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Forget Big Apps. These Tiny Tools Are Making Millions Transcript, AI Summary & Key Points

Chris Koerner on The Koerner Office Podcast · May 19, 2026 · Education · 27:40 · EN

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00:00 This is the asymmetric bet of the century. Cost  to start is almost zero. The tools are either free or cheap. You could do this in an afternoon.  Literally, these can be $10,000 businesses, million-dollar businesses, and even billion-dollar  businesses. Nico didn't have rich parents, didn't have an NBA, didn't have any experience,  and he just did it.

00:13 He's proof that this is doable for a regular human being. He used to just  make pasta. His whole life was hospitality. You don't have to build software. You don't have  to invent anything new. Just put your own rims on it. Put your own face on it. If he can do  it, anyone can do it. When something works, the window is short before everyone copies it.

00:29 And the better it works, the shorter the window is. Cold email back in 2012 2010 was insane. You  could send a 100 emails and get 15 replies. Today you've got to send 10,000 emails. Facebook ads in  2014, Google ads in 2005. You could buy a customer for two bucks. Today it's 40. You got to get it  while the getting's good. And that's usually today or yesterday.

00:49 The phrase nothing is too niche has  never been more true. Build lifestyle businesses. They are awesome. Let's talk 12 specific business  ideas that you can build using the same playbook. Okay, I just got off a call with a guy who not  that long ago was making pasta in his family's restaurant in New Orleans. He'd never written a  line of code in his life.

01:08 And today he's running a software business doing 3,500 bucks a  month in recurring revenue. No technical knowledge whatsoever. He wasn't even using AI.  And the kicker is that anyone listening to this episode can do the exact same thing, literally.  And it's all made possible by what I call the great unbundling, which is a concept, framework,  whatever that I'm obsessed with.

01:26 So, by the end of this episode, you're going to have ideas, a plan,  and probably an urge to open a your favorite Vibe Coding app tonight and build something. So,  we're going to talk about what unbundling is, what platforms are ripe to be unbundled, and then  at the end, we'll talk very specifically on what business ideas you should build in and around this  unbundling concept that I'm about to describe to you.

01:52 The guy I spoke to, his name is Nico. I'm  going to come back to him in a few minutes cuz his story is kind of the whole point of this episode.  But before I tell you exactly how Nico did it, I'm going to show you a picture. It's a screenshot  of the Craigslist homepage. And on this screenshot are a bunch of arrows pointing to different  services, the personal section, the community section, discussion forms for sale, housing, jobs,  etc.

02:10 Then there are logos pointing to each of these sections. Logos of companies you probably  have heard of. Zillow, Airbnb, Zip Recruiter, Indeed, Upwork, and many, many more. And yes,  this website looks like it was designed in 1998 because it was tiny blue links. We've all seen  it before. Bunch of columns of categories all crammed into one page. But what's wild is that  almost every category on that page got turned into a billion dollar company or hundred billion  dollar company.

02:35 Billion with a B. If you look at the housing section, apartments, rooms,  sublets, rent, sale, that's the whole little corner of Craigslist that got eaten by Zillow and  Airbnb, Redfin, Realtor.com, etc. Zillow alone is worth what $12 billion. Airbnb 80 billion. All  from one little column on Craigslist that got unbundled. If you look at the personals, strictly  platonic, women seeking men, men seeking women, all that.

03:03 Boom. Tinder $10 billion company pulled  straight out of that column. Jobs, accounting, finance, sales, marketing. Indeed, Zip Recruiter,  Upwork, Indeed alone does over $3 billion a year in revenue. You look at the four sales section,  antiques, appliances, bikes, electronics, offer up, Facebook marketplace, and many, many others.  Multi-billion dollar businesses or the discussion forms, Reddit.

03:25 Reddit was worth 7 billion at IPO  or the services and gig section, Thumbtac, Shift Gig, Task Rabbit, multiple hundred million dollar  businesses. The Next Door, of course, like we know all these. Okay, first of all, the unbundling  of Craigslist is not done. It's still a work in progress for you or anyone else to capitalize on.  Second of all, there's so many other things we can unbundle that isn't named Craigslist.

03:45 Craigslist  was unique because it had every feature in the world on one page. Jobs, dating, housing, used  stuff, whatever. And companies came along, picked one feature, slapped a clean design on it, made  it mobile friendly, and built a billion-dollar business. Of course, I'm oversimplifying, but we  only have so much time today. I'm not saying it was easy for them to do this, but they stole the  users of Craigslist.

04:04 They were more savvy. They cared more about one little feature, one little  blue link than Craigslist did because Craigslist was trying to focus on hundreds of little blue  links. Also, side note, unrelated to this episode, I kind of hate how Craigslist is this ugly. Like,  people think it's punk rock and it's cool, but they could have been something amazing.

04:23 They could  have provided thousands of jobs. It gets barely, I think, a couple million hits a month today,  which is down like 95 to 99% from its peak. They could have innovated. they could have added  a lot more value to the world, but now the rich got richer and uh you know, Facebook Marketplace  is is doing that job pretty well. That's fine. That's free market capitalism, whatever.

04:42 So, the  exact same thing is happening right now on dozens or hundreds of other websites, this unbundling.  And over these last few years, it's happening with AI and APIs. Look at OpenAI aka Chad GPT  as the new Craigslist or Anthropic aka Claude as the new Craigslist. There's a company called  Appify. Think of them as the new Craigslist. Clay, clay.com, Zapier, an API marketplace, the new  Craigslist.

