An iPhone repair store marketed through custom wristbands distributed at college bars
Repair broken iPhones and place the store's message on wristbands distributed to college students at bars, so customers remember the business after breaking their phones.
physical BOTH Service / Consulting / Agency
From Chris Koerner on The Koerner Office Podcast — Stop Rambling: 7 Tricks to Make People Respect You at 00:00
Problem: A newly opened repair store had no customers, and potential customers might not remember which repair business to visit after breaking their phones.
For: College students who break their iPhones while going out and need a repair the next morning.
Products from this video
Examples
- Phone Restore: the store survived after the wristband campaign, opened three additional stores, and the business was eventually sold for about $1 million.
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