$98K in 2 Months From a Business That Costs $9 to Start Transcript, AI Summary & Key Points

00:00 been very close to 100 grand now. Holy cow. I've  launched about 65 days ago. 100 grand in 2 months. That is wild. Starting is literally $9. Someone  could come in with no product, no desire even to create a product really, no knowledge of AI, and  you could be up and running in 24 hours. You can know literally zero. If everything goes wrong and  like it doesn't work, nothing happens.

00:20 You're out 9 bucks. It's just the most no-brainer thing that  I've ever come across. Easy enough. I'll tell you a secret. I don't even get on phone calls. I close  in DMs only. What? I'm just assuming it's a call cuz I mean this is a high ticket. What the heck?  [music] Meet Nico. About 60 days ago, he started a free online group and about 250 people ended up  joining.

00:42 Not from ads, but just from a few Tik Tok videos that usually get just a few hundred views.  So, only about a dozen of those people have ever bought something. But those dozen people have been  close to $100,000. In two months, his startup cost was $9. He sells $15,000 programs through DMs,  and he never ever gets on a sales call. And yes, Nico sells coaching.

01:06 And I know what some of  you are thinking. I've thought that as well, but stick around because most of the people paying  him aren't selling AI. They're selling fitness, mindset, whatever they already know. And everyone  watching this already knows something. So everything he's about to talk about works for any  skill that you have. In a few minutes, we'll talk about the threebutton poll that tells him exactly  who is ready to buy.

01:25 Halfway through this episode, we'll talk about the exact DMs that he sends to  close $15,000 deals without a phone call. And at the very end, we'll talk about the four sneaky  things that he does to get some free promotion from the app that he uses to host this community.  Please enjoy. So, it's been 2 months. You've got 250 in there now. How many of those would you  say you've upsold into something?

01:46 At least you've gotten at least $1 from. Yeah, I would say about  like 12 to 15. Okay. Five six%. Yeah. So, that's the cool thing, too. Yeah. Like you don't need to  sell everybody to make like, you know, a decent amount of money with Yeah. That's not even super  accurate because you've grown a lot this last week from 200 to 257. So, I would imagine there's  like a a funnel.

02:09 Like, it takes time. Yeah, if you were to like you would never do this, but  like shut off growth to your group and only ever have 257, I would think that 6 months from now  you will have monetized at least 10% of them. You know what I'm saying? Yep. Totally. Yeah. It  takes people like I mean takes people weeks or maybe even months to warm up to you.

02:31 That's not  always the case. Sometimes I've had people come in and like buy something within 24 hours. They're  just like, "I saw you on camera like on TikTok and like you caught like your charisma just like got  me." They literally told me that. They're like, and I was like, "I need to learn from this man."  And they just like bought something. So, you know, you'll have people like that.

02:50 But yeah, most  of the time it's not going to happen. Most of the time it'll take like a couple days or a couple  weeks or something, but everyone goes at their own pace. And again, like you don't need to monetize  everybody to make a really good income from a school group. Okay. From those 13 or so people,  what has your total revenue been? It's been very close to 100 grand now.

03:14 Holy cow. Yeah. And it's  got to be 8020, right? Like a three of those people spent 27 or 200 bucks, but then you've got  like a few 15k people. Yeah. I got a couple like I want to say four or so 15k people and then I have  like a Wow. two or 3K depending on the payment plan. going to have like a 2 or 3k like offer and  then yeah I have a couple that are like really lower ticket but if they buy like some upsells  then it can be like several hundreds of dollars and then a couple oneoff like done for you things.

03:44 So yeah, all in all it's been when I calculated it about like a week ago it was at like 98 grand  of like revenue and so you know now it's been another week so hovering around there. 100 grand  in two months from a free school community with a couple hundred people in them. Yeah, with no paid  ads. It sounds wild. Just posting some Tik Toks. That is wild.

04:06 I mean, that's objective. That's  a lot of money and it's almost all profit. I'm guessing it's Yeah, it's almost all profit because  starting your school community is literally $9 and then I'm not running any ads and it's mostly like  consulting and like done for you services and or courses. So, those are super high margin or Yeah.  Excuse me. Super high super high profit.

04:23 Yeah. So, yeah. All in all, um it's been really a game  changer and I'm just doubling and tripling down on school. [laughter] Jeez. I mean, it just  completely opened my eyes up to it. So, kind of do what you're doing, right? You're teaching them to  kind of do what you're doing. Yeah. Yeah. Totally. It sounds a little like honestly like even like  pyramidy.

