He Asked AI To Make Money. It Did. Transcript, AI Summary & Key Points

00:00 a thousand purchases [music] at $10.  I made $10,000 and it was an idea that Claude generated for me. That's kind of like  the power one of digital products. [music] I like to call this found money. We don't need to  have like inside access or wealth or anything to have [music] an unfair advantage. We made  like 12 grand in a couple hours. And you were able to do that in three prompts just asking  Claude.

00:17 Any of these kind of micro ideas that we're talking about is a business in and of  itself. I think we ended the episode with the next billion dollar [music] idea. I'm telling you,  I love it. This episode is sponsored by Beehive, so [music] you can use code chris30 to get 30%  off for your first 3 months. Beehive is now in Claude's [music] connector library.

00:36 So today,  we're going to cover how to make money with it, plus all the other ways to make money with Claude.  Please enjoy. How would you describe what an MCP is and why they're important? Anyone who has used  Claude or Chat GPT, you can just think of it as giving Claude access to all of the different  apps that you're using. So if you use Gmail, you can give cloud access to read and summarize  your emails.

00:58 If you use Google calendar, you can tell it to warn you or do research on  people that you have a call with later today. I use it for linear. I use it for beehive. Like the  basically a lot of these software platforms are building connectors where Claude can chat directly  with them. And I think like the magic of it is the C the context. like it opens up a world of context  frictionlessly that before we were having to like describe to JGBT or screenshot and drag over.

01:25 Now it's just it's you know one integration away and then we can refer to it anytime we want. For  example, I have four kind of financial MCPs that I use on a regular basis. Kubber which is like a net  worth tracker, Stripe, Mercury and Robin Hood. So, I can just say, "Hey, what stupid decisions am I  making that negatively affect my net worth?" And it's going to go see how much I pay for Chipotle.

01:50 It's going to go into Stripe and see that I'm not charging enough for stuff. It's going to go into  Mercury and see yada yada yada. It's going to go Cabera and and see that I I bought a bunch  of poo coin, right? Like, it can take all of those things and put them together and give me  a perfect answer without me having to explain myself. How much are you paying on Chipotle,  dude?

02:07 I mean, I have four kids and for a while they didn't none of them like Chipotle. Now they  all like Chipotle and so we're dropping 75 every time we go. And there was one week where we went  five times. I'm not proud to admit that. But yeah, that that's all I ate in college. So I I can  Yeah, you get it. You get it. Totally. I think it's worthwhile just to show like how to set it  up.

02:26 It takes two seconds. You click on customize and you'll go to connectors. As you can see,  these are all of the different apps that you can connect to. So everything from Zapier, Superhum,  Notion, Clay. I already have Beehive connected, but if you didn't, you would just click add and  add a custom connector by jumping down into your Beehive account.

02:46 There is a MCP button right here  and it tells you exactly how to set it up. So, you just type in Beehive and add this connector. So,  type in Beehive, you put in this URL, you hit add, it will ask you to authenticate in one click to  your Beehive account. And then right after that, this will show up as a connector. Now, for all the  people that don't have a newsletter, how can MCPS be used to make money to monetize?

03:12 Like, are you  seeing other people do specific things out there, or do you have any just theoretical ideas that  we could touch on? Yeah, totally. We launched the ability to sell digital products. Digital  products can be courses, templates, guides, coaching sessions, like whatever you'd like. What  I actually did with the MCP is I asked it to, and I know your prompt was not having a  newsletter, but whether your corpus of content is on X or LinkedIn or a newsletter, I had it look  at all of my different type of

03:39 content and kind of identify where I am a subject matter expert  and then suggest different digital products that I could create. And so, one of the digital  products that it suggested I can pull up here is this newsletter playbook. You know, I helped scale  Morning Brew to four million readers. I launched Beehive. I have my own personal newsletter  of 130,000 readers.

04:00 It was quickly able to identify that I know how to build newsletters.  It suggested building this playbook, which it actually because it had access to both Figma and  my Google Drive actually identified a presentation that I gave where I already did the work for  this digital product which is the coolest part. I already had a presentation that I had created  for some sort of webinar and it was like you keep talking about newsletters.