05:03 Each one of these platforms bundles a thousand different features into a single  tool. And the whole opportunity for the next decade is to unbundle them. Pick one feature,  wrap it in a nice little app, charge a markup, own one niche. And up until three, two years ago,  this sexy unbundling thing was only available to people that knew how to code, software engineers.

05:25 But now it's available to all of us, to any of us, anyone that knows how to speak any given language.  Any of us can own a niche. Nico, this guy I talked to, he calls it API arbitrage. And my knees  got weak as soon as I heard those two words put together because that sounds awesome and it sounds  like opportunity and it might sound technical, but I'm going to explain it in Chad GPT language  right now.

05:44 So, it's going to make sense to anyone listening. Okay. So, you go to a website like  Appify, which is like an app store for scrapers and AI tools. There's 30 plus thousand different  Appify actors or apps or scrapers on this website. 30,000. You pick one of those off the shelf. Let's  say it's a scraper that can pull every Instagram follower from any account.

06:06 That scraper is going  to cost you like pennies per thousand followers scraped. It's almost nothing. And someone with a  lot more technical knowledge than you built the scraper. You don't need to know how to build it.  You just need to connect the API key. You build a dead simple website. Vibe code it with your  favorite vibe coding tool. Put a search bar on it.

06:25 Charge customers 1 cent per follower pulled.  5 cents per follower pulled. it's a great deal for them and you have like 95% profit margin  on that. The customer doesn't know that Apify exists. If they do know it exists, it might be  a little too technical for them or complicated or they might not like that it has a monthly  fee. Maybe the customer knows Appify exists, maybe they don't.

06:45 Regardless, it doesn't matter  because they like your website better even if they have to pay more for it. And your website  also conveys the assumption that you're better at focusing on only one thing. Whether that's true  or not is irrelevant. If you're only scraping one thing, then the customer assumes you're better at  it than a competitor or than Ampify even, which is the whole thing that you're white labeling,  you're using to do all the hard work.

07:04 That's API arbitrage. You're competing on price, customer  support, and how easy your website is to use. You don't have to build software. You're just putting  a simple storefront on top of someone else's software. So, back to Nico. He's proof that this  is doable for a regular human being. He used to just make pasta in his family's restaurant in New  Orleans.

07:24 His whole life was hospitality. He had no tech experience, no sales experience, nothing. He  didn't even know what an API was. He never heard those three words put together. Then COVID hit. He  went to Mexico for a 4-day vacation, beach, tacos, you know the drill. And he ended up staying for 6  months. He was in Tulum and Padel Cararman. And he started meeting laptop people, you know, people  working from laptops in coffee shops, etc.

07:44 And he's like, "You guys are working? What are you  doing?" Like, "Yeah, you know, we're software people. We work remote." This is, you know, before  Chad GPT. we make six figures, we live on the beach. And his brain just kind of exploded. All he  knew was the restaurant industry. So he went back to the States months later and he's like, "Okay,  done with restaurants.

08:02 I like this laptop life." And he got a job as a sales guy, as an SDR, sales  development representative, basically setting up appointments for salespeople, for closers.  He's cold calling for software companies. It's kind of like the lowest rung on the tech  sales ladder. Brutal job, tons of rejection, LinkedIn DMs, cold calling, cold emails, etc.  He's learning the game.

08:21 And while at this job, he learns a tool called clay.com. And he had been  getting these spreadsheets with leads and like using the same leads that all of his co-workers  were using to get sales. And Clay helped him find anyone's email, their LinkedIn, their company. It  helped him enrich the data. So he had a more ways to contact these people and b more more ways to  find new people that his co-workers didn't have access to.

08:47 Also, this is not a sponsored episode.  It's not sponsored for Clay, Amplify, or anyone, okay? It's just me talking. So he started using  this tool and then his brain broke even more. He's like, "Wow, this is what tech can do." So early  2025, late 2024, he quit his job, tech sales job, and started building, just started tinkering with  these vibe coding tools, not knowing anything about how to code.

09:07 He used Claude, he used Codeex  by OpenAI, and he found a buddy who's is technical and could do the heavy lifting when it got  out of reach for him. So he's the product guy, the idea guy. He tells AI what to build. His buddy  fixes whatever AI might break and then they ship it. And then as they grow, as they scale, his  technical friend helps make that happen.

09:24 Guys, I'm talking about starting businesses every  single week on this channel. And one of the first things every new business needs is a website,  which means you need a domain name. So what do you do? You go to buy one and every good.com is  already gone. Your business name is taken. Your business name plus your city taken. So you end up  with something dumb like try-bname-123.com.

09:41 And that doesn't look like a business. It doesn't  look legitimate. It looks like a fishing link your grandma would accidentally click on. So stop  fighting over doss. If your.com isn't available, get a doonline domain name instead. And  not as a backup, but as the better choice, because a clean URL like your business nameonline  immediately tells customers that this is a real business with a real website.

10:06 No dashes, no  random numbers or confusion. Service providers, consultants, e-commerce sellers, millions of  businesses already runonline domains. And then you remember that the word online appears in over half  a billion search queries every month. So having that word built into your actual domain name can  give you a visibility boost on search engines that a clunky.com with dashes never will.

10:27 Now you can  buy a online domain name through GoDaddy, Lovable, NameCheep, and other major providers. But if you  want the best deal, go to the link on screen or in my description below and get yours for just 99  cents for the first year. That's 99 cents for a domain that actually looks like a real business.  Go grab it. So he started with a Google Maps lead scraper.

10:47 So you go to his website, you type in  gyms in Texas, and then you have a spreadsheet of every gym in Texas, right? Pretty cool. A lot  of demand for stuff like that. There's also a lot of other websites doing it, but he didn't need  any technical knowledge. He used, I think, an Appify actor, an API on the back end to do all the  scraping, and he just vibecoded it into a nice, clean little website with a Stripe integration.

