Sell a one-time digital content and brand-building library to creators and businesses through an existing audience
Package previously created videos, guides, documents, spreadsheets, and training materials into a lifetime-access digital product for people who want to grow a brand, create content, go viral, or build a following. Validate the offer and price with randomized email-list split tests before launching it to the full audience, then deliver the content through a hosted folder or community.
online BOTH Product / E-commerce
From Chris Koerner on The Koerner Office Podcast — They Banned My $35K/Month Page So I Started a Business at 01:46
Problem: Customers need practical training, guides, templates, tracking spreadsheets, and ongoing content to help them build a brand or grow through online content.
For: People who want to create content, go viral, build a following, or grow a personal or business brand, including faceless creators and businesses.
Examples
- Plans of Grandeur: a lifetime digital content product initially tested at $47 and $97, later offered at $97. The launch generated $8,300 after 111 transactions, nearly $11,000 before the full-list announcement, and approximately $23,000 after the full-list email.
Behind this: 14 build steps · 8 tools and how each is used · how to validate demand · 4 more real examples · 8 things the video never answers.
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