04:26 You've clearly scaled  scaled a newsletter using the Figma MCP. We've identified that you've already created a  presentation about this. Why don't you package this as a digital product and sell it for $10. And  it was that insight that I was able to then use the MCP to quickly spin up this page. I've had I  think over a thousand purchases of this playbook.

04:48 The playbook again was something that it  identified that I had already created in Figma. A thousand purchases at $10. I made $10,000 in  revenue and it was an idea that an MCP generated for me. So I think that's kind of like the power  one of digital products and two just the MCP and giving it the proper data and connectors via MCP  to be able to pull these types of insights.

05:02 I love this. I I like to call this found money, right?  And I was going to use a found money example, but I think this is also a found money example.  I I like to say all the time that everyone has an unfair advantage with regards to something, right?  Your three-year-old toddler probably knows more about dinosaurs than anything. You know, he has an  unfair advantage that could be monetized, right?

05:26 We So, we don't need to have like inside access  or wealth or anything to have an unfair advantage. What you're saying is you just say, "Hey, connect  your cloud MCP to whatever you can and then just say like where am I a subject matter expert?  What what could I charge for and how should I charge for it?" Like, go find that. you start to  realize that how important these notetakers are on calls because as a human, you know, you have  so many calls, you have so many things going on throughout the day, but to have a

05:50 notetaker that  takes the entire transcript and recording and now it's accessible and clawed. And now you're seeing  the explosion of these different hardware devices that you can basically wear either on your watch  or like in your pocket and they will record IRL conversations as well. Yeah, exactly. And the  thinking behind that is like, you know, Claude is only as useful as the information you give it.

06:09 So, it has a transcript of the conversations that I'm having with who I'm having. And then if you  go the next step further, which you already have, and you start recording stuff IRL, the more  context that you can give Claude, the more you can prompt it with any random question or prompt or  whatever you need. And so, I think that was like a real light bulb moment for me is understanding  how valuable it is to have as much context being collected and uploaded into these LMS as possible.

06:34 Yeah, I used to stress out because I was recording everything. I had a fathom note taker and it's  like I'm never looking at this. Like I'm not I'm not ever referring to this. But then I kind  of switched my thinking to this is an insurance policy. Like this is a very very cheap insurance  policy against me needing something from this data at some point.

06:53 And inevitably I do like  I will prompt my MCP about my Plaid recordings twice a month. And when I do it's very helpful and  important or my Fathom recordings I will prompt it once a month. So don't like stress out about the  fact that you're not reading your notes. you're not referring back to them or you're not doing the  action items that it autogenerates.

07:08 Just know that it's an insurance policy and it's like writing in  your journal. It's it's just good to have and good to keep. I'd even go a step further and say you  don't even need to think about ever prompting or looking at your transcript, right? It's really  just information that you're feeding to Claude that will inform some future decision or feedback  that it gives you without you even saying like, "Hey, look at this paw recording and like who did  I speak to last week?"

07:30 Like the more specific is better in some cases, but to say like, "Hey, I'm  traveling to New York next week. I have Thursday afternoon free of everyone I've chatted to or like  had a meeting with in the past 3 months. Like, who should I prioritize seeing based on everything  else you know about Beehive, the business, and what we're prioritizing?" But no, I want to  talk about the concept of found money.

07:50 That's what you did. Like, you asked yourself what to  sell, where you're a subject matter expert, and you found $10,000. You could charge other business  owners or individuals for this by using an MCP, of course, with their permission to connect to  their business bank account or their credit cards and find money like find recurring subscriptions  or find where they're wasting or find software alternatives that they could save a lot of money  on and then charge a percentage of savings on that as well.

08:18 Totally. Okay. So, what else did  you have to show me on your screen? I have been able to scale my newsletter operations as like  an independent operator pretty substantially and I think there's like a lot of cool use cases of  the Beehive MCP that have facilitated that. So I can kind of walk through like my setup and how  that looks. Yeah, let's do it.

08:34 Cool. Let's do it. Happy to chat. I think uh best practices as well.  So going back into Claude, I created a project. For those who don't have projects, you come up  here into projects, you collect new project. Basically, a project allows you to add additional  context. So, it's not always starting from zero, but it has a baseline of memory of what you want  it to do.

