A user-generated video platform with frictionless upload, viewing, embedding, and search
Create a general-purpose platform where anyone can upload and watch videos immediately, discover videos through search and recommendations, and distribute them through embeds on other websites. The platform can attract creators by sharing advertising revenue and monetize the resulting attention.
online BOTH Service / Consulting / Agency
From Acquired — Google Part II: Alphabet (Audio) at 56:20
Problem: Traditional video services make uploading slow and restrictive, lack convenient browser playback, and do not provide an easy way for videos to spread across the web.
For: People who create or watch digital video, and advertisers seeking access to large-scale video attention.
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Examples
- YouTube: pivoted from a video-dating concept to a general-purpose video-uploading platform; one uploaded Lazy Sunday skit increased traffic by 83%.
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