11:05 Charges 35 bucks a month, but he allowed customers to convert that 35 bucks into credits. So if they  canceled their account, they could still come back 9 months later and use the rest of their credits  to scrape more. So people liked that because a lot of us have subscription fatigue. And his business  model actually respected how most of his customers used the tool, which is a great learning in and of  itself.

11:27 So he's been doing this for like 7 months and he's doing 3500 bucks in monthly recurring  revenue. His costs are almost zero. His customer support is basically zero. It's a self-s served  product and yeah, this is a guy who had no tech experience and he's doing well and is growing  double digits every month. He's never done paid ads. He just kind of told some friends about it  in the sales space.

11:47 They started using it. They started talking about it and he's really found his  success through word of mouth. He didn't have to invent scraping. You don't have to invent anything  new. Just put your own rims on it. Put your own face on it. If he can do it, anyone can do it.  Okay. So, now let's talk 12 specific business ideas that you can build using the same playbook.

12:07 Then I'm going to do a bonus round of Appify like white label ideas that I'm just going to riff on  cuz there's there's 30,000 actors. So, a lot of stuff to talk about there, but we'll focus on the  only the best of the best. By the end of this, you should have at least one idea that makes you want  to to close this video, close Spotify or Apple, and go open your favorite vibe coding tool.

12:25 That's  the goal here. So, idea number one, Ampify Actor Rappers. Same thing that Nico did. You can do  it with Google Maps like Nico. You can do it with something else. There's over 30,000 actors.  And an actor is just a pre-built scraper or an AI tool that someone already built. You just put a  wrapper on top of it. And if that sounds complex, you're just getting a key, a code from the actor  and you're pasting it into replet, lovable, codeex, whatever vibe coding tool you use and  you're saying, "Hey, connect this

12:52 thing with this website." That's it. That's a rapper. Instagram  scraper, LinkedIn scraper, Facebook group scraper, Reddit, buy a $10 domain name, vibe code it, host  it on the domain name, good to go. You could do this in an afternoon, literally. Okay, idea number  two, Google Map Scraper. Like, you can do it just all of Google Maps or you could do a dentist  scraper, roofer scraper, home service businesses scraper, Texas small businesses scraper, lawyer  scraper, anything.

13:18 Nothing is too niche. The more niche you are, the better you can target your  ads. Who's a buyer for this stuff? people like me, B2B sales teams, cold callers, SDRs, marketing  agencies, anyone who needs to build a list of local businesses, charge 35 bucks a month, sell  credit packs that never expire, and just run it. Post about on LinkedIn to your 452 followers.

13:39 You  don't need to be an influencer. Idea number three, Amazon review scraper for direct to consumer  brands. So, they can kind of do intel or reverse engineering of their competitors. Every Shopify  brand or Amazon seller, there are millions of these direct to consumer founder. They all want  to know what their competitors are doing. What are they complaining about?

13:57 What do they love? What  features are missing? What words are reviewers using? Right now, the only way to figure that out  for most people is to manually read hundreds of reviews or to manually screenshot and copy and  paste and drag it over to Jag GBT and have that read the reviews. Most people aren't even doing  that. It's soul crushing work. But if you build a tool where someone paste in a competitor's Amazon  URL, your tool can scrape the last 500 reviews, run them through Chad GBT, and spit out a one-page  report,

14:23 get the top compliments, top complaints, common phrases, suggested product improvements.  The backend is all handled by an API key on Ampify. You're also using an OpenAI API key.  It'll cost you pennies per report. You could charge 50 bucks a month, 100 bucks a month, $19  for a one-off report. I mean, you sell to the same people that are scraping this, right?

14:45 There's,  I don't know, three or four million Shopify brands. There's a few million Amazon independent  sellers. Your potential customers are the same people wanting intel on each other. The next idea  can just be done with Zapier. Zapier is an API marketplace and you just build a very simple  automation. And if you've never used Zapier, you can use AI within Zapier to build this  automation for you or you can just screenshot stuff over to Chad GPT and have that teach you how  to do it.

15:08 But build a customer service bot which is just a Zapier flow. You pay Zapier 29 or 59  bucks a month for thousands of credits or hundreds or whatever it gives you. And if a business gets  a customer service email into their inbox, Zapier will respond to the email through OpenAI and its  response will be based on knowledge that it gleans from previous sent emails from the same inbox or  from the website's FAQ page, the return policy, shipping policy, etc.

15:37 If you think about customer  service inboxes, we're just answering the same questions over and over. So, your cost is going  to be like cents or low dollars per month, and you could charge 100 bucks a month per Shopify store.  You got 95 plus% margins. They're going to save hours per week or per month. It's a great win-win.  Every Shopify store owner hates customer service.

15:58 The tech is already built. You're just putting  some tools together. Believe it or not, just because you're watching this doesn't mean you're  subscribed to my channel. YouTube's going to show you stuff even if you're not subscribed to it.  Over half of people that watch my videos are not subscribed. It would mean the world to me if you  just hit subscribe.

16:11 Thank you so much. Next idea could be a micro influencer marketplace. If you  think of big agencies, big companies, they want to work with mega influencers like Mr. Beast, etc.  But smaller brands know that micro influencers usually have a more loyal audience. They convert  better. People with 5,000 to 100,000 followers. There's not really a good way to find them.

16:33 Apify  has dozens or hundreds of actors that do exactly that. They can scrape people from Instagram,  Tik Tok, YouTube, etc. that have a set amount of followers. You just build a rapper on top of that.  You could do it for a specific niche only. Micro fitness influencers, micro food influencers, mom  influencers, etc. Or you could just do, you know, we scrape micro influencers that have less than  50,000 followers.

