He Found a Way to Make $1K/Hour From His Phone Transcript, AI Summary & Key Points

00:00 In terms of like profit per hour, $1,200 an hour,  $1,500 an hour. That is like electric. On the last 30 days, we did $45,000. We did a live stream  a couple weeks ago at my house. My first ever, we made 900 bucks in 90 minutes. Last year, we  did $450,000. And that's after fees. Okay. So, you're just seeing online that it's  growing, it's popular, and you thought, "What the heck?

00:25 Let's give it a shot." Yeah. You  had zero followers, no experience. Yeah, it was a total leap of faith. In my anticipation, I was  like, we're probably not going to sell anything. And so what happened was is we sold everything  and it was like a 2hour just like I'm blown away. It just absolutely crushed. What were your total  sales for those 2 hours?

00:40 $4,500. Holy crap. Yeah. $2,000 profit for one stream. Mhm. Yep. That's  incredible. And there's no competition for it. It's brand new, so it's just like blue ocean.  Tons of opportunity. How can people win there? The listener listening to this who is interested  in live selling to make some extra money, if you're interested at all in that, then you're  good for it.

01:02 Here's how I did it. If I can do it, you can definitely do it. It's a huge, huge,  huge opportunity right now. They project live selling to be a $2.5 trillion industry by  2033. Get in early, as early as you can. My guest today makes 175 bucks an hour in profit  selling other people's stuff on live stream. He started with zero followers, zero experience.

01:28 He's  never live streamed before in his life. His first stream, he sold 150 items in under two hours and  he started every single item at a dollar. That was a year ago. And now he's doing half a million  dollars a year on a platform that almost no one is using yet. So stick around to the end because  he will break down the exact playbook for how you can make your first thousand in profit live  selling even if you've never gone live before in your life.

01:54 Even if you're an introvert  like me, you're going to love it. Well, Kip, why don't you just tell us who you are and what  you do? Yeah, thanks Chris. I've been reselling uh just in general for the past seven years  and most recently started reselling on whatnot, which is live selling on whatnot. Live auctions.  start them at a dollar, let them run for 10, 30, 20, you know, however long, 20 seconds, and sell  it and ship it out.

02:14 And it's been pretty crazy the last year, just the growth of live selling,  seen more sellers hop on, seen more buyers hop on, and just every single month something is different  on the platform specifically, but also just live selling in general. So before that, I mean, I had  run the gambit of eBay, Amazon, Etsy, Poshmark, you know, the whole nine yards.

02:39 So what what  really got me into whatnot was uh or just live selling in general is I used to sell on Amazon  pretty big a couple years ago and account got suspended for 180 days and so it was like a forced  transition like okay well I got to move product I got to make money for my family and live selling  was interesting I knew it was an emerging market I tested it out was pretty blown away and this was  this was pretty much a year ago so February 2025 and since then it's just been off to the races  a lot of failures

03:05 in between there and now but a lot of success as well and a lot of learning.  What types of items were you selling on Amazon? Pretty much everything on Amazon. We say we just  read the data. And so I would sell pet supplies, but I would also sell toothpaste or, you know,  really random things. If the data works out, if it's going to be profitable, then I'll make  the purchase.

03:25 Yeah. You mean you use these third party tools to find items that had more demand  than supply and that's where you would go? Yeah, pretty much. You look at the data to see, okay,  this product sells 500 units a month. I think if I sold this product, I could get 10% share of that.  So, um 50 units a month would be my share and I can buy it for $8 and it's selling for $20.

03:46 After  fees, I'll net call it five bucks. $5 a unit, 50 times a month that works out. Let me buy,  you know, three months supply or four month supply. Then you just do that over and over  and over again. And it could be, like I said, the data. It could be pet toy. It could be  toothpaste. It could be lighting equipment. It could be anything. Did your Amazon account ever  come back after getting banned?

04:04 Yeah. So, it was 180day suspension due to like a technical thing.  I forgot to delete something and there goes, you know, a $2 million business. 2 million. So, what  were you doing per month in revenue and profit at your peak on Amazon? Revenue was $150,000 a  month and then profit was anywhere from, you know, after everything, all the fees, all the returns,  everything probably, I mean, anywhere from $10 to $20,000 profit a month.

04:35 So on the low end it'  be 10K and then you know during the really high peak months you could get up to 20. Yeah. Okay. So  this happens and I like to say constraints equal creativity. This is a massive constraint. It's  the equivalent of getting laid off unexpectedly, right? Big deal. Pretty bad. And you told me  before we started recording, you know, this was February 2025.

04:55 You said you have one child  that's 13 months old. So this happened around the same time your kid was born. Yeah. It's funny you  bring it up. I was literally in the hospital. My wife had just had the baby and Amazon account is  like calling me like you know some overseas person is calling me about my account. I've said before  it's like the most joyful and like stressful time in my life as an Amazon seller.

05:16 You know that  like this could be the end of Amazon, you know, for me. So man, I distinctly remember like two to  three different times in the hospital with one of my children where something very stressful  was happening at work. You know, I wish I could say like it puts things into perspective,  but like it just it just everything sucks more, you know?

05:36 Yeah. Yeah. Okay. So, you hadn't done  anything on whatnot. You're just seeing online that it's growing, it's popular, and you thought,  "What the heck? Let's give it a shot." You had zero followers, no experience, cuz obviously live  selling and selling on eBay are like night and day. Yeah. It was a total leap of faith. Total,  "Hey, let's give this a shot.

05:52 I have no clue if this is going to go well or not." Now, I know this  could be a whole other episode in and of itself, so we don't need to get into the weeds, but what's  the 8020 of how and where to procure profitable products? Yeah. Well, it definitely depends on  what category you're going for. Primarily on whatnot, it's a liquidation platform because we're  talking about live auctions specifically.

06:11 Call it a 30-second auction, a 10-second auction, whatever  it may be. You're essentially demanding a purchase from your audience who's watching you live  every 30 seconds. And because you're doing that, your price per, you know, your sale price is  going to be significantly lower than if that consumer had time to make the choice and think  about it and compare and contrast.

06:34 So your price per unit is going to be a lot lower than it  will be on eBay, then it will be on Amazon, then it will be on these, you know, quote unquote  four full price channels. So it's a liquidation outlet essentially. We're typically buying around  90 80 to 90% off and then looking to sell at 60 to 50% off. And so those liquidation goods, you know,  you can find them through relationships who people have contracts with Target or contracts with  Macy's or contracts with Sam's Club, whatever, and say, "Hey, we get

07:04 all their customer returns  for, you know, 95% off. We'll sell them to you for 90% off." And so there's a lot of relationships  there. Then there's also those public sites. I can't say enough good things about Beto. It's  consistent liquidation goods that you can fuel your business from. And so that's a great place  to start. And to do that, you just need a resell certificate and some googling skills, basically.

