Live-selling business for discounted liquidation, overstock, customer-return and hard-to-sell goods
Source products cheaply, present them in live auctions on platforms such as Whatnot or TikTok Shop, and sell them through fast, entertainment-driven, low-opening-price auctions. The model works especially well for unique products with high perceived value or goods that are difficult to sell individually through conventional marketplaces.
physical B2C Resale / Flipping
From Chris Koerner on The Koerner Office Podcast — He Found a Way to Make $1K/Hour From His Phone at 02:02
Problem: Liquidation goods, customer returns, incomplete lots and individual food or consumer products can be difficult and time-consuming to sell through conventional marketplaces, while shoppers want convenient access to discounted products and the excitement of a live deal.
For: Online shoppers who enjoy impulse purchases, live auctions, bargains and discovering products they have not previously seen on the platform.
Products from this video
Examples
- Kitchen appliances: a first Whatnot show sold about 150 tested items in roughly one hour and 45 minutes for approximately $4,500 in sales; the initial show was described as roughly break-even after inventory, shipping and supplies.
Other takes on Resale businesses
- A used and new equipment dealership supplied through dealer trade-ins and local flipping
- Buy Costco customer returns and liquidation inventory through auctions, then test, clean, repair, and resell the items locally through Facebook Marketplace.
- Data-driven Amazon FBA business importing competing products from China
- Local liquidation and random-goods resale store
- Local buy-low, sell-at-market-value flipping of used items and equipment
- Resell overlooked electronics and other underpriced goods through local marketplaces and eBay