Build a boring, repeat-purchase consumer product brand on top of a personal audience
Create an ordinary product in a large consumer category, build a direct audience through content, and use that audience as the primary distribution and marketing advantage.
From MyWifeQuitHerJob Ecommerce Channel — 10 BORING Ecommerce Products Making Celebs More Than Movies at 17:43
Problem: New consumer brands struggle to obtain affordable attention and distribution when competing with established companies.
For: Consumers who regularly repurchase everyday products such as chocolate, personal care, beverages, alcohol, supplements, apparel, baby products, or household goods.
Examples
- Feastables: MrBeast's chocolate brand generated $250 million in 2024 sales and $20 million in profit in its second year, after $96 million in year one; it was in more than 30,000 retail stores.