07:23 100%. All right. So, what does that first month look like? What do you buy? Why do you choose it?  How much money do you make, if anything? Yeah, great question. And I had no clue what to sell  on the platform, right? And we're specifically talking about whatnot right now. About 45 days  ago, we started selling on TikTok as well, which I'd love to talk about.

07:43 But specifically  for whatnot, which was about a year ago, we reached out to one of the suppliers that we had  purchased some Amazon goods from and just said, "Hey, this, you know, account thing happened to  us. Do you have anything that is liquidation that would be good for whatnot?" He said, "Yeah,  I actually sell to a couple whatnot sellers, and I think this load would be pretty  good, and it's uh kitchen appliances, small kitchen appliances from a big retailer."

08:04 It was, it was Macy's. It's X price per unit. Um, I think it was maybe 400 units and I I generally  don't know what I paid for each unit, but customer returns. And so it was like coffee makers, it was  vacuums, it was espresso machines, uh, air fryers, toasters, you know, all these things that I I  actually had an interested in. Like whenever I go to Marshalls, when I go to TJ Maxx, I'm always  in those sections like what kind of coffee maker can I get?

08:32 What kind of um, you know, stainless  steel pan can I get? I like that stuff. So, I was interested in this. I thought this would be  pretty good. the price point was right and I had not seen that on the platform before. So I wanted  to bring something a little unique and so you know of course I looked into these categories. I  looked at the top sellers.

08:44 I looked at the formats that they were selling. I definitely watched the  different like personalities and whenever I was watching a stream I would constantly just kind of  summarize like if I scrolled off or if I you know closed the app on my phone it's like why did I  do that? Because there's a lot of moments when I don't do that. And so I was like was it something  the streamer did?

09:04 Was it something the um just I didn't like the items? Was it the price point? Was  it And it usually, you know, you learn from those things. So, that was the research I did as far  as uh like can I have success on the platform? Believe it or not, just because you're watching  this doesn't mean you're subscribed to my channel. YouTube's going to show you stuff even if you're  not subscribed to it.

09:20 Over half of people that watch my videos are not subscribed. It would mean  the world to me if you just hit subscribe. Thank you so much. All right. So, tell me how your first  live stream went with those appliances. Yeah. So, it's like, okay, well, live should be pretty  straightforward. I'm going to figure out how to pack it. I'm going to figure out these things  after it.

09:38 I'm not like worried about that stuff. I know how to pack products and I'm not going to  let that hold me back. So, we get these products and one thing I didn't anticipate was that these  are customer returns and so they're actually going to need to be tested because there's a lot of  coffee makers that don't work. There's a lot of toasters that don't work.

09:55 There's a lot of air  fryers that don't work. And I'm not trying to sell those products to these people. You know, that's  just not a good experience for them. And so that took significantly long. You're brand new to this  category, so it could be 5% were returned because they were defective. It could be 95%. You just  don't know yet. I had no idea.

10:09 I took a the price I do remember the price per unit was so low. I'm  like, I think this is good. Even if, you know, if I throw away half the load, I think I'm probably  okay. Okay. So, you did think to start testing these before you sold them or you learned the hard  way? I did think to start testing them. Yes. And I didn't see, you know, other accounts like testing  the products.

10:28 Um, a lot of the other accounts that were selling it were just like, hey, they're  customer returns. If it works, it works. If it doesn't, it doesn't. And that's not experience  I want to give my people or my customers. So, we tested them. Took very long time. We I kind of  had to systemize it like, you know, is it A grade? Is it S tier? Is it C tier?

10:45 Is all the parts  here? So, I brought in my family. Thankfully, they knew that I was in this stressful state, you  know, with my Amazon account being shut down. So, they were super duper helpful and I didn't have to  pay them. So, that helped. But long story short, we get to the show. I'm gonna start them at  a dollar, which is crazy because these are, you know, $200 espresso machine or it's a What was  the first thing you sold?

11:03 Probably a toaster oven. Let's say it's a toaster oven. Yeah. I had a lot  of toaster ovens, which I'm like, who's going to buy a toaster oven via live? But they did. Yeah.  So, you created a brand new whatnot account. Is that right? Yeah. Brand new whatnot account. No  followers, subscribers. Yeah. Zero. Zero. Just brand new to the platform. pretty much brand new  to the category, too.

11:25 There's only I think there were only like one or two sellers in the whole  category of like appliances. And so, you know, everybody who's tuning in to us, they either a  haven't even shopped kitchen appliances before, or b, they definitely haven't seen us sell  them. And so, in my anticipation, I was like, we're probably not going to sell anything. We're  going to be live for like two hours.

11:45 We might sell a few items, but I'm going to figure out how  to ship these things. I'm going to, you know, figure out how the platform works. I don't  expect success in the first one at all. And so what happened was is we sold everything and  it was like a 2hour just like I'm blown away. So I have to know like how many people were  watching and like to me it's just crazy that someone with no followers, no subscribers, no  anything, no history, track record, reputation, can create an account, start live selling

12:15 and  whatnot is sending you people. It's like Tik Tok, right? They're just swiping looking and you know  it's like shoe shoe Pokemon card shoe. Yeah. Toaster oven. Yeah. Huh. Yeah. And I think it was  a big um surprise to a lot of consumers because they had never seen those types of products on  whatnot. And it's really exciting whenever you see something on whatnot.

12:35 Like food has just become  a pretty new category. Like in the past 8 months, it's been pretty new. And so at the beginning  it's like, "Oh shoot, I never thought I could buy cereal on live platforms, but this is fun, right?  It's a little addicting." And so people tuned in and they they were interested and yeah, we caught  their attention pretty quickly with some of the products that we had because they just hadn't  seen that before.

12:55 How many people were watching it like in the beginning like first 10 minutes  versus at your peak? Yeah. So at the beginning, you want to start out strong because there's a  little bit of a boost, especially at the beginning of your show. If you start making sales, they're  going to push you to other people. You know, we started probably with 20 people, then 40  people, then 50 people, then 60 people.

13:11 That's a lot. Um Yeah. I mean, we got up over a hundred  people in our first few shows for sure because it was just number one, the prices were really good  because we were selling things that, you know, we didn't have a following. So, everybody to us  is new. They're a little hesitant to bid. So, the prices were really good, which drives up  viewership.