08:56 So, you can see here I have this BDE, which is my newsletter, Big Desk Energy. So,  it has all of this context that I added here in memory. If this looks overwhelming, after  you've chatted with Claude Verbbit, you can just ask it to create a memory doc for you. And  it it I personally did not write all of this, but it knows like my voice rules, right?

09:15 short  declarative sentences, no hedging language. So, you don't like the word folks, huh? I do not  like using the word folks. [laughter] So, it wrote this entire thing by me prompting it and  having it analyze all of the writing that I've ever done across LinkedIn X and my newsletters.  So, every time I go into this BDE project, it has all of this context.

09:35 Like, I don't have to  retach it what to do. I can walk through a few of the few skills that I use the most frequently.  one is like probably the most common one so I'll skip over it quickly but I think one of the big  benefits of AI it's not AI writing because AI writing is not very good and I think most unique  ideas come from a person not from an MCP or Claude like I write about my experiences at South by  Southwest or at CAN or or this meeting I had last week and Claude doesn't know those things and  it can't speak

10:01 from my firsthand experience where I think Claude is great is being an editor so my  content is free of mistakes and errors and calls out factual incorrect things, right? And so every  time that I'm done writing one of my posts, I just drop the entire draft into Claude. It's already  trained on all of the posts that I've ever written ever. It has all my best practices for writing and  it basically spits out a line by line suggested edits of I can take it or leave it.

10:29 So that's the  first thing that I've done. The second thing that I've done is obviously AB testing subject lines  are amazing, right? You're allowed to add up to four subject lines per newsletter. show you  what that looks like real quick. Every time that you post a newsletter, best practice is to test  probably four different subject lines. I did that today.

10:50 You can see my newsletter I tested for 45  minutes. I have 20% is like the sample and these were my four different subject lines. This is the  one that won. It had 21% open rate. You can see the bottom one 17.9%. That 3% difference there at  130,000 subscribers. not going to do public math, but it's thousands of readers who are getting  the better subject line.

11:11 So, it's like actually statistically significant. The caveat here is I  didn't come up with any of these subject lines. Claude came up with all of them. And so, the  reason that it was able to do that is I created this skill called the subject line generator.  And what it does is again using the Beehive MCP. It looked through all 130 posts that I've  ever written.

11:31 Each of them has different subject lines that I've tested and like the ones that won.  And it was able to create its own framework of what statistically performs better, what to avoid.  Funny enough, using beehive in the subject line, usually a 4 and a half% decrease in in open rate.  Makes sense. How to like the audience does not like these how-to playbook.

11:54 And so tactical. And  then the the word count was really interesting, right? So longer subject lines above five words,  37% open rate, two words at 42%. So I Amen, bro. I wish the whole world knew that shorter was better  when it came to subject lines. Now the first step I just showed you was it does a live edit for  my rough draft. So now it knows what my post is about.

12:17 And then once it gives me its edits, I  just follow up with a simple, now can you generate subject lines for me? And using this framework  that it's already created and this skill, it spits out five subject lines. I choose my four  favorite and upload it to Beehive. So, as far as like the workflow there, it's having a personal  editor to make sure my content's good.

12:31 And it's using historical performance to statistically  improve the odds that more people are going to read my newsletter. So, that's the second skill  that I use. Having good chugging along here, I think there's two other ones that I think were  pretty cool. One, for anyone who has a newsletter that does sponsorships, one of the most annoying  things for me was always reporting data back to the advertiser, right?

12:56 The advertiser gives you a  few thousand dollars to sponsor your newsletter. They obviously want to know how it performed.  They get a few clicks coming through on their end, but ideally they want to know how many  people opened, how many people clicked, was it a good ad. So I created this ad report and  I taught it basically to go through and analyze the one identify which link is the sponsored  link and then do a full analysis report for me.

13:14 I actually went one step further and I now schedule  it. So in claude you can actually do a scheduled task and so I have this weekly ad report. So  step one was create the skill. I ran it once, it worked, and then I made that skill a scheduled  task to run every Tuesday at 9:00 am. Now, every Tuesday at 9:00 am, it will run something like  this. I have it branded in my own like Windows 98 like style.