04:46 I don't like to say that, but it's like, you know, I'm teaching you I'm selling you I'm  teaching you to compete with me. I'm teaching you to do what I do. But it's not that way because  most of the people that I work with are not selling the same offers as me. Anyway, like they  come up with their own offer like a fitness offer or like mindset or anything like that.

05:02 Nico, by  the end of this episode, do you think people will have enough information to start their own school  community? Yes, literally you can start it today. Like by the end of the day. Well, start by telling  me who you are and what you do. Yeah. So, my name is Nico Moreno. I've been honestly I've just been  a digital marketer for about 11 years now.

05:17 Trying, you know, all sorts of weird ways to make money  online. Like 90% of them didn't work. Some of them did work. First thing I ever did to actually get  traction was just copywriting. So I was meeting people like in Facebook groups who were way more  successful than me because I was just starting out. And I was like, "Hey, you know what? I can  help you write emails.

05:40 Like take that off your plate. I can write a sales page for your offer so  you don't have to do it." And slowly but surely, you know, started getting some clients with that.  I can't have a boss. I just threw a bunch of you know what at the wall and about 10% of it has  stuck. That's pretty close to my hit rate too. Yeah. Okay. So, what are you doing today if you  were to describe it in one sentence?

06:02 Yeah. So, right now I am helping people make money online  with AI or different variations of that. I just teach people like what I've learned to make to  make money with AI online. What first gave you that idea? Yeah. So, what first gave me that idea  was I started using AI chat bots specifically. So, literally just the the little plugin that you see  on, you know, a bunch of websites these days.

06:29 I figured out that you could create those completely  for free using Facebook Messenger. Once I started doing that and kind of telling people like,  "Hey, I'm using this cool AI bot thing." Like, I just slowly started to build an audience and  people were really interested and why don't I just instead of trying to do all these new things,  just go back to AI.

06:48 what I know is work. I had one specific friend who was like, "Dude, I'm making a  crap ton of money on school. Why are you not using school?" And I was like, I just I didn't really  register like why it was different or why it was better. I was like, well, why don't you just why  not just use Facebook? Okay, there are thousands of school communities.

07:11 How do you stand out? Are  you like are you running paid ads to this or are you getting customers from school like being by  being listed publicly or how do you stand out? Great question. So, I don't run any paid ads.  Um, there's a lot of people who do and so that can ramp things up like really quickly, but I just  honestly I don't really know how to run paid ads, so I just don't do it.

07:32 People is like literally  just being myself. A lot of times they just say like, "I just liked your vibe and you just felt  down to earth." So, what do you charge and is it monthly or one time? It's free. The school group.  Yeah. So, my school group is free and I myself was confused about this too with school. This was  one of the reasons that I didn't want to do it for so long.

07:53 I didn't really understand how you make  money with school. So, yeah, my group is free and, you know, anybody can join it. And then within  that, I have like higherend programs like, you know, courses that people can take to do it  themselves or if they want to work one-on-one with me, there's like offers of like how they can  do that, you know, within the free school group.

08:16 And you know, once people warm up to me and like  they're interested in the subject and they see some content, I mean, I don't ever have to hard  sell or hard at all. Yeah. Cuz they're learning you. They're getting to know you. They're you're  building trust asynchronously. So, you've got like 250 people in this school. Yeah, about 250. And  a lot of those came within the last week.

08:32 So, it was like it was 200 for a while. Okay. I mean, and  you're finding them by posting reels on Instagram or how are people finding your school? Yeah,  so right now it's primarily the two ways that I control and then I'll tell you there's another  way school will actually promote your group. They literally will run paid ads to your group, which  is crazy.

08:54 I mean, they'll spend money to grow your group. Hey, believe it or not, about 62% of you  don't actually subscribe to this channel, even though you see my videos in your feed. So, just  take a second, hit the subscribe button, maybe even the notification bell, and it would mean the  world to me. For me, what I'm doing right now is Tik Tok. I've just I found that that works really,  really well.

09:12 You can go kind of like semiviral. Um, if you figure out some cool hooks that work  on Tik Tok. So, Tik Tok is what's working really well for me. And I just have my link in my bio  going either they can like join my email list or they can join my school. So, I get a lot of people  from there. And then YouTube. Um, I don't have a very big channel, but you know, I'll put the link  below my videos.