13:28 You start at a dollar, which is instantly engaging. That's what's really engaging.  But just about live auctions in general, is that if you start at a dollar, you have people's  attention because this is an $80 item. If you were to keep swiping and you were to see an $80  high heel, are they not usually starting that at a dollar? Is that not common?

13:48 It depends on kind  of the seller strategy, how many followers they have. What performs the best at live auction, the  live auction level is high perceived value items. And so you just mentioned an $80 heel. Heels I I  know because I sell women's fashion now, but heels are low perceived value. You know, you don't know  are they worth $20? Are they worth $100?

14:06 Are they worth $300? Are they worth $5? You really don't  know by looking at it. And so to your example, yes, you'd want to start at a dollar or, you  know, if they're higher retail, you could start at higher if they're if the value, you know, made  sense. In the example of like kitchen appliances, I I learned the high perceived value thing pretty  quick because we would have a Ninja air fryer that has all the bells and whistles.

14:33 This is a probably  $299,300, you know, almost $400 air fryer. Then we'd also have a basic Ninja air fryer that's  probably worth like 150. The price points would be almost identical if not sometimes in favor of the  one that is cheaper because to the consumer when they have a 10 to 20 to 30 second, you know, time  frame to make a decision, they're not factoring in all the different features that this one has,  all the different, they don't have time.

14:58 No, they don't at all. And so what they see is an air  fryer that has a perceived value in their mind. Call it 120 bucks probably. Then they have a Ninja  air fryer. So maybe that's a little bit higher, a little bit nicer brand. So anything, let's say  there they're valuing at $150. Anything under half of that, right? 75 bucks, that's a steal of a deal  to them.

15:17 Whether or not it's worth $100, $200, $300, $400. Focus on those high perceived value  items. And with that kitchen electronic show, man, that that I learned that so much when we'd  have different toaster ovens, really nice toaster ovens, cheap toaster ovens, they'd all go for  about the same. H. So with that knowledge intact, then it kind of influences how you go purchase  the next batch of items, right?

15:37 Yeah. 100%. We're looking for high perceived value items at,  you know, liquidation pricing. Yeah. And so one of our biggest traps is is you get emotional and  you try to purchase a brand that you really like, that you think is expensive, that everybody should  like. You bring it in, nobody's heard of it, and to them it's just a t-shirt or to them it's  just a dress or to them it's just sweatpants, right?

16:04 They don't know the actual value of the  product. And even if you tell them the MSRP or the retail, it's like, yeah, but it's the same  reason why, you know, stores on Fifth Avenue have a such a big experience. They smell good. You you  meet people who, you know, they have a, you know, the store associate is because they're trying  to raise your perceived value of the products in there.

16:22 And whenever you're live selling, you  don't necessarily have that experience. It's like you bring up this brand, maybe it is really nice,  but the consumer doesn't have that experience that they know it's nice until pulled, you know, until  they know, until it's established in their mind. So, yeah, we're, you know, we're sourcing those  high perceived value items.

16:35 It gives me an idea. You mentioned like the instore experience on Fifth  Avenue. I may there are probably people doing this, but if I were live selling anything, I think  it would be really cool to have your background like be wearing a a tux and have your background  look super high-end. Like even if you're selling protein bars, Pokemon cards, doesn't matter.

16:54 Like  I just feel like that would make a difference as opposed to like selling from a storage unit  like so many people do. 100%. Not that there's anything wrong with that. Well, I think it's both  and, right? I think if you're selling from your warehouse, selling from your storage unit, people  feel like they're getting a deal because there's no other cost associate.

17:11 Like this is steal of a  deal. It's the thrill of the deal. It's the thrill of the hunt. So there's that aspect. If you're,  you know, making a really high-end experience, it's just a different It's just different. People  like both. People like both. Yeah. Okay. So, when you say you sold everything in that first auction,  you mean all eight pallets?

17:25 You sold everything? Yeah. No, everything that we had tested. Okay.  And so, it was a slow testing period, but we were testing for a few days and probably had 150 items.  You know, that's all we could even store because I had a pretty small space. When you get them out  of the pallet, it takes up more space. And so, I was like, well, this is literally all that we  can sell right now.

17:45 And so, that's what we did. And we sold it all in I think it was an hour and  45 minutes and which is really short in terms of live selling. Now, how extensively do you test?  Cuz like a toaster it's like cool, you push it down, glows red, good to go. But like an espresso  machine, it's like are you making espressos with this thing? You know what I'm saying?

18:07 Like how  extensively Well, that's exactly what what we ran into specifically with coffee makers is like you  can't I'm not going to run a pod through this K cup machine, you know? So, with the coffee makers,  it was like, "Hey, this turns on, it holds water. That's as far that's as much as we know." And  then with um things that we can test, like you're saying, toaster ovens, like I know that this gets  hot.

18:26 I know that it works. Things with blenders, like you can test a blender, vacuums, you can  test a vacuum. So, coffee makers specifically, we just couldn't fully test. And there was a  couple of them that consumer got in. It's like, "Hey, it's leaking." It's like, "Okay, well,  I didn't know that. So, here's your refund." But yeah, it's like, "Hey, it turns on."

18:43 Yeah,  this vacuum works great. It sucks. This vacuum sucks. You will love it. Okay. So, how many items,  give or take, would you say you sold? 150. I think it's 150. Yeah. In an hour and 45 minutes, which  Yeah. Which that sounds about right. That's fast, man. 45 seconds, give or take. Yeah. About an  item. Right now, we target about an item a minute, but yeah, I think probably back then it  was a lot faster because we just were like, I just run the item, you know.

19:09 What were your  total sales for those two hours if you remember? $4,500. Holy crap. And maybe I have some other  numbers wrong, but I did look at the revenue, $4,500. So, we purchased the lot basically on an  average price per unit. And so, the items that we sold that day based on our average price per unit,  we I think we made a little bit of money and then after the shipping, supplies, and everything, it  was bas.

19:32 Okay. However, whenever you purchase a lot based on average price per unit, you know,  you have some really crappy items, you have some really great items. You really don't know until  you sell it all what what's the deal here because it also came with like some salt shakers, you  know? I can't get $14 or what. I don't remember what I paid, but it was probably 12 $14.

19:52 I can't  get $14 out of those. So, back of the napkin, 30 bucks per unit. You sold 150 of them in almost  2 hours. And you said, you know, you try to buy these 80 to 90% off retail. So, those these are on  average $150 to $300 items that you're selling for 30 bucks. Yeah, that makes me think about it.  I remember looking at the average retail price and that's what kind of got me over the edge.