13:43 It generates this ad report right  here on the right, which is here's the advertiser, here's the newsletter that went live, all of the  metrics that they care about. So, impressions, unique impressions, ad clicks, email click-through  rate. again where Claude can use its reasoning. It actually did an analysis of what worked and then  suggestions of what to do next time because as an advertiser or as someone who's selling ads, I also  want to give them the carrot of if you were to invest again, here are like some

14:08 different things  we could do differently to improve the next ad. This used to take me again maybe 10 15 minutes to  do manually, but I would just send it in a plain text email. Now, every Tuesday Claude sends pings  me on Slack, tells me that this is done, gives me the report, and then I email it to someone. And  honestly, I could probably automate all of that as well.

14:27 I could probably connect it to the Gmail  MCP and have it send it out to that person. Uh, but it saves me like 15 minutes a week and  looks so much better. That's so good. I mean, that's that's a job that you would need to hire  for. Not a full-time job, but that's just such a good use case. Yeah. And then I think the last  one that I think I'm potentially most proud of, and it's building on the fact that I monetize  my newsletter through sponsorships, is I created this advertiser lead finder.

14:49 The thinking  is again, it's read all of my newsletters. and knows what type of content that I create.  It's looked at every ad I've ever run and it now knows what type of advertisers perform well,  right? Certain types of advertisers like B2B might have like a 2% click-through rate, whereas a BTOC  toy has like a 0.2% clickthrough rate. Doing all of that, it can identify here are the types of  companies that I most likely going to convert to be an advertiser.

15:18 I have it as a scheduled job.  And so you can see in Slack every day what it does is it pulls someone who signed up 30 days  ago who has opened a few of my newsletters and they fit an ideal profile. Here's someone from  Verscell. It was able to identify that Versell, you know, front-end cloud dev infrastructure makes  perfect sense. This person has a 78% open rate.

15:36 I have three other readers from Versel that read my  newsletter. And then it gives me actually an out. So I can just copy and paste this directly to  this person's email and it pitches Behi or Big Desk Energy for me. And so it's like pretty cool  here like this one from AI powered cloud cost optimization. But what's interesting about this  one is they have a 90% open rate.

15:59 They've opened nine out of 10 and an 11% click rate. So this  person is so incredibly engaged where if I were to send them a direct email, they know exactly who I  am. They know exactly what Big Desk Energy is. The only caveat that I don't know is whether they're  the right person to talk to on their team to get a sponsorship. But at that level of engagement, I  bet you they'd be willing to make an introduction.

16:22 And so this is why I have had an advertiser my  newsletter for the past two years. I just have this evergreen funnel of companies with individual  points of contact that I can reach out to that Claude has identified as a good fit to sponsor my  newsletter. And you're you're sourcing all or most of your sponsors through your newsletter. Totally.  It's like a self-perpetuating flywheel.

16:39 Totally. Now, are there like data limitations to this?  I've got 270,000 subs. I've never thought to ask it to do this. Could it go find like common domain  names? Like if I wanted someone from I don't know, like some company that might want to sponsor me.  Could it scrape through all those? Yeah. In fact, what if I if you want to give it a test run now?

17:02 You want to turn? Absolutely. Like I'm I want to do this for myself right now. My ADHD is flaring.  So, if I were you, the first step that I would do is rather than jumping to that step, you have  sponsors in your newsletter, correct? I would pull up Claude and ask, can you do an analysis of  my previous newsletters to identify the different types of advertisers that I have in my newsletter?

17:24 because I'm sure you could probably guess and name a few brands that might be good. But I would  actually let Claw just do that own analysis and determine what types of brands and companies  not only are a good fit but historically have performed well for your newsletter. 30 distinct  issues June 2026 back to August 2025 38 issues 14 sponsors beehive go high level TK owners  playmakers webinars events incogni oxyabs radiant opus clip personal IPO summit and so the next step  here I would ask it to like basically

17:54 categorize who these types of advertisers are and what what's  like a list of other companies that would fit a similar profile to these and then the next step  would be okay go find some employees yeah exactly Exactly. It would be, okay, so here's like the the  50 companies that are pretty similar to Beehive and GoHigh Level and all of these others that  have performed well for your newsletter.

