Location-segmented paid events sourced from a newsletter audience
Segment newsletter subscribers by location, survey them on what event they'd want, then run the winning event format locally — without emailing the whole list.
physical B2C Rental / Experience
From Chris Koerner on The Koerner Office Podcast — He Asked AI To Make Money. It Did. at 25:40
Problem: Creators under-monetize engaged local audiences and never think to ask them what they'd pay for.
For: Newsletter operators with geographic clusters of subscribers; expandable to a multi-city tour.
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Examples
- Chris held a first-ever in-person Shark Tank event in Provo, Utah for 6,100 segmented subscribers and made about $12,000 in a couple hours at $29 tickets.
Other takes on Membership communities and group events
- Local plant bingo events hosted at breweries, restaurants, and other community venues
- A recurring neighborhood farmers market hosted in a private front yard
- Operate a low-overhead farmers market in an outdoor shopping area
- A community-first online platform for a niche game, combining free play, learning, content, and social interaction
- Reverse vacation lock-in camp
- A Pokémon convention and trade-show company