You Only Need a Laptop to Start This Business Transcript, AI Summary & Key Points

00:00 I think your audience loves ways to make a h  100red or $200,000 a year. You're hustling. You only need 20 clients making 10,000 a  piece off of them to do really well. You can nights and weekends. Yeah. Well, and  AI could tell you exactly what to say. AI audits are a business every single one of  your listeners should start. There's very little competition.

00:17 People don't understand AI.  Business owners are hungry for guidance. You're seeing that the future of OpenClaw is this is  the next operating system. You have Windows, you have the cloud became the next operating  system and then mobile became the next operating system paradigm. I think you're seeing that  OpenClaw is going to be the next operating system.

00:35 That's why interesting OpenAI bought  it. They're turning into a foundation. It is the next Linux. The future is people are going to  be buying fully deployable AI agents to operate on your behalf and they're going to feel like  employees just they'll be running on OpenClaw. Meet my friend Michael Girdley. He is a serial  entrepreneur and he was on the podcast last year and it was one of my best episodes ever.

00:58 He's  an idea machine. And this time we were even more tactical about which ideas we would dive deep on.  He had a Google doc of about 30. I emailed out all 30 to my focus group of 6,000 people and said,  "Of these 30, which ones do you want to learn about the very most?" We took those seven or eight  ideas only and we dove deep on them. And one of these ideas was so good that I started vibe coding  it from my other tab as Michael was talking to me.

01:24 Not polite, yes, but what can I do? I'm impatient.  Please enjoy. Okay. What about Claudebot Persona Exchange? Claudebot Persona Exchange. So, I think  well, it's now OpenClaw. I guess since I wrote this idea, it's now OpenClaw. But I think that I  think that you're seeing that OpenClaw, the future of OpenClaw is this is the next operating system,  right?

01:42 like you you have you know Windows you have turned into DOSs then you have the cloud became  the next operating system and then mobile became the next operating system paradigm I think you're  seeing that openclaw is going to be the next operating system that's why interesting open AI  bought it like they're turning into a foundation it is the next Linux right in my opinion and the  beautiful thing about it is I think that you and I are going to be buying personas online created by  creators right to where somebody who

02:10 says I want a marketing manager. It's like, okay, I'm going to  buy the marketing manager persona from Chris. He knows what he's doing about this stuff. There's an  entrepreneur persona, there's a sales rep persona. So, I think somebody could extrapolate from today,  right, where where openclaw is and just say, look, the future is people are going to be buying fully  deployable like AI agents to operate on your behalf, and they're going to feel like employees,  just they'll be running on OpenClaw.

02:38 Oh man, I love this a lot. So, do you think it would be like  a SAS play of for recurring revenue or a one-time fee and then the buyer just has to pay the token  costs or something? I think it will look like software does where I think there will be some  freeware versions of those where you like it's open source but then I think there'll be closed  source versions as well where you go and you're like you know the equivalent of whoever is the  salesforce of the future right actually sells you a closed source salesforce

03:08 and you pay them per  month or you might pay an all upfront license kind of like you do with software but I think it'll be  a dichotomy that way you'll have the open source and I think there'll be closed source versions.  Yeah. So, let's say I I'm a business owner and I want to start using cold emails to grow my  business. I would go to this marketplace, Clawbot Marketplace, whatever it is, and you know, filter  for cold email, filter for marketing, filter for cold email.

03:32 Oh, okay. This one's 30 bucks a month,  and it uses instantly and Mailchimp and yada. Like, you could see the tech stack of it, right?  Maybe see like the approximate token costs. And then like me personally, Chris could be like,  you know, I'm going to sell my own version of this because my cold emailing is special or unique  for X, Y, or Z reason.

03:47 And then maybe people could filter and see mine in there. Like, you know what?  I want to buy Chris's because I like his marketing methods. Is that kind of what you're saying? Yeah,  100%. Yeah. And then the cool thing is if you're the exchange, you basically become the eBay of  these things, right? And you become the place that takes a cut on all this kind of stuff.

04:06 You're  the Upwork for Claudebot personas. That's the even more exciting vision rather than just making the  actual personas is um like you actually become the middleman on all of them and the place where  you go get them. You sit in the middle all that kind of stuff. Well, as of right now, OpenClaw  Exchange.com is taken. OpenClaw Marketplace. Oh, you got to go with Claw Bay.

04:30 Is that taken?  Oh, there it is. Let's see. OpenClaw. That's taken. I feel like we need a pun in here. Like  open closet. Open open closet. ST closet. No, that's even that's taken. Wow, there  are weirdos out there. Hm. This is a good idea. I like how you shifted how  I'm looking at this as the next operating system. That's an interesting framework.

04:54 Yeah. Okay. Now, along those same lines, AI replicas of famous geniuses. This could be the  same business. Think MasterClass. Okay. You know, people MasterClass is like a huge business. Yeah.  Like it's like a half billion dollar business where people pay to get taught by Oprah. Gordon  Ramsay. Gordon Ramsay teaches you how to make hamburgers. Okay.

