Tool
Meta Ads, historically known as Facebook Ads, is the digital advertising platform operated by Meta Platforms, Inc. It enables businesses and advertisers to create, target, bid on, purchase, manage, and measure paid campaigns across Facebook, Instagram, Messenger, and the Audience Network. Tools for managing campaigns include Ads Manager, Meta Business Suite, and Business Manager.
11 uses taken from transcripts — each links to the moment in the video.
Used to promote business services, test product demand, and acquire local business or home-service leads.
Used as the main paid customer-acquisition channel to generate traction and acquire subscribers.
Tested and scaled paid advertising for the custom pet gift store and discussed as the main channel for fresh creative testing.
One of the advertising platforms whose data was consolidated into a client dashboard through Dash This.
Paid acquisition channel used to distribute creator-generated app ads and optimize campaigns toward purchases.
Acquire bootcamp customers and test, optimize, and scale advertising creative.
Runs local vertical video advertisements to capture prospects.
Paid advertising used to acquire driving-range customers.
Buys targeted traffic and tests audiences, ad copy and creative to start the directory flywheel.
Paid acquisition channel used for video and UGC advertising, creative testing, and scaling SaaS growth.
Targets potential LDS event organizers with a paid video campaign and measures landing-page and purchase activity.
11 in the library.