Tool
Google Ads is an online advertising platform developed by Google that lets businesses create, manage, and run paid advertising campaigns across Google's properties and partner sites. It supports search, display, shopping, video, and app-install campaigns and includes bidding, targeting, and measurement tools for advertisers.
8 uses taken from transcripts — each links to the moment in the video.
Identified as an alternative channel for generating local home-service leads.
Provided some additional traffic and leads.
One of the advertising platforms whose data was consolidated into a client dashboard through Dash This.
Runs paid-acquisition experiments after the SaaS crossed $10,000 in monthly recurring revenue.
Used to run advertising for the business after it crossed 10,000.
Buys targeted search and other Google traffic based on user searches and viewing behavior.
Paid search, Performance Max, YouTube, display, and other Google placements used to acquire and educate users.
Set up and manage paid search and geographically targeted video advertising for local businesses.
8 in the library.