18:17 Here is the email address associated with all of them.  And now let me go through your entire list and see who from those companies is already subscribed  to your newsletter that's actively reading and engaged. And then sort them by those who are the  most engaged. Right? So if you could find someone who has a 95% open rate from a relevant company  that should be an advertiser in your newsletter, you can then have it and this is where maybe we  get to the right access where giving all of that content you know that

18:46 they've they signed up  two years ago, they've opened 90% of them and they work for XYZ company. Can you draft me  an email and actually send it to that person um using Gmail or Superhum? Now using the right  access, could you go a step further and say either A make me a beehive segment with all these people  or B make me a beehive automation that will you know once someone meeting these domain names and  this open rate this engagement rate then send them this email with these personalized variables in  it.

19:16 Totally you. This is I think a great example and this is like where I've kind of dropped the  ball but through this episode I am motivated to close the loop on what I showed earlier. I had  it outputting a sample email to Slack of what I could be sending these people. The truth is I  probably only sent 10% of those emails because I don't check that Slack channel and I'm busy  doing other things.

19:38 But there's no reason why I couldn't just give it right access to Gmail and  have it send that email on my behalf. Yeah. So, this has been super helpful for me because  immediately after this, I'm going to set up right access and I'm going to start firing off all of  these emails. Like I've thought about using it for Robin Hood because I was doing this analysis where  it's like all right, I think Bitcoin is bottom bottoming right now.

20:00 Do I buy Bitcoin? Do I buy  IBIT? Do I buy Coinbase stock? And I had to run all these analyses side by side graphs like and it  gave me these different ratios at this interval. You should buy Coinbase at this. And it's like,  okay, do it like set a daily skill or a daily schedule. And does Robin Hood have an MCP right  action to be able to purchase things MCP?

20:17 That's pretty That does both scary and also badass. I  know. [laughter] I know it is. I'm the type of guy that would use it though. So, all right. Some  from Shopify, HubSpot, Microsoft, Meta, Apple, Amazon, Google, eight from Google, Gohigh Level,  Beehive, but none from OpenAI, Anthropic, Stripe, Replet, 11 Labs, Gusto, yada yada. Shopify is your  strongest lead.

20:39 HubSpot is second. I clarified, are you looking through all of my subscribers? Yes  and no. I'm not reading all one by one or running server side searches against your full list. Okay.  So, yeah, just searching for them as I would do if I were doing the same thing in Beehive. Right.  Right. And I I think to even like take a step back and like why is this cool?

20:58 Like it would have  taken you 30 minutes to go through your past 30 issues and even identify which the advertiser was.  It would have then taken you a lot of googling to figure out or like brain power to figure out who  are like the tangential advertisers that kind of fit this customer profile and then you would have  to manually one by one look up their company email address.

21:17 Search in the the Beehive search field.  Does this email exist in this account? Yeah. And you were able to do that in three prompts just  asking Claude. Now let's get creative here. What if what if I want to find Joemo subscribers on my  list that are highly engaged and that are likely wealthy? Okay. Now, Beehive knows does it know  zip code? I know it knows states and even city data.

21:42 How how granular does it get? Or what other  tools could I connect it to to say, "Hey, here's the email address. Append this data with more data  about this person." Okay. So, what Beehive has is IP address, which it reverses into location, zip  code or let's ask Claude the location of some of your readers. Be like, how specific can can you  get zip codes from the location data on Beehive?

22:08 I see where this is going though. Mhm. I have I've  had Shopify stores for ages and I've never found an app and I've thought about building it that  could identify customers that had placed an orders that had placed orders based on their potential  net worth based on their address because all the data is there, right? This is their shipping  address or their billing address.

22:27 Here's the Zillow API or Redfin or whatever. Here's how  much the home is worth or here's the zip code it's in. or we took these four data points and  we can say with 92% certainty this guy's worth 5 million bucks. Like I think it would be so cool  in Shopify to be able to tag those people. Or hey, this person is 97% certain to be this influencer  who has 300,000 Instagram followers in the beauty and wellness niche.

22:53 they might be able to promote  the lipstick you just show sold her, you know, and so behind the scenes, that's actually what  we're doing at Beehive now is every sign up that comes in, we are enriching that data with  their YouTube subscribers, their following on X and LinkedIn and seeing if they have a large  following on any of those platforms. So, we should like reach out to them and give them sort of this  VIP experience.