05:14 But anyway, so back to master  class, which is a ridiculously good business, right? It's a info products business. They go  sign exclusive things with Mike Shasheski, Oprah, whoever. And you take the class from them,  right? Great business, right? And they're subscription business. So you're paying $599 a  month, all you can eat, all this kind of stuff.

05:34 take these courses from these folks who by the  way are so removed as billionaires from you and me that you have no business taking a class from  these people. Don't worry about that part. But imagine instead of master class where you just  sat there and did a did a class for this person, somebody has gone through and trained LLMs on  everything that certain people have written.

05:49 So, you could go in and you're paying $99 a month for  this like master mentor product, but instead of taking a course from Oprah, you're sitting down  and having a conversation with Steve Jobs about your product idea, or you're sitting down and  getting coached on physics from Albert Einstein, right? Or you're or you're talking about how  to become a better driver with like Mario and Drey and like you go and train these things  and tell the LLM you are this person and have a conversation with people.

06:23 That's the idea. I  love that idea. I feel like h maybe this is too hokey or unrealistic, but if you were to combine  this like with the new hologram technology where you could like have an actual sitdown inperson  conversation trained on millions of words of their data, their content about something very  relevant to you. Like what if it were trained on you and them?

06:47 Like so I'm in the process of  moving from Chad GBT to Claude, right? And so I you can go into Chad GBT. You just go to settings,  data, export. It's been 4 days. My data still hasn't exported because there's so much in there,  right? Wow. But imagine if you take all that. Now, of course, you have context window limitations,  but those those will be gone at some point.

07:05 And you upload them. You take all of Albert Einstein's  stuff, you upload it, and you just have this conversation with a person that knows everything  about something and also everything about you, right? How valuable would that be? I love this  idea. That's really good. That's a good one. That's a good one. Albert Albert Einstein looked  at everything about your life and here's what he thinks you should do.

07:30 Yeah, you're a squirrel.  You should start You should start smoking a pipe. He thinks he thinks you should just give  up. You're nowhere near as good as he was. Oh man. Anyway, that was it. That was  the whole idea. I was like, "Oh man, you know what' be awesome? If you could talk to  pay $99 a month and talk to Steve Jobs like who needs to go to intro.co and talk to mentors there  like no just go straight to Steve $99 a month.

07:58 Well I mean what if you even like what if it was  it was built on Tom Brady and you're a high school quarterback and your your buddy takes a video of  you throwing the football and Tom's like no listen you really got to move your elbow out a little  bit. You know like how many people would pay for that there there's no end to that. Totally.  Well, I was gonna make a Tom Brady joke like, "Oh, you should divorce your wife and she'll get  married and have a kid with some other guy."

08:17 Hey, you should choose football over family. Hey, that  that football looks a little too inflated. Have you thought of taking some air out of that? It's  really good. All right, everyone watching this on YouTube, please know I have an audio podcast as  well. It's called the Ker Office. It's the same thing except for a handful of episodes. I publish  a lot of stuff on Spotify, Apple, and any podcast platform that you might not see here on YouTube.

08:43 So, if you're ever driving, mowing the lawn, commuting, check out my audio podcast, The Kerner  Office. Same name. You're going to love it. All right. Which one do you want to do next? Let's  go. Metro section. I don't know. How old are you now? 39. 39. So, you're old enough to remember an  era where where newspapers were still something, right? Like when you were 12, newspapers were  still something.

09:03 You know, I kind of in my mind dated around 2005. It was beautiful. Like the  metro section actually used to have reporters hanging around city hall. They would actually go  in and do real reporting, investigative reporting. They were writing one or two stories a week, so  they could actually like really report on things. They would get quotes from people.

09:20 And if you go  look at like local coverage now in most markets, like here in San Antonio, there's none.  Like there's like five people working at our local newspaper covering San Antonio. Like  it's basically and our newspaper doesn't even get printed here. It gets printed in Houston.  Like if you want to get a paper newspaper, it gets shipped in overnight from Houston.

09:38 So  that's how like things have fallen. And to me, like I would love to pay for and subscribe to  a website that actually like has that kind of real in like the information. You're familiar  with that site, but imagine it's covering your city and really covering stuff. So, you know,  the cool thing is is I think small businesses are desperate to market to smart people who are  wanting to subscribe to something like that.

10:03 And if you kind of do the math, it doesn't  have to get that like big for this thing to get really profitable once you kind of put ads  in the whole thing. If you're charging people $20 a month, which is relatively cheap compared  to some other newspapers. I mean, people pay $50 a month for the Bloomberg magazine. To me, I  wish this existed. I'm just the wrong person to execute on it because the last thing I want to own  is like a newspaper.

10:23 But yeah, that's it. Well, I think they're coming back. When we travel as  a family and we go to a hotel or something and they have free newspapers, my kids will just tear  them up. Yeah. Like literally and figuratively. They'll they'll read them. They'll open them. Like  it's physical. And I I just think that that that's coming back in a big way. So I I went down some  rabbit hole on newspapers.com a couple months ago.

