10 BORING Ecommerce Products Making Celebs More Than Movies Transcript, AI Summary & Key Points

So, I'm willing to bet that there's a celebrity owned product in your kitchen or bathroom right now that you had no idea was celebrity owned. Because famous people aren't slapping their faces on the packaging anymore. They're the actual owners running the business, and most of them are making way more money from e-commerce than they ever made from acting or music.

So, in this video, I pulled 10 celebrity run brand examples that will surprise you. One walked away with $200 million in a single exit. Another built a company now worth $5 billion. And by the end, I'll show you the exact playbook they used so you can steal it for your own e-commerce business. So, let's start with the guy who runs the biggest YouTube channel in the world, Mr.

Beast. Now, you might assume that most of his money is coming from the platform, but it isn't. His chocolate bar company, Feastables, did $250 million in sales in 2024 with $20 million in profit. And that was year two. Year one was $96 million, and the 2025 sales were projected to be $520 million. Now, to put that in context, he's now in over 30,000 retail stores, including Walmart, Target, Kroger, gas stations, and convenience stores.

Now, I used to think Feastables was just a side hustle, and I initially thought it was a stupid idea. But it is a real candy brand competing directly with Hershey and Mars. Now, honestly, Mr. Beast could have sold Brussels sprouts, and he probably would have done okay. And he was successful with chocolate because he had the one thing that Hershey and Mars would kill for and can't buy, which is attention.

Hundreds of millions of eyeballs every single week directed at whatever he wants them to look at. And it's counterintuitive, but his videos are actually the marketing budget for his chocolate business with margins somewhere between 30% and 50% depending on the SKU. Now, most every celebrity on this list has figured out where the real money lies, and it's on a shelf, not a screen.

So, the next celebrity is a guy who basically turned commerce into a career. Ryan Reynolds bought a chunk of Mint Mobile in 2019 and decided to sell prepaid cell phone SIMs, which is about as unglamorous a product as you can find. 4 years later, T-Mobile bought the whole thing for 1.35 billion dollars. And his personal cut was around 300 million bucks.

And Ryan made more from that one transaction than he made from any Deadpool film. And Mint Mobile isn't even his only exit. Aviation Gin sold to Diageo in 2020 for 610 million dollars, and Reynolds walked away with roughly 100 million dollars more. Now, what matters is how he did it. Reynolds ran the marketing himself through his agency Maximum Effort and used every movie press cycle, every red carpet, every interview to plug his own products.

So, every time he was on Kimmel talking about Deadpool, he was also talking about Mint Mobile. So, his acting gig became his ad campaign, which was brilliant. Now, the next celebrity on this list did something similar, except she turned an entire TV show into a product launch machine. So, let's talk about someone everybody thinks they know. Kim Kardashian launched SKIMS in 2019 selling shapewear and underwear, which sounds like a side hustle until you look at the numbers.

The company raised 225 million dollars in November of 2025 at a 5 billion dollar valuation with Goldman Sachs. Net sales around 713 million in 2023 and are tracking above 1 billion dollars this year. Now, compare that to her acting career. Her reality show ended in 2021. The Kardashians on Hulu still runs, but the flagship show is done. And in that same window, her underwear brand became worth more than most of the Fortune 500.

Now, here's why she's brilliant. Every episode of her show, going back years, was essentially one big product placement lab. She spent 20 years teaching hundreds of millions of people the exact body shape she wanted them to want. And then she sold them how to get it. Her entire reality TV career was a 15-year customer acquisition funnel. Now, at number four, we have Jessica Alba.

Jessica started The Honest Company in 2011 selling baby wipes, diapers, and cleaning products. And in 2024, the company did $378 million in revenue and posted its first year of profit at 26 million. Now, what makes Jessica different from almost everybody else on this list is that she stopped acting to run the business. She hasn't been in a major film in years, and for over a decade, this company was her full-time job.

Her acting career was going great at the time, making millions a year, but she traded it for a diaper company because it was a much better money-making choice. And early on, everybody thought Honest was just a marketing stunt, and everyone thought she was going to lose everything. She got sued over ingredient claims, the stock cratered after the IPO, and for years, it looked like a disaster.

But she kept running the company, and now Honest Co is a leader in the space. Jessica is the only celebrity on this list who actually quit acting to run her business. Now, this next celebrity did the complete opposite. He kept his day job and stacked three consumer product companies on top of it. By the way, if you are interested in starting your own profitable e-commerce store, make sure you sign up for my free 6-day e-commerce mini course below.

It's 100% free, and I guarantee you'll learn a ton. So, next up, we have Dwayne "The Rock" Johnson. Now, The Rock pulls in tens of millions of dollars for a single movie. So, why the heck is he spending his time launching a men's deodorant line at Target? Well, the answer is that a $12 deodorant bought every 3 months by a loyal customer over a decade adds up to way more money than any movie payday.

The Rock figured that out a long time ago, and he's been quietly building consumer product brands ever since. He's got three of them now. Teremana Tequila launched in 2020, ZOA Energy launched in 2021, which got acquired by Molson Coors, and Papatui, a men's personal care line launched exclusively at Target in 2024. Now, here's the interesting part.