23:12 It sounds like they have city. You can basically map city with zip codes, you know,  a bit. And I think the best part of all of this is you and I right now are actually using too much  brain power to think through any of this, right? We could actually probably just present this to  Claude and say there whatever using IPbased city, state, country data you have in Beehive.

23:33 I want to  map that to the highest cost of living zip codes and cities in the US and find who are likely to  be my wealthiest subscribers and without giving it too much instruction and trying to actually  engineer how it gets from point A to point B. Claude should be able to come up with a few  different ways to to poke around and do that. Yeah, I kind of just did that.

23:55 I said, "Find me 20  highly engaged subscribers that likely have a high net worth based on everything you or Beehive  knows about them." So, I could have said IP or zip code or whatever, but I'm assuming it can  infer as much. Yeah. All right, it finished. Oh, look at this. Look at this brand new segment.  Subsuccive 50K a year, 147 people, 93% open rate, 13% click-through rate.

24:18 Now, back to Claude.  How did it Yeah, it cheated a little bit. Well, it didn't cheat. It just got creative. It didn't  even if I would have told it to use the IP or the zip code, it probably would have done that. But  this is probably better. It just went to a survey that I had randomly sent a while ago and forgot  about where I I asked them stuff like this.

24:34 Told you they can invest 250K to a million a year.  Yeah. So, I sent a survey about if I were to launch a fund, which I never did, like how much  would you invest? And these are what people said. The power of this guy just missed the cut. 10  million in construction revenue, 100% opens. Man, this is awesome. And then once you're able to do  this, you can like recreate this by Beehive has the segment feature where you can just create  different segments for different use cases and you can create a segment which is a

25:04 right action  via the MCP. So without even having to go into the Behive platform and create a segment based on all  these different parameters, you could simply just figure out what works here, stress test it once  and be like every night or every week run this exact query as like a scheduled skill and create  a wealthy segment that I can then target and reach out to.

25:27 Maybe there's a a different event that  you're hosting. Maybe there maybe you just want to do a blast to get more sponsors. Maybe you're  selling a very high ticket event of some sort. So, there's like a lot that you probably do there.  To your point, I'm going to share a different screen here. I I just held an in-person event  in Provo, Utah, which I'd never held an Inerson event before.

25:45 And so, I mean, Beehive was perfect  for this. I had never segmented my subscribers by location before. I didn't even know it was  possible until I just I think I accidentally saw it in the drop down. I was like, "Okay." So,  I made a segment with all of my Utah and Idaho subscribers. There was about 6,100. And then I  first sent a survey to them and I'm like, if I had an event, here's like 10 options of what we could  do.

26:04 What would you be interested in? And I thought everyone would want a live podcast. Nobody wanted  that. They wanted a live Shark Tank event. So it's like, okay, I guess I'm an an angel investor now.  So that's what they did. That's what we did. And I loved it. And you know, we made like 12 grand in a  couple hours with this event. And I didn't have to spam my whole newsletter.

26:23 I only emailed them. And  so the open rate was insane. Everything was super targeted and relevant. And then take it a step  further. I did some AB testing and just like you, there's short subject lines and if I put the word  Utah in it, it won by a lot. Okay, deal. Right, that was a close second place. And then my  my subsequent follow-ups were like Provo or like Salt Lake, like it was relevant.

26:46 It was  targeted. It was, you know, perfect for them. The smartest thing that you did there was rather  than say I'm hosting event, it was getting them bought in by making it a survey where they could  choose what type of event that they want. Because you have to imagine the hundreds of people that  selected a live Shark Tank event. Like once you followed up and was like, "Hey, we're taking your  advice and we're actually launching a Shark Tank event."

27:09 The invested interest Yes. in the fact  that they chose that and you're listening to them, I bet you the conversion on that was crazy. Yeah.  Cuz they felt invested like they helped choose it. I use polls like I I probably have 40 polls in my  Beehive account. If I go to interactions polls, this was the actual poll. Shark Tank style live  on stage, family potluck, crispies on stage or something live podcast recording.