16:53 You could go that direction. You could turn this into a newsletter. you could  automatically scrape everyone and just email it out to everyone that subscribes for 10 bucks a  month or whatever. I tried this idea, fun fact, back in 2019, but I gave up because scrapers  were terrible back then. Next idea, there's a website called Import Yeti where you can see where  companies are importing all of their stuff from, like specifically what's supplier, oftentimes what  they're paying for it, but their subscription is kind of

17:23 expensive. And there's an Appify actor  that will scrape all that import Yeti stuff for you. So you build a wrapper on top of that to act  similarly to import Yeti, but just to point it to a different audience. You go there and type  in Lululemon and see where all of those are coming from and in what containers they're in and  how long it takes to get here.

17:38 It's it's pretty cool. I didn't even plan it this way, but it seems  like a lot of these ideas could be sold to Shopify store owners. And you can go to upwork.com and  you can hire a virtual assistant that probably already has a spreadsheet of every Shopify store  because a zillion people like me have asked virtual assistants to scrape Shopify stores built  with.com.

17:58 You can also buy every single of the 3 million or 4 million Shopify stores out there. So  if you get one scrape one list of Shopify stores, you could sell 10 20 different things to them and  just see which one resonates the most. Speaking of Upwork, why not an Upwork scraper? Their search  tool is fine, but it's not specific enough for power users. So, imagine if someone could just use  natural language and type in something like find me Ukrainian mobile developers with five plus  years experience and at least a 4.8

18:25 star rating and 50,000 in earnings. Boom. Upwork has all that  data. Export it to a spreadsheet. You charge 100 bucks a month. Agencies, recruiters, startup  founders, anyone who hires freelancers. This scraper already exists on Ampify. You just need  to build on top of it. I mean, what's stopping you guys from building one of these? Why not  unbundle clay.com itself?

18:44 Clay is a service where you upload a bunch of leads and it corrects wrong  data or it gives you more data about that lead, about that person, a LinkedIn URL, etc. Why not  build a Clay that does only one of those things really well, really specifically? Because I would  bet you the vast majority of Clay's users are only using it for one of like 400 different things that  they offer, like validating emails or attaching a first name to just an email address so they can  send more personalized emails.

19:11 So your service could literally be we give you LinkedIn URLs or  you give us emails, we give you LinkedIn URLs for that email address. And if you can spend some time  learning paid ads, then you can test all of these ideas. Why not build five of these ideas? Test  all five with a hundred bucks in ad spend each and then just run with the one that has the lowest  cost per acquisition.

19:34 Here's an idea I really love. The niche Zillow, the more niche Zillow.  This is like so obvious it hurts. So Zillow exists for residential, right? But there's no Zillow  equivalent for any other category of real estate. If you want to go entirely commercial, you've got  LoopNet, which is super expensive, only shows you a small percentage of search results, and is  kind of garbage to use.

19:56 Then you have Krexy, which is better to use, but also expensive, and  their sales people will spam you to no end. So, yes, we have a couple tools for commercial,  which is very broad, too broad, and then many tools for residential, Redfin, Realtor, Zillow,  etc. But why not narrow that down? RV parks, mobile home parks, self- storage, the Zillow for  self storage, right?

20:16 as userfriendly as Zillow. That's very important here. Don't underell how  important design is. Companies like Apple, Tesla, Airbnb would not be anywhere close to where they  are today without their beautiful design. So, yes, there are some websites where I can go  shop for RV parks and for mobile home parks, but their design is garbage. And they rely on  individuals to find them and to list their RV parks.

20:40 They're not pulling RV parks from Krexy  and Loopnet through the MLS system. So, they're marketplaces. Marketplaces are hard to launch and  most don't succeed. So just scrape and tap in to other categories on Zillow and Crexy. Unbundle  them and pull them over to another website. Zillow for laundromats. Zillow for car washers,  ATM routes, the bis byell for vending routes, the bis byell for billboards or convenience stores.

21:04 Most of these have no good marketplaces. What's stopping you from scraping bis by sell for every  single yogurt shop and putting them on a Zillow for yogurt shops? Three years ago, it would have  been probably pretty stupid to waste your time on something so random that may or may not work. But  today, when you just got a prompted a few times, why not throw a flyer at it or go to Bisby by  cell, type in one state, you can do this, like Texas.

21:29 Scrape everything. Okay, everything. And  then a week later to the minute, scrape everything in Texas on Bisby by sell again and then subtract  what sold. Okay, then do it again in a week and do it again in a week. And within a month, you're  going to know very quickly which categories are the hottest, which categories of businesses are  selling the fastest because Bisbyell doesn't offer this to you.

21:51 You've got to kind of backend  into it, if you will. Once you learn that, then unbundle Bisbyell with only the hottest  categories. Because if say restaurants don't sell well at all on Bisby byell, then you're probably  going to waste your time building an unbundled version of Bisbyell for restaurants. Zillow  for duplexes, Zillow for 4plexes, etc. Okay, bonus round.

22:12 These are uh, you know, Appify Actor  Unbundled SLH white label/wrapper ideas. It's all about the same thing. Shopify store scraper. I bet  you a ton of the people that go to builtwith.com are just going there to scrape Shopify stores. And  you can see in their drop down, it's one of the top listed things. So, they're making it easy  for people to find.

22:27 Build your builtwith.com, but for only Shopify stores. That needs to be  a thing. Instead of 450 bucks a month, yes, that's what Buwith charges. You're $4.50 a month.  What does it matter? You don't have any cost. or 45 bucks a month or whatever or $5 per scrape in  credits and they can use it whenever. How about a Tik Tok hashtag trend scraper? Pick a niche,  beauty, fitness, finance, whatever.

