Build a story-first character and intellectual-property flywheel
Create animated characters and universally relatable stories, then extend the resulting intellectual property across theatrical films, home video, merchandise, live entertainment, Broadway and destination resorts. The same characters and stories generate repeated revenue and reach new generations.
online BOTH Service / Consulting / Agency
From Acquired — Disney: The Renaissance and the Empire at 23:59
Problem: A film or story usually produces value mainly at its initial release, while a durable character-based property can be reused across multiple businesses and generations.
For: Children and families seeking recurring entertainment experiences across home viewing, shopping, travel and live events.
Examples
- Beauty and the Beast grossed $330 million at the box office on a $25 million production budget.
Behind this: 12 build steps · 2 tools and how each is used · how to validate demand · 6 more real examples · 4 things the video never answers.
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