10:47 I don't remember what I was doing, but I searched  up my own name in Florida where I grew up, and I found all these Florida Today articles about  myself as a wrestler at Astronaut High School in 2003 and four. 5 and 2005 the year the newspapers  died right and it was like Chris Kerner beat Muhammad D Reese of Titusville High School and it  was like I can't believe they published that like who cares but at the same time like they published  it because people did care about that stuff right like there were buyers there

11:14 was demand and it's  understandable that it went away but I think it's going to come back like I would love to know that  the Chick-fil-A down the road for me is getting a new drive-through lane I think that's cool you  know I want to know that the new diner was started by a local high school graduate. Like, I think  that's cool stuff. Yeah. Yeah. And there are people I put this on Twitter, by the way, and  like some some newspaper guys were just like, "You're an idiot.

11:39 You don't know what you're  talking about. This already exists." And I looked at their stuff and they were not happy that I  didn't really like it because there wasn't a level of depth of the reporting. It was a lot of like,  "Hey, we're copy pasting press releases, which is fine, but like that's not, you know, that's  not what I'm looking for. I want something more thoughtful that's actually like digging in and  telling stories and doing actual reporting.

11:56 And maybe that's just an era gone by, but I agree with  you like we're seeing the sw pendulum swinging back and all this stuff. Are you have you noticed  or seen uh the stats on like the rise of actual cigarette smoking that's happening? No. What?  Yeah. Gen Z Gen Z Gen Alpha are smoking cigarettes at Oh gosh, that's coming back. I thought that  was dying forever.

12:18 So watch uh so go watch like Apple TV or like any sort of media. You will see  cigarette smoking like crazy compared to where it used to be. Like you used to not cigarette smoke.  Now land man folks are smoking cigarettes putting on heaters right on the TV. Uh it's coming back.  That's wild. So when you talk about like depth to journalism, do you follow the Texas Monthly?

12:45 Yeah. Like so I think what you're talking about is like what they do except on a more local  level than just the state of Texas. You know, 40 million people is not very local, but I just  read an article from them a couple weeks ago about this guy that has a business that spearfishes  invasive species in like the San Marcos River. Then they have a big fish cook off it that's free  that anyone in the city can come to.

13:08 and it talks about his business and like like they're shooting  these random armored catfish and it went I'm like this is awesome. I love this stuff and it would be  even more awesome or more relevant to me if it was like in my local area. Yeah. But it takes work for  sure. But I think with AI like it's like I think a big problem with this is like it was hard to make  this profitable from 2005 to 2025 because of the internet.

13:38 like it just didn't make sense to keep  printing stuff when people were clicking stuff instead. But with AI, like you could do a lot of  that investigative research and journalism in an automated way. And so like let's say 20 years ago,  you need one journalist to cover like a two deep stories a week. That same journalist might be  able to cover 20 a week with the help of AI and deep research and all that stuff.

14:00 So I think the  other part of it that's really tough is reporting. Like they used to call them gum shoes because they  were out and they got gum on their shoes all the time because they were out walking around in all  these places to make stuff happen. And a couple of my buddies were former metro reporters  here in San Antonio and both now work for the government.

14:19 But like when they were doing  their job, they were in city hall all the time. they had they were getting phone calls late at  night like you know and it's it's not Woodward and Bernstein you know so to speak with [ __ ]  you know being the source and all that kind of stuff but it was closer to that right there was  so much of it was relationship built and you would see when there was turnover in these sections when  a reporter would leave and some new person would come in it was just like oh like they're missing  all

14:43 the nuance and they missing the relationships and it changed everything so it's hard I mean I  understand the difficulty in kind of reproducing what what what I'm looking for here. Yeah. Yeah. I  love it. All right. So, this is kind of along the same lines. X magazine. Oh, well, Sean Pur does  this a bit and it turns out like you individually there's probably 10 tweets you really want to  read on Twitter and Twitter is going through over and over again different iterations on how to  show you those 10 while keeping you

15:12 engaged just enough to not leave the platform. Right? That's  what that's what they're doing. They want to they want to maximize dwell time, right? The amount  of time you dwell on the app. What I love is Sean sends out an email once a week or so and he gives  you the five tweets that excited him the most. And it feels like I would love to open up Twitter  every day and there's some account that has gone on there and said here's the five things that  happened yesterday in the world of SMB Twitter, financial Twitter,

15:42 smart Twitter that you you  you missed and you should definitely check these things out and here's the three of them that went  viral that you should ignore. or like don't look at those, but just focus on these five things. And  I think the cool thing is if somebody wanted to do this as like a side hustle, they do pay enough for  creators now who are reposting this kind of stuff and quote tweeting it that you could get enough  views to pay you, you know, a couple thousand dollars a month.

16:06 It's a good side hustle for  somebody. I just wish somebody would do it. Like go through and make me a magazine every single  day and I'll just follow your account and I'll just read the five things and then I'll leave the  app and I'll go on to the next thing. So that's what I want. Yeah. Yeah. I love that. No, I I came  across a guy on Instagram that is doing something very similar.

16:23 He's mailing out a physical magazine  to his followers every month with just stuff that he finds cool on the internet. I actually ordered  one and then I ordered one a week later to see the difference in the order numbers to like gauge what  his volume is. And I don't remember what it was, but it was a lot. It was in the hundreds in like  a oneweek uh time span.

