Build a specialized live-sports network funded by advertising and affiliate fees
Acquire valuable live-sports rights, distribute the resulting network through pay-TV operators, and charge recurring fees per subscriber in addition to advertising revenue. Use must-have live events and long-term rights contracts to create pricing leverage over distributors.
online BOTH Service / Consulting / Agency
From Acquired — Disney: The Renaissance and the Empire at 01:07:31
Problem: A programming network needs predictable revenue to fund expensive sports rights and can otherwise become dependent on advertising or pay distributors merely to carry its channel.
For: Sports fans who want live games and highlights, and pay-TV distributors that need compelling programming to attract and retain subscribers.
Examples
- ESPN created a second major revenue line for cable networks through affiliate fees in addition to advertising.
Behind this: 12 build steps · how to validate demand · 4 more real examples · 5 things the video never answers.
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