Look at the categories he picked. Tequila, energy drinks, and deodorant. All of them are commodities dominated by three legacy brands that haven't innovated in 20 years. And every man in America needs to buy these products every couple months for the rest of their lives. Now, unlike other celebrities who are chasing high-end prestige products, he's going the opposite direction.

Deliberately selling boring products with high repeat purchase rates. The Rock did the math a long time ago, and he's way smarter than people give him credit for. Which brings me to my favorite story on this list. Snoop [snorts] Dogg and Master P launched Broadus Foods in 2022, and they put out a breakfast cereal called Snoop Cereal and sold it through Post, Walmart, and other national chains.

Sales started strong, and then something crazy happened. In 2024, Post offered to buy the brand outright, but Snoop and Master P turned the offer down. And after they turned it down, Post and Walmart deliberately kept the cereal in warehouses instead of putting it on the shelf, so the product would look like it had failed, and then Snoop would have to sell the company for cheap.

But that didn't fly with the D O double G, and what he did next was ingenious. They filed a lawsuit and used it as marketing. Every headline that said Snoop was suing Walmart put the cereal back in the news, which drove search and demand to their e-commerce store. Now, the lawsuit still isn't settled yet, but fo' shizzle, you can still get Snoop Cereal online.

Let's talk about Cameron Diaz next. Cameron has not made any films since 2014, and she stepped out of Hollywood 11 years ago, and by most celebrity measures went completely silent. But she's been quietly building a product the entire time. In 2020, she co-founded Avaline with Katherine Power selling organic wine for $24 a bottle. Now, I'm not even sure what organic wine is, but it hit $33.2 million in 2025, which put her on the Inc.

5000 list. Now, the reason Avaline matters is that Diaz built a fast-growing business in a category that most celebrities enter and immediately die in. Celebrity wine is literally a graveyard. Now, what she got right was the ingredient story. Most mass-market wines are full of added sugar, preservatives, and coloring agents, and I had no idea this was happening.

But, Avaline is transparent about its ingredients and how it's organically farmed. Diaz used fame to grab some initial attention and then let a genuinely differentiated product do all the selling. So, just because you're a celeb doesn't mean a product will hit. The wine sucked, it would have stopped selling in year two, but it did not. Now, number eight is the biggest single exit on this list, and I actually use this product every single day.

Jennifer Aniston joined Vital Proteins as chief creative officer in 2020 selling collagen powder, which is about as boring of a product as you can imagine. Six months after she joined, Nestle Health Science bought a majority stake in the company for between $700 and $800 million at a $2 billion valuation. Now, rough math says that this exit likely paid her more than a decade of Friends syndication residuals combined.

And Friends syndication pays her something like $20 million bucks a year. Now, here's what we e-commerce entrepreneurs should pay attention to. Aniston joined a company that was already six years old and already doing real revenue. But, her face, plus her Instagram, plus her personal wellness brand pushed the company from a smallish business into the range where Nestle paid $2 billion for it.

This is the model that I think every e-commerce founder should take. Build the business, get it to real revenue, and then bring in a celebrity right before the exit. Meanwhile, number nine is the only rise and fall on this list, and it's a story every e-commerce operator should study. Logan Paul and KSI launched Prime Hydration in 2022, which is a sports drink that my son was addicted to.

It was two YouTubers competing directly with Gatorade. Now, their peak revenue hit $1.2 billion in 2023, but then it crashed 70% by 2025 to somewhere around $300 million. So, what happened? Well, the FDA sent warning letters over excessive caffeine content, and schools started banning it. Thank God. The product was heavily targeted at kids and preteens, and there was heavy parent backlash.

And you know what happened in my house? Once all the backlash started, my son just stopped drinking Prime altogether. I asked him why, and he didn't really know, which usually means he didn't like the taste in the first place. It was just a fad. Now, Logan Paul and KSI still made hundreds of millions while it was hot, so even the lone failure on this list turned into a big-time payday.

Which brings us to the last product on this list, which I saved for last because it's an incredible story about timing the market. Oprah bought a 10% stake in Weight Watchers in 2015 for 43.2 million bucks. She joined the board, put her face on the brand, and she talked about the program on every platform she owned for nearly a decade. The stock shot up, and by early 2024, she had made around $221 million from her stake.

And then, she resigned from the board in March of 2024. Now, 2 months later, Weight Watchers stock collapsed. Ozempic in the GLP-1 category made traditional weight loss programs largely irrelevant to the customers, and by 2025, Weight Watchers was in serious financial trouble. Now, I don't know whether Oprah's timing was skill or luck or a mix of the two, but the result is one of the most brilliant exit timing case studies I've ever seen.

So, here's the takeaway I want you to leave with. What every one of these celebrities has in common is a personal audience they built up over the years. And that audience is the reason the product sells at all. Take away that audience and you're just another founder with a good idea and no distribution. Now, you don't have to be famous to build one of your own.

Anyone can start a YouTube channel or a TikTok account today and start building the exact same asset. Now, it's slower than being born famous, but the playbook is the same. Every follower you pick up now is a future customer for whatever you decide to sell later. So, get the audience first and let the product ride on top of it. Now, if you want to see how a boring e-commerce product actually gets built from scratch, make sure you watch this video next.