Productized digital service agency
Sell a digital service as a standardized, off-the-shelf offering rather than as a custom agency engagement. Customers visit the website, buy the service, pay upfront, and then consume it.
online BOTH Service / Consulting / Agency
From Chris Koerner on The Koerner Office Podcast — The Most Profitable Solo Business You’ve Never Heard of at 02:00
Problem: Traditional agencies make customers fill out forms, request quotes, attend calls and meetings, and review pricing, proposals, and estimates before receiving value.
For: Customers who need a digital service such as design, marketing, copywriting, or social media management and want to avoid lengthy quoting and proposal processes.
Examples
- DesignJoy: a productized design service that Brett ran for four years alongside a full-time job; it reached a peak of approximately $200,000 in monthly net profit, usually averaged $60,000 to $80,000 per month, and had approximately $1,000 per month in expenses.
Behind this: 10 build steps · 2 tools and how each is used · how to validate demand · 4 more real examples · 8 things the video never answers.
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