27:30 Well, they voted  that most. We were going to do both of these on a Saturday, but then I was like, ah, too hard. So,  we just went with that. But, um, 405 votes on what you said 6,100 people got that email sent. Crazy  engaged. So, this one was only you Utah. I added Idaho later. So yeah, 10% of people who not who  opened, but who received the email voted on that poll.

27:55 Isn't that insane? Talk talk about pulling  money from nowhere and different opportunities to find like $12,000 for an event that you were able  to you were already going in town. You were able to identify which readers you had that already had  some sort of brand affinity towards you because they subscribed to your newsletter. You actually  asked them what they wanted to do.

28:10 You used the Beehive poll feature to survey them. And then  you could probably I don't know if you did this, but you could have [clears throat] actually sent  a different email based on the poll response. So those who actually did vote on the Shark Tank one,  make them even feel more successful like, "Hey, you voted. We listened. We're doing the Shark  Tank event.

28:27 Would love to have you here. Here's 20% off the like whatever." And then everyone else  who voted on something different, be like, "Hey, thanks for voting." Unfortunately, like, we're  not going with what you chose, but you know, make them feel special. Here's 10. Here's 20% off  to go to this IRL event. It's going to be Shark Tank. It's going to be amazing.

28:43 such a easy lever  that anyone with an audience of a few hundred to a few thousand could do for if you have any sort  of aggregate sum in any location. Totally. I mean, and we made 12 grand and there were $29 tickets.  Like, we underpriced it just because we didn't care. Like, we just wanted to test it out. And  Utah's a small market. There's three times as many people in DFW where I live than there are in  all of Utah.

29:05 So if if I ever wanted to go on tour, boom, I just make segments for every market and  I do the same playbook and I can say if I made 12 grand in this market, I can make 30 grand in this  market. You know, and and you could again going back to the MCP, just ask Claude, where are most  of my subscribers located in terms of and and tell them the plan.

29:28 Be like, "Hey, look, I want to  go on tour. I want to do this like little Shark Tank event in 10 different cities. Can you help  me prioritize which 10 cities I should do that in?" Oh, yeah. Totally. Like why guess? Totally.  All right. So I said go find tangential companies. Podium.com. This guy paid me 97 for something  I sold. GoDaddy.com. He's paying.

29:42 He's highly engaged. patreon.com tag beehivesummit phase  5 tier 2. Hubspot. Hubspot booth podium. Zen business oxyabs. And then over here, here I would  I would literally just go to I want to send an custom email to all of these people to see if they  can sponsor an upcoming newsletter. Can you craft an email template that spoke to each of them? And  then depending on how how frisky you're feeling, if you want to say, "Use my Gmail MCP and fire  those emails off."

30:14 But we can get some right action here and get those out into the world.  Dude, I'm a I'm a yolo guy, dude. Let's fire these off. You know what? Any of these things,  like any of these kind of micro ideas that we're talking about is a business in and of itself.  Chris, what do you do? Oh, I find high net worth individuals on newsletters so people can send more  custom offers to them.

30:33 Oh, that's very specific and interesting. Very simple. I mean, there's so  many newsletter adjacent services that we work with from designing your newsletter to helping  you find more subscribers to like the day-to-day analysis and operations of a newsletter.  But being the person who can come in to an existing newsletter who has 50,000 plus readers  just to extract additional incremental revenue opportunities, whether it's a digital product,  paid subscription, better ad sales, or hosting IRL events in different

31:04 cities. Like people that  are sitting on these engaged email lists are just sitting on so much revenue potential. Like I'm  way under monetizing my newsletter. I have one sponsor a week in my newsletter. I have no paid  subscription. I have that one digital product that I did. I think I'm gonna launch a community in  the next few weeks. Um, which will help a lot more there.

31:23 But as far as like there there's so much  data that I'm sitting on and so much content that I've already created that I can repurpose that  I just don't take advantage of. Yes, dude. You just said like there's so much value you can pull  from a subscriber. I've actually been shocked to really learn what is the subscriber worth because  there's a lot of numbers thrown around there like all right like 50 cents per month per subscriber.

31:41 you got 100,000 uh 50,000 a month if it but like there are people that have subscribers worth tens  of dollars, $50, $30 because they're that dialed in. They're that segmented. And I've started  playing around with I mean just look at this Utah example. 6,000 people generated 13,000 in revenue.  So that one thing based on that one thing alone, my LTV was $2.