20:13 It was like it was probably 160 bucks average retail price. And so if I'm you, I'm looking at  this like all right, I basically just got a free education. I didn't make any money here, but I  didn't have to pay 100 grand for an MBA. Like now I feel very confident about whatnot. Now my next  pallet is going to be three times as profitable. Like now I know this, now I know that.

20:33 Now I have  reviews, now I have stars, now I have followers, now I have credibility. like it is only going to  get easier from here on out. Is that what you're thinking? 100%. Because now I had followers. Um  I understood how shipping worked. I understood that people didn't really care too much about the  testing. They wanted me to go faster. You know, they wanted the the speed.

20:52 I realized too that a a  brand new sealed product goes for pretty much the same as a, you know, hey, this is customer  return. It's open, but it looks great. So, I learned those things. Um, I learned that the  high perceived value aspect that this toaster oven went for the same as this toaster oven even though  this one's way nicer. So, yeah, free education, learned so much and I grew my audience, right?

21:11 So,  I know that those people are going to come back and I did a test the other day, right? So, we did  those in February and I was talking about it on stream the other day and people are like, "Yeah, I  actually remember finding you in February of last year and they're still watching us today," which  is mind-blowing to me. Do you remember how many followers you got from that first stream?

21:32 And then  second question is, how many followers do you have today, a year later? Yeah, I probably had about  400 to 500 after that first stream. It was pretty successful. Holy cow. Like I said, I really think  being in that new category really helped. And we were running giveaways which helped, excuse  me, help you get followers. Today on whatnot, we have 40,000 followers.

21:53 Wow. So we grew about  about a,000 a week, 800 a week. How many hours of live streaming a week have you done on average  since then? Oh, that's a good question. I know we've done over 250 lives and an average live  is about 3 to four hours. So, it's about over a thousand about 1,000 hours of lives. What has  your revenue your gross revenue been since then?

22:16 Since that first stream on So, last year we did  450,000 in gross revenue and that's after fees. They don't don't worry about the fees. So, that's  after fees. So that's basically March 2025 through December 31st 2025. Yep. About 150,000 of it was  in like November and December or maybe even more. So the bulk of it was in Q4. And then what about  yearto date 2026?

22:37 Uh yeartoday 2026. I know in the last 30 days we did $45,000 in revenue. So yeah  on pays for a little bit of growth. Okay. And then what was your profit last year? And then  your last 30 days profit on that 40. So yeah, profit last year was about $100,000. And so that's  on that 40 $450,000. There's some great buys in there. I mean about 30% of that is from one like  one liquidation purchase.

23:05 And then you know we had hundreds of others that were pretty much either a  wash or like kind of successful or not successful. So we had one really good buy last year that  really propelled us. And then in the last 30 days, uh, $45,000 revenue, about $12,000 profit. So,  we're I was looking at it earlier, we're about 30% margin. So, and and the thing with live selling is  it fluctuates so much.

23:29 Yeah. And whenever you look at the uh this what I tell all new sellers is like  the product that you are selling, it's actually your live show. It's not the individual products.  And so, we'll look at a live show as a you know, as the product. So, okay, this stream made $800.  This stream made $600. This stream made $200. And when I looked at the average stream profit, it was  about $680 uh in pretty much since the last like eight months.

23:58 So, every time we go live, we'll  make $680 on average profit. Yeah. Yeah. Yeah. And how long is your average stream? Four hours.  Yeah, we shoot for four hours. All right. So, 175 profit an hour? Yeah. for a single person business  or are there more people involved? Yeah, so I have somebody who packs all the orders and then we  have a couple streamers.

24:17 So I stream occasionally, but I have two other streamers that that stream  for me as well. The way that I like to do it is one person running the stream. I I don't like  the overhead of multiple people running a stream. Yeah. How do you compensate the other streamers?  I look at the market of like what is the per who's the person that I can get for this role or want  for this role and what are their other options for getting a job.

24:41 And so for me, I wanted to find  kind of collegeage girls or I mean people who like clothing because we sell clothing and fashion  now, so who like clothing, who like apparel. And so they're most likely going to either go get a  job at a boutique or go become a server, something like that. And so I was like, okay, that's a $15,  $16 hour job where I'm at.

24:58 I'm going to pay $17 an hour plus 1% commission. So they can earn up  to $25 $30 an hour if it goes well. I think they average about $21, $22 an hour, which is great. No  problem with that. Yeah, cuz you come in for five, six hours, you know, it's not a super long shift.  Um, you're on camera, you're on social media, people are following you, people are hyping you  up.

25:21 It's a fun role to be a boss for in a way because those people are fun. You kind of want to  give them a space to be themselves. Whenever I try to sell women's clothing, I do to do horribly,  right? But they love it, so they do really well. Yeah. People are spending thousands on custom  AI agents and I'm over here getting the same thing from Zapier.

25:41 Most of y'all still think that  Zapier is just when this happens, do that. But no, Zapier quietly shipped full AI agents. All you do  is tell it what to do in plain English and then it browses the web. It'll read your data from  Google Sheets, Notion, HubSpot, wherever. And it takes action across over 8,000 apps. And I just  built one that qualifies all of my inbound leads.

26:05 It researches their company online and then  enriches their record in my CRM and then it pings my sales team in Slack while I sleep. There's even  a Chrome extension so if you're on any web page, your agent can summarize it, pull data from it,  and push all that data into whatever app you want without you ever having to leave the tab. And the  thing that everyone worries about with AI agents is what if it does something dumb?

26:28 But Zapier just  dropped AI guard rails built right in. So you can add safety checks to any workflow. It is a full AI  workforce inside a tool that most of you already have. So go build something on zapier.com. There's  never been a better time in history. Do you worry about signing non-competes with them or is that  kind of a non-factor? I haven't worried about that.

26:49 I think it's so locationational that I I  don't know if they even wanted to do like I don't know if there's any other sellers. Well, they got  to source the stuff that like people would think like oh they're just going to start live streaming  on their own. And it's like, okay, yeah, if this happens and that and this and that goes right  and this goes right and this goes right and they have the temperament for it and they want to be a  business owner like Mhm.

27:06 Yeah. There's a lot that goes into it cuz I'm sourcing this product and  you know sometimes you put up $20,000 $30,000 on an order, you know, that you plan to sell over the  next couple weeks. And I just know that that's not realistic for a lot of people. They don't want to  do that. Yeah. Okay. So 175 bucks profit an hour. That's after, you know, paying for your employees  and everything.