22:46 Run a Tik Tok hashtag scraper every Monday morning. Compile the  top trending sounds, hashtags, creators, email it out as a weekly trend report. Charge marketing  agencies 50 bucks a month, 100 bucks a month, but whatever. You do a little work on Monday  morning and that's it. Yelp scraper, every roofer in Phoenix, every chiropractor in Atlanta, phone,  email, owner name, review count, average rating, whatever.

23:11 Sell it to local service businesses  that want to acquire competitors or suppliers who want to pitch them, yada yada yada. How about  an app store scraper or Google Play score scraper, trust pilot scraper, an Indie job scraper,  unbundle Indeed. Make an Indeed just for nurse practitioners, crunchbased scraper for funding  alerts, or a Reddit niche sentiment scraper.

23:31 Brands want to know what people are saying about  them on Reddit or on Twitter. Twitter just dropped their API cost, by the way. It used to be kind  of unreachable for most people. Now, it's a lot cheaper. If you've been listening to this pod for  a while, I'm sure that you've heard me say this, but I'm going to say it again. The efficacy  of a growth hack is inversely correlated with its lifespan.

23:48 Okay? Translation is when something  works, the window is short before everyone copies it. And the better it works, the shorter the time  frame is. The shorter the window is. Cold email back in 2012, 2010 was insane. You could send  a 100 emails and get 15 replies. Today you've got to send 10,000 emails to get 15 replies on  a lot of different offers.

24:03 Facebook ads in 2014, Google ads in 2005, you could buy a customer  for two bucks. Today it's 40. Tik Tok in 2020, like you got to get it while the getting's good.  And that's usually today or yesterday. I feel like we're in year 2 or three of like a 7 to 10 year  time span. And 7 5 years from now, there's going to be something else really hot, another growth  hack.

24:25 But it's not going to be this. Think of it this way. For the entire decade of the 2010s,  every venture capitalist on the planet was saying the same thing. They would say it on every  podcast and write blogs about it, whatever. They would tell all the founders pitching them the same  line. Don't just build a company that could just be a feature of another company.

24:42 Like that's what  Snapchat did, right? Disappearing text messages and photos. Other companies copied them. Guess  what? Snapchat's still around. They're publicly traded. They're doing great. And they were  founded while everyone was saying this. But today, it's all been flipped on its head. We used to  think that data was everything. That these AI models were everything.

24:59 And then Deepseek  and other Chinese and non-Chinese companies came out and open-sourced AI models that were  about 80% as good as OpenAI or Anthropics. Now OpenAI is scrambling. They're trying to build  hardware because if the model's not the moat, then maybe hardware will be the moat. It's all  been flipped on its head. The phrase nothing is too niche has never been more true.

25:18 A feature can  be a company. So that advice is officially dead in 2026. build lifestyle businesses. They are  awesome. All these companies, Clay, Anthropic, OpenAI, Apify, they're trying to be the everything  platform for everyone, which means that every single feature inside of their platform is just  sitting there waiting to be unbundled, begging for someone to come along, pull it out, give it some  love, wrap it in a clean user interface, and sell it to a very specific tribe of people.

25:44 These can  be $10,000 businesses, million-dollar businesses, and even billion-dollar businesses. If it could  happen in the 2010s, it can happen today. Don't think you're competing with Open AI. If you build  OpenAI for podiatrists, which would just be a CGBT rapper for podiatrists, you're not competing with  them. It's different. This is like the asymmetric bet of the century.

26:04 The cost to start is almost  zero. The tools are either free or cheap. Venture capitalists are funding these tech companies so  they can offer us free trials, use them, and these big platforms can't and don't even want to move  fast enough to fight you cuz who cares about us, right? We care about us. We're doing this.  Everyone's winning. So, here's my CTA.

26:18 Here's my call to action for you. I want you to do three  things this week. Number one, go find something to unbundle. I don't care where you get it from.  Appify, Clay, Indeed, whatever. Don't overthink it. Just pick one. Then go to Replet or Claude or  Codeex, whatever. And build a simple website with a search bar that has an API call to an Ampify  actor or to a scraper or to anything.

26:38 You don't even need to launch it. Just build it. See how  far you can get in an afternoon or a weekend. And I promise you're going to get further than you  think. And if nothing ever comes from it, at least you've learned some awesome skills. And if you  or someone you know has a really cool story about building something, either software, hardware,  service business, product business, I don't care, that made decent money in a short amount of  time, hit us up.

27:02 Email Molly@cof-founders.com or kevin@cofounders.com. Tell them your story  and we'll have you on the pod. And if you want to sell or implement AI into small to mediumsized  businesses, check out playmakersai.com. That is my company. We've got over 200 people in there  doing exactly that, having a lot of success. Nico didn't have rich parents, didn't have an  NBA, didn't have any experience, and he just did it.

27:25 His 3500 MR today eventually will be 5,000  and 10,000, maybe 20 or 30,000. Maybe he pivots and does something else. I don't know. But it's  growing double digits a month, and yours can, too. We'd love it if you hit subscribe, share it with a  friend, and we'll see you next time on the Kerner

💡 Answer

Yes. Tiny, niche tools can become $10,000, million-dollar, or even billion-dollar businesses when they unbundle a useful feature from a larger platform and serve one audience well.