09:33 And then, yeah, being active in other people's school groups, too. Like, I don't  even do it for I don't do it like so that I can grow my school group, but like I'm in other people  school groups. They're just naturally there. Yeah. And they naturally will connect with you. Like,  you can click on someone's school profile and then it'll tell you if they own any school groups and  then you can click through that.

09:51 I mean, there's people that are getting like thousands of referred  members every week just from school's ads, like thousands of members every week. It's crazy.  So, like, if you have a group that meets whatever analytics and whatever requirements school is  looking for, they will send you a ton of traffic. A ton. It's crazy. Yeah. So, Tik Tok, would you  say Tik Toks are your primary customer acquisition source?

10:22 Yeah. Yeah. Well, once I figured it  once I like started taking Tik Tok seriously, which also was kind of at the same time that I  launched this school group. Yes. I get people I'm able to track exactly that they're coming from  Tik Tok. And then, you know, I've had multiple people sign up for kind of like my basically my  highest end package price-wise through Tik Tok.

10:45 And like I can see that they came from Tik Tok.  So, there's real buyers on there. Like don't sleep on Tik Tok is what I'm telling people. I didn't I  didn't know that honestly. I thought it was just a place where you doom scrolled. But there's people  if your content is hooks people in and it you know it's related to your business in like a way that  you can actually monetize then getting them into your school community to like warm them up and  educate them and like chat with them one-on-one like a very

11:11 straightforward path to making sales  within your school group. So 7,000 followers which is awesome. your your pinned Tik Toks, which  presumably are your most viral, have 50, 70, and 23,000 each. Awesome. But then your average  one has 300 views. Yeah. Like not that. 400 views. Yeah. So, what have you learned? Like what  has made these three different compared to every every other one?

11:37 Yeah. Uh, great question.  So, what's worked for me is is like using number like specific numbers in the headline. using like  numbers that are very relatable to people. So if I used big numbers like hey I made you know $15,000  with AI then you know sometimes it'll get traction but like not always. But if I use like chat GPT  built me a $47 ebook in 20 minutes those are all like really tangible numbers for people like that  that one went super viral like faster than any of the other ones did.

12:09 So using things that are  like relatable but like people want the outcome I think is what I've learned. And then yeah. Yeah.  Also just you you do have to practice for sure, but like practicing not saying the same like  keeping how do I say it? Like keeping a cool a good like clear storyline throughout the whole  video and like not repeating yourself or keeping them from like hooking them in to telling them  what they're going to learn by the end of the 30 secondond video, then getting the main point out  and then

12:37 telling them what to do at the very end and like all within 30 to 60 seconds. So okay.  So, you funnel them to school and then you just start posting free content. What do your upsells  look like and and at what point do you reach out to people with those? Yeah, great question. So, I  like to actually do a lot of polls when I post the content in there.

12:58 So, like school has this cool  thing where, you know, I think Facebook groups have it too, but you can like write whatever  copy or images or whatever you want and then have people vote on it. So, what I like to do is I'll  if I want to kind of like see who's interested in maybe buying something and what they might be  interested in, then I'll have the poll kind of say like or the responses be like, "Yes, like I'm  super into like whatever the copy was like, yes, I'm super into it.

13:23 I want to get started." And  then I'll DM those people like right away. And then, you know, right after that, I'll have one  that's like, "Yeah, like this sounds really cool, but I need more information." And then I'll have  another one that's like they're lukewarm like, "Yeah, you know, I'm interested, but I I don't  think the time is right." Things like that.

13:41 So that way I can gauge how ready someone is to  like, you know, move up to an offer. And then from there, yeah, it it depends like what I said in the  specific post, but I'll usually just say, "Hey, like I saw that you were really interested in, you  know, getting this done for you AI bot built out for you." like and then I'll I'll ask like is that  something that you're looking to move on like you know as soon as possible or like how serious are  you and then you know I don't have like a strict script really but I'll

14:09 usually just ask them like  two or three questions to gauge like how serious they are do they have a business or do they like  want to start a new business or something because a lot of people in the group are brand new so  just basically whatever I can do to figure out like hey is something that I offer actually a  good fit for them and do they actually want it right now.

14:29 I'll just, you know, recommend whatever  is the best offer. So, I have offers that are like a digital course or like, you know, um a done  for you kind of product which can range within $27 to a couple hundred or I have like completely  done for you and like work with me like at a very high level offers that are like $15,000.  So, okay. And then anything in between.