27:26 They're happy, you're happy, it's fun, it's high energy. Is there a type of  person that excels at this? Because I would have thought high energy extrovert. That's the way  to go. But then my friend Braden who does this, like he's not he's like me, like he's  quiet, he's soft-spoken, he's an introvert, and he's making hundreds of dollars an hour  live selling protein bars, right?

27:47 Yeah. So, what are your thoughts on like personality type  with this? Yeah. So, whenever I look for I think looking for an employee who's going to be a  streamer is a little bit different than just somebody who should start live selling. I think if  we're talking about the listener listening to this who is interested in live selling to make some  extra money.

28:05 If you're interested at all in that, then you're good for it because you're going to  run into a lot of other issues outside of just being live that you're going to have to overcome.  And if you're capable of overcoming those things, then you can be successful. you'll be on stream  and you'll understand quickly, okay, this is what I did to get the most out of this one.

28:24 Okay,  my audience, people want to shop from people they relate to. So, no matter who you are, what  type of person you are, people will relate to you and then hopefully make a purchase from you. It's  the business side of things that is tough. And if you're listening to this and you're interested in  that, then you're good for it. If you're hiring a streamer, I'm finding people who have a natural  interest in the product because as a business owner, I have a natural interest in the product.

28:46 It can make me money. I understand what I paid for it. I understand what I need to get out of it. But  that comes with stress that I don't want to put on a streamer. I don't want them to have to know my  cogs. I don't want them to know, hey, we need to get a couple bucks out of this one, you know?  I want that to be pretty natural. I don't want them to go on camera and like sell sell sell, you  know?

29:02 I want people they want to bring people in, have fun, be themselves. So, I'm finding somebody  who has a natural interest in this product, has a lot of energy, um is extroverted, or at least can  turn that turn that on. and then somebody who can take feedback. Feedback's super duper important,  especially when you're putting yourself out there on camera, right?

29:22 Hey, this show didn't perform  as well. You know, don't take it personally. Like, let's figure out why. And and I think what's  really helped with that is that I'm a dude who's sold women's shoes. Obviously, I'm not the  consumer. I'm obviously have no special interest in women's shoes, but I was able to be successful  with it. And so, here's how I did it.

29:37 You know, then I'm talking to the streamers about those  things. It's like, if I can do it, you can definitely do it. How long did it take you to have  your first month that made you 10,000 in profit? Well, I think it was about four months in. Four  months in, made 10,000 profit. Had a couple losses after that. And then 6 months till now, it's been  pretty steady.

29:56 Um 10 $15,000 a month in profit. What did you do right on that great purchase  that you had? And what can people learn from that last year? So, you know, we're talking about  liquidation goods and you learn quickly that every brand, every retailer has overstock, has customer  returns. And so, you have as a buyer, I think it's really easy to be kind of the thrill of the deal,  right?

30:20 Oh my gosh, I think this product's going to be really good. Let me get after it. And maybe  it's in an auction format and you end up paying way too much. You're on Bto, you end up paying way  too much. And that is super common. Buy with math, sell with emotion. Buy with math, sell with  emotion. There's no better example than that than live selling because you're literally selling with  emotion whenever you understand how much you paid for all these things.

30:45 So that's the biggest thing  is just you know I purchased a lot of clothing and footwear before and then you know I think our  average buy cost probably about 10 15 bucks then we got this load that was $5 and that was I mean  that was $5 a unit and that really propelled us and so you know on paper it's like oh buy cheaper  stuff but also was just a really good deal that I was patient for that I had negotiated and um you  know obviously took a risk on it.

31:08 It was a It was, you know, thousands of pairs at $5. You never  know. Shoes. Yeah. Shoes. Yeah. And what are some mistakes that you've made that people could  learn from on buying? Yeah. I mean, it's a buying with emotion. You know, we you see the brands in  certain auctions that you want to bring and you you see other people selling them on whatnot.

31:29 You're like, man, I want to I want to sell that brand because that brand does well for them.  It'll do well for me. Then you end up paying too much for it and it's not your audience. Might not  be your audience, right? Or it's all about that perceived value. It's not necessarily just about  your emotion whenever you see the product and you should buy it.

31:46 I mean, as simple as it sounds,  it's like find cheaper products that have a higher the highest perceived value. Like jewelry is a  really exciting category. Really good category, especially for listeners here if they're into  fashion or anything like that. Jewelry would be the place I would go because it's small. It's  you can do it in your house, you can do it in your apartment, and it has a super high perceived  value.

32:04 How much is a gold necklace? You know, I don't know. Could be 80, could be 100, could be  200. You don't know. Yeah. But the consumer sees it as a gold necklace and probably thinks it's  pretty expensive. After your first live stream, you had 4 to 500 followers. They followed you  for kitchen appliances. How important is it that you stick to that niche?

32:22 Because now you  have followers in that niche. So I'm thinking that's one school of thought like I guess this is  this is my niche. Now the other school of thought is what not is an algorithm. They're going to  show me people strangers every single time. How much weight to give to either school of thought?  I think that's a constant question that I have as well is like should I keep doing what we're doing  or should I try to bring new culturally relevant products to our audience and I found that as  your audience grows

32:45 like you can bring them places with you if you think they're interested  and you can ask them anecdotally on stream like hey are you interested in XYZ brand or are you  interested in XYZ product and people will oftent times say yes they really like you as a streamer  they like the way you do things maybe they like products. I'm sure they do like the products, but  at the end of the day, they're following you for more than just the products you have because  they can go buy the products anywhere.

33:12 A good example of that is, you know, we again started  selling kitchen appliances, moved to selling uh women's fashion, apparel, things like that.  And then about 6 months in, I was like, I want to try food. I've seen people do food. I want to  try food. So, I was talking to my audience, hey, I'm going to try food. Make sure to bookmark this  show. So, I had the show up on our account.

33:29 They can bookmark it. Then, they get notified whenever  we go live. And that's kind of a good barometer, like if people bookmark it, that means they're  interested. So I had enough people bookmark it, I'm like, "Okay, let's go make this purchase."  So I purchased some food and over 50% of the buyers in that show, the food show, were returning  customers.

33:46 And I had never sold food before. And that could be seen as a good or bad thing. I view  it as a good thing because I had my audience and I was able to leverage them into a new category that  they probably wouldn't have purchased beforehand. as well as I got 50% new buyers from a totally new  category that they would never see me, you know, selling women's fashion.

34:07 Yeah. And so, um, I'm  all for it. I'm all for changing categories, switching it up. I think as long as you  do that anecdotal evidence of like, hey, are you interested in this? Yes or no? If  so, go ahead and bookmark this, you know, or something like that so that you at least are,  you know, have the pulse, you know, your finger on the pulse of what your audience wants.