🧠 AI Summary

Small businesses can be built by unbundling one feature from broad platforms such as Apify, Clay, Zapier, OpenAI, Anthropic, Indeed, or Zillow and wrapping it in a simple, niche-focused interface. AI-assisted vibe coding makes this accessible without prior technical experience. The recommended approach is to launch quickly, compete on ease of use, support, and pricing, validate multiple ideas cheaply, and focus on narrow customer segments before growth tactics become crowded.

🔑 Key Points

  • The great unbundling turns individual features from broad platforms into focused products for specific niches.
  • AI-assisted development lets nontechnical founders connect APIs and build simple software interfaces.
  • Nico built a Google Maps lead scraper using an Apify actor, vibe coding tools, and a technical partner.
  • Nico's product charges $35 per month, converts subscription payments into non-expiring credits, and reached $3,500 in monthly recurring revenue after about 7 months.
  • Nico acquired customers through word of mouth and had not used paid advertising.
  • Niche tools can compete with large platforms through simpler design, focused functionality, customer support, and pricing.
  • The effectiveness of growth hacks declines as competitors copy them; cold email, Facebook ads, Google ads, and TikTok are given as examples.
  • Lifestyle businesses and highly specialized tools are presented as viable alternatives to building large venture-backed platforms.

✅ Actionable items

  • Choose one feature to unbundle from a platform such as Apify, Clay, or Indeed.
  • Use Replit, Claude, Codex, or another vibe coding tool to build a simple website with a search bar and an API call.
  • Connect an API key to a prebuilt scraper or AI tool instead of developing the underlying technology.
  • Test five business ideas with $100 in ad spend each and continue with the idea that has the lowest customer acquisition cost.
  • Run a weekly scrape of a marketplace such as BizBuySell to identify business categories that sell fastest.
  • Build a niche product around one customer segment rather than trying to serve every possible use case.
  • Use word of mouth and posts on LinkedIn to reach initial users.
  • Contact Molly@cof-founders.com or kevin@cofounders.com to submit a business-building story.

💡 Business ideas

Apify actor wrapper12:32

Create a simple interface for one of Apify's prebuilt scrapers or AI tools.

For
Customers who need a specific scraper but do not want to use a technical platform.
Solves
Makes an existing technical tool easier to access.
Validate by
Build a basic website and test demand.
  • Instagram scraper
  • LinkedIn scraper
  • Facebook group scraper
  • Reddit scraper
Niche Google Maps scraper13:13

Scrape a specific category or geography of local businesses into a list.

For
B2B sales teams, cold callers, SDRs, marketing agencies, and local-business list builders.
Solves
Creates targeted prospect lists.
Validate by
Post about the tool on LinkedIn and test customer response.
  • Dentists in a region
  • Roofers
  • Home-service businesses
  • Lawyers
  • Texas small businesses
Amazon review intelligence tool13:44

Scrape the last 500 reviews from a competitor's Amazon URL and generate an AI report.

For
Shopify brands and independent Amazon sellers.
Solves
Replaces manually reading and analyzing hundreds of competitor reviews.
Validate by
Offer reports or subscriptions to direct-to-consumer brands.
  • Top compliments
  • Top complaints
  • Common phrases
  • Suggested product improvements
Customer-service bot15:09

Use Zapier and OpenAI to answer recurring customer-service emails using a store's previous emails and policies.

For
Shopify store owners.
Solves
Reduces repetitive customer-service work.
Validate by
Offer the automation to Shopify stores.
  • FAQ responses
  • Return-policy answers
  • Shipping-policy answers
Micro-influencer marketplace or newsletter16:16

Identify influencers within a follower range or a specific niche and distribute the results.

For
Smaller brands and marketing agencies.
Solves
Helps brands find relevant micro-influencers with loyal audiences.
Validate by
Scrape influencer platforms and charge subscribers for access or reports.
  • Fitness influencers
  • Food influencers
  • Parenting influencers
  • Influencers with fewer than 50,000 followers
Import-data wrapper17:25

Build a lower-cost or differently targeted interface for import and supplier data.

For
Shopify store owners and e-commerce businesses.
Solves
Provides supply-chain and competitor sourcing information through a more focused product.
Validate by
Target a specific audience and test which use case resonates.
  • Supplier information
  • Containers
  • Shipping times
  • Lululemon sourcing data
Natural-language Upwork scraper18:14

Search Upwork data with detailed natural-language filters and export results.

For
Agencies, recruiters, and startup founders hiring freelancers.
Solves
Improves discovery beyond Upwork's standard search tool.
Validate by
Sell a focused search and export service.
  • Ukrainian mobile developers
  • Five-plus years of experience
  • At least a 4.8-star rating
  • $50,000 in earnings
Single-purpose Clay alternative18:45

Unbundle one data-enrichment feature from Clay and perform it exceptionally well.

For
Sales teams using one specific data-enrichment workflow.
Solves
Avoids paying for a broad platform when customers need only one function.
Validate by
Test focused offers with paid advertising.
  • Convert emails into LinkedIn URLs
  • Validate email addresses
  • Add first names to email addresses
Niche Zillow19:39

Create a user-friendly real-estate marketplace for one narrow property category.

For
Buyers and sellers of specialized real estate.
Solves
Provides better design and focused search where existing marketplaces are broad or difficult to use.
Validate by
Scrape listings from existing marketplaces and identify categories with demand.
  • RV parks
  • Mobile-home parks
  • Self-storage
  • Laundromats
  • Car washes
  • ATM routes
  • Vending routes
  • Billboards
  • Convenience stores
Niche BizBuySell marketplace21:11

Track business-for-sale listings and build a marketplace around categories that sell quickly.