32:02 Okay. Well, then I add in  like co-registration, another dollar. This sponsorships, this I mean this is I made this  for my actual use case. These are things that I actually sell. And I didn't just value it based  on LTV, but like profit, [snorts] like net profit to me. So this $5,800 offer, $6,800 offer,  5,800, 75, 97 co-registration ads, TK owners, and this is based on like.5% conversion.

32:29 Now,  this is like a funnel. Like people have to get on calls. It's not like they're just clicking  and sending me five grand. That doesn't happen, right? But I'm accounting for all that. Right here  you've got the the value of a subscriber at $50. Now, everything looks great on a spreadsheet. I  haven't proven this all out yet, but these are things that I'm actually selling and testing with  my newsletter right now.

32:47 So, that that is what's possible for my personal newsletter. It all starts  with the onboarding survey. They subscribe to me, they get the welcome email, but I want to know  like what are you interested in? And for instance, this third line item right here, 40% or maybe even  like 55% of people who fill out my survey say, "Yeah, I I'm interested in that offer."

33:07 They don't  know the price yet, but gen in general, "Yeah, I'm interested in that." So, they're already  giving me a warm yes. And I'm only assuming that 7% of them end up paying. So, I'm trying to be  conservative here. And if you know anything, which I'm sure you've read a lot into psychology, which  I love reading different books on psychology, but when someone actually writes down or says that  they are interested in something, the likelihood of them following through because it becomes a  part of their identity or

33:29 that they've already said something previously to indicate that that's  something they're interested in is so much higher. Uh, so such like a smart lever to pull in terms  of just asking them what they might be interested in. Price aside, and also playing the long game  where you're not trying to convert them on a sale upfront, but know that you have that data living  in in your beehive platform and in your database and you can circle back at any point in the  future to sell them on that.

33:51 Yes. All right. Well, here's what we ended up with. It said it didn't  get my permission to send the emails cuz I was distracted, but it wrote eight different emails  for me. And I could have it go a step further and say, "Hey, find these people on LinkedIn and  tell me like if they're even a decision maker for this type of thing." You said LinkedIn to see if  they're a decision maker.

34:07 You could also just add them on LinkedIn directly. Send them like a note  and now you're hitting them at multiple angles. Or you could just work into the outreach copy  and say, "Hey, if you are not a decision maker, would you be willing to introduce me to someone  who might be?" Because they obviously already like you. They've read a lot of your content.

34:24 They  have a high open rate. They're clicking on your links. Some of them already bought something from  you. But yeah, even though it didn't run because we were distracted and talking, you can just be  like, "Hey, do it again. Send it from Gmail." And now you have 20 warm leads going out there. You'll  probably close one of those 20 as a sponsor. Yeah.

34:39 And that again, found revenue from my newsletter.  And that's without having to spam any of them but one, right? Totally. Oneoff emails. You watch  The Office? I've seen some episodes. Okay. Well, there's one episode where Ryan invents this tool  called Whoop. Did you ever see that one? N did not see that one. And it's it's like an app where  you can send a text, an email, a fax, a call, everything all at once to the same person.

35:00 So  someone needs to make basically a a woof for claude where here's an email, here's a person.  I want them to have a a post card, a letter, a fax, an email, a text, a call, a LinkedIn, a  Strava message, a Venmo. [laughter] I I think we just I think we ended the episode with the  next billion dollar idea. I'm telling you, I love it. You can totally do that.

35:24 Tyler,  anything else we missed? No, that was good. I think we ran through a lot of like the main skills  that I use to run my newsletter. Think hopefully that inspired you to do some of this outreach for  sponsors for your newsletter. I know right after this I'm going to go right to do the same exact  thing and fire off all these emails and try to get some new sponsors for later this year.

35:43 Hopefully  we convince some people, one that newsletters are an incredible channel for making revenue and  two that using an MCP just is everything on superpowers and makes your life so much easier to  scale these things. Tyler, where can we find you andor your company? Yes. So, company beehive  h iv.com and then mostly on X and LinkedIn. My name Tyler Denk on LinkedIn and XDank tweets.  Beautiful. Thank you, Tyler. Thanks for having me.