34:22 Yeah.  I mean, it's a lot like this podcast, you know, people connect with people, not businesses. They  want to buy from other people. I like to say this podcast is Chris Kerner pushed out to the world.  Not just like AI ideas, not just sidehustle ideas, not just like it's whatever I'm interested  that has anything to do with business. Yeah. And sometimes that's a a business that primarily  women would start.

34:42 Sometimes men, sometimes AI, sometimes line striping. If I find it interesting,  then that energy will come through and I'm going to attract people that like learning about that  stuff through my lens and voice and life history, right? So I don't get hung up so much on the  the industry or the niche that I'm covering, but rather am I interested in it genuinely and  authentically.

35:02 And that's never steered me wrong. And it's a huge benefit, too, because if you had  an AI podcast and what if AI became uninteresting, you know, then what what's your podcast? And it's  the same thing with us. Like yes, we sell women's footwear and apparel, but what if I can no longer  sell women's footwear and apparel for some reason, you know, are you still going to follow me?

35:22 You  know, same thing with you. It's like you have a leveraged audience that you can bring them and  different ideas that you want to do. It keeps it interesting for you, keeps it interesting  for them. Uh same thing with live. Yeah. Now, what about the food live that you had? What kind  of food were you selling and how profitable was that? So, the food that I sold was I purchased  it from BTO from Costco auctions.

35:39 So, we had a lot of like protein, energy drinks, snacks, candy,  some pantry items, anything you'd find at Costco. What I love about live selling and is that you  can kind of sell the unsellable. And what I mean by that is like customer returns or individual  pieces of food, you can sell that on live because the customer sees you build the box or they see  the product that they're about to buy, clothing, footwear, food, whatever it may be, and then they  associate a value with that and make the purchase, you know,

36:14 especially if you start the bid at  a dollar. And so that's what I love about it. If you were to buy a food lot and try to sell on  eBay, you'd be listing these things for hours and hours and hours. Some wouldn't sell, some would  sell. It just is I mean, nobody would do that, but I think I don't think you would. But on  live, you're able to do that.

36:26 And so yeah, what we did is we bought brought in all these uh  customer return food, which sounds really gross. Thankfully, it's like a 40 pack of Monster that  the consumer took a Monster out, they drank it, they didn't like it, they returned it. So then  you get 39 monsters, right? And they're all brand new. I didn't know Costco was allowed to sell that  stuff.

36:45 I thought they had to destroy any returned food. Yeah, on betock there's everything. They're  not destroying it. No, they're not. And I think they I'm not trying to put them on blast here,  but I think they should have uh some of it cuz we got like 15% of our lot was a recalled like beef  jerky. So, we're not going to sell that. But they sold it to us.

37:07 So, so we had to dispose of that  and kind of eat the cost there, which did affect that. Reminds me I need to take another bite of my  beef jerky here. It's good stuff. This stuff was so good though. We were eating it in the warehouse  like crazy and then like somebody was like, "Why do we have so much of this?" And then they just  Googled it and saw I was like, "Recalled."

37:20 Like, "Oh, no." Well, how much profit did you make per  hour on the food one compared to your normal 175? I know. After we sold everything, it was about  30% margin on the food as well, which is even better than your average margin. Yeah. Yeah. And  it's super exciting because 25, right? Yeah. And Yes. We're about 25 to 40 and then average about  30.

37:41 But yes, it's like uh you know, we're selling something that is hard to sell elsewhere. We're  leveraging our audience. We're leveraging the format of live selling to sell something that's  really difficult to sell. And that's super exciting to me because that opens up opportunity,  buying opportunity. Then you can go out and source product that nobody else wants, but you can get it  super duper cheap because you're selling it in a unique unique way.

38:07 Now answer me this. Let's say  you take two people. this hypothetical question. One is just like a low energy, not super exciting  guy or gal. The other is like just an expert live seller, skilled, energetic, funny, quick on their  feet, just like very very skilled. You give them both brand new accounts starting from nothing.  Nobody has heard of either one of them.

38:27 One has a lot of experience. Let's say they Yeah. One  has a lot of experience, one has no experience, and they're just kind of boring. You give them  the same items, zero follower accounts. What percentage more does the energetic experienced  person sell? How much of a difference does the person and their attitude, energy, and experience  make? If you are starting at zero, I think it's almost everything.

38:54 I think that person with no  energy will I mean struggle to do anything. Truly, that person that has all the energy will have  success. Yeah. I mean, that's just that they will. If you were to to take that person who will have  success and then take them to the average, it's 20 to 30% increase above the average if they're an  exceptional streamer, if they're exceptional at their job.

39:18 And I see that between our streamers.  Like whenever I hire different streamers, we see just, okay, they're given the same products  or they're obviously on the same channel. This show was 20% more revenue because that streamer  was just better. Yeah. Okay. Second hypothetical. You take two expert streamers, high energy,  they're both amazing on whatnot.

39:32 One of them has 50,000 followers that they've built up over a  year like you, and the other one has no followers, but they're both very good, very experienced.  How much of of a difference does that make? Cuz I would think, you know, economics 101, more  demand, stable or low supply equals higher price, right? I would have to think that that's the case.

39:54 But how much of a difference does it make if it's algorithmically driven? It definitely makes a  difference. It doesn't make a difference in like the linear term that okay, this person has 50,000  followers, so they're going to do, you know, 50,000x better or whatever. The percentage, let's  say it's a percentage. If you're starting at zero, the first month is a struggle no matter what.

40:13 After you get your first two to 3,000 followers, you can compete with pretty much anybody. A  3,000 follower page can compete with a 50,000 follower page. A 50,000 follower page can compete  with a 100,000 follower page. It might be a few percentages. Some shows might be perform a  little worse, but at the beginning you're you're putting in that first month.

40:33 If you're  at zero, that person's at 50,000, your revenue is the 50,000 revenue is probably going to be  50% higher. Oh, wow. Okay. Yeah. It's like any newsletter or social media platform. Like, if I  had a 100 newsletter subscribers, they would be so loyal to me. But with a 100,000, they're just  not, right? So, conversely, if you have 50,000 followers on whatnot and you get 500 streamers  and let's say you 10x that to 500,000 followers, it doesn't mean you're going to 10x the number of  streamers.

41:01 Not at all. It doesn't work like that, right? Not at all. And there's a lot of people  who have who treat it very communitydriven. And that's what I think Whatnot is really excelling  at is kind of building your community. And so, like we have 40,000 followers. I know of  streamers who have 10,000 that I am jealous of their audience because they are so tapped in.

