Bulk custom gifts for sales outreach
A service that accepts a lead list, researches each prospect's social media and website, and sends a highly personalized physical gift with a custom letter tied to that person's interests or business.
hybrid B2C Product / E-commerce
From My First Million — 9 drunk ideas that sound stupid (but are secretly genius) at 41:07
Problem: Email and ordinary direct mail are easy to ignore, while businesses lack the time and research process needed to create relevant physical gifts for many individual prospects.
For: Businesses with high customer lifetime value that need a differentiated way to reach prospects or re-engage important accounts.
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Examples
- Hampton core-group recruiting: a researcher was paid $100 per person to find potential members and send customized gifts; a bookkeeping company called Honey Bookkeeping received artisanal honey and a personalized letter.
Other takes on Branded merchandise ecommerce
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- DIY indoor plant kits
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