For
Buyers of small businesses in specific categories.
Solves
Surfaces sales velocity and focused listings that the broad marketplace does not provide.
Validate by
Scrape one state weekly, subtract listings that disappeared, and identify the fastest-selling categories.
  • Yogurt shops
  • Restaurants
  • Duplexes
  • Fourplexes
Shopify-store technology scraper22:20

Build a Shopify-only alternative to BuiltWith.

For
People researching or prospecting Shopify stores.
Solves
Provides a narrower, potentially cheaper store-identification tool.
Validate by
Offer monthly access or pay-per-scrape credits.
    TikTok trend report22:46

    Scrape niche TikTok hashtags weekly and email trending sounds, hashtags, and creators.

    For
    Marketing agencies.
    Solves
    Reduces the effort required to monitor trends.
    Validate by
    Send a recurring report and charge subscribers.
    • Beauty
    • Fitness
    • Finance
    Local-service Yelp scraper23:06

    Create targeted lists of local service providers with contact and review data.

    For
    Local service businesses and suppliers.
    Solves
    Helps identify competitors, acquisition targets, and prospects.
    Validate by
    Sell location- and industry-specific lists.
    • Roofers in Phoenix
    • Chiropractors in Atlanta
    Niche data scrapers23:18

    Unbundle data from established websites into focused tools.

    For
    Businesses needing specialized market, job, app, or sentiment data.
    Solves
    Makes broad datasets easier to search for one use case.
    Validate by
    Select one niche and build a focused wrapper.
    • App-store scraper
    • Google Play score scraper
    • Trustpilot scraper
    • Nurse-practitioner job scraper
    • Crunchbase funding-alert scraper
    • Reddit niche-sentiment scraper

    🏗️ Business models

    API arbitrage05:28

    A focused storefront is placed on top of another company's API, scraper, or AI tool and sold to customers who value simplicity and specialization.

    1. Select one prebuilt API tool or scraper.
    2. Connect its API key to a simple website.
    3. Target one customer niche.
    4. Charge a markup for ease of use, support, and specialization.
    • A Google Maps lead scraper built on an Apify actor.
    • An Instagram follower scraper charging per follower.
    • A customer-service bot combining Zapier and OpenAI.
    Credit-based usage model11:06

    Customers pay a recurring fee that becomes credits they can use later instead of losing access when they cancel.

    1. Charge a monthly subscription.
    2. Convert the payment into usage credits.
    3. Allow credits to remain available after cancellation.
    • Nico's $35 monthly Google Maps scraper.

    💰 Monetization

    Usage-based pricing 1 cent or 5 cents per Instagram follower pulled. 06:04

    Charge customers per item scraped or processed.

    • Instagram follower scraper
    Monthly subscriptions with credits $35 per month. 11:06

    Charge recurring fees and convert them into credits that do not expire.

    • Nico's Google Maps lead scraper
    Reports and subscriptions $50 per month, $100 per month, or $19 for a one-off report. 14:30

    Sell one-off intelligence reports or recurring access to an analysis tool.

    • Amazon review intelligence
    Automation subscription $100 per month per Shopify store. 15:36

    Charge businesses a recurring fee for an automated customer-service workflow.

    • Zapier and OpenAI customer-service bot
    Newsletter subscription $10 per month or whatever price fits the newsletter. 16:58

    Send automatically compiled niche data to subscribers.

    • Micro-influencer newsletter
    Pay-per-scrape credits $5 per scrape was suggested for a Shopify-store scraper. 22:49

    Let customers pay for individual scrapes or purchase credits for later use.

    • Shopify-store technology scraper

    📣 Marketing

    Sales

    • Compete on price, customer support, and ease of use.
    • Target customers who find the underlying platform too technical or expensive.
    • Sell multiple focused products to the same list of Shopify stores and observe which offer resonates.

    Branding

    • Give a broad platform feature a clean, mobile-friendly interface.
    • Focus the product on one feature and one customer tribe.
    • Treat design and ease of use as important differentiators.

    Distribution

    • Sell through a simple niche website.
    • Distribute recurring data through email newsletters.
    • Use existing marketplaces and APIs as data sources.

    Customer acquisition

    • Use word of mouth among friends and professional contacts.
    • Post the product on LinkedIn even with a small audience.
    • Test five ideas with $100 in ad spend each and compare customer acquisition costs.

    🔍 SEO & discoverability

    Mistakes

    • Relying on broad, generic positioning instead of a narrow niche.
    • Waiting too long to launch while a growth opportunity is available.

    Local seo

    • Build scrapers and products around specific local-business categories and cities.

    Strategies

    • Use a clear, focused domain and niche positioning.
    • Target specific industries and geographic areas to make advertising more precise.

    Other channels

    • Word of mouth
    • Paid advertising
    • Email newsletters

    Content strategy

    • Publish or email recurring niche trend reports.
    • Post about the product on LinkedIn.

    🧭 Frameworks

    The great unbundling01:26
    1. Find a broad platform with many features.
    2. Select one feature with a clear audience.
    3. Wrap it in a clean, simple interface.
    4. Target one niche.
    5. Charge for convenience, focus, and usability.
    API arbitrage05:28
    1. Choose an existing API, scraper, or AI tool.
    2. Connect the API key to a basic website.
    3. Sell the result to customers who prefer a simpler product.
    4. Compete through price, support, and ease of use.
    Growth-hack lifespan principle23:43
    1. Identify a channel or tactic that is working.
    2. Use it while customer acquisition remains efficient.
    3. Expect effectiveness to decline as competitors copy it.