14:47 So, it just really depends like how they respond. And  then sometimes if they if I think they're going to be a more serious like higherend buyer, I'll  have them fill out an application just to see, you know, a lot of businesses do that. It's like  just get the basic information about them. So yeah, I'll have them fill out a short application,  too.

15:08 And then I'll read over the responses. Okay, that's pretty much it. So So you'll make  a post with a poll in school on the feed, and you'll just I'm just making this up. It's  like, "Hey, I thought about doing a a 30-day build your first AI agent challenge. It's  going to be $197. Anyone have any interest in this?" And then poll number one is like, "Yeah,  maybe."

15:29 Poll number two is like, "I'm in." P. And option number three is like, "Too expensive or  whatever." Yep. And then whoever votes, I'm in, you're manually DMing them and saying like, "Hey,  when you want to get going or here's the payment link or is that accurate?" Yeah, that is totally  accurate. beneath relevant videos, I'll say like, "Hey, would you like this completely done for you?

15:49 If so, like click here." And then there'll be like the application form or something like that. So,  every what I'm realizing is like everyone the way that I want to do it in school, which is like I  really like talking to people and like DMing. Um, some people will never respond to any DM, but  they'll sign up. I also do welcome every single person who joins.

16:11 like I'll send them a a message  and I'll say hey like welcome to the group start here and I literally give them a link like this  post that explains where to find everything inside the group cuz if they're brand new to school as a  platform you know most people just get completely lost like I did the first time I ever used school  like in someone else's group I was like this thing is confusing and I don't know where to go and like  I'm like I I can totally see why I'm staying off this platform.

16:41 because it's so hard to use. So, I  remember what it was like when I first used school and it is it can feel pretty confusing because  there's just all these tabs everywhere. And so, I direct I DM people like this is the link that's  going to show you where everything is and then I just ask them a question like what's your number  one thing you want to get out of this group?

16:57 And then that tells me like are they looking for a  quick AI side hustle? Are they looking for a way are they looking for help with AI? like they need  someone to explain it to them. Are they looking for a way to use AI tools in their existing  business? Like whatever the answer is, like it's just an open-ended question. And I get a good  amount of people responding.

17:19 Maybe three or so out of every 10 will respond to that and they'll tell  me like what they're looking for. So that yeah, then it if there's an offer that's relevant, I'll  say, "Hey, you know, I have this way that I can help you. like you want to hear about it or I  might just like drop them a link to a specific video inside the school group and say like start  with this.

17:38 This is going to answer exactly what you're what you want to see. Do you have a sales  background? Like are you a savvy smooth sales guy? I don't really have a sales background.  I mean I've been doing online business for 10 years. So like you pick things up like when you  literally have to fend for yourself as a way to make money. Like you figure out how to sell like  how to close and things like that.

17:57 But honestly, the way that I do that is like in my really  authentic way. Like I've just figured that's what works for me. So I don't really actually feel  like I have to hard sell really anyone anymore. Quick word about today's sponsor, Beehive.  They just launched something called community, and it does something that I've never seen on any  other platform.

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19:02 Get more juice from everything you produce. The links in the description below. Where does one get  the cojones to to throw out a 15k price point to someone that they just met that joined their free  school community. Yeah, honestly I would say that will usually come a lot from someone's background,  but it doesn't like if you're just starting out, for example, like I totally understand like being  nervous and not really comfortable to do that.

19:22 Um, I have an offer creation method where where I've  helped people realize like the actual value of like what's in here, like their knowledge and  their skill set and actually like calculate it with numbers, like what is this actually worth if  you had to put a price tag on it? And usually it's thousands or multiple thousands of dollars if you  actually just do the little exercise that I give you because that's what I found like people who  really want to monetize anything online like they just undercharge and

19:55 undervalue. So, honestly, for  me, at first, yeah, I started off charging like $50 or $100 for copywriting, and then eventually  you just start to see, wow, there's other people that are doing the exact same thing, and they're  charging like $5,000. And then it's like, huh, like, I wonder how they're doing that. And then,  what are they doing that's better than me?

20:14 Yeah. And like a lot of times there's what they're  delivering is the same or quite possibly even worse, but it's just they figured out how to  package their offer in an attractive way. So I just, you know, over honestly several years, like  it didn't happen overnight. I learned a way to package what I had inside my head and like kind of  like just tabulate like the amount of money that each of those things is worth and then just add  it up like an offer stack.