16:40 Yeah. Did you see that tweet about the guy who made a a spiral notebook  full of printed pictures of YouTube thumbnails for his kid? No. He was like, "With all the  brain rot YouTube videos and thumbnails out there that are just manipulating my kids, I took  some very thoughtful YouTube videos. I printed the thumbnails with a QR code and I put it in a three-  ring binder and my kids just flipped through it and then they can scan the one video that they  want to watch."

17:08 That's adorable. Yeah, I thought that was cool. Have you seen Have you seen how  I guess it's it's not that quiet, but people are so sick of the retention optimized stuff for kids  these days that people are starting to bring out 80s and '9s TV that's not optimized so it doesn't  rot kids brains. Yeah, millennial parents are starting to do this. That's a good idea.

17:28 Like  what what types of shows? Spongebob, whatever was big back in the or you know whatever what  was the show with Steve uh where he like talked to the kids on PBS. Oh, Blues Clues. Blues Clues.  Yeah, I like that kind of stuff. Did you know you can build a sixfigure business with only a 10,000  person email list? I just talked to the founder of Beehive and he told me that there are people  with 10 to 15,000 subscribers making more than newsletters that are 10 times that size.

17:56 Here's  how. Well, this one designed newsletter with around 15,000 subs doesn't just sell ads. They  run two week online cohorts four times a year that generate six figures. And on top of that, they're  charging companies 20 to $30,000 to get in front of their audience. And that's on one small focus  list. This is not about going viral anymore. It's about owning a niche and monetizing it correctly.

18:19 And Beehive gives you exactly the tools to do just that, like surveys to understand exactly who your  readers are, or a built-in recommendation network to grow automatically. Paid subscriptions,  digital products, sponsorship tools, and you keep 100% of the revenue. You don't need  a massive audience to run a successful business. You need the right system.

18:42 So move your email list  over today and try out Beehive with 30% off for 30 days with code chris30 because this might be  the simplest, highest lever business that you can build right now. Just go to beehive.com/kris  to learn more. That's beehiv.com/chris. Can I give you one of the one of the bad ideas?  Yes, let's hear it. Went out on Twitter and I asked for people's worst ideas because I  needed to get ready for today's podcast.

19:06 So, there were two of them and I'm going to put both  of these up for you and you tell me which one you think was the actual bad idea or which one I think  is actually a good idea. Okay. Okay. The first one is some may make French fries or tater tots  with ketchup already injected inside of them. So, they're like basically gushers but French fries.  I hate ketchup.

19:27 So, that's number one. Number two, uh, is an LLM and it's called Grunk. It's  an LLM that only talks like Rob Gronowski, former tight end for the New York Patriots or  for the New England Patriots. Which of these ideas did you think that I thought was a good  idea? Which one do you think is a bad idea? Man, that's actually hard. That's really hard. I was  going to My gut take was I thought you thought the French fry idea was good and the Gro one was  bad, but now I'm secondg guessing it and I kind of want to reverse

20:02 that. So, I'm just going to hedge  my bets. I think they're both great ideas. It's a trick. There you go. I guess I was right. Great  idea. No, I mean, how cool would it be? You're like, "Hey, Grunk, please revise this." He's  like, "Me rev you revised letter. Be right back. Bro, I mean, the the ketchup one that is interesting if  you liked ketchup.

20:26 I don't like ketchup, but How do you not like ketchup? I just don't I don't  know. I can't describe it." Did you ever read Malcolm Gladwell's stuff about um I think it was  maybe Blink or something. He talked about ketchup versus mustard. No, I don't remember that. So, he  asked, "Why is there only one flavor of ketchup, but there's like 4,000 flavors of mustard?"

20:46 And  the reality was that ketchup actually combines all of the like the five tastes, right? Sweet,  sour, salt, uh umame, all that kind of stuff. whatever the whatever the last one is, it actually  combines them in a perfect way that they all kind of harmonize together. And if you change any  one of them, ketchup doesn't taste right. So that's why like people are pretty religious about  their type of ketchup is like they because they all harmonize perfect and that's why you have  like one major type of ketchup.

21:14 But then you look at you look at mustard and mustard actually  works because it's mostly just like salt and sour and you can combine those in multiple different  combinations and they still taste right. What about water burger though? Spicy ketchup. They  would like a word here. I was about to mansplain you spice is not actually taste and it's a but  it's but it's not mansplaining if you're talking to another guy.

21:38 So that's the that's true. I  found the tweet. Speaking of Groank, I asked Groank to find the tweet for me. So, this is what  it is. Uh, for those that are only listening, made an analog YouTube book for my kids so she  can choose what she wants from pre-approved list without being exposed to a thumbnail. Hellscape  also automatically cuts her off after X scans.

21:56 So, if you look at this video, Rory's YouTube  feed, songs for a little Christmas movie. I don't think that's a terrible idea. It's super  cute. What do we think? I like this idea. Oh, he he made a scanner. Yeah, he's got his own  scanner. Can't give your kid a smartphone. But that's pretty It's pretty cool. I don't know.  Maybe you could monetize that somehow.

