A direct-mail marketing service using attention-grabbing physical inserts
Send marketing materials in envelopes containing a thin, unexpected object so recipients are more likely to open the mail. The insert must remain thin enough to qualify for machinable postal handling.
online BOTH Service / Consulting / Agency
From Chris Koerner on The Koerner Office Podcast — She Makes $1k/Day Sending Letters at 19:54
Problem: It increases the likelihood that direct-mail recipients will open and notice a marketing package instead of ignoring a conventional postcard or envelope.
For: Businesses that use direct mail and want a more noticeable physical touchpoint for prospects or existing customers.
Examples
- Chunky Mailers: a direct-mail concept based on adding thin objects to marketing envelopes; the partners launched it under a different name, operated it for several years, and the interview says it did all right.
Behind this: 8 build steps · 3 tools and how each is used · how to validate demand · 5 things the video never answers.
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