    🧰 Tools & AI usage

    • Apify — Provide prebuilt scrapers and AI tools through actors and APIs.05:34
    • Claude — Vibe coding and software development assistance.09:07
    • Codex — Vibe coding and software development assistance.09:07
    • Replit — Build a simple website connected to an API or scraper.12:32
    • Zapier — Create automations and connect customer-service workflows.14:58
    • OpenAI API — Generate customer-service responses and analyze scraped reviews.13:56
    • Stripe — Process payments for Nico's Google Maps scraper.10:59

    AI is used for

    • Generate software interfaces and connect APIs — Enable nontechnical founders to build simple niche tools.06:27
    • Build automations — Create workflows such as customer-service bots inside Zapier.15:04
    • Analyze scraped reviews — Produce summaries of compliments, complaints, phrases, and product improvements.13:56
    • Assist with coding and debugging — Help Nico build products while a technical partner handled problems that exceeded his ability.09:07

    📊 Numbers mentioned

    Costs

    • The proposed tools can have costs near zero or be built with free or cheap tools.
    • Nico's business costs are almost zero.
    • The customer-service bot was estimated to cost cents or low dollars per month.

    Growth

    • Nico's business was growing by double digits every month.
    • Nico had operated the business for about 7 months.

    Pricing

    • $35 per month for Nico's scraper.
    • $100 per month per Shopify store for the customer-service bot.
    • $50 per month or $100 per month for Amazon review intelligence.
    • $19 for a one-off Amazon review report.
    • $10 per month for a micro-influencer newsletter.
    • $450 per month for BuiltWith was cited.
    • $4.50 per month was suggested for a Shopify-only alternative.

    Revenue

    • $3,500 in monthly recurring revenue for Nico's business.
    • Indeed does over $3 billion a year in revenue.

    Traffic

    • Craigslist gets a couple million hits a month today.
    • The word online appears in over half a billion search queries every month.

    ⚖️ Advantages, risks & lessons

    Advantages

    • Very low startup cost.
    • No need to develop the underlying technology.
    • Focused products can be easier to use than broad platforms.
    • Niche positioning can improve targeting.
    • Self-service products can require little customer support.
    • A focused interface can justify charging more than the underlying platform.

    Risks

    • Growth tactics become less effective when competitors copy them.
    • Marketplaces are hard to launch and most do not succeed.
    • Broad platforms may change pricing, APIs, or access.
    • Existing competitors may already offer similar scrapers.
    • A product can lose its opportunity if it is not launched while the market window is open.

    Lessons

    • A founder does not need to invent new technology to create a business.
    • Design and ease of use can matter as much as functionality.
    • Subscription models should reflect how customers actually use a product.
    • A feature can become a company when it serves a specific audience well.
    • Testing several narrow ideas can be more efficient than committing to one unvalidated concept.
    • Nontechnical founders can use AI tools and technical collaborators to ship software.

    💬 Quotes

    A feature can be a company.

    Summarizes the video's central business thesis.25:18

    Nothing is too niche.

    Captures the recommendation to focus on narrowly defined markets.25:18

    You don't have to build software. You're just putting a simple storefront on top of someone else's software.

    Defines the API-arbitrage model in direct terms.07:15

    👤 People & companies

    Nico

    Former hospitality worker from New Orleans who built a Google Maps lead-scraping software business without prior technical experience.

    01:52
    Molly

    Contact for submitting a business-building story.

    27:07
    Kevin

    Contact for submitting a business-building story.

    27:07
    Craigslist

    Broad classified-listings website used as the central example of a platform whose categories were unbundled.

    02:00
    Zillow

    Real-estate company that unbundled Craigslist's housing category.

    02:16
    Airbnb

    Real-estate and lodging platform cited as another company built from Craigslist's housing category.

    02:16
    Redfin

    Residential real-estate platform mentioned among companies serving Craigslist's former housing category.

    02:44
    Realtor.com

    Residential real-estate platform mentioned among companies serving Craigslist's former housing category.

    02:44
    Tinder

    Dating company cited as having emerged from Craigslist's personals category.

    02:58
    Indeed

    Employment platform cited as an unbundled jobs service.

    03:08
    ZipRecruiter

    Employment platform cited as an unbundled jobs service.

    03:08
    Upwork

    Freelance-services marketplace cited as an unbundled jobs and services platform.

    03:08
    Reddit

    Discussion platform cited as an unbundled version of Craigslist discussion forums.

    03:14
    TaskRabbit

    Gig-services marketplace cited as an unbundled Craigslist services platform.

    03:26
    OpenAI

    AI platform described as a broad platform whose features can be unbundled.

    04:46
    Anthropic

    AI platform described as a broad platform whose features can be unbundled.

    04:46
    Apify

    Platform described as an app store for scrapers and AI tools, with more than 30,000 actors or apps.

    05:34
    Clay

    Data-enrichment and lead-generation platform used as an example of a service that could be unbundled.

    05:08
    Zapier

    API marketplace and automation platform used as the basis for a customer-service bot idea.

    14:58
    Google

    Search and advertising company mentioned in connection with Google Maps and Google Ads.

    10:43
    Shopify

    E-commerce platform whose stores are identified as customers for several proposed tools.

    15:17
    Import Yeti

    Import-data website that can be replicated for a different audience using a scraper wrapper.

    17:14
    LoopNet

    Commercial real-estate platform described as expensive and limited.

    19:49
    Krexy

    Commercial real-estate platform mentioned as an alternative to LoopNet.

    20:01
    Apple

    Company cited as an example of the importance of design.

    20:39
    Tesla

    Company cited as an example of the importance of design.

    20:39
    BuiltWith

    Technology-identification website used as the model for a Shopify-only scraper.

    22:20
    Playmakers AI

    Company described as helping small to medium-sized businesses sell or implement AI, with over 200 people.

    27:11

    🔗 Links mentioned