go to calendars. We go to new. Okay? Remember these appointments are parts  of the template that we chose at the beginning at the first step here.

32:33 Roof installation,  roof inspection, roof replacement. Let's say it's going to be a roof inspection. Click  share calendar. We're going to get that link. And then we go back here, back to automations,  missed call text back, SMS. Here's what we send. Sorry I missed your call. How can we help? Would  you like us to come out and inspect your roof? If so, please do that here.

32:58 Boom. That will  take them directly to a mobile-friendly calendar booking link. Save action. That  is what they're going to get in their text. So, while this business owner is on the roof  inspecting or on the ground talking to a customer, he misses a call. That customer gets texted  a dynamic calendar invite link that's synced with everything and I just showed you how  to do it right here in just a few minutes.

33:22 And of course, we could get a lot more granular  here. We could swap out their logo. We could build them a website with a few clicks using a  roofing website template, whatever. Remember, if your voicemail is toggled to on, then the  call will register as answered and this missed call text back will never fire. So, that's exactly  how you do it. Guys, obviously, I am a GoHighLevel affiliate.

33:41 I love GoHighLevel. I use them. If you  use them through my link, I will make a little kickback and you won't have to pay any extra.  I love making these videos because I work with GoHighLevel all the time. I don't have to fake  anything. I don't have to fake that I love it. So, if you appreciated this video, this free value I  just gave you, and if you want to use GoHighLevel, maybe you own a roofing business and you don't  want to pay a greedy marketer like me a thousand bucks a month, you just want to implement

34:02 these  things yourself. If you own any business and you don't want to start an agency, you just want to  use these tools yourself, not as a white label, but it just as a GoHighLevel customer, please use  my affiliate link. If you want to start a business like I covered today, please use my affiliate  link. It goes a really long way. Okay, that's a wrap.

34:19 I hope you learned enough so you  can go copy someone, reverse engineer someone, build a new website for your landscaping business,  whatever. Again, please use my affiliate link if you like this video, share it with a friend.  We'll see you next time on The Kern Office.