Local Internet Presence

Google Business Profile is a Google service that lets businesses create and manage their presence on Google Search and Google Maps. It is owned by Google and (formerly branded as Google My Business) provides tools to edit business information, respond to reviews, publish posts, and view performance insights.

LinkedIn is a professional networking platform for building career networks, maintaining professional visibility, publishing industry-related and educational content, applying for jobs, and conducting direct outreach. The videos describe its use for connecting with realtors, generating predominantly organic inbound consulting and trip-planning leads, and receiving inquiries after media coverage.

Google Places is a place-information service used to collect local business locations, reviews, addresses, ratings, and photos.

Yelp is an American company that operates a crowd-sourced local business review and directory platform. Founded in 2004 by Jeremy Stoppelman and Russel Simmons and headquartered in San Francisco, it publishes user reviews, ratings, photos and business information and provides reservation, ordering and advertising tools for merchants.

Google Ads is an online advertising platform developed by Google that lets businesses create, manage, and run paid advertising campaigns across Google's properties and partner sites. It supports search, display, shopping, video, and app-install campaigns and includes bidding, targeting, and measurement tools for advertisers.