20:41 Yeah. Bro Bramosi would call it the offer stack. Exactly. Yeah. the offer  stack. So, I figured out a process that worked for me and made sense and made me feel really good  about charging thousands of dollars and then I just created that into a little worksheet and  like a video. Sometimes people like work for me with help to create their own offer.

20:59 Like I  give them that exercise and they're like, "Wow, you're right." Like I could be charging $1,000 to  $3,000 and I literally was trying to charge $20. Yeah. They're undercharging because they haven't  even done the math themselves. [snorts] Yeah. Exactly. Right. It's like once you do that, once  you do that and you have the self, like you have to have the realization for yourself first.

21:19 So  once you realize the value that you have in what you're offering, it becomes like light years  easier. And then honestly though, you just got to be when you're leveling up from like, you know,  I started charging $5,000 for certain things. Then you just kind of you have to make the decision  to be uncomfortable for like that one or two next sales and just be like, you know what, I'm just  going to go for it.

21:43 I'm going to wing it. I'm going to instead I'm going to charge $10,000 and  see what happens. Like you just have to do that. And then after enough times like you'll see either  you'll learn that, okay, maybe you do need to work on your offer to make it feel that valuable, but a  lot of times people like people will just be like, okay, like yeah, I'll sign up.

22:03 So, like if you  just incrementally increase it, then you know, then 15K started to feel like a breeze. So,  let's do like a mock sales call. You're you. I'm I just joined your community. We we hopped  on a call. I raised my hand uh and said like I I want to learn more for like some sort of like  a m a multi,000 offer. Could we do like a five minute version of that?

22:27 Absolutely. We It could  even be quicker because I'll tell you a secret. Okay. I don't even get on phone calls. I close  in DMs only. What? Mhm. I'm just assuming it's a call cuz I mean this is a this is high ticket.  What the heck? Yeah, I know. I don't get I don't take calls. [laughter] Like ever? Maybe like one  a year or something. Yeah. I mean I do it.

22:42 That's crazy. Yeah. But I'll tell Yeah. I mean, so we  can do it. I'll tell you exactly like how it would go. But yeah, I saw it with Yeah. Let's just  pretend we're in the DMs right now. Perfect. So, right. So, you you posted I voted yes. you DM'd me  and said, I'll say, "Hey, Chris, thanks for voting on my poll." Like, were you serious about saying  you're ready or were you just kind of like having fun?

23:09 I'm ready. I've tried a bunch of different  things and nothing's worked. And I saw your TikTok video. You seem pretty cool. So, I'd love to  learn more. Awesome. Well, I definitely have some ways that I think could help get you to your  goal. Now, would you mind sharing with me? Do you have a business right now or are you looking for  something new to start?

23:27 Looking for something new to start. I don't own a business. Got it. Cool.  Well, I can still help you out. I've got a couple routes that might be good for you. Are you cool  with showing your face on camera and like being the face of your business or do you want something  that's completely faceless? I'd prefer faceless just cuz I don't have experience showing my face,  but if I learned a few tricks, I wouldn't mind showing my face.

23:50 Awesome. Well, I've got something  that I think is right up your alley. I explain it all in a 10-minute video. Would you be cool if  I or do you want me to send you the video? Yeah, please. Boom. Here's the link. So, when I say  I don't get on calls, it's because I, you know, I have a video that explains what the offer  is. So, I'll just give them like the 10-minute video of whatever offer is like the relevant one  based on the questions that they responded to or, you know, how they responded to the questions.

24:15 By  the way, most of the most of the time it's ends up being the same video because it can it can work  for different things. But yeah, I'll send them the link and then it'll pretty much go over the offer.  Depending on what the offer is, it might also say the price. But if it's like the higherend one, I  just don't say the price because there's different like tiers that they can sign up with.

24:35 And then  I'll just say, "Cool, here it is. It takes 10 minutes. Just ping me back here when you're done  watching, like at your leisure." So I keep it like super casual. And then you would just say like  whenever you're done watching it, you just Okay, all done. And these are these are school DMs  specifically, right? Yeah. If they DM you on TikTok, you just funnel them to school.

