Premium concrete coating business focused on garage floors

Install decorative flake floors for garages, with related work on basements, patios, pool decks, walkways, porches, shop spaces and some commercial floors. The core process uses a ground and prepared concrete surface, a polyurea base coat, broadcast flake and a polypartic top coat. The business differentiates through fast responses, punctual crews, transparent pricing and a premium customer experience rather than competing at the lowest price.

From Chris Koerner on The Koerner Office Podcast — He Made $60K His First Month With This Boring Business at 06:36

Problem: Customers want their concrete spaces to look attractive and become easier to protect and maintain. The coating protects concrete from salt and oil while giving the garage a decorative finish, and the service removes the need for customers to handle the coating work themselves.

For: Mostly males aged 55 and over who own organized two-, three- or four-car garages and have money for a luxury home improvement. Secondary customers include owners of basements, patios, pool decks, walkways, porches, shops, churches and warehouses.

Examples

Old Cap Coatings: started in Iowa, tested the process on the owner's garage, booked three early jobs through word of mouth, then reported approximately $60,000 in April revenue and a projected $69,000 in the following month.

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Behind this: 18 build steps · 15 tools and how each is used · how to validate demand · 3 more real examples · 8 things the video never answers.

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