22:26 Like maybe you could be the service that that prints like  a book of YouTube videos for a kid. No, I like it. Like you could just fill out a quick online  form. My kids like XYZ. You could go to those. You could have AI do all those. Go to those channels.  find like the top videos that fit those genres, print them in a book. It could be like a physical  book with a QR code and that's it.

22:47 Yeah. YouTube book. YouTubebook.com. YouTubebook.com. There you  go. That's that is right down the middle of the fairway for Chris Corner content. There you go.  Let me pitch you on which one of these business I think is actually the top. There's two of these  that I think are actually good businesses somebody should do. Can I pitch you on these? Mhm.

23:09 I  don't think they were on the top list, but I feel obligated cuz actually like this is a public  service we're doing here. These ideas do not come cheap. I spent much time in the bathroom thinking  of them. All right. There's much time spent on the toilet thinking of these. Okay. So, basically, you  know how hims and hers work, right? The company, they you get to talk to a quack doctor.

23:29 Next  thing you know, you have erectile dysfunction. Congratulations. Like like or low testosterone.  But the reality is there are a bazillion uh different skin care combinations out there and  they are all very different and some are good for oily skin, some are good for dry skin, some are  good for Caucasian folks, African-Americans, like everything in between, right?

23:51 Bald people, we need  care, we need skincare, too. And there is nobody who has basically like gone through and figured  out, okay, like I'm going to do what hims does or hers does and consult with you to actually get the  right skinincare routine for you without going to an aesthetician or aesthetician or however you  pronounce it. Right? So basically like I think people would there's a very clear like skincare  Instagram that you do for top offunnel which turns into clickable content which turns into you do  a consult

24:19 with somebody over the internet for 15 minutes like you they look at your skin via zoom  and they give you a formula that works for you that is prescribed exactly for your type of skin  and then sells you a subscription of this stuff and skincare. I mean there's a reason Sahil got a  skincare line. Oh, I'm I'm one step ahead of you. Keep talking. This is part of the bit.

24:42 I'm not  distracted. I was like, are you tweeting this? Give me a chance to finish it first, bro. This  is part of it. So, there's a reason Sahill got, you know, released skincare wine. It runs at 98%  margin. It's recurring revenue and there's, you know, like a lot of other things, you don't know  if it's working or not. It just feels good or not. So, like it's a beautiful business in terms of  that kind of stuff.

25:02 So, yeah. Hims for skincare, customized for your skin, lock in for life. I  like that. So, I think you could even use AI to do this for you where you just take a selfie  and you upload it to the app and cla or whatever. It doesn't like tell you what you need to do.  It comes up with a a formulation of like what lotion you need. It could do a couple different  things.

25:24 It could like give you like a routine, but then it could recommend um X, Y, or Z product for  that routine. That could be one business, right? where it's like here's your prognosis, uh, like  here's your disease, here's the cure. Cool. Or if you wanted to get a little more complex and like  contract with copacking companies or whatever, um, it could be like a onetoone skin care product just  for you.

25:46 Take one picture like that's the whole framework. That's the whole angle is like one  picture to lotion, right? All I need is a picture of you, picture of your face, and I will send  you the lotion that you need for your skin. So, I got you one better. Well, before you do that,  before you do that, let me share my screen. I want to show you what I just did.

26:08 So, Oh, did you make  a Did you tell Cloud to make this app already? No, not to make the app, but to give me a uh I took  a selfie as you were speaking. I was very rude. And I said, "What should my skincare routine be?"  Nice little picture. Nice. Chris, you're in 38. You're 38 in Texas son. I'm 39. Cleanser. It has  specific brands. Vitamin C. same cleanser.

26:26 There you go. Like that could that could be an app. I  don't understand how so many people have skincare routines. Like I'm just learning this. I'm 39  years old. I'm just learning that. Like that's a thing. Like why is that a thing? I don't know.  Somebody called me James Carville on YouTube the other day. Comments. They're like I can't believe  James Carville is making YouTube videos now.

26:48 I was like he's 85. Like I have feelings over here.  You pull out thing. I mean you're you're recording inside but I record outside. An interesting thing  is you see why inside we can control our lighting. Outside you want to be videotaping in in golden  hour it because it softens your skin like crazy and it's a huge difference. So when I record  like midday that's when I get the James Carville comments.

27:16 But look I think that I love the AI  aspect of it. I think fundamentally what somebody wants is a very attractive member of the opposite  sex or the same sex if they're into that to tell them how they could be. I think that's what I  would hire. I would hire tens and nines who are very gregarious to get on and be like, "Oh man,  well, here's what would make all the difference for you."

27:36 And then we could check in in a year  after you use this and I'll see how it's going. And you get them as subscribers for life. And then  I think at the same time, an unscrupulous person, I'm not saying do this, but I think you could  just like get different bottles and go get Dove's moisture care, the stuff you get at Walgreens,  and put that in every bottle.