24:55 Yeah. If  they DM me on TikTok, I mean, unless they're super resistant to going into the school community,  like I've sent them the link to I first, yeah, I will try to get them into school cuz way easier  to do everything in there. Sometimes I will send them the school link and they won't join and  they'll be they'll still continue the conversation and keep asking more and I'm like I sent you  the link to school like come join the school and they're like they still keep going and then I'll  be like okay sure we'll

25:20 chat here but yeah my aim is to get them in school because it's super clean  and easy there. Okay. All right. So I I report back that I watch the video. How long does it take  people to report back? Is it 10 minutes later? Are you just guys just going back and forth or is  this stretched out over days? Yeah, it depends how serious they are. Some people will literally  it'll take 10 minutes and they'll watch it and I'll hear back from them.

25:43 They're the ones that  are super ready. Sometimes it'll take later in the day. They'll say they watched it or sometimes  it'll be like one or two days and I'll check in with them and they'll be like, "Oh, sorry. Like I  got busy, but yeah, I'll watch it." So, you know, I follow up like it's not like everything's like  super passive, super easy. Like I make sure to like stay on track of with people.

26:01 But yeah, you  say, "Okay, cool. You you watch the video." Most of the time my videos at the end are like let's  say you watch like the highest end one probably at this point because I have a ton of testimonials in  it. I'd say like cool well like did you like it? Like think it's something you want to do? And then  you'd be like you'd probably at this point after seeing it you'd probably say like something like  yeah like it looks really good like I just need to know the price but how much or if you have Yeah.

26:25 Basically you'd either need to know the price or if you have like any questions like you weren't  clear about how it worked. Like those are kind of the two things that they would ask. So again, like  whatever you said, if you had a question about the offer or like how the program works, then I  would just type out the answer, which is pretty, you know, no need for a call there usually.

26:44 Or  you would say, it looks really good. I mean, I want to do it, but like I just need to know  the price. And then I would I just have a message where I like pretty much copy and paste like  the three different tiers. Like I actually have a 25k tier. Most people like won't go for that  one. They'll usually go for like the 15k. It's an just like an anchor price to it.

27:04 Honestly, like  it started as an anchor price, but some people get it. [laughter] So, you know, it's like it's real,  but it started kind of as an anchor decoy price. Yeah. So, usually people will and I'll just spell  out it's copy and paste. I'll spell out like, you know, my most advanced people will go for the 25k  program. It's a year-long program.

27:20 Here's what you get. Some people go for the sixmonth program. It's  15k. Here's what you get. Some people they can't do those, but they still want to get started. I've  got like a beginner friendly program that we can get almost anyone in uh with a like even with  a pay plan if needed and like that one's 4,900. Here's what you get. And then usually they'll just  ask a couple questions or maybe they'll just be like, "Okay, like I want to do the 15k one.

27:47 Let's  go." So like it can be it it varies per person obviously, but some people like they come in there  and they're like hot and ready and they're like, "Yeah, let's do it." And then other people, you  know, they have questions and yeah, so it's not that school is going to like alleviate that. It's  just a place where it's really easy to warm people up and like have the conversations and have them  see your content and also raise their hand when they're ready like all in one platform.

28:12 What are  like loosely what are they getting for 515 and 30 from you? Yeah. So for the 30/25k depends on the  pay plan. We'll start there. So, basically, they get a year-long of one-on-one private mentorship  on how to build their online business starting from wherever they're starting. Some people have  a business. Some people just have ideas. So, we'll create their own create their high ticket offer in  like basically 24 to 48 hours cuz they just have a process that's really fast that takes their ideas  into and

28:40 yeah, formulates it into an offer that's a no-brainer for people to buy. And then we also  calculate the price that's going to feel good for them to price it at. And then yeah, how to start  selling that with funnels if they're going to do use funnels or just through DMs or calls. Like  it's not 100% cut and dry. Like there's I work with the personally to help them figure out what  method is going to like suit them basically the way that they're going to thrive with it cuz  it's not going to be right for everyone.

29:10 Like I don't like doing sales calls. Some people I have  a client who signed up recently and she's like oh yeah like I love having calls with people and like  connecting with them that way. So, hey, believe it or not, I actually have a community similar to  Nico's. It's called playmakersai.com, but it's more focused around implementing AI into small  businesses because that is the hottest thing right now and it will be for a while.

29:33 So, if you want  to learn from me personally and about 22 other experts, check out playmakersai.com. We will teach  you how to implement AI into small businesses and how to find customers that will pay you thousands  of dollars a month. playmakersai.com. Basically, I yeah, I just help them figure out what's their  offer going to be in the ideally in the 1,000 to $5,000 to $10,000 range.