41:22 Everybody who watches them is like them. They know how to source exactly for them their audience.  It's a very communitydriven thing. You know, it's not a numbers game at all. Guys, I hate to break  it to you, but you're not very likely to actually start a business based on something you see or  hear on this podcast unless you spend a little more time with me and with other people that are  doing just that.

41:43 So, come check out TK Owners. That's tkowners.com where hundreds of people are  launching, starting, testing, experimenting with business ideas that they heard from this podcast.  If you want to go fast, go alone. If you want to go far, go together. Check out tkowners.com. We'd  love to have you. How do you cultivate that? It's something that I missed early on, and it's because  I started selling women's fashion and apparel, right?

42:09 People struggle to buy that from me. They  tune into the stream, their instant thoughts are like, "Oh, this guy's just trying to get money out  of us." And I get it. Like, that is what it seems like because I'm obviously not the consumer.  I think if you're a true consumer and if you have a passion for that product, people will  relate to you. I think that that's how you do it.

42:29 And then you bring them along as you make new  purchases. Hey guys, I learned this this week. Um, are you interested in these products? You know,  people join your stream. Hey Stacy, you know, how's it going? Thanks so much for being here.  Those things go a long way. I mean, there's good things go a long way, especially whenever you have  a passion for the product and you can relate with your audience.

42:46 Yeah. I don't know if you've talked  to Braden, but we did a live stream a couple weeks ago at my house. My first ever I'd never streamed.  We sold protein bars. It was a protein bar I'd never tasted before. I tasted at first on the live  stream. They didn't know who I was, right? Most people, I was cold to that audience. But we made  900 bucks in 90 minutes.

43:01 That's awesome. About a third of that profit selling protein bars.  And you know what surprised me about that? two things. When we were done, I was spent, right?  I'm an introvert and I did not appear to be an introvert on that. Like I I turned it on, but I  was spent. And the second thing is it was so fun. I had so much fun. I was sweating. It was fun, you  know, 100%.

43:25 Is that your experience? Yeah. Yeah. especially early on whenever you don't know what  to expect and then it exceeds your expectations and it's kind of the thrill of making a sale and  then maybe you say something else and it goes a little higher or maybe you know you you blunder  and you say something dumb and you know you're just like I cannot believe I just said that.

43:48 But totally early on my max was 2 hours. I've got my max up to like 4 hours and then it's just  like I can't do this anymore. I have had I have some streamers that have done six hour shows and  they're like, "Yeah, I could have kept going." So, there's just people who are out there like that.  Um, but no, totally. It's so much fun. The thrill of making a sale, connecting with somebody on  the audience and just like that, you don't know what to expect.

44:14 Even today when we have a big  audience, like I don't know what to expect. This show could go poorly. What's the best show you've  ever done with regards to revenue and profit? So, we did a 12-hour stream once, which was  crazy. Like, you know, multiple streamers. And so, that was our highest revenue show. You know, we  started at 11:00 a.m., we ended at 11:00 p.m., sold like 600 pairs of shoes, filled up the  whole warehouse.

44:35 It was a lot of fun. So, that was crazy. In terms of like profit per hour, we've  probably had I know for a fact we've had we've had some earnings, let's say just revenue, $1,200 an  hour, $1,500 an hour and then on, you know, 30% profit on that. So $400, $500 an hour in profit.  That is like electric, you know? It's that can happen. How does Tik Tok differ from whatnot?

45:01 Do  you see a lot of opportunity there? Yeah, I see a lot of opportunity on Tik Tok. number one. I mean,  it's the biggest I think it's the biggest app on in the US. I think I looked it up and there's  180 million active monthly users on Tik Tok, which is half the US. It has significantly higher  usership, right, or viewership than whatnot. The main difference between the two is like whatnot  is more community and high buyer intent.

45:24 Like you could you can make a ton of money with 10 people  in your show. We've done it. Lots of people do it. on Tik Tok that's not going to happen. We  typically have a 100red to 200 people in our audience on Tik Tok, but the numbers are roughly  the same, right? There just the the intent of the shopper is a little bit lower. Another thing with  Tik Tok is it's highly sophisticated is it runs off of the Tik Tok shop platform.

45:50 And so Tik Tok  shop, they've integrated analytics galore and it's beautiful thing. While you're live, you can see  what's the average viewership like how long have they been watching. You know, you start your show,  it's 5 seconds. Then after a few hours, it's 30 seconds. Then after a few more hours, it's it's  it's a minute. You can see how many impressions you get.

46:10 You can see the impression spikes. Maybe  I did this thing and now the algorithm thinks I need to be targeting to these people. After your  show, you can look at the demographics and see, was this targeting the right people? Who are  these people that I'm targeting? So, it's a very sophisticated platform. I think it's a little  bit more for experienced sellers, but it's a huge, huge, huge opportunity right now.

46:28 That's pretty  much all we've been doing the last 40 to 50 days because they just released live auctions on Tik  Tok. And so I wanted to figure this thing out. So I dedicate the last 45 days just Tik Tok shop  or Tik Tok live. What's the playbook for winning on Tik Tok from what you've learned so far?  It's brand new. So it's just like blue ocean, tons of opportunity.

46:48 How can people win there?  Yeah, there's a lot of people selling footwear on Tik Tok shop. I think that's great. You can go  on there and sell footwear. There's people selling Nike, Adidas, all this thing. And it's easy to  fall into the trap of, "Oh, I need to do what they're doing because they're having success."  I went live, it was two days ago, selling soccer jerseys.

47:05 Number one, I don't know anything about  soccer. Number two, I've never seen soccer jerseys sold. I got a good deal on them. I thought with  the World Cup coming up, it might do all right. But I just wanted to test it out. And it's one of  those things where if this does well, I know that this is pretty easy to get because it's hard  to sell these elsewhere, especially in the US.

47:23 And it crushed. It just absolutely crushed it. So,  everybody in there was super stoked on, I've never seen a soccer show before. This is the first time  I've seen soccer jerseys. When are you going to do these again? Do you have these teams? Do you have  these teams? Prices were I was very happy with the prices in terms of I look up on eBay and see,  okay, this jersey sells for $45 or I just sold a hundred of them in 2 hours for $30, you know.

47:43 So, that is very exciting. Our average sale price on that show was after fees, after shipping,  everything. What we received was $22. And you know, you look on eBay, most of them sell for $40  to $50. So, they're still getting a great deal. Yeah, they're getting an insane deal. But also,  I'm selling 90 in a 2our span, you know. What was your unit cost on them?