27:51 And I don't I don't think anybody would notice. That's what I think  about skincare also. But yeah, they'd spend the first few minutes just like rzing you up like,  "Wow, you have gorgeous skin." That's and they're like, "Okay, okay." There's just a couple things  you could do to make it better that like they will be hookline and sinker. Uh there was a funny  Reddit Reddit thing I was reading last night and somebody asked, "What's something about men that  women would be incredibly surprised to hear?"

28:13 And the guy was like, "Oh, this is easy." If you're  a man, a grown man, and you get a compliment about your appearance, you will remember that  forever. 100%. Or your t-shirt. Yeah. I had a guy compliment my hoodie once and it's my favorite  hoodie now. If like an attractive woman says something very nice about you like or says you're  attractive but you'll remember it for the rest of your life.

28:36 Like it's like and maybe maybe guys  I'm not a nine or a 10 guy like like you know 10 out of 10. Maybe guys who are 10 out of 10 get  that all the time but somebody who's kind of you know not hair on my head you know this is this I  remember that stuff. So yeah it's true. All right, I got one from your from your list. I want to  hear more about distraction bot.

28:54 Oh, yeah. I think there's not enough negative reinforcement  on the internet. I think there's too much positive uh reinforcement. I think that uh somebody should,  you know, if you know that app for the Mac that's basically caffeine or amphetamine. Have you seen  these things? Basically, it stops your Mac from ever turning off the screen or stopping or  shutting down.

29:13 I think somebody needs to build that. But it's just basically an LLM that  watches what you're doing. It knows your It knows what you're doing. Uh you're you tell it, "Hey,  here's my northstar. Here's what I'm trying to do." And the moment you get off topic, it's like,  "Hey, close Tik Tok. Get back over there and keep writing that business plan." Like that's that's  what distraction bot would do for you.

29:32 Personal SAS, $30 a month, and then I think an interesting  play on it would be charge people $30 a month, but we give you all your money back if you go the  whole month without getting busted. Like if you stay good for the whole month, we give it to you  for free. Oh, this is a really good idea. This is a really really good idea. I'm not just saying  that.

29:54 So, here's what I'm picturing. This is maybe exactly what you're saying, but like I want uh an  app on my MacBook running in the background kind of like Loom does. When I need to make a video,  I click the Loom icon, I make a video. Cool. I want something like that where up on the top bar  I click it and I say I'm answering emails for the next 30 minutes.

30:16 That's my prompt. It's just a  prompt, right? Send. The AI knows you you're not leaving that mail window. You're not like you  literally physically will not be able to for 30 minutes and I can walk away and go take my dog for  a walk. But it forces me to do that just like your phone does. And this could be the same app for  phone, right? Like what you're saying.

30:34 But imagine this, like I am like I have to send a 100 cold  emails this morning. Do not unlock my computer until I do. And it won't. Why isn't that a thing?  I don't know. Somebody needs to watch this podcast and invent it. I'm not exaggerating. I'm going  to go into Claude and start building this today. Yeah. Myself. I like it. I feel like Apple only  came out with like permissions for for apps to do that to your devices here recently.

31:00 I don't think  like it was technically possible or or allowable by Apple up until the last year or two. So, when  you combine that kind of inflection point with AI, just knowing what you're doing and talking about,  it's a no-brainer. Yeah, I like it, dude. There's there's a lot of money in productivity tools  and books and like I mean there's a lot of money in people wanting to be more productive.

31:23 Uh if you could and especially if you can make people feel like they're making progress, you  get rich. Guys, tkers.com. That's my community where people are building businesses. I do AMAs,  Q&As's every week live. You can ask me anything you want. You can have accountability partners.  It's about a thousand people in there building, starting, growing businesses.

31:42 Check out TKO as  in the Kerner office, tkowners.com. I did want to point out in your survey, one of my ideas  was the least appealing, which was uh do a do an unsolicited hostile takeover offer for buying  back Twitter and turning it back the way it was. It got people responses. I was like, I don't think  most of my listeners have a billions of dollars, much like I don't have billions of dollars.

32:07 It's  an impossibility. But I don't know, just so many of my friends have left the platform, really smart  people, and never come back that it's it's good to remember about the good old times. And look, at  the same time, I was complaining there was no edit button. So, you know, that is that is nostalgia  for you. So this next one I think is actually a really good business that people could do just  as like it's total like Chris Corner right up the alley of somebody who wants to $50,000 hustling  maybe more maybe $250.

32:34 Okay. So there there have been forever college admissions counselors who  like help you get in help you know hey you're you know the son of a Hollywood star and you  want to get into USC but you only have a score of four on the SAT. like they're the ones that  going to make you happen. What I am hearing and seeing more and more is college is so expensive  and the number of young people is shrinking and we're not bringing in Chinese and foreign students  like we were before.

33:06 Like colleges are a lot more reasonable with working with you. But the problem  is like it's a standard kind of NBA agent thing, right? The the colleges make deals all the time  with kids. So they have all this asymmetric information about how deep they can go. The other  side is parents are doing it probably for the first time ever. Like they don't know what they  can make happen for this.