29:54 And then how are we going  to get people into that offer? Like what's the best social media platform? We'll pick like one  social media platform for them to start with and then like one community platform for them to start  with. So like either Facebook group or school. And then yeah, teaching them basically everything that  they need to know if they have a ton of gaps like how to sell it, how to deliver the offer, if it's  going to be mostly like a course or if it's going to be coaching or consulting, how to deliver

30:21 that.  And then yeah, just how to grow their audience and like eventually upsell people into their world.  Yeah, I teach them. Okay. Basically the process that I use to sign them up to my program. Like  I teach them that and it works for me. So, and then they get a lot of done for you things in  the 25k year-long program. And they get one-on-one personal access to me, not an assistant coach.

30:43 Like, I've signed up to 25K programs before where like you don't get to talk to the person ever.  It's like some assistant that started like a couple months ago. So, it's actually a huge value  ad just to have it be like one-on-one. This month is, you know, a lot of the same stuff, but it's  just for six months instead of one year. They still get some done for you.

31:03 Then 5K is like they  still get some a lot of one-on-one attention and help starting their online business without a lot  of the done for you stuff. So it's more like you get mentorship, you get personal handholding  and personal strategy, but like you're going to be doing it yourself. Okay. I know you said  the one girl prefers calls. Are you doing calls with these people or is that all over DMs or  emails?

31:22 Yeah, so for my mentees, people that I'm actually working with as a client. Yeah, for  that we have one-on-one like calls. But like I will it's not I don't have what I was saying is I  don't do sales calls. No, I know I get that. I get once Yeah. Once they're in as a client then yeah  we we do face to face like calls like this. How much time would you say with your current client  base you're spending on calls every week like two hours.

31:49 It's not very many because like yeah a lot  of times if they have a question so you know a lot of my modules are or a lot of the lessons of  what they need to be doing on their end are like already recorded and like there's worksheets and  checklists and everything so they mostly know what they need to do and then you know if they have  questions in between I tell them like you can book a call anytime which is true but most of the  time like they'll just have little questions in between and they'll just DM me or ask

32:13 like their  specific question or have me look at something or review something and give them feedback. back.  So, you know, that probably takes 30 minutes a day or something like that. It's It's pretty light,  honestly, cuz when we're on our calls, what I do is like I You take care of that. Yeah, we take  care of everything. Like, we have a Google We make a Google doc that's like a checklist of like this  is what you need to do next, then this, then this, then this, then this.

32:37 So, like they usually just  don't have a ton of questions. It'll mostly be like, "Can you review the work? Like, I completed  this worksheet and I made my Facebook group. Can you just like look at it and tell me if it looks  okay? Yeah. But yeah, then we'll do the one-on-one calls. Yeah, I would say two to three hours a  week. Seriously, sometimes like one.

32:52 How much do you need does one need to know about AI to do what  you do or what you describe? Like how technical do we have to be? The done for you stuff that you're  doing or like Got it. Yeah. For that is a lot. Is it technical or Oh, no. Like it's literally you  can know literally zero about tech at all. Because here's the cool thing. Most of the tech and even  like some of the digital products that I sell, like if someone comes in, if someone wants to  like get really good results and they want to start their

33:27 business, but they don't even have an  offer and they also don't know how to create one, like I can give you a clonable link to like some  certain digital products that you can white label and resell as your own. And so like you have a  product that you didn't even have to know how to build. And same with some of the AI tools that  I use like the chat bots too.

33:41 Like I can give you a clonable link and like chat bots that took me  a while like hours or days or weeks to build you can literally have with like one sharable  link and then it it works for you too. So essentially you need to know literally nothing  which is crazy like it's crazy how the world is working these days but yeah you don't need to  know anything and you can have products to sell from day one.

34:07 You can have AI tools that work  from day one. You can have sales systems like funnels and stuff that are like largely automated  from day one without even knowing how to do it. But like you do you do you you need someone  to kind of like show you how to make that all work I think. But right yeah that's the reality.  Someone could come in with no product, no desire even to create a product really no knowledge of  AI and you could be up and running in 24 hours.