48:08 $12. Yeah. Wow. So, you  made 10 bucks profit per unit. Yeah. $2,000 profit for one stream. Mhm. Yep. That's incredible.  And it's that's one of the things where, okay, now I'm going to go try to find some soccer  jerseys, you Now I'm going to try to find these unique things. But back to your original question  of like what's the playbook on Tik Tok, it is such a new blue ocean like you're saying that if  you bring anything that you think is unique or that you see on there, I think you will have  success with it.

48:32 Obviously there's some outliers, but if you bring something unique that you like,  that you got a good price on, that you think other people would enjoy, the audience is out there for  it. They didn't even know you existed until you go live. And there's no competition for it for soccer  jerseys. There's no other stream doing this stuff. So people are interested in it, they're going to  make that decision to shop with me.

48:51 Yeah. What about just like a playbook for winning in general?  Uh like first principles, whatnot, or Tik Tok. How can someone make their first $1,000 profit live  selling? Yeah, great question. Our average sale price over all channels, everything is $16.  That's after fees after shipping everything. So what we what hits our account is $16 a unit.  And so it's very easy to get stuck into the trap of buying things for 12 to $15 a unit thinking  you can sell them for $30 a unit.

49:19 Mhm. And there are audiences, there are channels on TikTok  and whatnot that can do that. But in general, this is an impulse purchase that you're asking  a consumer to make. And so it's going to be that impulse price anywhere between $10 and $20. And so  source products. Ideally, if you're able to source something that's less than $5, do it. because  then you can start it at a dollar.

49:42 You can get that instant engagement and all you need is a few  different bids and you're profitable. You know, if something sells for 10 bucks, you're profitable.  And all that takes is 10 different bids. Or, you know, if you break even with only a  few bids. So, that is what I really like, especially starting out. Go for a low buy cost  and learn learn really quickly what people like.

50:05 You're going to get an audience in. They're going  to say, "Hey, do you sell XYZ?" Then you're like, "Oh, maybe I should go source XYZ." But start  small. Start with your buy cost being super low and think beforehand about how you're going to  fulfill it or how you're going to increase the perceived value of it. How you're going to fulfill  it super duper important just operationally, right?

50:24 Cuz you can sell 100 items an hour. So now  you have to fulfill, you know, if you go live for 2 hours, you got to figure out a way to fulfill  200 items and then do it again the next day and then do it again the next day and do it again  the next day. So there's that piece of it, but then also the perceived value of it. If you are  buying things at two, three dollars a unit, maybe you can bundle them together.

50:41 Maybe you can sell  three together and that increases the perceived value. Or maybe you can um you know, hey, you can  buy this item plus I'll throw this thing in for free and it increases that perceived value. So  think about those creative things to get those bids a little bit higher and then also help people  overcome that shipping objection at the beginning of the show where like I don't want to pay six  bucks for shipping, you know, for a $3 item.

51:00 Well, let's bundle five of them together. So, now you're  paying $6 in shipping for a $15 item or, you know, things like that. So, overcome that shipping  objection early, source lowcost items, and then figure out how you're going to fulfill it before  you go live. What tools do you use for fulfilling like USPS flat rate boxes? Do you use tools  like Pirate Ship or Ship Station or what?

51:21 Yeah, so Tik Tok and whatnot both have the integrated  shipping platforms. They buy the label, they have all the deals, and so you actually don't you're  not on the hook for too many of those things. You get the boxes directly and you print the label  and you're good. Do you ship internationally at all? Yes. Yeah. And that is mostly kind of  beholden to the the platform like are they allowed to shop?

51:46 Then yeah, we'll ship it. It'll it'll  calculate the shipping price for them. So yeah, what categories should people avoid at all costs?  At all cost. I think if you're planning to sell on whatnot, I think fashion is a very difficult  category to sell. It seems easy on the surface, but I think it's very difficult. Brands matter  a lot. Cultural relevance matters a lot.

52:02 Style matters a lot. The size matters a lot. And those  are things that you don't think about to begin with. And they're really hard to overcome.  Avoid in general. They always say vacuums, right? Vacuums are the worst because they're,  you know, they're already used and and they're big and heavy to ship. But I I truly think like  fashion and and apparel on whatnot.

52:22 It seems like, oh, everybody's doing it, so I'm going to do  it. But I think if you go against the grain, if you bring a category, bring a product that's  different and unique to either platform anywhere, that is what will be your path to success.  Anything else that people can do to better ensure their success? Anything I we should have covered  that we didn't?

52:42 Man, great question. At the end of the day, live selling it is a business model and  so anybody can have success doing anything. It's just like are you given the right principles? Are  you given the right framework? and just like tips and tricks from other people to kind of craft your  business because there's people who sell Oh man, I love this. There's people who sell luxury  bags on whatnot.

53:01 They consign it. So, they're a consigner. They have the biggest  audience for luxury on whatnot. They average $25,000 an hour in sales when they're live because  the audience already knows them. They know that it's authentic. They they've already overcome  the barriers of trust. And so they're able to sell these luxury products just one after another,  one after another.

53:22 And that's not something I can do. I don't know exactly how they do it, but I  do know the principles that they used in order to hit that. We have this lifestyle academy  that we built alongside Shannon Gene. I think that anybody who's interested, anybody who's  interested to take those first steps, I think that's going to be gamechanging for them. It's  going to help you go from zero to one, you know, in a month instead of three months instead of four  months.

53:41 And we actually designed a promo code for them that's for specifically for your audience as  well. So, it's uh www.livescelling.academy/tko. And so, you're going to get two months  for $20, which is a two for one. So, it's normally $20 a month. You get one month for  free. Yeah. Beautiful. Well, we will link to that. Where can we find you? Is Twitter the best place?

54:04 Twitter's probably the best place. I'm kip_and. Kip R O L A N D. And I also have a newsletter that  is we just talk about live selling in general, how to have success, how to go from zero to one  as well, just in a newsletter, totally free. But yeah, it's a huge opportunity. They project live  selling to be a $2.5 trillion industry by 2033, which they average is 41% annual ker.

54:30 So pretty  impressive. And I think get in early, as early as you can. That's why I'm trying to just figure  it out. The past year I've just been testing, right? Yeah, Kip, this is amazing. I'm fired  up. I love this chat. I love this industry. Thank you for sharing all this. Thanks for the  opportunity. You're a lot of fun to talk to. All right. What' you think? Please share it with a  friend and we'll see you next time on the Kerner