33:28 It's not financial aid. Like in the old days where you fill out the FAFSA  and it's like, "Hey, we're going to give you like $20,000 in credit." Like I have friends who have  17 year olds, 18 year olds, 19 year olds. Like these parents are getting on calls with admissions  and being like, "Okay, let's talk turkey. You want my kid? I'm starting at 70% off."

33:47 Like I'm  having parents I know parents that are doing this like calling up and negotiating like here's  the financial aid I want if you want my kid and there's this is a small percentage of parents  but I think there are parents out there and I'm one of them because I don't like I don't like  conflict. I think there are parents that would pay for admissions counselors in this type situation  but it's it's like admissions agents for kids are desirable to go negotiate and get get money  down.

34:12 I think you could easily charge parents, you know, a percentage of money saved or you could  charge them a flat fee or you could charge them a combination of those two things. I think parents  are ready to do that. Um, we've entered that internet phase of stuff. I think you just need  more education. Like how many parents know that's even a thing that's possible?

34:30 Well, that's why  they need to pay me to tell them about it, right? Well, I mean, Michael, like in the age of AI, are  universities going to have more or less leverage than they did before? Comparatively, less. Yeah.  Yeah. They're going to be I think they're going to be begging for enrollment, honestly. Yeah. But  they're not going to get ahead of this.

34:46 They're just going to be sit fat on their uh on their  um endowments, right? And they're not going to be willing or anxious to drop tuition. So, the way  to do that is for parents to actually step out of line and say 70% off or we're going to the school  down the road. Yeah. I'm having a ton of parents. I'm also seeing kids like go for one year to a  super expensive $80,000 a year school and they're like, "Yeah, that they're calling the parents  and being like, "This isn't worth it.

35:19 I want to come home and go to state school for 12,000 a  year." I had coffee this morning with a couple parents and one of them was like, "Yep, that's  what's happening. My kids's coming home." Oh, man. I think you charge a percentage of savings.  I think you charge like a $2 to $3,000 deposit that is refundable. That way you can actually  see who's serious about it and you don't go to bat for people that are never actually going to  follow through.

35:39 But yeah, that's a great idea. I like that one. It's a small business. It's a small  consulting thing, but it, you know, I think your audience loves ways to make a hundred or $200,000  a year hustling. Like, you only need 20 clients, making it 10,000 a piece off of them to do really  well. And you can nights and weekends. Yeah. Well, and AI could tell you exactly what to say.

36:01 It could give you precedent or case studies of other universities that are offering this.  That's really good. If you want to advertise it, it's really easy to kickstart it. You go buy a  truck and you put a billboard on the side of the truck that says, "Hey, would you like to save 50%  off your college tuition? Call me. I know how to do it. Free consult."

36:21 And you park it across from  the three richest high schools in your town. Boom. Oh, yeah. Oh, man. That would be Yeah, that  would work. Yeah. It's There's You can Yeah, that's There's no regulation against that. So, at  least here in Texas, you can do that all you want. Yeah. All right. So, what about AI audits for  small business? One of the entrepreneurs and residents that I have currently is actually doing  AI audits and um it was the most popular one that people said there.

36:54 So, I want to talk about AI  audits because I think AI audits are a business every single one of your listeners should start.  So, basically, do do you know what I mean when I say AI audit for small businesses? Yeah. like  it could be a tool that like says here's how your SEO is or here's like it just audits them not  just like their financials but any process in the business.

37:13 Oh okay. So this is slightly different.  So what this is is if you go talk to most small businesses outside of you're in my circle like  small business owners are like what should my road map be to use AI in the near immediate medium and  long term. Okay. Auditing a business to see where AI could help improve things. Correct. Correct.  Okay. So I do think you AI will be used to do audits for businesses.

37:35 I think a lot of like kind  of audit financial audits will be done that way. But this is what we're talking about like straight  up AI audits um for small businesses where at its core doing those audits is not actually a very  good business right because it's one and done. You're selling consulting. It's not that great.  What it's amazing for somebody who's in your audience to start because number one there's very  little competition.

37:56 people don't understand AI. Uh business owners are are hungry for guidance.  But number three is if you go start to do these audits, you start to find out what the business  owners what their problems are. And it is gateway drug for you to get into a better business around  AI and opportunity for these businesses. And as we've done these um our business called Fix Labs,  Fiix Eed Labs.

38:18 If you're a small business and want an audit, let us know. But like the EIR as  he's gone in this is like finding all of these very valuable problems that these business  owners don't even know they could solve. And that's turning into a gateway drug for him to  find really good businesses to be in. But you start with kind of finding a great business  by being in a bad business the first time, if that makes sense.

38:43 Yeah. Yeah. Well, I think  what something like this does is it gives a b a business owner a dozen different reasons to pay  you to fix some of these problems. Yeah. Is that the idea? Yeah. 100%. could turn into consulting,  could turn into, you know, you building something, it could turn into you building something on  a consulting basis, or it could turn into you building something that they then pay you monthly  for.

39:02 You know, you'll find all of these kind of problems, but you come in under the guise of  giving them an audit around something they feel like they're very clueless about. They they  want a road map. Yeah. Do you think the bigger opportunity is to charge for the audit or to do it  for free and then charge for the implementation of the fixes? Both. I ain't giving anything away for  free.