34:36 Are you pretty convinced that having a free school  group with upsells like this is the way to do it? Because a lot of people have a paid school group  and some of them no upsells. Some of them still have a lot of upsells and you know a lot of people  are successful on school with all three or four of those options. What are your thoughts on that? My  thoughts are if you are okay with it being a very slow there's two like categories of people that I  would say maybe you could go with the paid school group right off the

35:02 bat and for everyone else I  would say go with the free school group. So if you were to the two types of people that I would  say start with the p you can start with the paid school group right off the bat is one they already  have a very large audience. So, like if you have a very large YouTube channel or Instagram channel  or Instagram page or Tik Tok following and you're you're just like, "Hey, I already have a bunch  of people who want what I have, like I'm just going to start day one with a paid school group."

35:26 Great. You can absolutely do that and have a lot of success with it. And then number two is like if  you're okay with it taking a little while to build up like some monthly recurring income. Cuz the  reality is like with a free school group, there's no resistance to people joining your free school  group, right? If they don't know you, they just came across you online but they think your topic  is kind of cool.

35:49 Like yeah, they'll probably just click join. But if they just came across you, they  don't know you, they're not really sure they want to do it. even if you're charging not very much,  like 29 bucks a month, like there's still going to be resistance and it's a recurring thing. So,  like in their mind, it's it's much harder to sell someone on a monthly recurring offer than like a  one-time offer or onetime like payment.

36:08 So, yeah, I would say if you're okay with that and you know  it's going to be like a bit slower of a path for you, then you can definitely just do that right  away. But for everybody else, like if your goal is to actually turn it into a a real like significant  income source like sooner rather than later, I would start with the free group. Okay. So, for  the 99.9% of people that are not influencers, make a free do what you're doing pretty much.

36:36 Yeah. What else should people know that I haven't asked you about? Yeah. I think specifically for  school, like one thing that I really want people to realize is like it's $9 to start and you can  be you can have your school group literally done in 24 to 48 hours. So like you don't need to spend  like weeks thinking about it and like figuring out the perfect plan.

36:59 Just start it. I mean there like  if everything goes wrong and like it doesn't work and like nothing happens, you're out nine bucks.  That's the one thing like just start. Yeah. I mean the second thing that I would really like to  drive home is like with the way that digital products work and a lot of AI tools work now  you don't have to have any experience in be able to monetize and be able to sell like digital  products courses that other people have created that they'll allow you to resell like I do that um  same

37:25 with reselling AI tools u that are clonable in one click which I also do. It's like there's  just so many way like honestly you really have to like fight for your excuses really hard if you  don't want to make it work because there's so many ways to make it work these days. You really got to  want to fail deep down for it not to work. Well, Nico, where can people find you if they want to  learn more?

37:48 Yeah. So, um you can find me on like my YouTube. Um I think I'll be able to we'll have  like a link to that. Is there anything that people can do to help move the needle or influence school  to promote your community or is it just kind of luck of the draw? Yeah, to like to promote their  own community. Um, yeah, there are things that you can definitely do.

38:09 There's a little bit  of, you know, strategy to make this happen, but one is like have an attractive cover photo  because they usually will take your cover photo and like use it in the ad. So, have a cover photo  that doesn't look awful. create your school cover images with chat GPT in like one minute and make  it look bomb like make it look like wow people want to join because it looks so good.

38:32 So you can  create it with chat GPT and just have a good have a good cover image. That's one thing. Number two,  and this is directly from school, like they tell you, I'm not like guessing, like they tell you if  you link your school group from your social media profiles directly, somehow like school is able to  go and like reverse engineer like the content that you're posting on those social profiles and use  that for like ad creatives too.

38:53 So that gives it likeense that gives it like content to push. And  then number three, well, I guess three and four is like the engagement that your group that the  people are like they want to see that people are engaging in your group and they're commenting  and liking on your posts. And if you're doing a monthly subscription of school, they also want  to see that a low churn rate.

39:15 So, you know, if you get those two things going for you, that's more  like once you have people in the group, if you get those two things going for you, then yes, school  is much more likely to spend a ton of ad spend and grow your group for you. Beautiful, Nico. Thank  you. This is awesome. Absolutely. Thank you, Chris. And um I'm stoked to be here and uh yeah,  I'll see you around.

39:37 [laughter] The top link in the description and in the pinned comment below  is to a $19 business plan that's 27 pages long. way more thorough than this episode, not AI  slop if you really want to get serious about this business. So, check out that link and  you will not regret it. If you do regret it, we'll give you your full money back, no questions  asked. If you like this content, please share with a friend, hit a like or a comment below,  and we'll see you next time on the Kerner