Google AdSense

Google Ads is an online advertising platform developed by Google that lets businesses create, manage, and run paid advertising campaigns across Google's properties and partner sites. It supports search, display, shopping, video, and app-install campaigns and includes bidding, targeting, and measurement tools for advertisers.

Meta Ads, historically known as Facebook Ads, is the digital advertising platform operated by Meta Platforms, Inc. It enables businesses and advertisers to create, target, bid on, purchase, manage, and measure paid campaigns across Facebook, Instagram, Messenger, and the Audience Network. Tools for managing campaigns include Ads Manager, Meta Business Suite, and Business Manager.

Google Analytics is a web and app analytics service operated by Google that provides statistics and tools to measure website and app traffic, user behavior, and conversions. It integrates with other Google products (such as Google Ads) and offers reporting and insights for marketing and product decisions.

Google Ads Performance Max is an automated campaign type that uses an advertiser’s product feed, budget, and conversion goal to optimize ad placement across Google Search, Shopping, Display, YouTube, Discover, Gmail, and Maps.

Google Tag Manager is a tag management system from Google that lets marketers and developers deploy and manage measurement and marketing tags (snippets of code) on websites and mobile apps without editing site code. It integrates with Google Analytics, Google Ads, and third-party vendors, and provides versioning, triggers, and variable controls.