39:19 This ain't a charity. I just want to like have cake and like eat cake, too. No, neither of  Pay. No, I mean, if Look, if you're doing work, you should get paid for it. That's that's rule  number one in life. Like, yeah, that's healthy. Well, we're so early on in this phase. Like, I I  don't think you need to do it for free. No. But as slash if it gets more competitive, then you  might need like a premium.

39:42 Like you might need a vibecoded tool to very quickly and easily and  cheaply audit their business. Yeah. And then hope to convert like half of everyone you audit onto  like a a more expensive retainer or something. And we're doing that. Like you can use AI to write the  reports. But in the end, I mean I I my opinion on business is if you're going to get to a point  where you feel like you need to start giving something away from free to get market share, you  need to figure out how to make your product more valuable

40:09 and keep charging for it. That's that's  what I would tell somebody to do. Yeah. No, I like it. Did I do better or worse than last time? I was  hopefully just as excited as last time. I think this is better. It's always better. I don't know.  I'm an optimist. I love everything. Oh man. Well, your whole channel is like, you know, I do rise  and falls of real companies on my channel and tell stories of them.

40:28 It's kind of depressing  sometimes, right? It was like, "Oh, guess what happened to J C Penney? They're screwed. Guess  what happened to Intel? They're screwed." Uh, so that's super fun. So that's why I look at  like you or my first million and you guys are like okay here's how you make a bunch of money.  Isn't this so much fun? And I'm like yeah yeah web van didn't work out well.

40:50 Malls are screwed.  Here's why. So yeah I I envy you and I I admire what you're doing. Well likewise. I find it so  interesting and fascinating how you published a video. I'm assume I'm making assumption here.  So correct me if or when I'm wrong. You published a video that talked about the rise and fall of  something. it did really well and you're like, "Huh, that concept really works.

41:09 Let's try it  again." Did really well. Huh, that concept really works. And then you you seemingly built like your  whole channel out of the rise and fall concept, which I find just incredible. Like taking a killer  title/concept and scaling it to the hilt. Is that accurate? Yeah. Yeah. I mean, I think that's what  what YouTube and all the algorithms want you, especially YouTube.

41:33 like you're you you're YouTube  wants you to niche down and be as consistent as possible. So all my videos are 10 to 22 minutes.  They're all almost all walkin talks. They all follow the same format. You know, the thing I've  seen is that when people use the word algorithm, what they really mean is the audience. And that's  a signal to me that what the audience wants is consistency and to meet their expectations.

41:56 And  if you look at your consumption of podcast or my consumption of podcast, you have that podcast  that you listen to while you're mowing the lawn. You have a different one that's going to be  appropriate for another time, but they have different formula, you know, formulas and time  spans and all that kind of stuff. And you know, as me and my team talk to other people about  YouTube, it's like, okay, number one, like you have to tell narratives.

42:16 That's what people want  to hear. They want to hear stories, comedies, tragedies that needs to be told, you know, like a  South Park episode. And number two, like you have to pick your niche and just go super deep in it.  And if you look at my channel as an example of how deep the niche is. I get requests all the time  from like do success story videos.

42:31 Guess how they do. Yeah. No. Yeah. I have one channel. Yeah. I  have one that's in the top 25. One that's in the top 25. Yeah. But the funny thing is is there are  a lot of other channels that talk about success stories that do great. Yeah. That's not your  channel. Yeah. And it's that I mean there's the James Clear thing where he talks about the three  check boxes for great content.

42:51 It's like is it remarkable? Like will somebody tell somebody else  about it? Are you genuinely curious about it? Like do you do you enjoy talking about what you do on  your channel? Right? And then is it unique? Right? And if you could check those three boxes that's  there. And the reality is me telling success stories is not that unique. Like everybody's doing  it because people love to hear a win.

43:13 And I'm just like, "Oh, here. I'm the business merchant of  death. Let me talk about your business." But you're not James Carville. You're Michael. Give  me another 30 years. I might catch up. But yeah, he's like 84. Dude, I'm 51. It hurts to hear  that. Where would you prefer us to find you, Michael? So, we're launching a quality of  earnings business, which is something you do if you basically are buying a business.

43:40 You  hire some accountants to go in and identify that the business is not lying to you about their  financials because if they do, you can lose all your money and your investments. So, it is  called Bedrock. So, if you are somebody that wants quality of earnings and has got to buy a business,  you should call us. And if you're interested in learning more, you can go to my website,  girdley.com/bedrock, and uh and sign up there and we'll put you on the mailing list and we'll call  you.

44:06 girdley.combedrock. That's also my website and you can find links to everything there. So,  I appreciate the opportunity to come in and look, I have so much fun doing this because this is what  I would be doing anyway for fun. So, this is this is the only podcast I've been on this year. So,  I appreciate the opportunity. Oh, sweet. Wow. I'm I'm honored.

44:22 Thank you, Michael. Well, we'll see  you next time. If you like this content, please share with a friend, hit a like or a comment  below, and we'll see you next time on the Ker